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Anonymous Video Analytics (AVA):“What you can measure, you can manage”

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Dynamic content

Advertising & other messages

Targeted audiences

Can be real-time

Live or on-demand video

RSS feeds

Graphics

Flat-screen displays

Handheld devices

Digital delivery

Centrally managed

Centrally controlled

Remotely managed, interactive video displays used to deliver timely and targeted advertising messages and share relevant information

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“Half the money I

spend on advertising

is wasted;

the trouble is I don't

know which half ”John Wanamaker

(1838 – 1922)

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Digital Signage, with all of its potential, has

a major challenge…

“If you can't measure it,

you can't manage it”

Network owners

& operatorsAdvertisers

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Intel Digital Signage Value Propositions

Lower TCO

Increased ROI / ROO

Customer Benefits:Intel® AIM Suite Measures Advertising ROI and ROO Effectiveness

Anonymous Video Analytics

Rich Media Content

Processing & Blending

Scheduled Power

On / Off

Energy Efficiency

Intel® Active Management Technology

Remote Manageability

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Intel® AIM SuiteWhat does Intel AIM Suite do?

Measures Return on Objectives (ROO) and Return on Investment

(ROI) for marketing campaigns

Transforms digital signage to smart signage

How does Intel AIM Suite work?

Anonymous Video Analytics (AVA) - face detection technology

(no images or video recorded)

Designed to completely respect privacy. No personally

identifiable information is collected.

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Intel® AIM Suite-enabled Digital Sign

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AVA in Kiosks

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Intel® AIM Suite Platform

Based on an award-winning AVA solution:

Solution can scale to operate on every digital sign in a network

Business Model:

SaaS – affordable subscription fees

Silver/Gold/Platinum feature-rich application solutions

Compatible:

Utilize low-cost, common-off-the-shelf sensors & Media Players

No additional PC required run Intel AIM Suite on the same

media player as CMS (optimized for Intel® Core™ i5 and i7

processor based digital signage platforms)

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Intel® AIM Suite Features & Benefits Features:

Viewer Counts, Viewing Time, Demographics

Enable real-time content triggering

Viewership patterns by time of day

Advertising campaign analytics

Benefits:

Increase advertising revenue

Maximize screen placement effectiveness

Optimize ROI & Return on Objectives (ROO)

Improve relevancy of advertising by targeting content

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System Architecture

Intel® AIM Suite & CMS can operate on one computer simultaneously

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Intel® AIM Suite: Face Detection

2 viewers detected

Demographics analyzed:

Gender: Males

Age bracket: Adults

Show targeted content

Viewing Information Collected:

Person 1: 10 seconds

Person 2: 8 seconds

Accuracy Levels:

Face detection: ~98%

Gender: ~86%

Age: ~70% to 80% depending on life stage

bracket (child, young adult, adult, senior

citizen)

Distance: Up to 15 ft. or 35ft. depending on

sensor resolution

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Proof of Concepts

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adiVerse: Virtual Footwear Wall

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adiVerse: Virtual Footwear Wall Challenge:

Physical stores typically only carry a few hundred products

Not feasible to carry thousands of different types of shoes

Solution:

Extend physical product range

Adapt shoe selection based on demographics

Intelligent wall – learning what products are selected over time

Other names and brands may be claimed as the property of other respected companies

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Intel® Digital Signage Endcap

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Increasing prominence of relevant products

Gesture-based interaction

RFID capabilities

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Kraft Meal Planning Solution

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Kraft Meal Planning Solution

Issue:

Average consumer has about10 recipes in his or

her average meal-time rotation

70% of consumers enter store with no idea about

what to serve for dinner that night

Solution:

Provide consumers with exciting dinner ideas

Sell more products

Increase the number of visits to stores to

increase overall category and store sales

Other names and brands may be claimed as the property of other respected companies

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Intel® AIM Analytics

Accessible securely through standard web browsers

Secure and centralized data reporting system

Wide range of powerful reports

User-friendly interface

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Intel® AIM Analytics: Sample Report

Viewership Comparisons by Content

Example of a chart generated by simulated data

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Intel® AIM Analytics: Sample Report

Average Viewing Time by Content

Example of a chart generated by simulated data

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Gender Dispersion

Intel® AIM Analytics: Sample Reports

Age Bracket Dispersion

Example of charts generated by simulated data

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Example of a chart generated by exporting simulated data to a spreadsheet program

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Example of a chart generated by exporting simulated data to a spreadsheet program

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Summary

Intel’s AVA (Anonymous Video Analytics) technology will help

customers:

Measure ROI & ROO for Marketing Campaigns

Transform Digital Signage to Smart Signage

Show the Right Message to the Right People at the Right Time

Intel® AIM Suite has been designed to completely respect privacy. No

personally identifiable information is ever collected.

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Intel.com/go/digitalsignageFor more information:

Thank You