Amanda Brinkmann Career Personal Profile August 2015

© Amanda Brinkmann - Indigo Consulting1

CAREER – EXPERIENCE –TRACK RECORD - CHARACTER - PROFILE OVERVIEW

Amanda Brinkmann

Name : Amanda Brinkmann

Address: : Peace of Heaven [ 5 hectare small-holding]

Protea Road

Klapmuts [ Paarl-Stellenbosch area]

Cape Town

7625

ID number : 670113 0018085

Mobile Number : +27 [0] 828900663

E-mail Address : [email protected]

Race - Gender : Coloured - Female

Citizenship : South African

Social Media Contact/Research Links: -

https://za.linkedin.com/pub/amanda-brinkmann/3a/2a2/425

https://www.pinterest.com/abindigo/

http://www.slideshare.net/AmandaBrinkmann

https://www.facebook.com/amanda.brinkmann.33

@BrinkmannAmanda

https://twitter.com/BrinkmannAmanda

Amanda Brinkmann: Brief Introductory Statement : Personal Profile

Amanda Brinkmann brings with her, 27+ years of extensive and intensive experience, expertise, know-how, in-praxis

proprietary and proven tools, methods, methodologies and knowledge.

She actively practices the disciplines of Life-Long Learning and Organic Intellectualism [ On-going Study and

Mastery of systemically Inter-related fields of study, research and conversion of insights into understanding] –

As is reflected, via a snapshot view, within the body of her Personal – Career Profile. This Personal Profile provides

an overview of the depth and breadth of her experience, as well as to provide some insights into her character ,

substance and interests. [ More information available upon request and/or during the interview processes]

Her profile is reflective also of the extent of her experience and proven successes and track record in business –

Across and within a plethora of Sectors, Industries and inter-intra multiple disciplines.

The value and benefits of her unique and proven Systemic Thinking, Design. Strategic and Transformational

Leadership abilities, coupled with her abilities to work most comfortably within the highest levels of complexity and

to lead for long-term [ Financial. Enterprise, Human Resources] sustainability, innovation, growth and expansion –

Accrues to its fullest extent, to all with whom she engages, interacts, leads, guides, mentors and/or coaches.

She leads from the front, co-creating Organisations where ‘The Truth’ and ‘ Current Reality’ are constantly

scrutinised and where the development of highly functioning, efficient, effective, fully integrated systems are

[re] designed by ALL employees – so as to enable motivated, collaborative, action-oriented, nimble and adaptive

lived experiences. Creating an environment which satisfies the human need to extract meaning from work,

as well as to be inspired and motivated to constantly question, innovate, improve and develop the self, as well as

the collective. The outcomes and successes are shared and co-owned throughout the Organisation.

2

© Amanda Brinkmann - Indigo Consulting

TRANSFORMATIONAL LEADER, HIGH-LEVEL STRATEGIST, FUTURIST, SYSTEMS & DESIGN THINKER; TRIPLE BOTTOM-LINE

ORIENTATION – Leading for Long-Term Business and Human Resources Development and Sustainability

Amanda Brinkmann comes with 27 years depth & breadth of experience, knowledge, in-praxis, proprietary

know-how & proven track record in:

Business & Commerce: Private Sector - multiple Industries & Sectors: Including:

* Media, Marketing, Advertising, Communications Strategy * E-M/IT/ICT- Integrated Experience, Interoperability,

Systems Strategy & Architecture & Whole Systems’ Convergence * Health & Wellness [Whole-Person

Development] * Gas & Petroleum * Education * Liquor * FMCG * Technology, Communication,

Telecommunications * Trade * Green Technology * Construction * Spatial Planning * Organisational Re-

Development * Private Security Industry * - more information available upon request and during interview

processes.

Public Sector - all 3 spheres of Government - specialist understanding of the inter-connectedness of all

Departments, all Strategies, Policy, Procurement, Legislation – and how to unlock collaborative Partnerships

and Projects, Strategic Partnerships – involving the “ Whole-of-Society” approach.

Public Sector Strategist & Systems Designer: Able to diagnose, redesign and strategise with the Private Sector,

Civil Society and multiple stakeholders to unlock Partnerships, Procurement and Growth/Developmental

Implementation Plans – aligned with the spirit and intent of The National Development Plan.

Civil Society - worked with, within and across multiple sectoral Organisations; integrated Sectoral

Organisations for efficiency, effectiveness, Partnerships and Impactful, Measurable Implementation and

Reporting

Academia – Research Institutions – Embassies and Consulates – Global and Private Donors & CSI Partners –

Parastatals – Labour – Political Leadership: all parties, affiliations, all levels – Community Leadership

Structures, Bodies & Individuals – Communities – in all possible South African contexts – Religious/Spiritual

Leadership/Organisations

Comfortable working with five, ten, 15 and 25 year time horizons and within turbulent & dynamically complex

environments. Values-Based Leadership and the creation of Shared Value for maximal top and bottom-line

results.

Fully integrated, collaborative, incremental Organisational Redevelopment and Re-Design, based in a Systemic

Approach - as opposed to a destructive, counter-intuitive Reductionist, Hierarchical systems construct - so as to

achieve Organisational Shared Vision and a true commitment to long-term, sustainable business growth,

improvement, innovation and profitability.

Working with and within Organisations to systematically break down functional ramparts and siloes, which have

the intent of pitting divisions against one another, to the detriment of the bottom line. Co-creating fully

integrated, collaborative Organisations, with a sense of communal purpose, motivation and “Wholeness”.

My leadership approach is hands-on, whilst at the same time, ensuring the full empowerment & development of

employees, via the co-creation of Organisation-wide sense of meaningful work & co-ownership of the

Organisation by all relevant stakeholders.

