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Institutional
PRESENTATIONsep/19
SU
MM
AR
Y
GPA OVERVIEW
PRIVATE LABEL
COMPANY STRUCTURE
GLOSSARY
2Q19 RESULTS
BUSINESS UNITS
DIGITAL TRANSFORMATION
2
R$53.6 bi2018 1,057 1,860 19 States
GROSS SALES SALES AREA
('000 sqm) FOOTPRINT IN BRAZILNUMBER OF STORES
94 k2018 24 586 MM R$ 1.7 bi
Largest traditional retailer1st Second largest player in cash & carry2ndIn Brazil:
TOTAL
EMPLOYEES(1)DISTRIBUTION
CENTERS & DEPOTS CAPEXTICKETS
GPA FOOD in numbers
3
R$ 28.1 bi1H19 1,059 1,876 19 States
(1) On a full-time equivalent (FTE) basis
diverse formats to meet diverse consumer needs
GPA Food Overview
29.6%Sales
12.9% Sales
2.4% Sales
50.2%Sales
4.9%Sales
MULTIVAREJO ASSAÍ
Hypermarkets and
Supermarkets
Cash & Carry ProximitySupermarkets Commercial Centers,
Drugstores & Gas Stations
#Stores
Hypermarkets: 112
Supermarkets: 184
#Stores
Supermarkets: 185
Food Delivery
#Stores
Minuto: 81
Minimercado Extra: 154
#Stores
Drugstores: 124
Gas stations: 71
GLA~260.000 million2
#Stores
Assaí: 148
Number of stores as of June 30th, 2019. Calculated % of 2Q19 gross sales 4
MULTI-FORMAT FOOD PLAYER
283Stores* 185 Stores 148 Stores
81 Stores 154 Stores
• Does not include 124 drugstores and 71 gas stations..
As of June 30, 2019
13 Stores
Focused on meeting the needs of clients related to different needs and occasions, with the following formats:
hypermarkets, supermarkets, drugstores and gas stations. Extra banner offers food, electronics and
home appliances and apparels.
Pão de Açúcar is a modern neighborhood supermarket from the
Premium segment that offers customer service, quality and a variety of
products in a practical and welcoming environment. Sustainability is a strategic
part of its makeup and also generates value for the business.
Convenience format that offers a differentiated assortment and a
practical and cozy environment, in stores measuring around
300 m2. Prioritizes customer comfort with customized services and
initiatives.
Convenience format to meet day-to-day needs, mainly staples and
perishables. In stores measuring around 300 m2, its value proposition is to offer convenience at the best price.
The Cash & Carry segment focuses on customers from small and midsized companies and on end consumers
seeking products at more competitive prices. Offers groceries, food,
perishables, beverages, packaging, personal care and cleaning products,
etc.
Supermarket format dedicated to
meeting the needs of B and C income groups, with the focus on
excellence in customer service and on
providing services compatible with
those of regional supermarkets.
5
Brazil’s GDP: 5.4%
GPA Sales**:2.3%
Brazil’s GDP: 9.6%
GPA Sales**:8.5%
Brazil’s GDP: 16.2%
GPA Sales**: 1.7%
Brazil’s GDP:55.4%
GPA Sales**: 69.1%
Brazil’s GDP:13.4%
GPA Sales**:18.4%
Nossa Presença é uma vantagem competitiva
(1) Stores as of June 2019, Gas station and drugstores are not included. (2) Super category includes the banners Super Extra, Mercado Extra, Pão de Açúcar and Compre Bem** Share of Food Businesses net sales in 2Q19. GDP 2018
STORES LOCATED IN
19 OF THE 27
BRAZILIAN STATES*OUR FOOTPRINT IS A DIFFERENTIAL
COMPETITIVE ADVANTAGE
6
Region Super Hyper Cash&Carry Proximity Total
North - 1 6 - 7
Midwest 16 12 15 - 43
Southeast 313 78 88 227 706
Northeast 36 19 35 8 98
South 4 2 4 - 10
Total 369 112 148 235 864 (1)
(2)
Others(1)
Cash andCarry
(1) Includes gas stations, drugstores, malls and partners
Share ofgrosssales
Mainstream
Premium
13%
38%
7%
24%
50%
8%
22%
6%
2014 1H19
Key portfolio optimization initiatives
Delivery
8%
11%
77%
4%Sales per region
Midwest
Northeast
North
Southeast
South
14%18%
STRENGTHENING THE MULTI-CHANNEL, MULTI-FORMAT AND MULTI-REGION PORTFOLIO
23 stores opened since 2014 Renovation of stores, of which 26 in the G7 and G6 last generation
concept: improvement in service level
Expansion of MinutoPão de Açúcar in recent years: 68 stores opened since 2014
Clustering: adjustments to assortment and reactivation of promotional campaigns
Aliados: more than 500 partners
Conversion of 20 hipers to Assaísince 2015 Malls: optimization of sales area, adding 50,000 m2 of GLA in the last 2
years
Mercado Extra: +43 stores since 2018 CompreBem: conversion of 13 stores
Strong expansion in recent years: 64 stores opened since 2014, present in 19 Brazilian States
Launch of financial services: more than 800,000 cards
9%
19%
2%
68%
2%
7
Digital transformation
Express and Click & Collect: available at 94 Pãode Açúcarand Extra stores, which 89 stores are offering both delivery models
James Delivery launch and partnerships with startups Meu Desconto: success and attractiveness of the app with more than
