Business Intelligence in Changing Market Trends.

By, Vivek Kumar)

AgendaWhat is Business

Intelligence?Why do Companies

need BIBenefits of BIBI Golden RulesMajor BI TrendsCore Capabilities of BIConclusion

Business Intelligence is a broad category of applications and technologies for gathering, storing, analysing, and providing access to data to help clients make better business decisions.

Business Intelligence (BI) refers to skills, processes, technologies, applications and practices used to support decision making.

Business Intelligence is an environment in which business users receive information that is reliable, secure, consistent, understandable, easily manipulated and timely...facilitating more informed decision making .

What is Business Intelligence?Definition:

© 2008 Accenture. All Rights Reserved.

Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions

Why do companies need BI?

Tactical / Strategic

BI

What’s the best that can happen?

What will happen next?

What if these trends continue?

Why is this happening?

What actions are needed?

Where exactly is the problem?

How many, how often, where?

What happened?

Sophistication of Intelligence

Operational BI

Optimization

Predictive Modeling

Forecasting/extrapolation

Statistical analysis

Alerts

Query/drill down

Ad hoc reports

Standard reports

Com

peti

tive

Ad

vant

age

© 2008 Accenture. All Rights Reserved.

Benefits of Business Intelligence

• Improve Management Processes– planning, controlling, measuring and/or changing resulting in increased revenues and reduced costs

• Improve Operational Processes– fraud detection, order processing, purchasing.. resulting in increased revenues and reduced costs

• Predict the Future

BI Golden Rules• Data Quality & Accuracy• Data Consistency• Data Timeliness

“Get the right information to the right people at the right time”

MobileCloud ComputingSocial MediaAdvanced

Analytics

Major BI Trends

BI Yesterday vs Today vs Tomorrow

• “BI yesterday was like reading the newspaper”

• BI today is focus more on real-time events and predicting tomorrow’s headlines

An electronic telecommunications device, often referred to as a cellular phone or cellphone. Mobile phones connect to a wireless communications network through radio wave or satellite transmissions.

Mobile

the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.

Cloud Computing

websites and applications that enable users to create and share content or to participate in social networking.

Social Medias

Customer Sat Survey

Comments

Facebook Page

Blogs

Competitors’ Facebook

Pages Public Web Sites, Discussion Boards, Product Reviews

Alerts, Real-time

Action

TwitterPage

Services

Quality Cost Friendliness

Email

Adhoc Feedback

Call Center Notes, Voice

Core Capabilities of BI

Business intelligence will be available to everyone in the enterprise, and will be embedded in many business systems. Although many technologies are available to implement this vision, many challenges remain to make this vision a reality. We have outlined key challenges like automated analytics, semantics based information fusion and process automation, and presented some examples which support the feasibility of our vision. 

Conclusion

Questions ..?