Are you ready to Transform – Shift Gears – Reignite the Joy of Work – AND improve your Organisation’s long-term success, sustainability and Innovations Engine? If you ticked the “ YES!” boxes – then Amanda Brinkmann is your next

Transformational, Future-Focused, Strategically-focused Leader

3


Applying 'Control Theory'design & tools, to ensure alignment of all Organisational Policies and a 'One-

View'Organisational Management Information System of Reporting, Response Mechanisms, Sensing, Planning,

Improvement and Innovation.

Strong on Strategic Leadership, Scenario planning, Organisational sensing, agility, adaptability - a Cybernetician,

with eyes on the business'progress in real-time. Lean management ensures optimal use of resources and minimal

waste. I focus on whole systems' integration.

Leading for constant change & innovation – running a parallel “Innovations and Improvement Engine”, without

disruption of the day-to-day operational requirements of Organisations.

The larger the challenge, the more complex the problems and objectives, the more comfortable and satisfied I

am. Large, complex problems are generally, when interrogated closely, actually ‘mere problems’, requiring

root-cause dissolutions and Systems Re-Design.

If you’re a progressive, innovative and visionary Organisation – open to real, impactful change and

improvement, then Amanda Brinkmann is the “there-is-no-box” leader whom you would benefit from engaging

with. Be aware though, that “I take my work incredibly seriously, but not so much myself.” I transfer the joy of

work, the excitement of not being able to wait to get to the office and to have fun while at work, into the

Organisational DNA and way of being.

Our relationship will be punctuated by the values of: Trust * Respect * Commitment * Dedication * Reigniting

Organisational-wide passion for Meaningful Work * Impactful & Measurable Change and Improvement * Agility *

Unlocking of Collective Intelligence * A true, Organisational-wide commitment to excellence, removal of

wastage & collaborative, concerted action.

Leadership is NOT about me – it is all about the real needs and future of the Organisation and its employees and

stakeholders. Satisfaction is derived from the progressive transformation of any Organisation with which I engage

and from the palpable and measurable improvements, satisfaction and joy of work, which emerges again, over

time.

For real change, improvement and innovation to become part of the Organisational DNA and ‘the lived brand

experience’, there needs to be the willingness, the courage and the patience to embrace and flow with the

highs, the lows and the ultimate growth trajectory related to “The Transformational Organisational Learning

Curve”.

Complementary Information available: * MCPA Assessments * Leadership Profile/Strengths * Written

Character References * Referees [ See Page 4] * Depth of Information in regards to breadth and depth of

experience: UPON request and/or during the interview processes

Contact me if you’re passionate about and committed to the beginning of a mutually beneficial journey of

growth, development, innovation and long-term mutual benefit.

I am NOT your ‘garden-variety’, old school [ and defunct] Management-by-Objectives type. I BELIEVE in,

inculcate and derive my core purpose and meaning from the deeply personal, internal joy and satisfaction of

watching individuals, teams and organisations find their communal passion.

That feeling of walking into the front doors and feeling the excitement and sense of ownership which permeates

transformed organisations, is what makes me tick and what puts a permanent smile on my face.

I am not afraid to face the truth and current reality – and to hold my own and the mental models of individuals,

teams and divisions to brutal scrutiny. Together – over time – within a focused, supported and end-goal oriented

evolving shared vision and adaptable, agile and context-relevant strategic framework, the ultimate pleasure lies

in seeing and delivering co-created successes – in all spheres of the business.

Sincerely

Amanda Brinkmann

4


REFEREES

1. Dr Ashwin Hurribunce

IQ Business Group: Board Member; Management Consultant, Chief Strategist: Australia

Recently relocated to Australia. Contactable via e-mail.

[email protected]

2. Mr Andreij Horn

CIO: Media24/Naspers

e-mail: [email protected]

mobile phone: +27 [0]82 4179795

office phone number: +27 [0]21] 4063168

3. Ms Janine du Preez

Director/Managing Partner: 143Creations


mobile phone: +27 [0]82 8919379

4. Ms Magdel Steyn

Director: Magdel Steyn Management and Consulting

Partner/Consultant: Proficiency Group


[email protected]

mobile phone: +27 [0]74 1024851

5. Mr John Goncalves

Relationship: ex- Sales Team Member: Ads24 @ Media24

Mobile Phone: +27 [0] 834526623

6. Mr Ashraf Wentzel

Strategic Account Executive

EOH Central Government Vertical


mobile phone: +27 [0]82 2228111

PLEASE NOTE:

None of the referees listed have been sensitised to the fact that they have been put forward. This is purposeful,

given that this status quo would create an environment for authentic, honest and instinctive responses so as to

form a more objective and realistic, integrated view of capabilities, work ethic and leadership style and abilities .

See also: Letters of Reference on LinkedIn and Slideshare – as supplementary and complementary research

sources.

Page1

Amanda BrinkmannCEO/Management Consultant: Indigo Marketing, Business, Organisational Development, Strategic &Management Consulting -

[email protected]

Summary

TRANSFORMATIONAL LEADER, HIGH-LEVEL STRATEGIST, FUTURIST, SYSTEMS & DESIGN

THINKER; TRIPLE BOTTOM-LINE ORIENTATION 27 years depth & breadth of experience, knowledge,

in-praxis, proprietary know-how & proven track record in: * Business & Commerce: Private Sector -

multiple Industries & Sectors: Including: * Media * E-M/IT/ICT- Integrated Experience * Health &

Wellness [ Whole-Person Development] * Gas & Petroleum * Education * Liquor * FMCG * Technology

& Communication * Trade * Green Technology * et al * Public Sector - all 3 spheres of Government

* Civil Society Comfortable working with five, ten, 15 and 25 year time horizons and within turbulent &

dynamically complex environments. Values-Based Leadership and the creation of Shared Value for maximal

top and bottom-line results. Fully integrated, collaborative, incremental Organisational Redevelopment

and Re-Design, based in a Systemic Approach - as opposed to a destructive, counter-intuitive Reductionist,

Hierarchical systems construct - so as to achieve Organisational Shared Vision and a true commitment to long-

term, sustainable business growth, improvement, innovation and profitability. My leadership approach is

hands-on, whilst at the same time, ensuring the full empowerment & development of employees, via the co-

creation of Organisation-wide sense of meaningful work & co-ownership of the Organisation by all relevant

stakeholders. Applying ' Control Theory' design & tools, to ensure alignment of all Organisational Policies

and a ' One-View' Organisational Management Information System of Reporting, Response Mechanisms,

Sensing, Planning, Improvement and Innovation. Strong on Strategic Leadership, Scenario planning,

Organisational sensing, agility, adaptability - a Cybernetician, with eyes on the business' progress in real-time.

