Architecture Today Media Pack 2020/21

Architecture Today

Media Pack

2020/21

“AT is always densely packed with the information we need to know about the buildings we are really interested in. It’s great to read practising architects write about other architects’ buildings – it’s a magazine by architects and for architects.”

Peter Clegg

Feilden Clegg Bradley Studios

“Everyone at Marks Barfield looks forward to receiving Architecture Today. Its unique formula of in-depth case studies of high-quality architecture, peer-reviewed by equally high quality, thoughtful practicing architects ensures that it is invariably a feast for the eye and intellect as well as being incredibly useful and informative about the practicalities of materials and suppliers used.”

Julia Barfield

Marks Barfield Architects

“Every issue of Architecture Today is a great read. We love AT for its wonderful range of scale, location and diversity of projects and subjects, its high intellectual standards, its critical rigour, and its stylish and refined look.”

Sunand Prasad

Penoyre & Prasad Architects

AT’s multiplatform portfolio of magazines, website and events can help to achieve your marketing goals, whether in raising brand awareness or driving new business.

Since its launch in 1989, backed by more than 70 leading practices, Architecture Today has become strongly established in the hearts and minds of its readers.

Our uniquely deep roots in the architectural community have enabled us to develop an intimate understanding of the role and challenges facing architects today.

Our editorial team, all of whom have an architectural training, provides expert insight and analysis through high-quality editorial content that is clearly told in both print and digital.

AT’s independent view is respected and admired throughout the industry and our reach is truly reflective of the many facets of the UK architecture scene, without being constrained by institutional membership.

We deliver content that is assembled with a platform-neutral mind-set. Our investment and development plans are guided by a multime-dia approach that addresses the needs of architects.

This integrated approach is focused on ensuring content, platform and technology work in harmony to establish connections with the architectural audience and deliver deep engagement that produces results for our clients.

Architecture TodayIndependent insight by architects for architects

Midge Myatt [email protected]

Jonathan Stock [email protected]

Product news [email protected]

Editorial copy [email protected]

020 7837 0143 www.architecturetoday.co.uk

By architects for architectsArchitecture Today is a high quality, controlled circulation magazine distributed to key specifiers and opinion formers across the industry.Widely respected for its unparalleled coverage of the best new buildings with authoritative writing and insightful analysis by high-profile architects and commentators, Architecture Today delivers a unique formula of in-depth studies, reviews, opinions and sector analysis. Launched in 1989, it is published by an independent company in which most shareholders are architects, and all of its editors have an architectural training.

Precision targeting of key specifiersArchitecture Today has an average net circulation of 12,500, almost all architects in full-time practice in the UK, plus key members of related professions, organisations and companies. Based on data held by the statutory body, the Architects Registration Board, the circulation is verified annually by the Audit Bureau of Circulations. An overwhelming majority of the controlled circulation is requested within the last 12 months through our rolling registration programme.

Unequalled marketing potentialArchitecture Today offers a range of promotional opportunities within a high-quality editorial environment, including display advertising and sponsored features. Precisely targetted opportunities are also provided by themed sector and product features.

Architecture Today magazineAuthoritative writing and insightful analysis






WebsiteArchitecture Today’s website has been conceived with the busy architect in mind. The emphasis is on delivering carefully curated, interesting andrelevant stories with first-rate architectural photography and authoritative commentaries.

AT’s website offers a range of content marketing and advertisement options that can tell your story and equip architects with a rich mix of useful, relevant and inspiring information that will establish connections and foster future collaborations.

Email CommunicationsOur regular programme of email communications provides an effective channel to reach our unparalleled readership of decision-makers, specifiers and opinion-formers in the architecture and construction industry.

Whether your aim is to raise awareness of your brand, products or services, or to drive new business leads, we offer a range of opportunities, from brand advertising on newsletters to bespoke content-led emails.

Solus emails start from £1500; contact us for other options.

Banner AdvertisingAT’s website offers prominent banner advertising on a tenancy basis positioned in the sidebar alongside content on the home page, three section pages and article pages depending on the package selected. Call us to discuss your requirements.