9.3 million of downloads Loyalty programs: +19MM clients with penetration of 85% (Pão) and
60% (Extra) Pãode AçúcarAdega: wine online sales increased more than twice
since its launch
HISTORICAL FIGURES - CAPEX AND ROCE
1.1 bn 1.4 bn 1.2 bn 1.4 bn 1.7 bn
CAPEX (1)
New stores, land acquisition and
conversions
Storerenovationsand Maintenance
Infrastructureand Others
AdjustedEBIT / Capital
employed
Less cyclical and more balanced portfolio: allocation of investments to maximize returns
Maintenance of high level of Capex: allocation to higher return formats
33% 28% 26% 23% 21%
21% 37% 40% 33% 37%
46% 35% 34% 44% 42%
2014 2015 2016 2017 2018
(1) Breakdown in % does not considercash impacts / (2) Does not consider Infrastructure and Others
14%
11%
10%
16.5% 16.1%
8
Creation of Executive Officer
position
Strengthening of loyalty
program: My Discount / My
Rewards (partnership with
Livelo)
Chef Time partnership
Food e-commerce: redesign of
website and expansion of
"delivery express" and "click &
collect" services
Sustainability• Diversity
• Raising consumer awareness and production chain
• Social investment
• Management of environmental impact
%
Portfolio OptimizationRepositioning of
Private-Label BrandsDigital Transformation Operation / Efficiency
GPA FOOD STRATEGY | MAIN PILLARS
People• Productivity
• People development
• Training: improvement in service level
Strong expansion of Assaí
Revision of Extra Super
positioning:• Conversion to Compre Bem
• Revitalization to Mercado Extra
Revitalization and modernization
of assets: • Renovations of Pão de Açúcar
• Repositioning of Extra Hiper
• Renovation of gas stations and
drugstores
• Greater attractiveness of
commercial centers
Repositioning of the brand
Qualitá, new packaging design
and communication campaign
Greater quality and price
competitiveness
Complete revision of assortment
Taeq brand strengthening
Rollout of the integrated model
with partner suppliers
More dynamic sales and
promotional creativity
Segmentation of offering
according to the characteristics of
each micro-region
Perishables as a differential
Optimization of the logistics
model (e.g.: Mini Hub)
Reduction in shrinkage level
9
GPA OVERVIEW
PRIVATE LABEL
COMPANY STRUCTURE
GLOSSARY
2Q19 RESULTS
BUSINESS UNITS
DIGITAL TRANSFORMATION
10
Successful organic
expansion
Profitability growth in
recent years
Repositioning of
portfolio and
launch of new
products
Optimization of store portfolio: 43 Mercado Extra, 13 Compre Bem
and 26 Pão de Açúcar stores renovated, with significant results
18 NEW
STO
RES
(*)
2Q19 HIGHLIGHTS
Performance influenced by
current consumption
environment, with higher
promotional investments Confidence in multi-channel,
multi-format and
multi-region
strategy
Implementation of strategic
projects in portfolio
adjustment and digital
transformation
PRIVATE-LABEL BRANDS
Continued progress
in food e-
commerce and
digital
transformation
projects
Increase in
penetration:
R$14.2 billionin revenue
+11.3%
(*) Last 12 months11
DIGITALTRANSFORMATION
Expansion of operations to Santos
and Fortaleza – as well as São
Paulo and Curitiba – totaling 20
stores
Sales growth of more than 4.7x
vs1Q19
Number of orders 75% higher in
than the previous operating model
Launch of B2B Aliado Mini
Mercado e-commerce
platform
Strong 37% growth in food e-
commerce sales
Express and Click & Collect
are already available at 94 Pão
de Açúcar and Extra stores,
with 89 stores offering both
delivery models
19.3 million clients in the
loyalty program with
penetration of 85% (Pão) and
60% (Extra)
9.3 million downloads, up
58% from 2Q18
A sales success, with over
41,000 kits sold (40 times
more than prior to the
partnership)
Start of sales at Extra through
the loyalty app
Strong sales growth at Pão de
Açúcar Adega of 70% in
2Q19
Since its launch, wine online
sales increased more than
twice
Greater speed in product
launches
More than 150 startups
mapped and 20 approved
Partnership with Microsoft to
design the new store model:
interaction with digital
platforms and innovative
technologies
12
Gross Revenue Gross Profit Expenses EBITDA(2)
Significant growth: continuing the good trend, despite the challenging consumption scenario and the decrease in inflation during the quarter
2Q19 RESULTS – GPA FOOD PRE-IFRS16 Strong growth in net income and net margin (1)
11.3%-80bps -1.2%
(1) Excluding the non-recurring effects in 2Q18, net of income tax.(2) Adjusted by Other Operating Income and Expenses. Excluding non-recurring effects in 2Q18 corresponding to R$45 million in Multivarejo and R$369 million in Assaí.