Lean management ensures optimal use of resources and minimal waste. I focus on whole systems' integration.

Leading for constant change & innovation.

LanguagesSpanish (Elementary proficiency)English (Full professional proficiency)Afrikaans (Native or bilingual proficiency)German (Elementary proficiency)Latin (Limited working proficiency)

ExperienceCEO/ Management Consultant at Indigo ConsultingJanuary 2000 - Present (15 years 8 months)

Page2

Indigo Consulting is contracted by a range of private sector companies, NGO's, governments and government

departments in a range of roles - whatever is required to break down silos, do more with less and create

transformational environment. . High level Business, Brand, Marketing, CSI consulting for a broad variety

of companies and brands - skills transfer, capacitation, coaching are part of methodology. Clear entry and

exit strategies with agreed outcomes. Simple, practical, deliverable and measurable solutions to complex

problems - applied advanced simplicity, systems thinking and design. Helping companies to ask the

right questions in the first instance. Converting high-level strategy into do-able implementation plans +

organisational ownership of outcomes, lived brand. Strong on new business development, feasibility and

viability studies, ideation of new brands and businesses. Sustainability - in the true sense of achieving the

Triple Bottom Line - whilst improving productivity, motivation and growing the bottom line. Generalist

Specialist across ALL sectors, disciplines, sectors, industries - integrated thinker and designer. Future-

focused. 27 years of deep and broad experience to bring to bear in creating True Learning Organisations.

1 recommendation available upon request

BUSINESS DIRECTOR/OWNER: INDIGO CONSULTING & INDIGO IMPORT & EXPORT at Indigo ConsultingJanuary 1999 - Present (16 years 8 months)

Indigo Consulting works with a vast range of Associate Companies - to provide a full-service Business

Partnership Experience. We immerse ourselves in your business, so as to provide you with a Diagnostic

Report which highlights where the SYSTEMIC problems arise from. We help you to ask the RIGHT

questions so as to ensure that the system is redesigned in a way which involves ALL of your employees. We

work ALONGSIDE and WITH the Leadership/Management Team[s], vertically and horisontally - to unearth

hidden talents, to map the internal processes and value chains, to find where in the System improvements

can be effected, so as to contribute to overall employee wellness, satisfaction and ownership of their tasks

- we work to transform organisations over time - into the LEARNING ORGANISATION - with the end

goal of significantly improving the bottom line. Sustainability is not a catchphrase or jargon - we work

with your organisation to ensure true sustainability - PEOPLE.PROFIT.PLANET - inculcated into the very

essence and core of how you do business. We have experience across all possible Verticals - given 26 years

hands-on experience. Sole Member of Indigo Business and Marketing Consulting and Indigo Import &

Export. Contracted by several Blue Chip companies in a consulting role. Clients have included: Western

Cape Government, AVUSA Media, Independent Newspapers, BP, Shell, SABS accredited importer of a

range of branded seafood for a variety of clients, exporter of SA Wines and live caught fish; Pro Bono work

for a range of NGO’s and PBO’s – in early years, with HIV/AIDS Mother-to-Child Sector – controversial

at the time; Indigo collaborates and partners with a range of organisations, specialists and providers to

deliver customised, systemically driven, sustainable, developmentally focused programmes, projects and

interventions.

Special Advisor to Minister of Health &Leader of Government Business. HEAD:Strategic Partnerships at Western Cape GovernmentOctober 2009 - December 2012 (3 years 3 months)

Page3

Advice, guidance, counsel in respect of Business, Marketing,Strategic, Policy and Legislative issues

related to improved governing and governance. Conceptualising & Implementation of Innovative Service

delivery solution - open, independent mandate, to 'break it to fix it'. Breaking down functional ramparts –

bringing all 3 spheres of government together with Private sector & Civil Society partners. Establishing

Innovative & Creative Strategic Partnerships to improve service delivery and drive socio-economic and

economic growth & development. Preparation of Business plans, Feasibility studies, Strategies, Policy

directives and Partnership proposals for departmental, Cabinet or Mayoral committee approval and

implementation. Improving services delivery. Leading Key Strategic Projects. Driving implementation

plans. Being the single entry-point into the Western Cape Government in respect of partnerships.

Worked across all departments, with all 3 spheres of Government, Private sector, Civil society, Academia,

Research institutions, communities and community organisation, donors, Embassies, Consulates – finding

collaborative solutions to systemic societal problems and/or service delivery gaps. Specific focus on

Developmental work within the societal Health and Wellness space - Whole-Person Development, linked

to Economic Development Outcomes. " Passport to Wellness model" in field for 5th year and yielding

systemic improvements to ‘wicked’ developmental problems Integrated understanding of How to UNLOCK

Partnerships & Collaboration per the NDP. Member of: Provincial Liquor Task Team; Premier’s Cape

Catalyst Task Team; Waste-to-Energy Workgroup; Steercom of Cape Health Biotechnology Park[CHTP];

Provincial Substance Abuse Task Team; Project Leader: Atlantis Revitalisation Project; Sectoral Task Team

for Older Persons; Project Lead: Social/Special Needs Housing; Project Lead: Social Enterprise Strategy &

Policy; Early Childhood Development Task Team

1 recommendation available upon request

Sales & Strategy Director at Media24May 2007 - September 2009 (2 years 5 months)

Re-branding, restructure and re-launch of new branded identity and fully integrated service offering. The

1st of its kind within the SA Media/Marketing Industry. Used as Best Practice model - global application.