We also offer banner advertising (728 x 200) on our weekly editorial emails.

Guest ContentWe excel at packaging information in a format and language that architects and other specifiers trust, and we relish the opportunity of working with likeminded organisations to create and deliver content that is relevant for, and engages with your target audience. We take a collaborative approach and will work with you to develop tailored content propositions that help position you as a trusted advisor, by demonstrating expertise with a mix of valuable information, specialist insight and expert advice. Our team of editors, all of whom studied architecture, has a distinguished track-record in producing content that is admired and respected. We share responsibility for creating and commissioning all guest content packages to meet the highest standards that you and our audience expects.

Digital Options

Build brand awareness, generate new leads and make new connections

1 month 2 months 3 months

• Button (350x150) £425 £380 £360

• Square Button (350x300) £625 £560 £530

• Vertical Banner (350x650) £1000 £910 £810

• Banner (728x220) £1000 £910 £810

Do you have a product or project story to tell that provides knowledge and insight? Our audience of active architects relies on product manufacturers for specialist expert advice, technical information and specification inspiration.

Guest content sections on the AT website are designed to deliver a rich mix of useful, relevant and inspiring content through a range of packages to equip architects with the knowledge and insight they depend on to make informed design and specification decisions.

Stories are entered into our archive and are permanently available forour audience to discover via search.

Package One – Editors Choice Guest ContentStandalone Guest Content articles appear in the Editors Choice section of the homepage as one of only three guest content stories amongst the editorial content for one month. Stories also appear in the archive and are discoverable via search or tags. The package consists of:

• Promotion via AT’s weekly newsletter• Up to 750-word article• Nine images, to feature inline and within slideshows• Contact details – URL, email and phone

Package price £825

Package Two – Online Feature Guest ContentGuest Content articles appear for one month in themed sections on the homepage as one of only three or four stories. The articles remain in the archive and are discoverable via search or tags. The package consists of:

• Promotion on themed newsletter• Up to 500-word article• Seven images, to feature inline and within slideshows• Contact details – URL, email and phone

Package price £725

Package Three – Product CollectionsGuest Content articles appear in Product Collections on the homepage forone month. They provide opportunities to highlight product launches,latest case studies, new developments or specification stories to boostbrand image, raise profile, deepen engagement and generate leads:

• Promotion by dedicated themed email to AT’s readers• Up to 250-word article• Four images – inline image and slideshow• Company logo• Contact details – URL, email and phone• Live presence on the Homepage for five weeks

Package price £595

Guest Content Options

Boost brand image, deepen engagement and deliver results through AT’s website






AT’s content-rich conferences and technical seminars help our partnersstand out. The year’s scheduled programme includes:

2020September: TALL BUILDINGSWe explore the opportunities afforded by building tall for densifying the city realising the potential of awkward sites

October: EDUCATIONWe look at exemplar projects that demonstrate how learning and teaching environments can nurture and inspire the people who use them

November: HOUSINGA one-day event exploring key accommodation types and the latest innovations in MMC, design thinking and products and materials

November: HOTELSThe latest hotel design trends, anticipating what we can expect next in this fast-changing sector

2021February: WELLBEINGExplore new strategies that respond to the needs of today’s organisations, and support productivity and foster good mental and physical health

March: TALL BUILDINGSHow architects, consultants and manufacturers are collaborating to create well designed, inspiring and energy-efficient tall buildings

May: HOUSINGA one-day event exploring key accommodation types and the latest innovations in MMC, design thinking and products and materials

June: HOTELSThe latest hotel design trends, anticipating what we can expect next in this fast-changing sector

Schueco Excellence Awards: we partnered Schueco in its 2018 and 2019 awards, helping attract record entries, convening high-profile juries, and facilitating the awards ceremonies, all backed up with coordinated print and digital publications and follow-on seminars.

Round Tables: we have worked with a range of companies including Reynaers and Origin to focus attention on their products and areas of interest,convening seleted groups of experts in their fields.

