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© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810832 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 344
An Empirical Study to Maximise Total profit in the
Wholesale Textile Industry in India
Bhavya Gangar (E010)
Disha Madaan (E011)
Dhairya Gupta (E012)
Anil Surendra Modi School of Commerce, NMIMS University, Mumbai
Operations Research
An Empirical Study to Maximise Total profit in the Wholesale Textile Industry in India
Abstract :
Textile is one of the most prominent industry of India since the several centuries next to agriculture and it
continues to grow at a respectable rate every year. In our research we have collected data from AVR Fashion
Fab located in Mumbai and maximised their Profit and made a rationale decision regarding the order of
preference for all the products using decision theory. Decision theory (or the theory of choice) is the study of
the reasoning underlying an agent's choices.
Introduction
Textile is one of the most prominent industry of India since the several centuries next to agriculture and it
continues to grow at a respectable rate every year.
This industry is divided into two part organized and unorganized sectors. Unorganized sectors include
handicraft, handloom and sericulture, which are done on a small scale in a traditional (INDIAN BRAND
EQUITY FOUNDATION, 2018)manner and are labour intensive. Whereas the organized sector includes
spinning, apparels and garment sectors which uses modern machineries and hence they are capital intensive.
This industry is estimated to be around $150 billion, and is expected to reach $230 billion by 2020. Textile
industry contributes around 2% to India’s Gross Domestic Product, 10% of manufacturing production and
14% of overall Index of Industrial Production (IPP) and employs around 105 million people directly or
indirectly. The production of cotton is expected to grow at the rate of 9.3% per annum which indicates a good
growth rate for the textile industry in India. (INDIAN BRAND EQUITY FOUNDATION, 2018)
In this research paper we have focused on the organized sector of the textile industry. We have collected data
from AVR Fashion Fab located in Mumbai. This company comes in top 10 supplier in Mumbai and they have
around 2000 different samples of clothes. There are 100 weavers and 5 dyeing units used by this enterprise.
However, for the purpose of calculation and considering various other factors we have taken only top 3
weavers and dyers and hence we have taken 9 products for the purpose of balancing the calculation. The
supply chain is a collaboration between the seller and the buyer. In this case the weaver and the dyer are the
seller and the firm are the buyer.
The process begins with the firm outsourcing its order with the weaver and then it is sent for the dyeing
process and then the product is returned back to firm for defective check. The final good is packed and then
sent to the customers.
© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810832 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 345
Literature Review
- Effective supply chain management (SCM) has turned into a conceivably profitable method for
anchoring upper hand and enhancing organizational performance. The paper by SuhongLi, Bhanu
Ragu Nathan, T.S.RaguNathan and S.Subba Rao (Suhong Li, 2018) conceptualizes and creates five
measurements of SCM practice (strategic supplier partnership, customer relationship, level of
information sharing, quality of information sharing, and postponement) and tests the connections
between SCM practice, competitive advantage, and organisational performance. Information for the
investigation were gathered from 196 organisations and the relationships proposed in the framework
were tested using structural equation modeling. The results indicate that higher levels of SCM practice
can lead to enhanced competitive advantage and improved organizational performance. Also,
competitive advantage can have a direct, positive impact on organizational performance.
- Not long ago, the textile industry has experienced a lot of progress, especially with worldwide sourcing
and elevated amounts of price. This article discusses characteristics of the textiles and apparel industry
and identifies the perspectives of lean, agile and leagility (a combination of these) within existing
supply chain literature, which have been proffered as solutions to achieving quick response and
reduced lead times. Through case studies of textile and apparel companies, different approaches to
supply chain management are illustrated. Margaret Bruce says textile and apparel has market
characteristics, such as short product lifecycle, high volatility, low predictability, and a high level of
impulse purchase, making such issues as quick response of paramount importance. Her article talks
about attributes of textile industry and identifies the perspectives of lean, agile and leagility (a
combination of these) within existing supply chain literature, which have been proffered as solutions
to achieving quick response and reduced lead times. (Margaret Bruce L. D., emeraldinsight, 2018)
- Omkar Goswami in his research looks at the present condition of Indian textile industry. In 1985 the
government got involved. Not a lot was done, if anything, the handloom and mill sectors are far more
doomed today than they were five years back. The initial segment of the article analyzes the patterns
and determinant of clothing demand by households. Part two takes a gander at four imperative issues,
powerlooms versus mill, powerlooms versus handloom, rationalising the workforce in the mill sector;
and the myth of modernisation. The information urges the end that there is next to no desire for the
vast majority of the composite mill, particularly the nationalized ones, even with competition from
powerlooms. The choices that exist are firmly connected to legitimizing the work drive which, thus,
requires a positive strategy choice by the legislature showered up by an alluring willful retirement
bundle - things that the administration has disregarded to the further weakness of the area.
