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“ONE HEARST: WHERE TECHNOLOGY MEETS
BUSINESS”
The step by step process of digital
transformation of a Publisher putting content and
technology at the centre of its business to be a
data driven fashion media company.
Nicosia, September 26, 2019
Simona Zanette – Managing Director Hearst Digital SA
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DIGITAL TRANSFORMATION
WHO ARE WE TODAY
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Some follow or embrance all
latest trends building a new
corporate strategy every
second month.
Some use technology and
content to answer basic
daily needs.
WE are not Offline or
Online, WE are Onlife
WE offer People not Clicks
WE ARE ONE HEARST
✓ innovation
✓ technology ll’avanguardia
✓ ONE platform: MediaOS
✓ ONE data studio (+100 people
focused on users’ insights)
✓ video
✓ metrics
✓ sharing
This is our central backbone
translated with a sartorial
approach at local level
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http://www.youtube.com/wat
ch?v=7NssFM_jkuE
THE WELL KNOWN BUSINESS SCENARIO WE STARTED FROM
CORE BUSINESS (PRINT) CONSTANTLY
DECREASING AND WITH NO WAY
NEW COMPETITIVE ARENA
OUR CORE PRODUCT (CONTENT)
BECOMING «LIQUID»
NEW ENGAGEMENT RULES FOR OUR
CONSUMERS
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A PUBLISHER AS AN AGENCY: OUR SERVICES TODAY
REPORTING
KPI REPORTING
DELIVERY CHECK
E-REPUTATION
TECHNICAL SET UP
PROGRAMMING
COPYWRITING
WEBSITE MANAGEMENT
GRAPHIC DESIGN
WEBSITE DESIGN
LANDING PAGE DEVELOPMENT
SOCIAL MEDIA MANAGEMENT
SOCIAL MEDIA CONSULTING
SOCIAL MEDIA PUBLISHING
SOCIAL MONITORING
SEO & SEM ACTIVITIES
SEARCH ENGINE OPTIMIZATION
GOOGLE ADWORDS
IGNITION FACTORY
MEDIA BUYING SERVICES
SECURITY MANAGEMENT
ANTI-HACKER PROTECTION
CONTENT MARKETING
DESIGN
EDITORIAL CONTENT STRATEGY
PHOTO/VIDEO SHOOTS
SOCIAL MEDIA PRODUCTION
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TODAY AND TOMORROW
TASKS
1.VIDEO
2.DATA
3.PRODUCTION / CONTENT + TARGET /
INTERACTIONS
4.TECH TOOL KIT (proprietary or
licensed publishing platforms vs
commercial activities)
5.MAKE OUR EXPERIENCE AVAILABLE AT
CUSTOMER LEVEL
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1.DATA
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Content
Distribution
Strategy
Engagement
Commerce
Innovation
Media
Driven
Data
by
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Leverage Hearst 1st
Party Data To Reach Custom Audiences
Custom Audience Segments
ACTIONS BEHAVIOURS INSTANT INSIGHTS
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Hearst
Beauty
Taxonomy
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EDITORIAL
CONTENT PRODUCTION
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NEW METRICS: measuring story-level engagements
FEATURES: how much are
they reading?
SHOPPING: what are
they clicking on?
VIDEO: where and what
are they watching?
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NEW METRICS: we are not only tracking, we are asking
and listening too
POLLS IN SINGLE STORIES
AND SITE WIDE
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NEW METRICS: we are not only tracking, we are asking
and listening too
INSTAGRAM INFORMED
COVERS
NEXT FRONTIER: LOYALTY
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CONTENT
INDEX «art of perfection» (index 558)
Average Value
Top 50 editorial
contents
BEAUTY (index 100)
Note: the average value of the editorial contents is calculated as the average of visits and time spent of the articles
published in the indicated channel on a month period
SOURCE: WEBTREKK
«luxury of choice» (index 474)
«30 years caviar collection» (index 412)
«the 4 spas» (index 393)
«Skin absolute filler» (index 284)
«caviar shapes» (index 113)
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CUST0MIZED KPIs
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OUR NEW BEST FRIEND: HANS
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