Anna Maria Di Ruscio Netconsulting

Pervasive Computing Market GrowhApril, 6th 2009 Slide 1

Pervasive computing market in Italy: an opportunity for innovation and growth

Annamaria Di Ruscio, Partner & General Manager

April, 6th 2009


3,4%

0,5%

1,1%

-1,6%

-0,7%

-2,6%

1,3%

-2,5%

0,8%

-2,8%

0,7%

-1,9%

-1,0%

-2,6%

2008 2009 (estimated)

USA Japan Germany UK France Italy

World

2009 GdP grownt rate forecast in the main countires

Source: FMI – World Economic Outlook Update (January 28, 2009); for Italy, ISTAT and Banca d’Italia, March 2009

% changes on the previous year


ICT Italian market trend in 2009

Source: Assinform / NetConsulting, March 2009

19.804

44.040

20.190

44.200

20.343

44.120

19.149

44.445

2006 2007 2008 2009 E

IT TLC

63.594

+0.7%

+0.8%

64.39063.844

+0.4%

+2.0%

+0.9% +0.1% 64.463

-0.2%

-5.9%

-1.3%

Mln€ value and % changes


TLC Italian Market in 2009

Source: Assinform / NetConsulting, March 2009

9.620

34.580

9.590

34.530

9.615

34.830

2007 2008 2009E

Equipment Services

44.12044.200

+0.3%

+0.9%

+0.7% 44.445

-0.3%

-0.1%

-0.2%



IT Italian Market in 2009

Source: Assinform/NetConsulting, March 2009

5.733

815

4.325

9.317

5.723

795

4.470

9.355

5.359

751

4.310

8.729

2007 2008 2009E

Services

Software

TechnicalAssistance

Hardware

20.190 20.34319.149

+0.8% -5.9%

-0.2%

-2.5%

0.4%

-6.4%

-5.5%

-6,7%

3.4% -3.6%



The opportunity for growthThe opportunity for growth


Market scope

Source. NetConsulting

SensorsMicroprocessorsTagsBoards….

Drivers, firmwareMiddlewareBoard Support Package formicroprocessorsReal Time O.S.

HW DesignHW Design

SW Embedded Development

SW Embedded Development

TerminalsPhones, PDA, …CardsSpecific Systems…..

Devices and ComponentsDevices and Components

Services CentresSpecific processes management Core business systems…..

Business SWBusiness SW

ServiceService

ICTembedded systems

by vertical sector

ICTembedded systems

by vertical sector

Wider scope

(by vertical sector)

Wider scope

(by vertical sector)


ICT embedded systems Italian market (2007-2010E)

Source: NetConsulting, 2008

273,4

882,7

281,1

871,9

292,2

912,3

307,9

959,6

2007 2008E 2009E 2010E

Analyzed market Rest of the market

4.5%4.5%5.2%5.2%1.156,1 1.153,0 1.204,5 1.267,5

2.8% 3.9% 5.4%

-1.2% 4.6% 5.2%

- 0,2%- 0,2%



184,0

17,0

31,21,539,7

188,0

19,0

31,82,1

40,2

194,0

22,0

32,53,0

40,7

202,0

27,0

33,44,4

41,1

2007 2008E 2009E 2010E

Tracking andTracing

M-payment

eHealth

Domotic / DigitalHome

Infomobility

2.2% 3.2% 4.1%

11.8% 15.8%22.7%

1.3% 1.2%1.0%

40.0% 42.9%46.7%

1.9% 2.2%

2.8%

Italian ICT embedded systems by vertical sector (2007-2010E)


273,4 281,1 292,2307,9

2.8%3.9%

5.4%Mln€ value and % changes


Analysis by vertical sector

HARDWARE SOFTWARE+EMBEDDED SYSTEMS

Domotic / Digital Home eHealth M-payment Tracking

& Tracing

Security

Energy saving

Home appliances management

Telesurveillance

Environment Comfort

SystemRemote Control

Lights Management

InfomobilityITS

Traffic Management

Routes optimization

Help to Vehicle

Toll Payment

Communication to end users

Access to urban limited traffic areas

TrafficMonitoring

Tracking& Tracing)

Patient Management

WearableInstruments

Teleassistance

Drugs Management

Asset Management

Elettronic Patient record

Micropayments

M-parking

M-ticketing

TollPayments

M-Betting

Logistic Automation

Warehouse Management

Goods Tracking & tracing

Intelligent Shelf

SaleAutomation

AutomationControl

Signalling

Automation

Diagnostics

Data Aquisition

Ambient AssistedLiving

Other

Source: NetConsulting


Infomobility and Intelligent Transportation

Systems

Infomobility Infomobility andand IntelligentIntelligent Transportation Transportation