Additionally, without substantial measurements of appropriations, the offer of the handloom segment
will undoubtedly shrivel after some time. The main victors appear to be the powerloom area, with its
striking cost favorable circumstances. (Goswani, 2018)
- Anup Kumar Bhandari’s (Indian Statistical Institute) research shows that India’s textile industry is
presently at the junction with the elimination of the quota regime that prevailed under the Multi‐Fiber
Agreement until the end of 2004. Even with a full mix of the textiles sector in the WTO, keeping up
and upgrading beneficial effectiveness is a precondition for intensity of the Indian firms in the new
changed world market. In this paper, Sir used information acquired from the Annual Survey of
Industries for various years to quantify the levels of specialized proficiency in the Indian materials
industry at the firm level. We utilize both a grand frontier applicable to all organizations and a group
frontier specific to firms from any individual state, ownership or organization type keeping in mind
© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810832 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 346
the end goal to assess their efficiencies. This licenses us to independently distinguish how locational,
proprietary and organizational qualities of a firm influence its execution. (Ray, 2018)
- Supply chain management (SCM) is thought by scholastics and specialists as either an extension of
logistics or a way to deal with business integration. From the writers Pietro Romano's and Andrea
Vinelli's perspective, SCM includes calculated exercises as well as different procedures, for example,
quality administration. This paper tries to see how quality can be overseen utilizing a production
network point of view and what the agent and vital results are for both the individual organizations
and the entire supply arrange. It reports a contextual investigation directed on Marzotto, a critical
Italian material and attire organization, and its inventory network connections. The examination looks
at the quality practices in the two various types of supply system of which Marzotto is the central firm.
One is overseen utilizing a conventional customer‐supplier approach and the other a more extensive
and more co‐ordinated point of view. In the last case, it was discovered that the entire supply system
could enhance its capacity to meet the desires for the last customer as far as quality through the joint
definition and co‐management of value hones/techniques. (Pietro Romano, 2018)
- The purpose of the paper by Ning Cao (Institute of Textiles and Clothing, The Hong Kong Polytechnic
University, Hung Hom, Hong Kong) is to reveal the empirical issues of the implementation of
coordination for textile‐apparel supply chains. In textile and clothing enterprises, brand owners for the
most part organize the inventory network. There are likewise other coordination rehearses in
enterprises. Through the examination perceptions and investigations in the cases it is discovered that
the incorporated organization, intense article of clothing maker and exchange operator assume the job
of facilitators in vertical joining chain, effectiveness situated chain and 3P‐hub chain, separately.
Regardless of what sort of coordination hone, data sharing and item stream coordination ought to be
far reaching. Facilitators are the data focuses of the entire store network. They ought to have capacity
to deal with the inventory network. They ought to effectively coordinate the entire chain for greatest
aggregate gainfulness. (Ning Cao, 2018)
Objectives :
- Profit maximisation of AVR Fashion Fab located in Mumbai .
- To decide the order of preference for all the products using decision theory.
Methodology
Decision theory (or the theory of choice) is the study of the reasoning underlying
an agent's choices.[1] Decision theory can be broken into three branches: normative decision theory, which
gives advice on how to make the best decisions, given a set of uncertain beliefs and a set of values; descriptive
decision theory, which analyzes how existing, possibly irrational agents actually make decisions; and
prescriptive decision theory, which tries to guide or give procedures on how or what we should do in order to
make best decisions in line with the normative theory. (Wikipedia, 2018)
In this Case, we are looking for maximum payoff of 9 products and the combination of Weaver and Dyer that
maximizes the profit.