Responsible for generating R 1 billion in annual revenue for Media24 Newspapers. Co-management

of specialist National sales team – 100 employees nationally. Oversight and management of 3 regional

offices. Preparing comprehensive Business strategy for achievement of goals & objectives for presentation

to Media24/Naspers Board.. Human Resources development - all employees. General management

- day-to-day - including Coaching & Mentoring as Leadership Practice. Strategic leadership. Overall

Strategic Direction & Management – Ads24 National, Sales Direction and Management. Operations

Management. Client Relationship Management [Senior Executive Level] - internal - Divisional CEO's,

Publishers, GM's - as well as external: National/Multi-National Brands: CEO's, Marketing and Brand

Managers, Heads of Advertising Agencies Strategic planning, New Business Development, Organisational

and Industry Innovation and Synergy – Ads24, Media24 Newspapers. Financial management, budgeting,

forecasting, people management. EXCO Member - Media24 Executive Leadership – responsible for

key strategic organisational projects/strategies. Conceptualising, management and implementation of

the Legends Media24 Newspapers Editorial and Advertising Excellence Awards programme and Gala

Page4

event - a legacy project still in use by Media24. Member of: Ads24 Exco, Media24 Exco, Human

Resources & Development Workgroup; Innovations Workgroup Reason for leaving: Head-hunted

by WCGOV: :INDEPENDENT Contractor to establish a " Strategic Partnerships" PLATFORM: ALL

Department of Government. Career-stage: Leading from the front, but growing and developing ALL

employees from ' behind' - Leadership is about a sustainable future for all - NOT about 'the self'.

OPERATIONS MANAGER: NEW BUSINESS DEVELOPMENT: MEDIA 24 at Media24April 2007 - April 2008 (1 year 1 month)

Roles, Responsibilities, Scope of Portfolios: Marketing and Brand Management and Implementation;

Sales Direction & Management; Leading and Managing a National Sales & Management Team – MyWeek

Community Magazine; - A legacy, Media 24 Board-sanctioned Strategic Pilot Project: - Communications

Strategy and Management; Hands-on Operations Management – including publishing, managing editorial

team, negotiating print and other contracts and ensuring the smooth running of operations; Media 24

Lead on Strategic Board-sanctioned Developmental Projects: Development, Planning and Implementation

including Digital strategy and implementation; Turn-around strategies and implementation/ Crisis

Management Specialist- where required within Media24 Divisions ; Drafting the monthly projects progress

report to the CEO of Media24 Group; Drafted various, diverse Business Plans for presentation to the

Media24 Board; Development, coaching, mentorship of MyWeek Sales Management as well as individual

team members; Ideating, crafting and Implementation of the first Media24 Legends Newspapers Excellence

Awards –on behest of the CEO: M24 Newspapers; Achievement of Performance targets and outcomes

Member of: Media24 Exco, Human Resources & Development Workgroup; Innovations Workgroup;

Project Leader: Media24 Newspapers Excellence Awards Reason for leaving: Head-hunted into National

Sales & Strategy Director Position: Responsible for generating R 1 billion in Annual Revenue for Media24

Newspapers

SENIOR MEDIA CONSULTANT: MEDIA 24 SUNDAY NEWSPAPERS STABLE at Media24 SundayNewsapers Division - SPRINT MediaApril 2006 - April 2007 (1 year 1 month)

Head-hunted into the position to assist with the turn-around of the Regional Cape Town Division; allocated

a portfolio of ailing blue chip accounts and managed to increase revenue by 600% + in the year that I was

in the role. Provision of strategic input into the development and expansion of the Sunday titles. Part of a

dynamic, creative and resilient sales and marketing team. New Business Development. Existing business

growth. Sales, marketing and promotional strategies for national brands. Client Relationship Building and

Management. Strategy ideation and implementation to achieve revenue targets. Market and trends analysis.

Forecasting and budgeting. Revenue growth. Reason for leaving: Head-hunted into position of Operations

Manager New Business Development

THE ENGINE ROOM: THROUGH-THE-LINE ADVERTISING AGENCY: CO-OWNER/SHAREHOLDER at The Engine Room - Through-the-Line Advertising AgencyFebruary 1995 - March 1999 (4 years 2 months)

Page5

Roles, Responsibilities and Scope of Positions: - Client Services Director: - managing total Engine Room

Client Portfolio and Client Services Team - Media Director: - All Media Strategy emanated from my

desk + weekly training of ALL agency staff in knowledge & understanding of ALL media channels -

Production/Traffic Management Director: - In 1995, conceptualised and implemented 1st and ONLY

fully paperless system; MACS [ in studio] and IBM's [ rest of employees] communicating via Intranet

[ unheard of] - Had fax to PC programme designed & implemented for Client competition entries -

Conceptualised, implemented FIRST Agency-to-Client - BP Southern Africa - Intranet connection, for ease

of communication, removal of wastage and efficiencies Marketing Communications and Design Agency;

client base included: Vodacom, Simba Chips, Koo, All Gold, Liqui-Fruit, Pick ‘n Pay, Pick ‘n Pay Financial

Services, BP Express Shops, 25 of SFW [now Distell] basket of brands, Johnson & Johnson eta al. Fulfilled

the multiple roles of: Client Services Director: - responsible for all revenue, client acquisition and retention,

client relationship management, management of a team of 25 staff, creative briefing, direction and strategy

setting for the agency as well as the portfolio of clients. General Management functions included financial

modelling, forecasting, budgeting, business modelling and planning and reporting. Created comprehensive

Human Resources Management Manual and Tools for implementation and use. Media Director: All media

campaigns planned, briefed and implemented for all client campaigns Reason for leaving: I had reached a

ceiling and wanted to strike out on my own in the Consulting and Developmental spaces.

