Apparel Exports - Cultural Ties

8/8/2019 Apparel Exports - Cultural Ties

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AppArel Exports

Culture is not limited to tourism,cuisine and festivals — it is

pertinent to business as well. Culturaldifferences and how you deal with

them is important in case of businesstransactions across the borders.

TEXT BYVasant R KothaRi

Cultural Ties

B u ine execu i e f ei he ex ile , ga men e ail

indu wh h e fif m hei a el h uld

lea n ab u he hi , cul u e andcu m f he c un ie he lan

i i . since cul u e decide he lef li ing, i i e inen ud i ,

e eciall in ex ma ke ing a iaffec all a ec f bu ine

WhAt is Culture?

the w d ‘cul u e’ em f m heLa in ‘c le e’, which mean build

n, cul i a e and f e . Cul u ei he wa – a efined wa – f d ing

66 AppArEL oCtoBEr 2010

D r e a m s t i m e

. c o m



a hing, whe he indi iduall gani a i nall , which hemaj i f e le in a a icula g u adhe e .

H we e , he e a e man he defini i n f cul u e:C llec i e g amming f he mind which di ingui he•

he membe f ne human g u f m an he ...include em f alue ; and alue a e am ng hebuilding bl ck f cul u e (H f ede,1980).

Glue ha bind g u ge he . Wi h u cul u al•

a e n and an gani ed em f ignifican mb l ,e le w uld ha e difficul li ing ge he (De M ij,

2004).

se f c n l mechani m – lan , eci e , ule ,•

in uc i n – f g e ning beha i u (Gee z, 1973).

Include ha ed belief , a i ude , n m , le•

and alue f und am ng eake f a a icula language wh li e du ing he ame e i d in a ecificge g a hic egi n (t iandi , 1995).Hence, diffe ence in cul u e ac na i n bec me

ine i able. the a ia i n in he e cul u al c m nengi e i e a hen men n kn wn a ‘Cul u al Di e i ’.Cul u al di e i la a ignifican le while unde akingbu ine e a i n in e na i nall . Flexibili and cul u alada a i n h uld be he guiding inci le f a ellingab ad n bu ine . Bu ine manne and me h d ,

eligi u cu m , die a ac ice , hum u , andacce able d e c de a widel f m c un c un .

CulturAl risk

Bu ine mi ake•

p cu me ela i n•

Wa ed neg ia i n•

ChArACteristiCs of Culture

Cul u e i lea ned•

I i c mm n membe f a ce ain g u•

Cul u e de e mine he beha i u •

f g u membe

Cul u e (cu m , alue , habi ) make life m e•

effec i e

An indi idual d e n’ ha e cul u e bu ha a e nali•

BAsiC Components of Culture:

B d Language•

punc uali•

G ee ing•

ti le•

Gif•

Bu ine Ca d•

Neg ia i n•

Body lAnguAge

E e na i n ha a e a a e cul u e; a a f which ieflec ed in he beha i u and b d language f i e le.

In in e na i nal bu ine , unde anding he unde cu enbenea h he manne i m ge u e bec me nece a .



the e a e chance ha beha i u migh ge mi in e e ed b e lef m diffe en cul u e .thu , i equi e a killed c - dina

handle challenging i ua i ndu ing mee ing .

Gene all , N h Ame icanand Eu ean and ab u h eefee a a a a m’ leng h. thi i

me ime called ‘a m-leng h cul u e’.When e le wh a e u ed cl e c n ac m e in hei ace, e lef m an a m-leng h cul u e ma feel

h ea ened and wi hd aw e e ehei e nal ace f m in a i n. In

‘w i -leng h’ cul u e , e le a e u ed being in cl e c n ac , and ma

m e nea e indi idual in bu inedi cu i n a well. Bu c ming cl e ma in imida e h ea en he

he e n. Al h ugh he ‘ humb u ’ mb l

mean ‘ k’ ‘g d’ in he UsA, ina f he Middle Ea , i mean u

wan ha e exual ela i n wi h hee n u a e gi ing he humb u

. the meaning f he mb l h wnin he ic u e i diffe en in diffe enc un ie . In he UsA (and he

lace ), i mean ‘all igh ’, in Ja ani mean ‘m ne ’, in F ance i mean‘ze ’, and in B azil i mean he‘unmen i nable ifice’. In he MiddleEa e n c un ie and thailand, hef i c n ide ed he l we a f heb d , h icall a well a i i uall .s , h wing u fee a thai im lie

ffen i ene . In me a f tibe ,icking u ngue u i ac uall a

f iendl g ee ing.

punCtuAlity

A i ude wa d unc uali ag ea l f m ne cul u e an he and, if mi unde d, can cau ec nfu i n and mi unde anding.r manian , Ja ane e, and Ge mana e e unc ual, whe ea e lein man f he La in c un ie ha e am e elaxed a i ude wa d ime.the Ja ane e c n ide i ude be la e f a bu ine mee ing, buacce able, e en fa hi nable, bela e f a cial cca i n.

greeting

When u c cul u al line ,

me hing a im le a a g ee ing canal be mi unde d. t adi i nalg ee ing ma be a hand hake, a hug,a n e ub, a ki , lacing he handin a ing i i n a i u he ge u e . pe le a und he w ldu e b d m emen and ge u e

c n e ecific me age . A mi unde anding e ge u e ia c mm n ccu ence in in e -cul u al c mmunica i n, andmi in e e a i n al ng he e linecan lead bu ine c m lica i nand cial emba a men .