Maintenance of consistent results at Assaí and higher promotionalinvestments at Multivarejo
Greater dilution of expenses due to the initiatives rolled out
4.8%
Gross margin mainly reflectedhigher investments in competitiveness and one off impacts in Multivarejo, whileAssaí benefited from theaccelerated maturation of its stores.
Net income attributable to
controlling shareholders –consolidated
Totaled R$ 508 million, with margin of 3.9%;
13
2Q18 2Q19
2,378
148
130
277
144
136
280
1 2 3 4 5 6
FINANCIAL RESULT AND DEBTMaintenance of strong cash position and solid capital structure
FINANCIAL RESULT
Net Debt(1)/ EBITDA (2)
(R$ million)
NET DEBT
CASH &
EQUIVALENTS
• Cash position in Jun/19: R$4.7 billion and unsold receivables of R$110 million
• R$1.8 billion in pre-approved/confirmed credit lines
CAPEX • R$510 million in 2Q19, +54.8% vs. 2Q18
5
(R$ million and % of net sales)
2Q18BeforeIFRS 16
2Q19After
IFRS 16
2Q19BeforeIFRS 16
2Q18After
IFRS 16
Effect Effect
-30 bps
1.3%
2.4%110 bps
1.1%
100 bps 2.1%
-0.90x-0.47x
-45.8%
(1) Includes credit card receivables not discounted. Does not consider lease liabilities related to IFRS 16.(2) Accumulated EBITDA for the last 12 months, before IFRS 16.
2,3781,288
14
MULTIVAREJO PRE-IFRS16Performance marked by investments to drive competitiveness, which translated into continued market share gain
Gross Revenue Gross Profit Expenses EBITDA
Significant growth in food segment
Non-food category was adversely affected by the strong comparison base of 2Q18, mainly due to the World Cup
Decrease reflects: Non-recurring impacts in the
quarter (110 bps)
Investments to drive competitiveness (70 bps) concentrated at Extra Hiper due to a more cautious consumption environment
Higher dilution vs. 2Q18 due to the initiatives implemented, without affecting the level of service
Reflects higher investments in gross margin vs. 2Q18 due to the economic scenario
Key initiatives to drive gross
margin:
Increased use of digital means for announcing and activating offers across all channels Greater integration and planning with key strategic suppliers: detailed plans and annual targets shared Increase in the share of categories with higher margins through strategic projects Additional investments in tools, people and processes related to pricing and analysis of promotional return
(1) Adjusted by Other Operating Income and Expenses. Excluding non-recurring effects in 2Q18 corresponding to R$45 million in Multivarejo
0.6% -5.1% -30bps
-27.3%
15
Outlook Multivarejo will continue its efforts to improve operating efficiency, mainly by optimizing investments in competitiveness,
logistic costs and SG&A expenses. Considering a more dynamic economic scenario combined with internal efforts, Multivarejomaintains its expectations of increased profitability.
112 stores 185 stores 235 stores (**)
MULTIVAREJOPortfolio meeting consumer demands
(**) Excluding the 124 drugstores, 71 gas stations and Aliado Mini Mercado stores
(*) Market share gain in the last 12 months, source Nielsen.