The different factors that contribute to the cost of the product are Weavers, Dyers, Shrinkage, Labour Cost,
Electricity Cost, etc. In this case, we will come to an optimal solution by using Decision theory.
The top three weavers are:-
1.) Ahuja Synfab Pvt. Ltd. (denoted as W1)
© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810832 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 347
2.) Modi Fabrics Pvt. Ltd. (denoted as W2)
3.) Ramgopal Fashion Fabrics (denoted as W3)
The top three dyeing units are :-
1.) Shankar Textile Mills (denoted as D1)
2.) Jakharia Textile Mills Pvt. Ltd (denoted as D2)
3.) Shree Kailas Textile Mills (denoted as D3)
The top nine products are :-
1.) Aston (P1)
2.) Butter Fly (P2)
3.) Century (P3)
4.) Cox (P4)
5.) Raghav (P5)
6.) Ducati (P6)
7.) PK (P7)
8.) Gabbar (P8)
9.) Lajawab (P9)
Assumptions
1.) The value of Alpha is 0.75
2.) The probability of selecting any weaver and dyer is same (i.e. 0.33) and so the combined probability
will be 0.11089
Calculation of Cost
(All the details are in cost per meter basis)
- Dyeing Cost :-
Top Dyeing –
36"
(In Rupees)
Top Dyeing -
58"
(In Rupees)
Piece Dyeing -
58” (In Rupees)
D1 4.8 5.75 6.75
D2 4.95 5.85 7.35
D3 4.85 5.95 7
- Top Dyeing and Piece Dyeing are two types of dyeing, every cloth has to be dyed according to its
requirements. Top dyeing is just washing the cloth, where else piece dyeing means washing and
colouring of the cloth both. 36” and 58” indicates that the width of the cloth is 36 inches and 58 inches
respectively.
- Cost of Weaving and Dyeing of Nine Products (In Rupees) along with Selling Price
Sr.
No.
Product
Name
W1 W2 W3 D1 D2 D3 SP
(In Rs.)
1 Aston 38.34 38 38.5 4.8 4.95 4.85 51
© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810832 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 348
2 Butter
Fly
34.5 36.5 37 4.8 4.95 4.85 48
3 Century 35.97 35.75 35.75 5.75 5.85 5.95 51
4 Cox 60 61 60.5 5.75 5.85 5.95 80
5 Raghav 38.85 40 40.5 4.8 4.95 4.85 53
6 Ducati 59 58.54 60 6.75 7.35 7 87
7 PK 37.5 36.5 37 4.8 4.95 4.85 50
8 Gabbar 43 44.5 44 6.75 7.35 7 62
9 Lajawab 38.86 37.88 38.9 5.75 5.85 5.95 53
- Shrinkage Rate of Clothes
-
-
- The cloth shrinks during the dyeing process. The above table indicates that every cloth has a different
shrinkage rate in different dyeing units. The cost incurred due to shrinkage will be calculated on the
cost provided by weaver for that product.
Sr.
No.
Product Name Dyeing
Unit
Shrinkage
1 Aston D1 1.21%
D2 0.99%
D3 0.98%
2 Butter Fly D1 6.25%
D2 0.95%
D3 0.96%
3 Century D1 5.82%
D2 2.89%
D3 2.9%
4 Cox D1 3.38%
D2 3.38%
D3 4.79%
5 Raghav D1 1.23%
D2 0.44%
D3 0.85%
6 Ducati D1 16.1%
D2 7.41%
D3 11.2%
7 PK D1 1.06%
D2 2.88%
D3 2.75%
8 Gabbar D1 5.85%
D2 5.32%
D3 5.85%
9 Lajawab D1 1.28%
D2 1.66%
D3 3.14%
© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810832 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 349
- Cost Table
Cost W1D1
(In
Rupees)
W1D2
(In
Rupees)
W1D3
(In
Rupees)
W2D1
(In
Rupees)
W2D2
(In
Rupees)
W2D3
(In
Rupees)
W3D1
(In
Rupees)
W3D2
(In
Rupees)
W3D3
(In
Rupees)
Product
Aston 43.60391 43.66957 43.56573 43.2598 43.3262 43.2224 43.76585 43.83115 43.7273
Butter
Fly 41.45625 39.77775 39.6812 43.58125 41.79675 41.35 44.1125 42.3015 42.2052
Century 43.81345 42.85953 42.96313 43.58065 42.63318 42.73675 43.58065 42.63318 42.73675
Cox 67.778 67.878 68.824 68.8118 68.9118 69.8719 68.2949 68.3949 69.34795
Raghav 44.12786 43.97094 44.03023 45.292 45.126 45.19 45.79815 45.6282 45.69425
Ducati 75.249 70.7219 72.608 74.71494 70.22781 72.09648 76.41 71.796 73.72
PK 42.6975 43.53 43.38125 41.6869 42.5012 42.35375 42.1922 43.0156 42.8675
Gabbar 52.2655 52.6376 52.5155 53.85325 54.2174 54.10325 53.324 53.6908 53.574
Lajawab 45.10741 45.35508 46.0302 44.11486 44.35881 45.01943 45.14792 45.39574 46.07146
- Calculation of Cost
- For Combination W1D1 and for Product P1
W1D1 (In Rupees) = 38.34 + 4.8 + (1.21*38.34/100)
= Rs. 43.60391
- The cost for different products and weaver-dyeing combination can be calculated similarly.