Client Services Director, Media Director, Strategy Director at BBR ADVERTISING ANDMARKETING: CO-OWNERJanuary 1991 - January 1995 (4 years 1 month)

Advertising agency founded so as to capitilise on its ability to translate advertising campaigns into functional

radio promotions. Dairybelle and Musica were the founding clients. Grew to become a through-the-

line agency known for its creativity in problem-solving and for being bottom-line driven on the client’s

behalf. I fulfilled the roles of: Co-owner, Client Services Director, Client Service Executive, Designer

and Copywriter, Production Manager and brand strategist on an array of accounts during this time. Also

responsible for financial planning, management. A highlight within this role was being responsible for the

television productions of the 2 Ithuba [Red Nose Days] on behalf of the sponsoring clients. Reason for

leaving: Approached to merge with another agency to form The Engine Room

DIRECT CLIENTS SALES REPRESENTATIVE: 11 MAGAZINES: REPUBLICAN PRESS LATER:PROMOTIONS CO-ORDINATOR: at Republican Press [ Now Caxton Media]September 1988 - January 1991 (2 years 5 months)

Responsible for achieving monthly budget targets across 11 magazines within the stable – ranging from

Farmer’s Weekly, to Garden & Home, to Rooi Rose, to Scope Magazine; responsible for rebuilding a

portfolio of direct advertising clients; servicing the advertising, marketing and promotional needs of client,

their brands and businesses; revenue growth; using creativity and strategic thinking to increase advertising

revenue, but also, to increase client sales; conceptualising, copywriting and design of advertisements,

promotional campaigns for clients; attending a broad range of client events, meetings and functions; building

lasting business relationships across the client base; post-campaign analysis and adaptation with clients; took

Page6

over Promotions function at Rooi Rose Magazine on request of editor; ran all national promotions within

the publication; dealt with national brands, brand managers, advertising agencies; responsible for brand

activations, amongst them the Antenna [ SABC 2 programme] Rooi Rose Look of the Year – a modelling

competition that was televised part live and part pre-recorded; responsible for the ideation and project

management of the project as a whole, including spending two weeks at the SABC with the 10 finalists,

shooting the inserts, as well as the live television production [ with Eon de Vos as MC]; working as part of a

larger editorial and advertising team; Reason for leaving: To start BBR Advertising & Marketing

General Manager; Office Manager, Promotions Officer; Sales Manager at Hanco DairiesMarch 1986 - December 1986 (10 months)

Law Student at the University of the Orange Free State. As from 13:00 every day, after classes and before

taking on Academic and the range of other responsibilities - responsible for the General Management,

Logistics Management, Listing of HANCO Dairies range [ a new entrant into the Dairy market at the time]

at Retail Outlets. Handling staff wages for payment at the end of each week; co-ordinating orders, logistics,

deliveries & General Management. At the same time, took on the position of Supervisor at a School for

Mentally Handicapped Children - resided within School whilst at University - and took on Supervisory

Duties on specific days and weekends. At time, also: * Sub-Editor of Die Kovsie - University Newspaper

* Member of the University Choir * Part of the Student Guidance & Development Team * GREAT

experience in finding balance, Time Management, Developing a System for Efficiency & Effectiveness.

This time served me well as a foundation for building my career upon.

Skills & ExpertiseSystems Thinking and DesignBusiness StrategyCommunications PlanningStrategic PlanningCreative DevelopmentConsumer InsightsMedia StrategyIntegrated MarketingMarketing StrategyCentral GovernmentSocial MediaPublic SectorGovernmentAdvertisingDigital StrategySustainabilityDigital MarketingPublic RelationsFuture Trends

Page7

Strategic ThinkingDigital InnovationCustomer InsightStrategic CommunicationsNew Business DevelopmentStakeholder ManagementStakeholder EngagementMarketing CommunicationsSystems ThinkingStrategyBudgetsProject PlanningCustomer ServiceCoachingAnalysisExecutive CoachingStrategic PartnershipsManagement ConsultingTalent ManagementEntrepreneurshipProject ManagementNegotiationCorporate Social ResponsibilityStart-upsOrganizational DevelopmentWorkshop FacilitationChange ManagementMarket ResearchLeadership DevelopmentManagementGovernance

EducationUniversity of Cape Town Graduate School of Business UCTGSBExexutive MBA, Masters in Business Administration, 2013 - 2014Grade: Hoping to achieve 75% plus - cum laude would be great :-)Activities and Societies: To be determined as I embark on this exciting learning journey.University of Stellenbosch Graduate School of BusinessExecutive Development Programme [ EDP], Preparatory subjects for PhD or EMBA, 2012 - 2012Grade: Graduated Cum Laude with 81% grade averageActivities and Societies: Balancing work, family, studies, social and life - and enjoying every moment!University of the Orange Free StateB Iuris, Law, 1986 - 1987Activities and Societies: * Sub-Editor of Kovsie newspaper * University Choir * Part of Youth Leadership team * Squash & Netball * Held down a part-time job at Hanco Dairies as their PRO and Office Manager -

Page8

listing their brands and managing the operation in general * Moved into school for intellectually challenged children and acted as Supervisory capacity on a duty roster [ rather than staying in University Residence]

Interests* Life-long learning * Designing Learning Organisations * Sustainability * Sociology *Transformational

Leadership practices * Economics * Behaviourism * String Theory & Physics * Reading and research * Good

food,good wine and robust debate * The Human Conditon * Social psychology * Interior Decor * Mentorship

* Music * Complexity * Taking on challenges * My children and family * My interesting friends * Stillness *

Systemic Thinking * Systemic Excellence Group - Global * Living life to the fullest - seizing EVERY moment

and possibility * The Power of Now * Spirituality * Innovation * Trends * Futurism * Contributing in full

to positive, long-term, systemic change in the world * The inherent talent, knowledge and memory vested in

every human being and the ability to find commonalities and solutions * Africa and South Africa - passionate

interest and belief in the potential that lies locked up in our collective psyche......