Significant market share gain (* ) in the hypermarket segment
Acceleration of performance in food category: due to adjustments to the assortment and activation of promotional calendar
Non-food category: strong comparison base (World Cup)
E-commerce: expansion of “Express” and “Retira Extra” delivery models
Clube Extra: penetration in around 60% of Extra banner
Extra Super: performance driven mainly by store conversion projects, which already totaled: o 43 stores converted to
Mercado Extra o 13 stores converted to Compre
Bem
Continued expansion of the project to more than 80 stores by the year-end
Significant sales growth and market share gain (*):o Mini Extra: optimization of costs,
expenses, price and assortment adjustment, as well as optimization of logistics costs;
o Minuto: commercial and promotional actions combined with Pão de Açúcar, reflected in increased sales and customer flow. Launch of Minute Office
Higher profitability, especially the improvement of Mini Extra
Strong growth in sales of Pão de Açúcar Adega: + 70% vs. 1Q19, with the dynamics between the platform and the physical store
Launch of B2B food e-commerce portal: www.aliadosminimercado.com
184 stores
hiper super
Performance specifically influenced by strong comparison base, with an improvement in the trend for 3Q19
Successful renovation of G7 and G6 stores: already account for 25% of sales and grow 90 bps above non-renovated stores. Another 20 stores will be renovated by the end of the year
Two-digit evolution of food e-commerce: business activations and maturing of “Express” and “Click and Collect” operations
Acceleration in omnichannelinitiatives: James and Cheftime
16
Gross Revenue Gross Profit Expenses EBITDA(1)
OtherHighlights
ASSAÍ PRE-IFRS16Significant sales and expenses under control resulting in greater profitability
Organic opening of 3 stores, totaling 148 stores
12 stores under construction, following its expansion plan with the opening of 20 stores in 2019
Passaí Card totaling 823,000 cards issued, with 5% penetration, compared to 3% in 2Q18
Strong ‘same-store’ growth of 8.1%
Successful rollout of commercial policy
Successful store expansion
Significant market share gain(**)
Better margin from stores opened in the last 2 years (accelerated maturation)
Higher share of individuals
Better sales mix
Growth lagging increase in gross profit, stable at 10.4% of sales, despite the strong expansion scenario.
Maintenance of consistent growth presented in recent quarters, up 27.8%
24.4% 25.4% 0bps 27.8%
(1) Adjusted by Other Operating Income and Expenses. Excluding non-recurring effects in 2Q18 corresponding to R$369 million in Assaí. (**) Source: NIELSEN 17
Outlook Net sales: continued strong expansion, with same-
store sales growth of about 200 bps above inflation and total sales of over 20%;
EBITDA: EBITDA margin should increase by around 30 bps to 40 bps (before IFRS 16), driven mainly by the quality of the stores opened in recent years, which have matured sooner than expected.
ASSAÍ BEFORE IFRS-16History of significant growth and consolidation of banner
75 148 +97.3%
12 19 +7
19.7% 50.2% +2.5x
No. of Stores
No. of States
% of Food Sales
Sales Area - '000 m2
Market Share (Nielsen) 18.5% 29,0% +1.6x
272 621 +2.3x
2013 2Q19
112 899CAGR41.5%
Around 15%
Above 25%
+1.7x
Net Income - R$ million
ROCE**
Adjusted EBITDA - R$ million
Gross Sales Revenue - R$ million 6,814 27,731
CAGR 26.4%
250 1,620CAGR36.6%
2013 2019 LTM (*)
Expansion of the operationwith expansion of sales area by 2.3 times, increasing the number of states where it operates and strong store openings
Solid performanceof sales and operating efficiency that translate into increased profitability
Increase in sharein the GPA food segment, representing 50.2% of revenue
(*) Considering the last 12 months in relation to June 2019 (**) Adjusted EBIT / Capital employed 18
19
(R$ million) 2Q19 2Q18 Δ 2Q19 2Q18 Δ 2Q19 2Q18 Δ
Gross Revenue 14,218 12,772 11.3% 7,074 7,030 0.6% 7,144 5,742 24.4%
Gross Profit(*) 2,820 2,693 4.7% 1,730 1,825 -5.2% 1,090 868 25.6%
Gross Margin(*) 21.6% 23.0% -140 bps 26.4% 28.3% -190 bps 16.7% 16.4% 30 bps
Selling, General and Adm. Expenses (1,985) (1,866) 6.3% (1,343) (1,354) -0.9% (642) (512) 25.4%
% of Net Revenue 15.2% 15.9% -70 bps 20.5% 21.0% -50 bps 9.8% 9.7% 10 bps
Adjusted EBITDA(1)(2)(*) 888 880 0.9% 435 516 -15.7% 453 364 24.4%
Adjusted EBITDA Margin(1)(2)(*) 6.8% 7.5% -70 bps 6.6% 8.0% -140 bps 6.9% 6.9% 0 bps
Food Multivarejo Assaí
(1) Earnings before interest, tax, depreciation and amortization. (2) Adjusted for Other Operating Income and Expenses .
