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8/14/2019 Application Development John Forster TeleAtlas
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LBS and the Power of Communit
1Copyright 2009 Tele Atlas. All rights reserved.
John Forster
Vertical Marketing Manager
Tele Atlas
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The LBS landscape:The catalyst for change
2Copyright 2009 Tele Atlas. All rights reserved.
8/14/2019 Application Development John Forster TeleAtlas
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Community and the Future of MappingThe Evolution
c y
Community Input:Real Time Data
Map Insight
3Copyright 2009 Tele Atlas. All rights reserved.
Compilationgovt sources, imagery
Accuracy
C u r r e
Field Survey
Drivers
MobileMapping Vans
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Tele Atlas
How We Add Community Content
Map Share
ProductCreation
Inputs
Statistical and rule
Validation Engine
GPSMeasurements
4Copyright 2009 Tele Atlas. All rights reserved.
Map Ins g t
OtherCommunities
based validation
Other Sources
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Community Input in the Q3 ReleaseThe 2009.09 product realizes 10 features and 1.25Medits sourced from community input.This exceeds the original 2009 goal of 1M edits anddoubles the total edits in the database derived from
community input.(see appendix slide # 25 for community input feature list)
Tele Atlas 2009.12 product goal for
5Copyright 2009 Tele Atlas. All rights reserved.
commun y npu s ea ures an now1.45M edits.
. e s
(planned)
Q4
2009
Q2
2009
500,000 edits
(actual)200,000 edits
(actual)
Q1
2009
50,000 edits(actual)
Q4
2008
1.25M edits(actual)
Q3
2009
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Expanding the Road Network --FAST
Romania
6Copyright 2009 Tele Atlas. All rights reserved.
Map Release 2009.06 - 30,000 kmMap Release 2009.02 -12,000 km
18,000 km of NEW geometry added purely from GPSMeasurements
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Enhancing the Existing Road Network
7Copyright 2009 Tele Atlas. All rights reserved.
Significant improvements resulting from Community InputRealignment efforts improved 25K km in Germany all majorfreewaysGradient attribution of 455K km in the US & Canada to becontained in the ADAS Gradient and Curvature product
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Expanding the Road Network Across
the Globe
8Copyright 2009 Tele Atlas. All rights reserved.
New geometry created using anonymous GPSmeasurements in Ireland (1,415 km)and Turkey (1,059 km)
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Community Input Edits by Country
9Copyright 2009 Tele Atlas. All rights reserved.
MultiNet
2009.09 contains community input from more than 30 countriesFocus is on ten key countries (99.5% of edits came from US, Canada, Germany,Spain, Italy, France, Portugal, UK, Ireland and Turkey)Updates and improvements to features, including:
46K+ km of new & realigned geometry (cumulative total)~450K km more gradient data added to ADAS Gradient & Curvature product~40K Address Point updates
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Creating the Best User Experience
Better Maps andContent, Faster
Fresher mapsExpanded coverage
Faster InnovationDrives differentiation based
on what users do on roads
10Copyright 2009 Tele Atlas. All rights reserved.
Active and PassiveCommunity Inputfrom millions every dayConstant validation of streets,POIs, road geometry, gradient
Superior
ExperienceWith accurate mapsand intelligent routing
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3D landmarks, 2D/3D city maps,icons, digital elevation modelsmake navigation more realistic,easier
Enhanced content and the userexperience
Points of Interest covering most
11Copyright 2009 Tele Atlas. All rights reserved.
Dynamic contentTraffic delivers routing intelligence
maximum development flexibility
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Advanced City ModelsFeatures
3D representations of major city centers
4 Levels of Detail (LOD) availableLOD1: Basic shoebox 3D model, untexturedLOD2: Detailed 3D block models, untexturedLOD3: Textured 3D models based upon librarytexturin
12Copyright 2009 Tele Atlas. All rights reserved.
LOD4: Photo-realistic textured 3D models withcorresponding ortho image (ground image)
Lower LODs most appropriate forapplications with limited memory andprocessing capability
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Advanced City ModelsExample
13Copyright 2009 Tele Atlas. All rights reserved.
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Advanced City ModelsExample
14Copyright 2009 Tele Atlas. All rights reserved.
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Advanced City ModelsExample
15Copyright 2009 Tele Atlas. All rights reserved.