Zip Charette: a lively one-day event, held at Kings Cross Central, brought together eight teams of architects and expert commentators to imagine ideasfor the future workplace kitchen. The resulting drawings and models formed the basis of a comprehensive presentation in print and online.

Brick Bulletin: we relaunched the BDA’s magazine in a standalone format and new editorial approach, contributing to the take-up of brick among younger architects as a creative and sustainable material.

Conferences: AT has a rolling programme of specialist conferences and seminars carefully curated in terms of speakers and audience to meet the needs of our collaborators and sponsors. In 2018 we also conceived and convened the conference programme at Vision London, covering two days across three arenas.

Competitions: we are currently working with Ecophon on a limited competition in which teams of architects will investigate how sound and environmental acoustics can be envisaged through different media.

AT Dialogue integrates our architectural content expertise and media know-how to provide bespoke activities and thought-led programmes designed to foster collaboration and build connections for our clients through an exchange of knowledge and insight. We have extensive experience in delivering projects in a range of formats, including:

• Round-table discussions• Bespoke technical seminars• Media partnerships• Competitions and Awards• Debates and talks• Workshops and Charettes

• Focus groups• Factory visits• Special supplements• Standalone publications• Digital user guides

AT Live

Content-led programme of conferences, seminarsand talks to foster collaboration and communication

AT Dialogue

Building connections through tailored content programmes

Launched in 2018 to great acclaim from readers, Specification Today is published five times a year and distributed alongside Architecture Today, providing practising architects with a rich, concise and relevant mix of information, insight and knowledge.

Access to manufacturers’ expertise is essential for architects during thedesign and specification process. Equipping them with knowledge andsupport to deliver the architectural intent of a project is at the heart of our content planning.

With a dedicated editor, Susan Warlow, Specification Today features highquality content that is useful, valuable and clearly communicated through great story-telling. An editorial advisory group contributes to the direction and content of the magazine, strengthening its links with manufacturers, clients and contractors as well as the architectural profession.

Information

• Spotlight: product innovations and applications in three selected sectors

• Showcase: curated exhibition previews and reviews, plus product panels Insight

• Specifier Choice: focus on the products, materials and system stories that contributed to the success of a high-profile project

• Factory Visit: valuable insight into manufacturing and design capabilities and ongoing R&D

• Knowledge Exchange: abstracts of practice- and project-based research that help inform design and specification decisions

• Our Library: what gets specified and why, by a single practice

• Joints to Junctions: celebrating clever material detailing

• Best Practice: guest content advice and information from leading manufacturers and consultants

• Dialogue: guest content celebrating collaborations between architects, manufacturers and fabricators to deliver architectural excellence

Knowledge

• Material Focus: expert views on the latest innovations and applications in Glass, Concrete, Metal, Timber, Bricks and more

• In Detail: focussed feature exploring the latest developments in areas such Building Envelope, Facades, Energy Efficiency

• Special Report: in-depth analysis of a key industry sector, from Housing and Workplace to Energy and Wellbeing

• Object of Desire: the craft of architecture exemplified in a single item

Specification Today

Product and material information, design and specification inspiration






Display Advertisements 1 3 6 10Single page £2480 £2350 £2110 £1890Half page £1490 £1415 £1270 £1145Quarter page £890 £850 £765 £685Double page £4490 £4260 £3840 £3460Half dps £2480 £2350 £2110 £1890

Sponsored covers, guaranteed/special positions, terms and conditions etc on request.

Loose Inserts 0-5g 6-10g 11-20g 21-30g 31-40g 41-50g £480 £690 £1110 £1525 £1940 £2360

51-75g 76-100g 101-125g 126-150g 151-175g 176-200g £3325 £4345 £5240 £6240 £7235 £8230

Full-run 12,000; max 290x200mm; min 210x100mm; min 100gsm; folded inserts extra.

Digital Guest Content Options

1 Editors Choice Standalone 750-word article, 9 images and contact details, promoted by email: £825 per month.

2 Online Feature One of four homepage stories, with 500-word article, 7 images and contact details, promoted by email: £725 per month.