Calculation of Profit/Payoffs with the help of Selling Price
W1D1
(In
Rupees
)
W1D2
(In
Ruppes
)
W1D3
(In
Rupees
)
W2D1
(In
Rupees
)
W2D2
(In
Rupees
)
W2D3
(In
Rupees
)
W3D1
(In
Rupees
)
W3D2
(In
Rupees
)
W3D3
(In
Rupees
)
Aston 7.39609 7.33043 7.43427 7.7402 7.6738 7.7776 7.23415 7.16885 7.2727
Butter
Fly 6.54375 8.22225 8.3188 4.41875 6.20325 6.65 3.8875 5.6985 5.7948
Century 7.18655 8.14047 8.03687 7.41935 8.36682 8.26325 7.41935 8.36682 8.26325
Cox 12.222 12.122 11.176 11.1882 11.0882 10.1281 11.7051 11.6051 10.6521
Raghav 8.87214 9.02906 8.96977 7.708 7.874 7.81 7.20185 7.3718 7.30575
Ducati 11.751 16.2781 14.392 12.2851 16.7722 14.9035 10.59 15.204 13.28
PK 7.3025 6.47 6.61875 8.3131 7.4988 7.64625 7.8078 6.9844 7.1325
Gabbar 9.7345 9.3624 9.4845 8.14675 7.7826 7.89675 8.676 8.3092 8.426
Lajawa
b 7.89259 7.64492 6.9698 8.88514 8.64119 7.98057 7.85208 7.60426 6.92854
For Aston product with W1D1 Combination
© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810832 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 350
- Selling price – Cost price = 51 - 43.60391 = 7.39609
Similarly, payoffs of other product with their combinations will be calculated.
Regret Table
Regret = Difference between the best payoff and the payoff received.
For Product Aston with Combination W1D1, Regret will be
- 7.7776 - 7.39609 = 0.38151
Similarly, the regret of all the products along with its combinations will be calculated.
There are many approaches in decision theory, out of which we are only considering few of them, they are
1.) Maximax Approach
2.) Maximin Approach
3.) Minimax Regret Approach
4.) Hurwicz Approach
We also make use of Decision Tree Diagram
- First there will be a decision node, at this node we have to make a call on which product we
should focus (from P1 to P9)
- Then there is again a decision node in which weaver has to be selected (out of 3 weaver) for
each product and similarly again a decision node for dyer.