Men a e afe in ex ending a hand an he man. H we e , he ule

ma change when a man g ee aw man, a w man g ee a man, an he w man. In Ge man and heUsA, e le efe fi m hand hake ,wi h he Ge man ne being e b ief and he Us la ing ab u h ee f u

ec nd . singa ean n he he hand fa u a l nge hand hake(10+ ec nd ). F ance, Gua emala,and Ja an ha e m e limhand hake . W men h uld be hefi ffe a hand f a hand hakein New Zealand, singa e, s u hK ea and taiwan. the ma g ee

he w men b a ing he ighf ea m h ulde in Chile, C arica, El sal ad , H ndu a , Mexic ,

pEopLE AroUNDtHE WorLD UsEBoDy MovEMENts

AND GEstUrEs toCoNvEy spECIFICMEssAGEs.




Nica agua and panama. In a Hindu Mu lim c un , h we e , he h uldwai f a man ffe hi hand fi , if a hand hake i g ing be u ed.

In s u h K ea, m e e ec ih wn b cu ing he lef hand unde he igh f ea m, a if u inghe igh f ea m, du ing he handhake. A adi i nal b w ma be u ed

in China, H ng K ng Ja an. theadi i nal g ee ing in India i Nama e

— lace he hand in a a ingi i n, alm ge he wi h he

finge ju benea h he chin, b w anda ‘Nama e’. the adi i nal g ee ing

in thailand lace he hand , almge he , in f n f he chin, b w he

head uch he f he finge ,and a ‘sawa dee’ — which mean“G d Luck”.

title

p e u e f name and i le i f ena u ce f c nfu i n in in e na i nal

bu ine ela i n . In man c un ie(including he Uni ed Kingd m, F ance,and Denma k) i i a ia e u e i le un il he u e f fi namei ugge ed. the thai add e nean he b fi name and e e ela name f e f mal cca i nand w i en c mmunica i n . InBelgium, i i im an add eF ench- eaking bu ine c n aca ‘M n ieu ’ ‘Madame’, whileFlemi h- eaking c n ac h uld be

add e ed a ‘M ’ ‘M ’. t c nfu ehe w i a g ea in ul .

gifts

I i al im an unde and he

cu m c nce ning gif gi ing. In mecul u e , gif a e ex ec ed and failu e

e en hem i c n ide ed an in ul ,whe ea in he c un ie ffe ing agif i c n ide ed ffen i e. Bu ineexecu i e al need kn w when

e en gif - n he ini ial i i af e wa d ; whe e e en gif - in

ublic i a e; wha e f gif e en ; wha c l u i

h uld be; and h w man e en . Ii e im an in A ia and he MiddleEa nl u e u igh hand, b h hand , ffe acce a gif . In Ja an and H ng K ng,u e b h hand .

Gif gi ing i an im an af d ing bu ine in Ja an, whe e

gif a e u uall exchanged a he fimee ing. In ha c n a , gif a e

a el exchanged in Ge man and a egene all n c n ide ed a ia e.Gif gi ing i n a n mal cu min Belgium he Uni ed Kingd m

ei he , al h ugh in b h c un ie ,fl we a e a ui able gif when in i ed

me ne’ h me. In singa e, aeci ien ma “g aci u l efu e h eeime ” bef e acce ing u gif . Bu in

Chile, gif a e acce ed and enedimmedia el . And in Ind ne ia, mallgif a e gi en n a f equen ba i .

Business CArds

Cu m c nce ning he exchangef bu ine ca d al a . Al h ugh

hi in eem f min im ance,b e ing a c un ’ cu m f ca d gi ing i a ke a f bu ine

c l. In Ja an, f exam le,he We e n ac ice f acce ing

a bu ine ca d and cke ing iimmedia el i c n ide ed ude. the

e a ach i ca efull l k ahe ca d af e acce ing i , b e ehe i le and gani a i n,

ackn wledge wi h a n d ha heinf ma i n ha been dige ed, and

e ha make a ele an c mmen a k a li e que i n.

negotiAtions

Neg ia ing i a c m lex cee en be ween a ie f m he amena i n. I i e en m e c m lica edin in e na i nal an ac i n becau e

f he en ial mi unde andingha em f m cul u al diffe ence .

I i e en ial unde and heim ance f ank in he he c un , kn w wh he deci i nmake a e, be familia wi h

he bu ine le f he f eignc m an , and unde and hena u e f ag eemen in he c un ,

he ignificance f ge u e andneg ia ing e ique e.

mAnAging CulturAl

differenCes

six fundamen al a e n f cul u aldiffe ence a e:

Diffe en c mmunica i n le•

Diffe en a i ude wa d c nflic•

Diffe en a ache •

c m le ing a k

Diffe en deci i n-making le•

Diffe en a i ude•

wa d di cl u e

Diffe en a ache kn wing•

ConClusion

Wi h da ’ bu ine e en e inga ‘gl bali ed’ w ld, in e ac i n

be ween diffe en cul u e i b und ha en. Me el lea ning diffe enlanguage w n’ be en ugh. I inece a f c a e h u e unde and he cial c ndi i n f diffe en c un ie , ucce full a

he e ec i e ma ke . Being en i i e he alue and belief f diffe en

cul u e f he w ld i nece a .In e na i nal bu ine e a e n

nl a wa f making fi b heex l i a i n f in e na i nal alen ,bu al a b idge be ween diffe enna i n f he w ld. t m w’w ld will el m e n a mbi ic

ela i n hi be ween in e na i nalbu ine e and cul u e a a wh le.n


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Apparel Exports - Cultural Ties