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ApartmentGrade.com presentation at the 2011 AIM Conference.
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Featuring only those apartments that make the
grade™
ApartmentGrade.com - Introduction
• Presenter: Lucas Haldeman, Founder
• Background: Apartment Owner and Former Homestore.com Executive– 18th Employee of AllApartments, founded by Mike Mueller
and John Helm
• Company Location: Coralville, Iowa
• # of Employees: 4
• Years in Business: 14 Months
ApartmentGrade.com First web site dedicated only to providing prospective renters
with a credible, objective, and accurate ratings of an apartment community based solely on the apartment community's current resident’s feedback.
Simple solution benefiting:1. Prospective Residents
and 2. Apartment Owners
CAN YOU BELIEVE IT!
• 1 in 4 renters spends more than 50% of their total income on housing according to a recent study just released by the Joint Center of Housing Studies at Harvard University. http://bit.ly/gkcYMJ
IMPLICATION
• For the renter, choosing an apartment is the MOST IMPORTANT economic decision they will make EVERY year.
BUT THE WEB IS A FUNNY PLACE
YOU CAN GET ROBUST, DETAILED, NON-BIASED
REVIEWS AND RANKINGS OF THESE:
BUT NOT FOR AN APARTMENT COMMUNITY WHERE A RESIDENT
CAN EASILY SPEND 50% OF THEIR YEARLY INCOME!
Owner Supplied CopyIn The Heart of Buckhead
Surrounded by 30 acres of elegantly landscaped rolling terrain, The Paces Apartment Homes defines living well in the heart of Buckhead. Discover gardens of oaks, azaleas, dogwoods and laurels as well as the world class amenities that only a community the calibre of The Paces can provide. Adjacent to the Atlanta History Center and the Swan House & Gardens, you will enjoy the convenience of having the finest restaurants, shopping and entertainment Atlanta has to offer, minutes from your front door. The Paces generously provides its residents with welcomed services usually only found in private homes and more. Private, elegant, spacious and complimenting the best in Buckhead. Welcome to The Paces
Anonymous “Review” SitesTraining ground for slumlords
From: -Anonymous- O.K. now, I hope someone who gives a s---
will read this and do something. These apartment people in the office are so rude and swful that they are scary. If I was their boss they would not be working here or anywhere. They are like the apartment mafia, and people are afraid to say what is going on for fear of retribution. The women are low class, the head woman is a pit bull in disguise and does not have any manners. when i moved in it was really different and good but now it is terrible and I cannot move because of my job. I just want it to get better and for those woemn to be put in a dog fighting ring where they can really have fun. Michaaaellllll V ick miss out on these dogs.
The Renter’s Paradox“Who Should I Believe?”
THE ANSWER:
How Does it Work?
Step 1: We Survey Your Residents• We email your current residents
a short (seven question) survey– If you are currently a Satisfacts or CEL & Associates
customer, there is no need to do an additional survey
– Based on the survey results, ApartmentGrade will assign an overall rating (1 to 5 stars) to each property
– Any property scoring 3.5 stars or better, will be included an ApartmentGrade
Step 2: Receive LeadsAn ApartmentGrade user “clicks” on a listing then are taken to:• An ILS. ApartmentGrade is paid a cost per click transfer fee from a partner ILS• The community website. ApartmentGrade is paid an annual fee
Participating ILS
Property Web Site
Key Partner Relationships
If you work with these companies, you can participate without doing
another survey
Or ApartmentGrade.com does the resident survey
Some Participating Owners
Properties and Traffic
• 307 of the top apartments currently online• Traffic and property growth accelerating
Where are we going?
• At least 5 rated properties in all 366 major metro areas or 1,830 rated communities by the end of next year.– We will do this by:
• Expanding into paid search and business development• Adding high level sales staff• Continuing to enhance consumer search by adding new
products and tools