SystemsSystems


Net parkingNet parking

Traffic informationsystem

Traffic informationsystem

Traffic and traffic lights managementTraffic and traffic

lights management

Infomobility e Intelligent Transportation Systems


Integrated E-Ticketing

Integrated E-Ticketing

Fleets Management,infomobility,

geolocalization

Fleets Management,infomobility,

geolocalization

GPS

UMTS/ HSPA

Routes OptimizationRoutes Optimization

Daily Car/ BikeDaily Car/ BikeTourismTourism

Access to urban limited traffic areasAccess to urban

limited traffic areas

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Players

Citizens

Companies

Local GovernmentLocal Public

Transport

VehicleTelematicPlatform

VehicleTelematicPlatform

Services Centres

Services Centres

Access NetworkAccess Network End usersEnd users

Intelligent Transport System PlatformIntelligent Transport System Platform

Booking on line

Service Stations

Assistance

Car Maker

Banks

Insurance

Media

Service provider

MVNO

Carrier

ElectronicManufacturer

Car Maker

Device Utente

Railway Network

Utility



Infomobility Market (2008-2010)

234,0259,0

188,0 202,0

2008E 2010EEmbedded systems Applications

422,0461,0

+4.5%

+5.2%

+3.7%


•Services Centres, Operative centres, Traffic monitoring, vehicol assistance, Access Management, toll, parking•Information platforms•Transactions•Information Portals

Millions € and CAGR 2010 / 2008


Digital HomeDigitalDigital HomeHome


Domotic Evolution

Digital Home Digital Home

Advanced Domotics Advanced Domotics

Systems and domotic services Integration in network

Ambient Assisted Living/ Home Care

Media/EntertainmentSecurity & Home control

Environment ComfortAudio/video/phone system

Integration

Home appliances remote controlEnergy Saving

Audio and video TelesurveillanceBuilding automation

Traditional Domotics

Traditional Domotics



Domotic/Digital Home Market Scenario

today 2010 time

Mar

ket V

alue

The possibility to switch on and off remotely

home appliances (based on end users

programming) is a Domotic system

application

Single CommunicationStandard

Proprietary Standards

Market increasing is related to:• Adoption of a sigle common standard• Ad hoc Trade Strategies not only for Up-selling• Cost reduction



Domotics / Digital Home Market (2008-2010)


38,0

57,0

19,027,0

2008E 2010E

Embedded systems Applications

57,0

84,0

+21.4%

+19.2%

+22.5%

•Service Centres•Assistance Centres •End user interface•Remote Control Sw from mobile phones•Building management•Home Networking solutions



eHealtheHealtheHealth


eHealth

Drugs management

RFID ReaderTag

Blood management

RFID Reader

Tag

Patients management at bed

First Aid

RFID Reader

Tag

Active RFID

Passive RFIDRFID UHF


Teleassistance/ monitoring

http://rfidusa.com/superstore/product_info.php?cPath=83&products_id=162&osCsid=e3cc18888a0343f478e8ec85da0b0117





46,657,0

31,833,4


E-Health Market (2008-2010)


78,490,4

+7.4%

+2.5%

+10.6%

•Services centres/alarm management•Diagnostic Centre•ERP management•Patient monitoring•Asset/drug management



M-paymentMM--paymentpayment


M-Payment

M-Payment can reduce barriers to adoption of electronic money

Driver

Cash Electronic money

Cash, credit/debit card, ...

M-Payment

• Proximity Payment - Contactless

• Reduction of transaction time in payment execution

• No signature / PIN required

• Remote payment – Mobile Payment

• Increasing of purchase opportunities

• Developing of new payment services

Barriers: low penetration of POS, cost of services, ...

Source: ABI 2008

http://naehmaschinen2000.de/ebay/bezahlen.jpg


M-payment Market (2008-2010)


20,0

46,0

2,1 4,4


81,0

102,8+51.0%

+51.7%

+44.7%

•Payment circuit integration•Electronic pursue management•Recharges/payemnts management•Services supply •Billing system•Transaction management •Betting platform



Tracking & TracingTrackingTracking & & TracingTracing


Tracking & Tracing: from logistics to store innovation

Primary Manufacturing

Transport

Transport

Transport

Wholesale

Production

Retail

Packing Materials

Raw Materials

Self Scanning

Elettronica tag

Interactive Mirror

Memory Spot


Tracking and Tracing Market (2008-2010)



80,789,2

40,2 41,1


120,9130,3

+3.8%

+5.1%

+1.1%

•Warehouse/logistics Management•Point of sale management•Promotion and loyalty management•Logistics Automation•Warehouse Management•Goods Tracking & tracing• Intelligent Shelf•Sell Automation


ConclusionsConclusions


eGov 2012

Opportunities for Italy

Pervasive computing and ICT eGov 2012


Digital Cities

Digital Civil ServicesUrban TelemanagementPublic document

dematerializationCollaborative work

Economical development and appealUrban infrastructure optimizationDigital tradeUrban transport optimizationCulture and tourismInnovation centre development Eco-sustainable environment controlPorts and Interports management

Services to citizensCitizen PartecipationE-Gov servicesLife quality improvement

through local servicesUrban mobility improvement Safe cities Transportation managementHealth Care /

Teleassistance

E-government today(Oslo)

E-government today(Oslo)

Source: NetConsulting

http://upload.wikimedia.org/wikipedia/commons/e/e5/TOTAL_Coupole_Fev_2006.JPG

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