W1D1
(In
Rupees
)
W1D2
(In
Ruppes
)
W1D3
(In
Rupees
)
W2D1
(In
Rupees
)
W2D2
(In
Rupees
)
W2D3
(In
Rupees
)
W3D1
(In
Rupees
)
W3D2
(In
Rupees
)
W3D3
(In
Rupees
)
Aston 0.38151 0.44717 0.34333 0.0374 0.1038 0 0.54345 0.60875 0.5049
Butter
Fly 1.77505 0.09655 0 3.90005 2.11555 1.6688 4.4313 2.6203 2.524
Century 1.18027 0.22635 0.32995 0.94747 0 0.10357 0.94747 0 0.10357
Cox 0 0.1 1.046 1.0338 1.1338 2.0939 0.5169 0.6169 1.56995
Raghav 0.15692 0 0.05929 1.32106 1.15506 1.21906 1.82721 1.65726 1.72331
Ducati 5.02119 0.49409 2.38019 4.48713 0 1.86867 6.18219 1.56819 3.49219
PK 1.0106 1.8431 1.69435 0 0.8143 0.66685 0.5053 1.3287 1.1806
Gabbar 0 0.3721 0.25 1.58775 1.9519 1.83775 1.0585 1.4253 1.3085
Lajawa
b 0.99255 1.24022 1.91534 0 0.24395 0.90457 1.03306 1.28088 1.9566
Payoff Expected
Payoff
© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810832 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 351
D1 (0.33)
W1 (0.33) D2 (0.33)
D3 (0.33)
D1 (0.33)
W2 (0.33) D2 (0.33)
D3 (0.33)
D1 (0.33)
W3 (0.33) D2 (0.33)
D3 (0.33)
This is the decision tree for Aston (P1) only. Similarly, we can draw the decision tree of other eight products
and calculate the expected payoff.
We will also find
- EMV (Expected Monetary Value)
Sum (Each Probability*It’s Corresponding Payoff)
- EPPI (Expected Payoff with Perfect Information)
Sum (Each Probability*It’s Maximum Payoff)
- EVPI (Expected Value of Perfect Information)
EPPI – Max. EMV
- EOL (Expected Opportunity Loss)
7.39609 0.820145
7.33043 0.812864
7.43427 0.824378
7.7402 0.858303
7.6738 0.850940
7.7776 0.862450
7.23415 0.802187
7.16885 0.794946
7.2727 0.806462
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Sum (Each Probability*It’s Corresponding Regret)
Data Analysis
Product Maximum
Profit
Minimum
Profit
Maximum
Regret
Expected
Value
Aston (P1) 7.7776 7.16885 0.60875 7.625413
Butter Fly
(P2) 8.3188 3.8875 4.4313 7.210975
Century (P3) 8.36682 7.18655 1.18027 8.071753
Cox (P4) 12.222 10.1281 2.0939 11.69853
Raghav (P5) 9.02906 7.20185 1.82721 8.572258
Ducati (P6) 16.77219 10.59 6.18219 15.22664
PK (P7) 8.3131 6.47 1.8431 7.852325
Gabbar (P8) 9.7345 7.7826 1.9519 9.246525
Lajawab
(P9) 8.88514 6.92854 1.9566 8.39599
In the above table,
- The values in the column of Maximum Profit, Minimum Profit, Maximum Regret and
Expected Value for the respective products are calculated from the different combinations of
weaver and dyer.
Order of Preference of Products according to different approaches
1.) Maximax Approach
Rank Preferred
Product WD
Profit
Per
Meter
1 Ducati W2D2 16.7722
2 Cox W1D1 12.222
3 Gabbar W1D1 9.7345
4 Raghav W1D2 9.02906
5 Lajawab W2D1 8.88514
6 Century W2D2 8.36682
7
Butter
Fly W1D3 8.3188
8 PK W2D1 8.3131
9 Aston W2D3 7.7776
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2.) Maximin Approach
Rank Prefered
Product WD
Profit
Per
Meter
1 Ducati W3D1 10.59
2 Cox W2D3 10.1281
3 Gabbar W2D2 7.7826
4 Raghav W3D1 7.20185
5 Century W1D1 7.18655
6 Aston W3D2 7.16885
7 Lajawab W3D3 6.92854
8 PK W1D2 6.47
9
Butter
Fly W3D1 3.8875
3.) Minimax Regret Approach
Rating Product WD Maximum
Regret
1 Aston W3D2 0.60875
2 Century W1D1 1.18027
3 Raghav W3D1 1.82721
4 PK W1D2 1.8431
5 Gabbar W2D2 1.9519
6 Lajawab W3D3 1.9566
7 Cox W2D3 2.0939
8 Butter
Fly W3D1 4.4313
9 Ducati W3D1 6.18219
4.) Hurwicz Approach
Ranking Product
Expected
Value
1 Ducati 15.22664
2 Cox 11.69853
3 Gabbar 9.246525
4 Raghav 8.572258
5 Lajawab 8.39599
6 Century 8.071753
7 PK 7.852325
8 Aston 7.625413
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9
Butter
Fly 7.210975
According to Maximax, Maximin and Hurwicz Approach, the top three that should be preferred more are
Ducati, Cox and Gabbar.