3 Product Collections Image-led story in themed section on homepage, with 250-word article, 4 images and contact details, promoted by email newsletter: £575 per month.

Banner Advertisements 1 month 2 months 3 months• Button (350x150) £425 £380 £360• Square Button (350x300) £625 £560 £530• Vertical Banner (350x650) £1000 £910 £810• Banner (728x220) £1000 £910 £810

Email E-newsletters and bespoke emails to AT’s opted-in circulation. Solus emails start from £1500; please enquire for rates for other options.

2020/21 Rate Card






Copy Dimensions

Double pageBleed size: 276 x 426mm(trims to 270 x 420mm)Allow extra 3mm for gutter lossType area: 253 x 406mm

Single pageBleed size: 276 x 213mm(trims to 270 x 210mm)Type area: 253 x 194mm

Half page spreadBleed size: 138 x 426mm(trims to 135 x 420mm)Type area: 125 x 406mm

Half pagesHorizontal – bleed: 138 x 213mm(trims to 135 x 210mm)Type area: 125 x 194mm

Vertical – bleed: 276 x 105mm(trims to 270 x 102mm)

Type area: 253 x 95mm

Quarter pagesStandard: 125 x 95mmHorizontal: 61 x 194mmVertical: 253 x 46mm

2020/21 Features and Events Programme

ARCHITECTURETODAY SPECIFICATION TODAY WEBSITE WEBINARS SEMINARS & CONFERENCES

FEATURES SECTOR PRODUCT EXHIBITION PRODUCT HOMEPAGE REPORTS SPOTLIGHT REVIEW COLLECTIONS FEATURES

INTERIORS INSULATIONREFURBISHMENT & DOORS & WORKPLACERETROFIT WINDOWS BRICKS & BLOCKS HEATING & OFFSITE VENTILATION

SUSTAINABILITY WORKPLACE • INTERIORS UK ROOFING 100% & ENERGY BRICKS & • ENVELOPE CONSTRUCTION LIGHTING & DESIGN TALL BUILDINGS BLOCKS • LANDSCAPE & WEEK INTERIORS DRAINAGE

BUILDING LANDSCAPE & EDUCATION EDUCATIONDRAINAGE DRAINAGE HEALTHCARE INTERIORS HEALTHCARE • ROOFING & DRAINAGE SLEEP + EAT FLOORING ENERGY HOUSING METALS • CEILINGS & PARTITIONS CLADDING & EFFICIENCY • LIGHTING & INTERIORS CURTAIN WALLING HOTELS • CLADDING & CURTAIN WALLING

DOORS & HOUSES WINDOWS KITCHENS & BATHROOMS

BUILDING ENVELOPE ROOFING GLASS FLOORING TECHNOLOGY

REFURBISHMENT & HOUSING • DOORS & WINDOWS SURFACE INSULATION SECURITY WELLBEING RETROFIT CONCRETE • CLADDING & CURTAIN DESIGN SHOW DOORS, WINDOWS SOLUTIONS WALLING & IRONMONGERY • INTERIORS • BATHROOMS & KITCHENS

BUILDING ENVELOPE CLADDING & TALL BUILDINGS CURTAIN WALLING KITCHENS & BATHROOMS

SUSTAINABILITY & ENERGY EDUCATION • ROOFING & RETAIL FLOORING WELLBEING GLASS SKYLIGHTS DESIGN CEILINGS & • ACOUSTICS EXPO PARTITIONS, • LIGHTING & INTERIORS LANDSCAPE & DRAINAGE

INTERIORS ROOFING HOUSES HOUSING LIGHTING & INTERIORS

REFURBISHMENT OFF–SITE • FLOORINGS LONDON INSULATION WORKPLACE HOTELS& RETROFIT TIMBER • INTERIORS FESTIVAL OF DOORS & WINDOWS • INSULATION ARCHITECTURE • LANDCAPE & DRAINAGE

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Architecture Today Media Pack 2020/21