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© 2011 McDonald’s Corporation This presentation contains certain forward-looking statements that reflect management’s expectations regarding future events and operating performance and speak only as of November 10, 2011. The forward-looking statements that are detailed in the Company’s filings with the SEC such as our annual (10-K) and quarterly (10-Q) reports also apply to this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation to its corresponding GAAP measures. Those reconciliations may be found at www.investor.mcdonalds.com.

annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

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Page 1: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

© 2011 McDonald’s Corporation

This presentation contains certain forward-looking statements

that reflect management’s expectations regarding future

events and operating performance and speak only as of

November 10, 2011. The forward-looking statements that are

detailed in the Company’s filings with the SEC such as our

annual (10-K) and quarterly (10-Q) reports also apply to

this presentation.

Our website also includes reconciliations of any non-GAAP

financial measures we mention in our presentation to its

corresponding GAAP measures. Those reconciliations may

be found at www.investor.mcdonalds.com.

Page 2: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

®

Page 3: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Jim Skinner CEO

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Operating Income 9%

Earning Per Share 10%

YTD September 2011 In Constant Currencies

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Global Customers Per Day

64 Million

Page 6: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

McDonald’s Top 7 Markets

14%

Market Share

Page 7: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Competitive Advantage

Ability to Invest

Size and Scale

Brand Strength

System Alignment

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Long-term Financial Targets*

Sales Growth 3-5%

Operating Income Growth** 6-7%

1 Year – ROIIC*** High Teens

* Average annual in constant currencies

** Excluding impairment and other charges

*** Trailing 12 mos. incremental op income (excluding impairment and other charges)

plus depr. and amort divided by adjusted cash used for investing activities at constant rates

Page 9: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

$5.1 Billion

YTD Oct 2011

Cash Returned to Shareholders

Page 10: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Don Thompson President and COO

Page 11: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Global Comp Sales

2006 2007 2008 2009 2010

5.7%

6.8% 6.9%

3.8%

5.0% 5.0%

YTD Oct ’11

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Global Comp Guest Counts

2006 2007 2008 2009 2010

2.3%

3.8%

3.1%

1.4%

4.9%

3.3%

YTD Oct ’11

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Pete Bensen CFO

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Total Shareholder Return 5 Year CAGR Through September 2011

McDonald’s 15.2%

Dow Jones 1.4%

S&P 500 (1.2%)

289252

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Consolidated Combined Operating Margin*

* Operating income less impairment and other charges as a percent of revenue

2006 2007 2008 2009 2010

21.9%

24.4%

27.4%

29.8%

31.2% 31.7%

YTD Sept ’11

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U.S.

2006 2007 2008 2009 2010 YTD Sept ’11

35.6%

43.2%

* Operating income less impairment and other charges as a percent of revenue

Combined Operating Margin* Europe

2006 2007 2008 2009 2010 YTD Sept ’11

21.9%

29.7%

APMEA

2006 2007 2008 2009 2010 YTD Sept ’11

13.5%

25.3%

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262428_Venezuela.jpg

Franchised Restaurants

80%

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Total Restaurant Margin $ ($ In Billions)

$5.4 Franchised Margin

$2.6 Company

Operated Margin

Total $8.0

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Consolidated Company Operated Margin

2006 2007 2008 2009 2010

16.2%

17.3% 17.6%

18.2%

19.6% 19.0%

YTD Sept ’11

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Preliminary 2012 Commodity Cost Outlook

U.S. 4.5% - 5.5%

Europe 2.5% - 3.5%

Page 21: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Selling, General and Administrative As a Percent of Revenues

2006 2007 2008 2009 2010

11.0%

10.4% 10.0%

9.8% 9.7%

8.6%

YTD Sept ’11

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Return on Invested Capital* (ROIC)

2006 2007 2008 2009 2010

15.8%

17.6%

19.6% 20.9%

21.9% 22.5%

TTM Sept ’11

* Op income (excl. impairment and other charges) plus depr and amort divided by adjusted avg gross assets

Page 23: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Return on Incremental Invested Capital* (ROIIC)

3 Year 36.9%

Ending Sept ’11

1 Year 28.4%

* Incremental op income (excluding impairment and other charges) plus depr and amort divided by adjusted cash used

for investing activities at constant rates

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Capital Expenditures ($ in Billions)

$0.2 $0.1

$0.6 $0.8

$1.1 $1.2

$0.7

$0.8

$2.6 $2.9

2011 Proj 2012 Plan

U.S.