PublicationsNATURAL CAPITAL TITLE WHAT WOULD THE IMPACT ON SOCIETY BE IF ALL WASTEIS ELIMINATED, RECYCLED, UPCYCLED AND RE-USED WITHIN THE CITY OF CAPETOWN: THE WHOLE-OF-SOCIETY IMPACT OF DEALING WITH THE WASTE HIERARCHYEFFICIENTLY AND EFFECTIVELYAmanda Brinkmann. University of Stellenbosch Business School. www.slideshare.net August 10, 2012

Authors: Amanda Brinkmann, Amanda Brinkmann

CONTENT1. INTRODUCTION 2. THE HISTORY OF THE GLOBAL RESPONSE TO CLIMATE

CHANGE AND GLOBAL WARMING 3. Objectives of the UNFCCC 4. PRINCIPLES AND

METHODOLOGIES EMPLOYED TO REACH GLOBAL CONSENSUSl * HUMAN BEHAVIOUR:

5. MOTIVATION AND IMPORTANCE OF WASTE MANAGEMENT * GLOBAL WARMING -

DEFINITION AND POTENTIAL IMPACTS 5. MOTIVATION AND IMPORTANCE OF WASTE

MANAGEMENT in CONTEXT OF SUSTAINABILITY *Causes of global warming *Potential Impacts

of Global Warming *What is a Carbon Footprint and why is it relevant? *Carbon offsets* Defining

Sustainability and Sustainable Development 6 DEFINING NATURAL CAPITAL * Balancing Social,

Economic and Environmental Objectives 7 SOUTH AFRICA - THE RESPONSE TO THE GLOBAL

SUSTAINABILITY IMPERATIVE * LOCAL GOVERNMENT/MUNICIPAL RESPONSES *TEXT

ATTACHED* The purpose and objectives of the By-Law [CCIWMB. 2007. Page 1] 7.2.2 Definition

of waste within the By-Law * CURRENT CITY OF CAPE TOWN WASTE MANAGEMENT PLAN

AND STRATEGY * The range of projects, programmes and initiatives: 8 THE CITY OF CAPE TOWN -

DEALING WITH THE WASTE HIERARCHY * DEFINITIONS and METHODOLOGIES – THE WASTE

HIERARCHY* Definition of Disposal * Definition of Elimination *WASTE-TO-ENERGY: OVERVIEW

OF TECHNOLOGIES *Broad definition of Waste-To-Energy requirements * BATCH OXIDATION

SYSTEM [ BOS ™] – CLEANGLOBE *CONTINUOUS OXIDATION REACTOR [COR™] * VACUUM

PYROLYSIS *Re-use * Reducing CO2 emissions and carbon footprint * Re-use Centres and Virtual

Exchanges * Remanufacturing * Deposit programmes* Closed-loop programmes * Refilling programmes

Page9

* Re-giving or Re-gifting*Printer cartridges and toners re-use * Repurposing *Waste Exchanges *Up-

cycling * Definition of Recycling * * Cradle to Cradle Waste Management - Up-cycling *Energy usage

*Public participation *Obligations of the Waste Generator: The provisions of the By-Law *Waste Generator

9 CONCLUSIONS10 RECOMMENDATIONS 11 And in the final analysis STRATEGIC AND BUSINESS ANALYSIS OF THE WESTERN CAPE DEPARTMENT OF HEALTHAND THE STRATEGIC PARTNERSHIPS FUNCTION IN CONTEXT OF THE HEALTHCARESECTOR IN SOUTH AFRICAAmanda Brinkmann. University of Stellenbosch Business School. slideshow.net October 8, 2012

Authors: Amanda Brinkmann

STRATEGIC AND BUSINESS ANALYSIS OF THE WESTERN CAPE DEPARTMENT OF HEALTH

AND THE STRATEGIC PARTNERSHIPS FUNCTION IN CONTEXT OF THE HEALTHCARE

SECTOR IN SOUTH AFRICA AN ANALYSIS OF THE POTENTIAL COMPETITIVE ADVANTAGES

AND STRATEGIC IMPERATIVES AND DIRECTIONS REQUIRED TO ACHIEVE THE STRATEGIC

OBJECTIVES OF THE WESTERN CAPE GOVERNMENT AND SPECIFICALLY OF THE Western

Cape DEPARTMENT OF HEALTH HEALTH, WELLNESS and SOCIAL DEVELOPMENT AS

DRIVERS OF ECONOMIC GROWTH, DEVELOPMENT, POVERTY ALLEVIATION AND

REDUCTION OF INEQUALITY PARTNERSHIPS, COLLABORATION, CO-CREATION, CO-

PRODUCTION: CREATING AN ENABLING ENVIRONMENT TOWARDS ACHIEVING NATIONAL,

PROVINCIAL, LOCAL AND SOCIETAL STRATEGIC OBJECTIVES AND OUTCOMES WITHIN

RESTRICTED BUDGETARY ENVIRONMENTIMPROVING FINANCIAL EFFICIENCIES, SERVICE DELIVERY AND PATIENT-CENTRICITYBY CONSIDERING ALTERNATIVE FINANCE STRATEGIES, CAPITAL STRUCTURE POLICY,GREEN PROCUREMENT POLICY AND TRIPLE-BOTTOM LINE PARTNERSHIPSAmanda Brinkmann. University of Stellenbosch Business School. slideshare.net September 25, 2012


IMPROVING FINANCIAL EFFICIENCIES, SERVICE DELIVERY AND PATIENT-CENTRICITY BY

CONSIDERING ALTERNATIVE FINANCE STRATEGIES, CAPITAL STRUCTURE POLICY, GREEN

PROCUREMENT POLICY AND TRIPLE-BOTTOM LINE PARTNERSHIPS AN ANALYSIS OF THE

RISKS AND REWARDS OF INNOVATING TO STRETCH THE HEALTH RAND Critical Review of article by Bob Williams: Reviewing Robert L FloodAmanda Brinkmann. University of Stellenbosch Business School. slideshare.net June 25, 2012


In this article, very simply named: Systemic Thinking [Williams, 2002:pgs 26-29], Bob Williams discusses

his conclusions as those relate to a recent review of systems approaches by Robert L Flood. In essence, Bob

Williams concludes that he agrees with the 3 basic paradoxes as set out by Robert Flood; those are: 1.1 We

cannot manage over things, but will manage the unmanageable 1.2 We cannot organise the totality, but will

organise within the unorganisable 1.3 We will not simply know things, but we will know the unknowable.

