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2336 ne 38th st kansas city mo 64116 t:816.452.2704 m:816.590.6755 asheehy @ kc.rr.com ANGELA SHEEHY graphic designer distinctive design denoted desired direction

Angela Sheehy Portfolio

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Page 1: Angela Sheehy Portfolio

2 3 3 6 n e 3 8 t h s t k a n s a s c i t y m o 6 4 1 1 6 t : 8 1 6 . 4 5 2 . 2 7 0 4 m : 8 1 6 . 5 9 0 . 6 7 5 5 a s h e e h y @ k c . r r. c o m

ANGELA SHEEHYgraphic designer

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d e n o t e d d e s i r e d d i r e c t i o n

Page 2: Angela Sheehy Portfolio

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AlliedToy.com

AMC Cares

AMC Take 5 Tuesdays Program

Blue Springs Ford Collision Center

Extreme Ford

Love Bites Cafe

The Plaza Academy

Software Excellence Awards

Spencer Chiropractic Clinic

SportsGetaways.com

Treat America Food Services

logos

Page 3: Angela Sheehy Portfolio

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When it came time to retire the “old look” of the KidsPack concession tray,

AMC Theatres asked that the new-and-improved version be fun, interactive

and something that kids would want to take home. A 3-D Search, Seek-N-Find

and Word Search made this product fun for kids of all ages.

KidsPack concession tray

Page 4: Angela Sheehy Portfolio

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dangler

reverse side of dangler

Counter topper

movie preview slide

counter mat poster online interactive

Page 5: Angela Sheehy Portfolio

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print ad campaignMidland Metal Manufacturing Co. wanted to stand out from the competition. They

wanted to be known as America’s foremost plumbing fixtures and parts manufacturer

and wholesaler. The solution was to marry America’s landmarks and landscapes with

their products.

Page 6: Angela Sheehy Portfolio

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print ad campaignCafé Sebastienne is known for their four-star food and location within the Kemper Museum

of Contemporary Art. The success of their advertising came from integrating classic

restaurant shots and icons with the look of contemporary art.

Page 7: Angela Sheehy Portfolio

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print ad campaignNational Cinema Network is a company that provides advertising on the “big screen.”

They wanted to “capture their audience” and inform them of alternative advertising

options. This successful campaign enabled them to do just that and was voted

“Most Recognizable Ad” by the readers of Advertising Age.

Page 8: Angela Sheehy Portfolio

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Judson Park approached us with the opportunity to develop

a campaign for the opening of the new addition of their

community. Their requirements were that it had to be fun,

appeal to ages 30 - 75, and stand out from all the other ads

in the newspapers. When the client was presented with these

ads, they said the campaign was a “grand slam.”

print ad campaign

Page 9: Angela Sheehy Portfolio

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One-off ads are needed to boost a current campaign, get out an immediate

message, or to test the market of a special section of a publication. These

ads are examples that exceeded the clients’ needs and got positive results.

print ads

Page 10: Angela Sheehy Portfolio

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Publication covers need stopping power. They need to grab the attention of

potential readers. The cover design influences readers’ emotions and entices

them to open it. The covers shown here were successful in achieving that goal.

publication cover design

Page 11: Angela Sheehy Portfolio

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CGI Long Distance sponsored the “Blues Stage” of the Kansas City Blues & Jazz

Festival. They requested some very bright, colorful and maybe even loud t-shirt

designs to show their support and enthusiasm. The t-shirt design they selected,

to represent themselves at the festival, is the larger one shown here.

t-shirt designs

Page 12: Angela Sheehy Portfolio

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Love Letters & Notes, written by the co-founder of Solace House,

is a book on grieving, remembering and living. The author

wanted the look to embrace nature and convey the feeling

of peace and solace.

design & layout of a book

Page 13: Angela Sheehy Portfolio

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The goal of designing a successful catalog is to make it user friendly. The layout,

which uses photographs and illustrations along with product information, must be

clear and precise. The client felt these examples hit that mark and enhanced their

customer service abilities.

catalog layout & design

Page 14: Angela Sheehy Portfolio

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Fox Hill, a senior living community, required an updated look and an expansion

of their collateral materials. The layout of this brochure reflects an independent

lifestyle, the impressive architecture and surroundings, and the client’s love of

white space. When presented with the layout of their general brochure, they said

“Love it. Love it. Love it. Thank you.”

brochure design

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High Acres of Seneca Lake was in need of marketing materials for their

planned community. The idea for the pocket folder, brochure and inserts

came from the landscape and scenery of the area for the proposed site.

The items shown reflect the image they wanted to portray.

marketing collaterals

brochure, pocket folder and inserts

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marketing collaterals

The developers of Limestone Crossing partnered with the

University of Kentucky to create a retirement community like

no other. The residents will have full access to everything the

university’s campus has to offer and more. The client was very

pleased with the design of their materials because it realized

the community’s essence of freedom and creativity in life.

introductory print ad, direct-mail, brochure, pocket folder and inserts

Page 17: Angela Sheehy Portfolio

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The Plaza Academy needed a specialized invitation for a benefit party to honor their

27th anniversary. The party’s theme was originally going to be a 1950’s sock hop,

but it was then changed to a 1960’s beatnik theme.

invitations

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invitationsThe Stayton At Museum Way requested a “formal, but not too formal”

invitation to a presentation and dinner party for their upscale clientele.

The option shown was warmly received by the client and their prospects.

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Edgemere of Dallas, TX, requested a direct-mail campaign to maintain community

awareness of their established retirement community. The direct mail piece shown here

was very effective in adding future residents to their roster and was presented with

The National Association of Home Builders’ Best of 50+ Housing Silver Award and was

also a Bronze Addy Award Winner for Direct-Mail Campaign.

direct-mail

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direct-mailWhether it’s a solicitation, invitation or an announcement, direct-mail can be a solution to many marketing needs.

Shown here are just a few examples of self-mailers that were effective in accomplishing the clients’ objectives.

Page 21: Angela Sheehy Portfolio

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AMC Theatres’ National Sales and Marketing departments wanted a new way to

display and market their Entertainment Cards. We expanded on the idea of the

card itself becoming the gift for any and all occasions.

entertainment card holders

Page 22: Angela Sheehy Portfolio

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In-store promotional posters need to be eye-catching, informative and to the point. These

posters were successful in helping the clients meet their ultimate goals and expectations.

promotional posters

Page 23: Angela Sheehy Portfolio

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H&R Block required an updated design for the previous year’s TaxCut packaging.

A simplification of the previous design and embossing is all that was needed to

refresh the look.

software packaging

Page 24: Angela Sheehy Portfolio

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AMC Theatres requested a design for

in-store packaging for their movie tickets

and popcorn coupons to be used in Costco

discount retailer and warehouse clubs.

These concepts were just a couple that

were gladly welcomed by AMC.

merchandise packaging

clear or frosted acetate envelope package design

structured clamshell package design

Page 25: Angela Sheehy Portfolio

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AMC Theatres initiated a project to design tenure lapel pins, to show appreciation

for their many, long-term employees. Rubies, diamonds, crystal and white gold

were used in designing these items.

tenure pins

10-19 years 20-29 years 30-39 years 40-49 years 50+ years