(* ) Excludes nonrecurring effects in 2Q18, corresponding to R$45 million at Multivarejo related to the sale to third parties of a portion of the tax credits related to the exclusion of ICMS from the PIS/COFINS calculation base and R$369
million at Assaí related to the reversal of the provision for ICMS ST credits for periods prior to 2018.
RESULTS POST-IFRS16
GPA OVERVIEW
PRIVATE LABEL
COMPANY STRUCTURE
GLOSSARY
2Q19 RESULTS
BUSINESS UNITS
DIGITAL TRANSFORMATION
20
272317
373421
506
598
7584
95107
126144
2013 2014 2015 2016 2017 2018
RN
STRONG GEOGRAPHIC EXPANSIONIN THE LAST 5 YEARS
144 stores
18 states
598,000 m2 of sales area
Average area: 4,200 m2
29,900 employees
2013 2018
Sales area
twice as larger
compared to 2013
SP
CE
PB
PE
AL
BA
DF
GO
RJ
PR
MS
MT
SP
CE
PB
PEAL
BA
DF
GO
RJ
PR
MS
MT
PIPA
AM
MG
SE
75 stores
12 states
272,000 m2 of sales area
Average area: 3,600 m2
11,500 employees
*Includes organic expansion and conversions Not including the closure of 2 stores since 2013 21
COMPRE BEMpilot store conversion Extra Supermarket to Compre Bem
POSITIONING
Competitors: regional
supermarkets
Target public: B and C
Classes
Price: With lower variation,
competing with key regional
players
EXPANSION
1st Wave: pilot
conversion of 13 stores
in 2018
Roll-out in the next
coming years
DIFFERENTIAL
Focus: Excellence in
customer service and
services compatible with
regional supermarkets
Assortment: 7,000
products, with excellence
in meat, bakery, fresh
produce services
LOW COST
Operation: Low
logistics and IT costs
Marketing: Offers
flyers and digital
communication
Direct delivery in
store: Perishable
receipt
Operating knowledge of
supermarkets and
management of
categories
Expertise in low-
cost operations
22
Priorities 2019-21Maintain the initiatives of 2018, expand and optimize
Growth of sales and
market share
Maintain SSS growth above
inflation
Market Share Gain
Expansion
Expansion of Assaí´s nationwide footprint, seeking
consolidation
Excellent expansion productivity
Opening of 20 Assaí´s stores/year
Roll-out of Extra Super stores into Compre Bem
Increase operational efficiency
Control of Working Capital
Control of expenses
Increase in productivity
Expansion supported by own cash
generation
Financial Solutions
Expansion of the portfolio of
financial products and services
23
Focus on customer
satisfaction
Training for Extra employees:
Click Movement
Leveraging Clube Extra
Increased Digitalization, with
the focus on the App
‘Collect & Win’ promotion for
all customers
Long Live the Neighborhood:
store as a community center
Conversions &
Modernizations
Multifunctionality
Revision of assortment
Logistical efficiency & Mini
Hub
Improvement of store
processes: Productivity
Optimization of expenses
Footprint
Complete solution
Wide assortment
Private-label
Exclusive imported goods
Store in Store
Quality and freshness every
day
Complete basket of
perishables
Excellence in service:
customer counter
Experimentation through
tasting events
Differentiated activation such
as “Carretão”, seasonal, own
manufacturing and fishmonger
Busy commercial activation
calendar
Introduction of new sales dates
in the Brazilian calendar
Focus on activation of major
category festivals
Increased use of digital means
in calendar activation:
“EVERYTHING”
Customer
experience
Scope
& Amplitude
Focus on
Perishables
category
Operational
excellence
Seasonal events and
commercial
activations
Extra: Value PropositionLow price and varied assortment
24
Key initiatives modernization of Extra Super in 2018
Revision of assortment
More restricted
assortment in grocery
Greater emphasis on
perishables
Private-label
Price repositioning
Low "high-low" intensity
New commercial activation
dynamics
Increase in share
Broader mix of items
Promotional alignment
with Extra Hiper
EXTRA Mercado: roll-out of pilot project
23 stores opened in the São Paulo
metropolitan region as pilot project
Commercial Alignment
Price Repositioning
Private-label
R
25
EXTRA PRIORITIES
2019-2021
Optimization and
increased profitability of
assets:
Parking Lot
Malls
Warehouse
Sales Area
Initiatives to sustain
sales growth above inflation:
Busy commercial activation
calendar
Focus in seasonality and Clube
Extra
Continuance of collectible
campaigns
Reinforce brand
differentiation through:
Perishables, Non-Food,
Private-label and Store in
Store
Revitalization of stores: Extra
Super to Mercado Extra
Expand the leadership in
e-commerce and
multichannel platform
Optimize Clube Extra
Make communications digital
Expansion of Express
Expansion of Last miller
26
Nossos MODELOS DE NEGÓCIOS
Happiness
Supermarket"It's part of my routine
and my life"
BUSINESS PILLARS
E-commerce“Makes my life easier
with a click"
INNOVATION
"Services that surprise and enchant,
guaranteeing my loyalty with Pão"
PÃO de AÇÚCAR MAIS APP
Minuto“Sorts my l i fe
out”
Our PROPOSITION
To inspire, encourage and offer means so that more and more people
understand that happiness (theirs, those around them and the planet) is
simple, real and within our reach.