He furthermore discusses Flood#s thinking and methodologies conservative measurement metrix and that

he believes it would take quite some time before individuals and organisations are able to embrace Flood#s

integrated model of systems thinking, design and systemic evaluation. In most instances, I found resonance

Page10

with what Bob Williams has concluded as well as with Flood#s theories of systems thinking, but found the

article lacking in substance and further exploration of exactly how Flood arrived at his revised conclusions. I

shall therefore spend some time on fleshing out a range of concepts touched upon in Bob William#s article,

from both the critical as well as supportive perspectives. 2. Brief Biographies on Robert L Flood and Bob

Williams See reference to the history and viewpoints of both Williams and Flood within the reference

section. 3. The Critical Review - Robert Flood's approach to Systems Thinking - Amanda BrinkmannIndigo Consulting/Amanda Brinkmann - The Story of my value and value - A comprehensive CVAmanda Brinkmann March 24, 2013


The Comprehensive story of Indigo Consulting and Amanda Brinkmann - my value and values.

Demonstrating who I am, what I stand for, what drives me in terms of purpose, meaning and passion - and

what I am able to contribute to those organisations, brands, individuals and governments that I work with.AVOIDING THE " TRAGEDY OF THE COMMONS" IN SA FISHING INDUSTRY - A SIMPLIFIEDVIEW AND POTENTIAL SOLUTION EMBA 15 SUB GROUP PRESENTATION AND DISCUSSIONDOCUMENTAmanda Brinkmann on behalf of Sub-Group Croup in EMBA 15 UCTGSB July 10, 2013


A Mini-modular EMBA 15 - UCTGSB - Modular Sub-Group Assignment. Based in Business Acumen and

with a week to study and interrogate the intricacies of the SA & Global Fishing Industry, various theories/

methodologies related to Business Acumen and Archetypes upon which to graft potential long-term solutions

to the Wicked Problems of Over-fishing - which is leading us, globally, to the Tragedy of the Commons.

The document starts with the PowerPoint Presentation that we had 5 minutes to present - quite a task for such

a large topic. The discussion document, though basic, does perhaps shed some light on the challenges that we

are currently facing globally - related to all natural resources. The requirement - writing only a 1000 word

report - using the work and thought done within the Appendices, does not allow for great depth. But perhaps

there is value to be found in the simplicity of the recommendations as well as within the simple, yet practical

methodological approaches employed. KULULA.COM - Case study Mini In-Class analysis - HAVING A BIT OF FUN WITH ANHISTORICALLY BASED CASE STUDY FOR ANALYSISAmanda Brinkmann October 9, 2013


We had the privilege of having the inimitable Prof Geoff Bick as our Marketing Lecturer during Module 3

of the EMBA. For many students, this intense, Honours level exposure to Marketing is a completely new

experience. With 25 years of Marketing, Business, Advertising, Communications et al experience under

my belt, I must say that I have seldom enjoyed a lecture series as much as I did the two week intensive

course with Geoff. He is a seasoned marketer, a disruptive innovator, has a WICKED sense of humour and

is a MASTER at his craft. As part of our ' action learning' process, there was a requirement for each modular

group [ 6 members per group] to submit at least 4 of the assigned Case Studies. This entailed studying a

brief and answering or analysing questions specific to the brief. I was fortunate to draw the kulula.com story

Page11

out of the hat - and decided to have some fun with the Presentation as well as Analysis document. I kept

my peers in class - my audience - in mind - a great many engineers, CA's, metalurgists, PhD's etc - who

had not been exposed, in great detail to the principles of marketing. SO - I had some fun and learned quite

a bit about the ' birth' of kulula.com. A light-hearted piece of work that provided me with some space for

creativity and just playing with my studies. Aimed at anyone who is interested in...well...an interesting story

- see the brief as well as commentary within the document - as well as the basics of disruptive innovation

and how to take a brand to market within financial as well as economic limitations. African e-health Economics Forum: Amanda Brinkmann: Chairman - Two panel & group sessiondiscussions: Financial implications and implementation benefits of e-healthAmanda Brinkmann November 22, 2012


Select, Invitation only, e-health work session - global players in the e-health field. Deep discussions about

implications, roadblocks, benefits, custom solutions for African & the world. Think-tank with rich insights.

Two sessions chaired by Amanda Brinkmann. Action orientation - moving away from talk shop towards

implementation and momentum.Short Thought Piece: Eating Pizza - Lessons in Consumer Behaviour and Micro-EconomicsAmanda Brinkmann December 31, 2013


Random thoughts on Marginal versus Total Utility Analysis, whilst eating a pizza in the process of

researching & ideating a Business & Financial Model, Business Plan & Strategy and Integrated, multi-

platform Marketing Strategy. A One page reminder of the basics of Consumer Behaviour, Microeconomics -

the fuel beneath Macroeconomics - and the insights we are able to draw from BIG data - if we ensure that we

measure what counts and use our consumer insights with wisdom. Random ramblings on Old Year's Eve. Opinion Piece Inspired by Article: " Guiding Principles to Understanding the Future of Leadership"Amanda Brinkmann April 10, 2014


