Analysis of regional magazines

CONTENTS PAGE

The layout of this contents page is simple and sleek. There is also very easy navigation through the use of numbers and images. This will appeal to the target audience as it allows them to find the information on a particular article, this relates to the ‘surveillance’ theory.

The font type is very sophisticated, this may establish the texts ideology and reflect the target audience’s taste. The text also relates to the images, as they are too, sophisticated., for example, the photograph of the ballerinas. This shows that this magazine is targeting an upmarket audience and this will therefore appeal to them.

The colour scheme of the page is simplistic. Overall the colours used are white, black, gold and pink. The black text against the white background allows the audience to easily navigate themselves to the various articles. The gold colour of the numbers could represent the lavish and sophisticated side to this magazine, as it may be representing affluence.

There is constant referencing to Bristol throughout the page. This may create a personal relationship between the product and the audience, as it directly addressing the local area, where many of the readers will be residents.

The content of the articles shows that the magazine focuses on a wide range of topics throughout Bristol. This allows the magazine to open up to a larger audience.

The model in the main image is creating direct mode of address and therefore creating a relationship with the audience. This suggests that this is going to be the main article, and therefore brings the audience’s attention to this photograph.

Time Out develops conventions of contents page as it features an ‘editors note’ which is not usually featured in regional magazines. This will appeal to the target audience as it creates a personal relationship between the product and the audience. For example the use of “Hello London” directly addresses the reader. The casual language used in the editors note creates a friendly approach. There is very easy navigation to each

of the articles through the use of the large numbers and pictures. This will be useful to the target audience as it’s a clear and easy format.

The colour is the same throughout the magazine using the colours red, white and black. The red and back font stands out against the white background, grabbing the attention of the audience. This makes the magazine easily identifiable to the audience.

The magazine displays its social network accounts which will appeal to the target audience as they are able to gain more information. However it will particularly appeal to a younger audience as they will recognise the brand is up to date. This links to the reception theory, as the majority of readers are likely to have some sort of social media account.

The font used is simple and modern, in relation to the type of language that is used. Both of these factors will appeal to the target audience.

As well as creating easy navigation the images promote the articles. The images ay seem more interesting to the audience rather than just using text to describe the article. This will then attract the readers to these particular articles.

From the use of overlapping images and the bold colours help break up the page. It also helps the page less ridged and therefore ore intriguing to the audience.

SW has developed a convention of a contents page as it has placed the brand’s logo in the left hand corner. This then becomes familiar to the audience and therefore the brand will remain in the consumers mind.

The layout of the contents page is very simple. There are images, columns and lists used for clear navigation to certain articles. This will appeal to the target audience as it is aimed for an older demographic and therefore the simple and easy to navigate layout will appeal to them.

The colour scheme is also simplistic with the use of green, blue, black and white. There are very subtle colours used which will again appeal to the target audience.

Brand awareness, this is the boldest colour on the page and therefore immediately grabbing the attention of the reader.

There are several images used, this allows the page to be broken up and become more visually appealing. The images will also intrigue the reader into finding more information about that particular article.

The font is a type of Calibri font which is very simple. This connects to the theme of the magazine and will appeal to the target audience. This may also establish the texts ideology.

The images used and the articles included in the magazine show that the target audience is for an older demographic. This has been achieved through the use of layout, colour scheme and content.

The layout is very neat and tidy, which makes it easy to navigate to the different articles. This will appeal to the target audience as it will be an older demographic and they will therefore appreciate the simple layout.

The font is in italics and also gives a sophisticated look to the magazine, this will appeal to the target audience as it will reflect their tastes. It also establishes the texts ideology, as it is represented in a classy and sophisticated way.

The navigation on the contents page is very simplistic. Each article has a clear number page to the right hand side. There are also several images which allow the reader to visualise these particular articles. The images also help the page look more visually appealing, as it is more interesting to the audience than just reading text.

The colour scheme is simple as it mainly consists of black and white. The black font stands out against the white background and therefore makes the articles easily accessible to the audience. The images add a little colour to the contents page, making the images stand out from the rest of the page. There are still only pastel colours used in the images giving the impression of calmness, which may reflect the house style.