Our TERRITORY
Imperfect happiness, daily, possible, real and personal
Brand Positioning
DIFFERENTIATION"Assortment with highlights for launches and
differentiated, which inspire and encourage
my daily happiness”
EQUILIBRIUM
“Inspires me to take care of my body
and the planet"
27
Differentiated value proposition and
layout
Fresh Market concept:: Expansion and grouping
of the perishables area
Highlight being the wellness concept and
assortment: organic products, bulk products and
natural beverages
Services: New model of bakery, butchery,
fishmonger
Perpendicular grocery shelves
Omnichannel
Reinforcement of the healthy and affordable
positioning
Store in store concept
G7 – A new store concept
22
The 26 stores
in G7 and G6
format already
account for
25% of sales(*)
20
renovated stores in G7
format by the
end of 2019
28(*) As of June30th, 2019
Resumptionof thebanner expansionprocess
Priorities Pão de Açúcar 2019-2021
DIFFERENTIATION:
Assortment: Consolidation of “high-end” positioning with excellence in service level and assortment
and focus in quality on F&V and perishables (Perfect F&V).
Greater focus on healthy products
Operational efficiency: Expansionof MMOVE.
Innovation: Continue to reinforce Digital Transformation through the app, acceleration of Store in
Store to over 70 stores and Cheftimeexpansion for all stores in São Paulo state untill 2019;
Focus on Private Label for differentiation and price perception.
1
Continuation of store renovations for the new Generation:
2019: 20 stores.
3
2
29
MAIN INITIATIVES | PROXIMITYMini Extra & Minuto Pão de Açúcar
Commercial Dynamics
Revision of assortment and
adjustment of cluster;
Build loyalty with differentiation in
the Bakery and Fresh Produce
categories and penetration of
Private-label Brands;
Valuation and focus on categories
aligned with the Proximity format:
Liquid / Snacks (Yogurts) / Snacks.
Marketing Strategy
Synergy in promotional dynamics at
Extra
Alignment with Pão de Açúcar in
Minuto PA;
Promotional dynamics with "My
Discount" app.
Private-LabelFirst Prices
Focus on private-label:quality
price perception and loyalty;
Entry of first-price products to
strengthen competitiveness in
lower income neighborhoods.
30
Continue investments in price communication at points of sale;
Continue investments in technology to increase productivity;
Expansion of gas stations
Winning format:
Resumption of the Expansion in 2019, with at least 15 stores and
progressive acceleration for coming years.
Consolidate the strategies implemented in 2018;
Consolidate profitability by optimizing costs and the store portfolio;
Optimize assortment clusterization.
Continue the renovation plan in order to continue modernizing
stores.
Consolidate relationship of trust with the 500 registered Aliado;
Implement sales website to reach other players
(restaurants / hotels / etc).
