Annual Marketing Budget YEAR COST CENTER #

JAN FEB MAR Q1 APR MAY JUN Q2 JUL AUG SEP Q3 OCT NOV DEC Q4 FY

Misc - Department Specific (mktg) -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$

MARKET RESEARCH & MEMBERSHIPS

Analyst Fees -$

Analyst Group Membership #1 -$

Analyst Group Membership #2 -$

Industry Organization Fees -$

Industry Org #1 -$

Industry Org #2 -$

MARKETING COMMUNICATIONS

Corporate Brand Development -$

Messaging / Brand Framework -$

Corporate Identity Standards -$

Corporate Templates -$

Corporate PPT / sales presentations -$

Marketing Agency -$

Management Fees -$

Special Projects -$

Public Relations -$

Agency Fees (or Consulting Retainer) -$

Wire Services -$

Clipping Services (if not included in above) -$

Analyst Tour -$

Article reprints/usage rights -$

PR campaign support -$

Brand Awareness / Lead Generation -$

Print advertising -$

Online advertising -$

Keyword / SEO Program -$

Industry Buyers Guides Insertions -$

Other interactive programs

Website / Interactive -$

Website development (or redesign) -$

SEO program maintenance -$

Website traffic reporting tool -$

Webinars -$

Direct / Email Marketing

Events -$

Month Dates City Event #1 -$

Event #2 -$

Event #3 -$

Event #4 -$

Event #5 -$

Event #6 -$

Event #7 -$

Event #8 -$

Event #9 -$

Event #10 -$

Event #11 -$

Event #12 -$

Event #13 -$

Event #14 -$

Event Support -$

Booth property -$

Graphics & Signage -$

Giveaways & Apparel -$

Sales Support -$

Collateral -$

Sales / Customer Videos -$

Printing and other printed materials -$

Sales Demo -$

Miscellaneous Discretionary -$

Marketing Travel -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$

Trip #1 -$ -$ -$ -$

Trip #2 -$ -$ -$ -$ -$

Trip #3

Trip #4

Trip #5

Trip #6 -$ -$ -$ -$ -$

Sub-Total ACCOUNTABLE Spending -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$

YTD ACTUALS -$ -$ -$ -$ -$ -$ -$

MARKETING SPEND BY FUNCTION AS % OF TOTAL BUDGET (GRAPH AS PIE CHART RESULTS)

[Use the below line items to transfer totals from each primary spend category above and create a pie chart for a useful executive snapshot]

membership fees -$

consulting $

brand development -$

advertising -$

public relations -$

web/interactive -$

events -$

sales support -$

T&E -$

misc other -$

TOTAL -$

41st Parameter Confidential Annual Marketing Budget 5/9/2014