Europe

APMEA

Other Countries and Corporate

Page 25: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Restaurant Openings

115 150

635 750

240

250 160

175 U.S.

Europe

APMEA

Other Countries and Corporate

1,150 1,300+

2011 Proj 2012 Plan

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Cash Returned to Shareholders ($ in Billions)

$4.9

$5.7 $5.8

$5.1 $5.1

$6.0

2006* 2007 2008 2009 2010 Proj 2011

* Includes $0.7 billion related to shares acquired through the Chipotle exchange

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Annualized Dividends Per Share

$1.00

$1.50

$2.00* $2.20*

$2.44*

$2.80*

2006 2007 2008 2009 2010 Proj 2011

* Represents the fourth quarter quarterly dividend amount per share on an annualized basis

Page 28: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Share Repurchases ($ in Billions)

$3.7 $3.9 $4.0

$2.9 $2.6

$3.4

2006 2007 2008 2009 2010 Proj 2011

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Tim Fenton President McDonald’s Asia-Pacific, Middle East & Africa

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McDonald’s APMEA

8,667 Restaurants

37 Markets

17 Million Customers per Day

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18% Operating Income

Of Total

26% Restaurants

22% Revenues

Taiwan_Exterior_resized

McDonald’s APMEA

Chong De, Taiwan

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APMEA GDP Growth Rates

2011

China 9%

India 8%

Middle East 4%

Page 33: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

APMEA Informal Eating Out Industry (IEO)

7%

2011 2012

$876 Billion

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Dave Garland CFO McDonald’s APMEA

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APMEA Revenues ($ in Billions, % Increase in Constant Currency)

2006 2007 2008 2009 2010

$3.1 $3.6

$4.2 $4.3

$5.1 $4.5

8%

12% 15%

6% 9%

YTD Sept ’11

Revenue $

Growth %

11%

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APMEA Operating Income* ($ in Billions, % Increase in Constant Currency)

* Excluding impairment and other charges

2006 2007 2008 2009 2010

$0.4

$0.6

$0.8

$1.0

$1.2 $1.1

25% 40%

28% 23% 16%

YTD Sept ’11

Op Income $

Growth %

11%

Page 37: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

APMEA Comp Sales YTD October 2011

APMEA 4.1%

Japan -0.4%

Australia 3.2%

China 10.9%

Page 38: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

APMEA Average Restaurant Sales

TTM Sept ’11 $2.3 Million

2005 $1.3 Million

More than 75% increase

Page 39: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

APMEA Franchised Margin ($ in Millions)

$333.1 $410.0

$511.6 $558.7

$685.9 $627.8

87.8% 88.3% 89.6% 89.6% 89.3% 89.4%

2006 2007 2008 2009 2010

YTD Sept ’11

Margin $

Margin %

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APMEA Company-Operated Margin ($ in Millions)

$341.3

$470.6

$583.5 $624.1

$764.6

$671.8

12.8%

15.0% 15.9%

16.8% 17.8% 17.6%

2006 2007 2008 2009 2010

YTD Sept ’11

Margin $

Margin %

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Sydney, Australia

Australia Company-Operated Margin

24%

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8.5%

15% 16%

China Company-Operated Margin

2005 2010 YTD Sept ’11

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APMEA Return on Invested Capital* ROIC

* Op Income (excl. impairment and other charges) plus depr and amort divided by adjusted avg gross assets

12.2%

15.5%

18.5%

21.3% 22.9%

23.7%

2006 2007 2008 2009 2010

TTM Sept ’11

Page 44: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

APMEA Return on Incremental Invested Capital* ROIIC

* Incremental op income (excluding impairment and other charges) plus depr and amort divided by adjusted cash

used for investing activities at constant rates

3 Year 45.1%

Ending Sept ’11

1 Year 30.3%

Page 45: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Sydney, Australia

2012 Plan

750 New Restaurants

450 Reimage

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APMEA Major Markets

Australia

China

Japan

55% of APMEA Revenue

70% of APMEA Operating Income

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Australia Performance

YTD Sept ’11 Operating Income Growth*

2%

Average Restaurant Sales (US $ Millions)

$4.6

2900826

* In constant currencies

Gladesville, Australia

Page 48: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

Japan Performance

From JapanRestaurantPhotos.ppt frame 5

Total Restaurants 3,282

Average Restaurant Sales (US $ Millions)

$2.4

Tokyo, Japan

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Japan Comp Sales

September 4.8%

October 1.5%

Page 50: annual (10-K) and quarterly (10-Q) reports ... - McDonald's · this presentation. Our website also includes reconciliations of any non-GAAP financial measures we mention in our presentation

China Total Restaurants

1,400

2,000

Sept ’11 2013 Proj

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China Performance

211_05982

* In constant currencies

Houtian, China

YTD Sept ’11 Operating Income Growth*

15%

Average Restaurant Sales (US $ Millions)

$1.5