Maximax Approach Maximin Approach Hurwicz Approach
Rank Product WD Profit
(In Rs.)
Rank Product WD Profit
(In Rs.)
Rank Product EV (In
Rs.)
1 Ducati W2D2 16.7722 1 Ducati
W3D1 10.59 1 Ducati
15.22664
2 Cox W1D1 12.222 2 Cox
W2D3 10.1281 2 Cox
11.69853
3 Gabbar W1D1 9.7345 3 Gabbar W2D2 7.7826 3
Gabbar 9.246525
Minimax Regret Approach Table indicates the Opportunity loss incurred by our decisions. So in our case the
opportunity loss incurred by Aston is minimum and so giving preference to Cox is a good idea according to
this approach.
For Decision Tree Diagram
- We notice that Ducati should be given more preference as the expected payoff is Rs. 1.85985
with the combination W2D2.
- The below indicates the preference order of products
Ranking Product Comb. Prob. Payoff
Expected
Payoff
1 DUCATI W2D2 0.110889 16.77219 1.859851377
2 COX W1D1 0.110889 12.222 1.355285358
3 GABBAR W1D1 0.110889 9.7345 1.079448971
4 RAGHAV W1D2 0.110889 9.02906 1.001223434
5 LAJAWAB W2D1 0.110889 8.88514 0.985264289
6 Century W2D2 0.110889 8.36682 0.927788303
7 Butter Fly W1D3 0.110889 8.3188 0.922463413
8 PK W2D1 0.110889 8.3131 0.921831346
9 Aston W2D3 0.110889 7.7776 0.862450286
For EMV, EPPI & EVPI
- After calculating the EMV of each product by using its formula, we notice that the product
Ducati has the highest EMV of Rs.13.912 whereas Butter Fly Product has the lowest EMV of
Rs. 6.1807.
- The below table shows the order of preference or products in relation to EMV
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Rank Product
Expected
Monetary Value
(In Rs. Per meter)
1 Ducati 13.91167597
2 Cox 11.29811982
3 Gabbar 8.629237824
4 Raghav 7.999795267
5 Century 7.924430667
6 Lajawab 7.806484691
7 Aston 7.432677872
8 PK 7.293624175
9 Butter Fly 6.180686726
- The EPPI helps the decision maker to take the right decision to invest in product with highest
payoff at any state of combination. In this case, we would want to sell Ducati (W1D3) as it
gives highest payoff of Rs.14.392 per meter.
- EVPI denotes the maximum amount that should be spent on market research. In this case, the
value of EVPI is Rs.0.175881 which indicates that every meter the firm sells it can invest
Rs.0.175881 in R&D.
Conclusion
Approach
Decision
Aston Butter
Fly Century Cox Raghav Ducati
PK Gabbar Lajawab
Maximax 9 7 6 2 4 1 8 3 5
Maximin 6 9 5 2 4 1 8 3 7
Minimax
Regret 1 8 2 7 3 9 4 5 6
Huriwicz 8 9 6 2 4 1 7 3 5
- The above table summarizes the order of preference for all the 9 products using the 4
approaches.
- According to Maximax, Maximin and Huriwicz Approach, we can see that the top 3 products
are Ducati, Cox and Gabbar in all three approaches so our major preference should be on these
products.
- However, the results indicate something else in the Minimax Regret Table. According to this
approach, our top 3 preference should be Aston, Century and Raghav.
- With the help of above table, we get to know that different approaches are likely to recommend
different decision criteria. There is no best approach as such.
- Product Ducati, Cox and Gabbar also have the highest EMV.
- The Expected Payoff according to decision tree diagram also indicates that Ducati, Cox and
Gabbar are the most benefitial products.
- The amount which the company must use for market research is Rs. 0.175881 per meter.
© 2018 JETIR October 2018, Volume 5, Issue 10 www.jetir.org (ISSN-2349-5162)
JETIR1810832 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 356
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