Gas stations
Drugstores
Aliado
Proximity Priorities for 2019-2021
31
GPA Malls: Scope and strategy
Almost 300,000 m² of
GLA managed across
Brazil
Management of more than 250
commercial centers and 2
convenience street malls
Present in 22 states
and the Federal
District
More than 3,500
agreements with
merchants and partners
Our reach
in Brazil
Medium-termactions
Short-termactions
Futureactions
Strategy
for the future Focus on
productivity
and
operational
efficiency
Continuous
improvement in
relationship
with customers
Square meter monetization
and GLA growth: develop
areas for small and midsized
projects
Media:
Expand our
reach in the
Media
Business
Business
Model:
Develop new
revenue
sources
32
GPA OVERVIEW
PRIVATE LABEL
COMPANY STRUCTURE
GLOSSARY
2Q19 RESULTS
BUSINESS UNITS
DIGITAL TRANSFORMATION
33
~ 85%de Venda
Identificada
~ 60%de Venda
Identificada
+ 19.3Mcustomers registered in
the Loyalty Program
+ R$180MofadditionalEBITDA in
2018
+ 9.3MMDownloads
+ 150suppliersusingthe
platformin 2Q19
DIGITAL TRANSFORMATIONPROGRESSES AND ASSETS| LOYALTY PROGRAMS
~ 60%of Identified
Sales
~ 85%of Identified
Sales
34
+ R$ 6.5 Bofsalescame fromthe
apps in 2018
Omnichannelcustomerbuys
2xmore thanclientsfromphysical
store
3535
ONLINE SHOPPING
SCAN & GO
CHECK-OUT SCHEDULING VIRTUAL WALLET
REWARD EXCHANGE
LEAFLETS
MEDIA
OFFER ACTIVATION
ADEGA
PURCHASE OF SERVICES
IN-STORE EXPERIENCE PERSONALIZATION
SERVICES AVAILABLE CURRENT VERSION
+ 37%e-commerce growth 2Q19 vs. 2Q18
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DIGITAL TRANSFORMATION | GPA e-commerce expansion
EXPANSIONStrong expansion plan, 10 more
Brazilian cities by 2019 year end.
SUPERMARKETSExclusivity of the best supermarkets in Brazil.
Focus on excellence in service and delivery of
best experience
GPA STORESImportant source of communication, knowledge generation and new customer acquisition
LOYALTY PROGRAMSIntegration with major retail loyalty programs. Loyalty offers + stars accumulation and stamp deliveries
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I deliver everything in minutesAsk for anything you want, wherever
you want and I will quickly
bring it to you
JAMES
DELIVERY
James Delivery is a multiservice platform for
order and delivery in minutes of diverse products that range from items sold in supermarkets to restaurants
and drugstores
Blu
e: G
PA
ope
ratio
ns| V
iole
t: Ja
mes
ope
ratio
ns
DIGITAL TRANSFORMATIONPRIORITIES|BUID THE BIGGEST BRAZILIAN FOOD RETAIL PLATFORM
38
Working with
Startups and
Foodtechs
Winning in the
mobile category
Knowing the
customer
experience
Creating
Super Apps
Online Grocery
leading
GPA OVERVIEW
PRIVATE LABEL
COMPANY STRUCTURE
GLOSSARY
2Q19 RESULTS
BUSINESS UNITS
DIGITAL TRANSFORMATION
39
Prices about 25-30% lower than the
benchmark/leader in the category
Iconic products and brands that
are attractive to consumers
New and exclusive products in our
stores
Guaranteed high-quality products
and low prices for all
Price Perception
Quality Perception
Differentiation
Innovation
Democratization
Why do we produce Private-Label?
Loyalty
ImprovedCompetitiveness
Profitability higher than
national brands
How we operate
with Private-
Label Brands?
Partnership
with
Industry
Communication
/ Creation of
Brands
Specialized
Team
Quality
Assurance
Same or superior quality as the
benchmark/leader in the category
Private Label: a strategic pillar for the Company
40
Day by day
Healthier life
A chef's
touch to the
routine
Celebrate the
good times in
life
A stylish
house
Stylish clothes
for everyday
Private Label: our brands
41
Increase of the penetration
around 12.1% in 2Q19,
focus in reaching 20%
of share by 2020Increase Taeq sales, democratizing
healthy foods
Extension of
integrated
suppliers model
Pipeline of
constant
innovation at 500
SKUs p.a.
