YouTube Confidential and Proprietary

Andrew BangsYouTube

Highway Africa ConferenceJuly 7, 2010

YouTube & Citizen Journalism

YouTube Confidential and Proprietary 2

https://sites.google.com/a/google.com/google-highway-africa/

http://wjec.ru.ac.za

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youtube.com/feather_beta

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What is YouTube?

YouTube Confidential and ProprietarySource: Nielsen//NetRatings (October 2007) - US audience.

• #3 Largest Site

• 483MM Global Users

• 35% Y/Y Growth

• 39% Global Internet Penetration

• 80% of Traffic Comes from Outside the US

YouTube Confidential and Proprietary 6Source: Nielsen//NetRatings (October 2007) - US audience.

• 2 Billion+ Views/Day

YouTube Confidential and Proprietary 7Source: Nielsen//NetRatings (October 2007) - US audience.

• #2 Search Engine

YouTube Confidential and Proprietary 8Source: Nielsen//NetRatings (October 2007) - US audience.

• Every Minute 24 Hours of Video is Uploaded to YouTube

YouTube Confidential and Proprietary

YouTube is Everywhere

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If our user base were a country, it would be the 3rd largest after China and India

FrancePopulation: 65.0M

USAPopulation: 307.0M

BrazilPopulation: 191.6M

JapanPopulation: 127.6M

Sources: comScore, May 2010

YouTube Confidential and Proprietary

Source: comScore MyMetrix, Jan 2010

Female 44%

Male 56%

15-24 yrs: 30.7%

25-34 yrs:23.8%

35-44yrs:20.3%

45-54yrs:14.5%

55+10.7%

Demographics

Gender Breakdown Age Breakdown

YouTube Confidential and Proprietary

International Destination

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YouTube is localized in 24 different countries/territories

YouTube is available in 17 different languages/dialects

YouTube Confidential and Proprietary

YouTube’s Global Audience

12Sources: comScore, May 2010

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www.youtube.co.za

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youtube.com/RhodesTV!

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Battle at Kruger

!

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Everyone’s a Reporter...

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Changing the World by….

• Increasing transparency

• Expanding Access to Information

• Empowering Individuals

• Leveraging the power of crowds

• Facilitating Dialogue

• Connecting people worldwide

YouTube’s role in global media

YouTube Confidential and Proprietary

June 2009: Iran Election Protest Videos

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January 2009: Police Shooting in San Francisco

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May 2010: Flooding in Nashville, KY

YouTube Confidential and Proprietary

PBS / YouTube: Video Your Vote

• Voters were asked to document their polling places on Election Day

• 2500+ video submissions

• 50 states and over a dozen countries represented

Al Jazeera: Iraqi Voices

• Al Jazeera invited Iraqi citizens to share their thoughts around the election

• They distributed Flip cams and worked with citizen stringers on the ground

• The best videos were broadcast on air throughout Al Jazeera’s election coverage

The CNN / YouTube Debates• Citizens submitted questions for the presidential candidates to answer in two live debates on CNN• 5000+ video submissions• 7 Million people tuned in to watch on CNN• Over 9 Million video views on YouTube!!

News Organizations Tapping into Citizen Journalism

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Tools and Tips on Using YouTubefor Journalists & News Organizations

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Sign Up!

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Finding the best content on YouTube

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Finding the best content on YouTube

SearchSearch

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The YouTube Reporters’ Center

youtube.com/reporterscenter

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Partnerships & Programming

youtube.com/internetforpeace

youtube.com/projectreport

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Products

YouTube Direct

youtube.com/direct

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Moderator

youtube.com/moderator

Products

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youtube.com/news

Products

News Browse Page

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How people discover your content

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How people discover your content

SearchSearch

YouTube Confidential and Proprietary

Help people discover your content

YouTube Confidential and Proprietary

Keys to building your YouTube presence

YouTube Confidential and Proprietary

Thank You!

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