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Advanced City ModelsExample
16Copyright 2009 Tele Atlas. All rights reserved.
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Customer benefitsEasy integrationFlexibility
Choice of LODs enables solutions forvariety of applications
High qualityAccurate and detailed display quality
Advanced City ModelsBenefits
17Copyright 2009 Tele Atlas. All rights reserved.
End user benefits
Lifelike display independent of scaleImproved map orientationBetter guidance with enriched navigation experience
added by LOD4
Extensive coverage
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Advanced City ModelsEurope: 40
3D City Maps*Europe: 46North America: 35
Advanced City ModelsCoverage
18Copyright 2009 Tele Atlas. All rights reserved.
APAC: 2
*Note: 3D City Maps coverage is transitioning to Advanced
City Models. Currently 3D City Maps feature only LOD 2 and 3
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2D City MapsFeatures
Town Blocks - basic layer for displaying
TownBlocks
Detailed two-dimensionalrepresentations of:
19Copyright 2009 Tele Atlas. All rights reserved.
u ngs
Building Footprints - corresponds to thefootprint of a building above the ground
Railways - railroads above or underground
Bu ngFootprints
Railways
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2D City MapsFeatures
BuildingFootprints Railways
TownBlocks
20Copyright 2009 Tele Atlas. All rights reserved.
Standard versionGeneralized version with a s maller datafootprint
Cities covered
Europe: 138Americas: 109APAC: 26
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2D City MapsBenefitsCustomer benefits
Differentiate products vs. competitionLarge scale map with detailed representation
Extensive global coverage with onespecification
End user benefitsRicher and more attractive map display in
21Copyright 2009 Tele Atlas. All rights reserved.
ur an env ronmen sImproved orientation through increased abilityto recognizable surroundings and locationEnhanced user interface resulting in betterguidance
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More Intelligent Routing
Speed ProfilesData reflects billionsof km of actual driving
Real Time TrafficCommunity canenhance existing
Derived frombillions of GPSmeasurements
22Copyright 2009 Tele Atlas. All rights reserved.
On average have2,000 speedmeasurements for anystreet, road or alley,anywhere
solutions
100s millions speedmeasurements
received every day
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Tele AtlasSpeed
Profiles
How are Speed Profiles created?
DataDelivery
DataAcquisition
DataProcessing
23Copyright 2009 Tele Atlas. All rights reserved.
Analysis andnormalization of data
Average speedsper road element
Temporal basis
Millions of devices inNorth America andEurope
500 billion GPSmeasurements andgrowing
Consumer-drivingpatterns
288 speed profiles perday
1 speed profile every 5minutes
Patented-compacteddesign
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Speed ProfilesBeyond Class in traffic information
Consumer driving pattern tobetter estimate travel time for themajority of consumers
Most extensive coverage in North
Benefits for solution providers
24Copyright 2009 Tele Atlas. All rights reserved.
consumersMost granularity to increase theconfidence level of ETA
Single global data specification toincorporate a single global solution
Smallest data footprint to optimizedevice cost and efficiency
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The Difference:London
Traditional Data
10 20 30 40 50 60
15 25 35 45 55 65miles/hour
25Copyright 2009 Tele Atlas. All rights reserved.
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The Difference:London
Measured Data
10 20 30 40 50 60
15 25 35 45 55 65miles/hour
26Copyright 2009 Tele Atlas. All rights reserved.
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HD Traffic Product Overview
HD Traffic delivers live congestion informationAccurate positioning of traffic jams
27Copyright 2009 Tele Atlas. All rights reserved.
,every 3 minutesCan be efficientlydelivered to connected,
mobile devices
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HD Traffic Product Overview
28Copyright 2009 Tele Atlas. All rights reserved.
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29Copyright 2009 Tele Atlas. All rights reserved.
http://developerlink.teleatlas.com
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A program for attracting next generationapplication developers and increasing thepotential for common success by providingeffective technical and business support:
DeveloperLink
30Copyright 2009 Tele Atlas. All rights reserved.
Sample data and documentationSample applications , training and toolsMarket, product and industry data
Forums for ecosystem collaboration andsupport
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Conclusions
The LBS landscape is evolvingCommunity Input is changing the dynamicsof digital mappingNew, dynamic content can enrich the end-
31Copyright 2009 Tele Atlas. All rights reserved.