Building new
private-label and
strengthening
current brandsINTEGRATED: TOTAL PARTNERSHIP |
OPEN BOOK MODEL
TRANSACTIONAL: TRADITIONAL MODEL
Private Label: Priorities
42
GPA OVERVIEW
PRIVATE LABEL
COMPANY STRUCTURE
GLOSSARY
2Q19 RESULTS
BUSINESS UNITS
DIGITAL TRANSFORMATION
43
On June 30th, 2019 *Casino's indirect interest through other companies. Total interest of Casino in GPA: 33.1%
50.0% 50.0%
34.1%
37.3%
HoldCo
4.1% 58.5%
55.3%
• E-commerce in France
Free-float
OWNERSHIP STRUCTURE
44
45
LATAM TRANSACTION
Simplification
of LATAM structure
1Value creation
to
shareholders2
TRANSACTION
RATIONALE
GPA PROPOSAL FOR ÉXITO ACQUISITION
CASINO PROPOSAL TO ACQUIRE ÉXITO
PARTICIPATION IN GPA
MIGRATION PROPOSAL TO NOVO MERCADO
Jul-24th:
• GPA Independent Committee
recommends acquisition at COP
18,000/ share through tender offer
• Approval by GPA Board
Sep-13th:
• Authorization request to the
Colombian Financial Superintendence
for the tender offer
STEP-BY-STEP
REORGANIZATION
Aug-27th:
• Positive recommendation from Éxito
Audit and Risk Committee on the
acquisition of GPA at R$ 113.00/
share
Sep-12th:
• Éxito Extraordinary General Meeting
for the transaction approval
After conclusion of the tender offer:
• Migration to Novo Mercado:
conversion ratio 1:1
• Casino Group will hold 41.4% of GPA
• Expectedmigration: Jan/2020
Strengthening of governance:
migration to Novo Mercado
3
GPA OVERVIEW
PRIVATE LABEL
COMPANY STRUCTURE
GLOSSARY
2Q19 RESULTS
BUSINESS UNITS
DIGITAL TRANSFORMATION
46
Glossary
47
Food Segment: Represents the combined results of Multivarejo and Assaí, excluding equity income (loss) from Cdiscount, which is not included in the operatingsegments reported by the Company.
EBITDA: EBITDA is calculated in accordance with Instruction 527 issued by the Securities and Exchange Commission of Brazil (CVM) on October 4, 2012.
Adjusted EBITDA: Measure of profitability calculated by excluding Other Operating Income and Expenses from EBITDA. Management uses this measure in itsanalyses as it believes it eliminates nonrecurring expenses and revenues and other nonrecurring items that could compromise the comparability and analysis ofresults.
Compre Bem: Project involving the conversion of stores in order to enter a market niche currently occupied by regional supermarkets. The store model is betteradapted to the needs of the consumers in the regions where the stores are located. The service and assortment of the perishables category will be reinforced,while other categories will have a leaner assortment. Compre Bem is managed independently from the Extra Super banner with the focus on streamliningoperating costs, especially logistics and IT.
Mercado Extra: Project aims to renovate Extra Super by reinforcing the quality of perishables and customer service, with the focus on the B and C income groups.There will be no change in the operating model of the stores, which will continue to be managed under the Extra banner.
James Delivery (last miler): Multiservice platform for ordering and delivering in minutes of diverse products selected by our customers, including restaurants andintegration with our supermarkets and drugstores.
Cheftime: pioneering startup in the Foodtech segment, offering online subscription services and sales of gastronomic kits.
Same-store growth: Same-store growth, as mentioned in this document, is adjusted by the calendar effect in each period.
Growth and Changes: The growth and changes presented in this document refer to changes from the same period last year, except when stated otherwise.
Investor Relations Team
Tel.: +55 (11) 3886-0421
www.gpari.com.br
Disclaimer: Statements contained in this release relating to the business outlook of the Company, projections of operating/financial results,growth prospects of the Company and market and macroeconomic estimates are merely forecasts and are based on the beliefs, plans andexpectations of Management in relation to the Company’s future. These expectations are highly dependent on changes in the market, Brazil’sgeneral economic performance, the industry and international markets, and hence are subject to change.
About GPA: GPA is Brazil’s largest retailer, with a distribution network comprising over 2,000 points of sale as well as electronic channels.Established in 1948 in São Paulo, it has its head office in the city and operations in 18 Brazilian states and the Federal District. With a strategy offocusing its decisions on customers and better serving them based on their consumer profile in the wide variety of shopping experiences it offers,GPA adopts a multi-business and multi-channel platform consisting of brick-and-mortar stores and e-commerce operations, divided into thefollowing business units: Multivarejo, which operates the supermarket, hypermarket and Minimercado store formats, as well as fuel stations anddrugstores under the Pão de Açúcar, Extra and Compre Bem banners; Assaí, which operates in the cash-and-carry wholesale segment; and GPAMalls, which is responsible for managing the Group's real estate assets, expansion projects and new store openings.
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