Opinion Piece Inspired by Article: " Guiding Principles to Understanding the Future of Leadership" Written

in free-flow - allowing my thoughts and insights to come forth, with the intent of writing was I was feeling

out of my system, in the hopes that these random musings may give rise to thought, dialogue, dialectic,

further research and change. One-slide view of the South African Tax Register & Tax Base 2014 - Factual PerspectiveSlideshare - Amanda Brinkmann - Indigo Consulting February 15, 2014


A simple, one-slide view of the South African Tax Base, drivers of consumption and cyclical nature of the

contribution of all South Africans to Tax Revenue of R 899 billion for 2014. Dispelling urban legends and

myths about the skewed nature of Tax Revenue and contributions.A Thought-Piece: a Cursory Exploration of the Dichotomies inherent in Life/Living. Systems Thinking &Personal MasteryAmanda Brinkmann - CEO/Management Consultant: Indigo Consulting & Associates March 4, 2015

Page12


A thought-piece about new ways of being, thinking and doing - a personal invitation to move from a

reductionist paradigm, towards Personal Mastery and Integrative Thinking - co-creating the life and future

we all deserve and want - Contributing towards and co-creating an environment which respects diversity,

unifies through Dialogic Practice, introspection - and towards balancing out Life's Contradictions, Tensions

and Dichotomies.

Test ScoresExecutive Development Programme EDP Stellenbosch Graduate School of BusinessDecember 2012 Score:81% Overall Average

NQF 8 EDP: Stellenbosch University Graduate School of Business Minimum Requirement: 10 - 15 years

Business Experience SUBJECTS & SCORES: RESULTS STATEMENT Systems Thinking

78% Strategic Management 90% Financial Strategies 78% Economics

75% Personal Mastery 85% Average Achieved 81% [ 2nd position in Class Cohort]

CLASS Average 69%

OrganizationsSystem Excellence Group [ SE Group] Global + RSA ChapterFounding member

November 2012 to Present

Bringing together global systems thinkers to find systemic solutions to communal issues facing society.

Using local thinkers, connected to global network.African e-health Economics ForumMember/Facilitator/Part of ideating and setting the agenda and action plans

April 2010 to Present

Bringing together organisations, individuals, academia, e-health providers from all over Africa - to push the

e-health agenda forward, via action-oriented engagements and plans. Seeking health systems efficiencies

and wellness solutions by harnessing the power of e-health. University of Stellenbosch Graduate School of BusinessAlumnus

December 2012 to Present

Western Cape Liquor Task TeamSteercom member

January 2010 to December 2012

Co-created the Western Province Substance Abuse strategy, with specific focus on Alcohol. Balancing

the harms with the economic value of the industry. Involved in strategy, policy ideation, risk assessments

and inter-governmental and cross-sectoral collaboration and relationship building. Adviser on policy and

strategy.Waste-to-Energy Workgroup - Western Cape

Page13

Steercom Member

February 2010 to December 2012

In-depth study and mastering Waste-to-Energy technology, sustainability and impacts. Engagement with

inter-governmental team to enable the environment via changes in legislation, policy + pilot projects.

Activist for more rapid uptake and roll-out of Waste-to-Energy technology * Wrote Thesis on Sustainability

and Waste Hierarchy and the potential for new industries and job creation. Relationship with key

academics, officials and technology service providers.Cape Health Technology Park [ CHTP] - Bio-technologySteercom Member


Worked as part of core Steercom team - Lead: National Department of Science and Technology, Western

Cape Department of Economic Development, TIA, CoCT, CHEC + Public Works - spatial development.

Part of team that steered process through Cabinet, Mayco, feasibility and viability study + specifically

contributed to strategy, operational realities, various financial and partnership models. Potential to create

additional, focused bio-tech cluster in Western Cape with comprehensive innovations funnel via Tertiary

Institutions.Sectoral Task Team for Older Persons [ STTOP]Provincial lead of inter-governmental, inter-departmental, inter-sectoral Workgroup


Bringing whole Sector together to tackle high-level sectoral issues. One entry point into government.

Identified key burning platforms and issues requiring shifts in policy and funding - made substantial progress

in 2 years. [ Certain organisations confirmed that more progress was made in 2 years than in the previous

20 years!]. Identified new funding streams for Social Housing - including policy creation and working

with National - constructed Social/Special Needs Housing Workgroup and co-opted private sector partners,

academia and NGO's. Process is hopefully continuing its momentum. Very satisfying to have played a

small part in moving this vital agenda forward in the right direction - active ageing. Media24 Executive Management WorkgroupMember/Innovator/ Strategist

May 2007 to September 2009

Catalyst in process of breaking down internal silos, bringing various media divisions [ newspapers,

magazines, digital] closer together to: * Share resources and research = improve operational efficiencies and

do more with less * Ideated internal cross-platform unit to optimise client advertising spend and work with

Brand Owners and Ad agencies to extract maximum value from their budget - was not implemented - sadly *

Pushed for improved HR practice, succession planning, structuring of salary packages so as to improve the

' bottom right hand corner" of the payslip, without increasing salaries * Advocated for cybernetic feedback

loops and empowerment of all staff to feel a sense of ownership of company * Ideated and created The

Media24 Excellence Awards - advertising and editorial awards, which has continued as a legacy project and

has become it's own sub-brand with stature. Women in Philanthropy

Page14

Member

January 2010 to Present

Networking group, learning platform to improve outcomes of philanthropic projects and to optimise CSI

and donor funding to improve overall outcomes. Created Passport to Wellness model to break the cycle

of poverty at a systemic level - support from NGO's and donors and ran a wide-range of pilot projects +

connected NGO's, donors etc with one another - to scale and massify. Design Human Capital Forum - Western CapeWorkgroup Member

November 2013 to Present

Extension of the Provincial Skills Development Forum. Embedding Design Thinking across sectors,

disciplines and industries. Creative, iterative process to unlock and expand the taxonomy for design and to

create a measurable, impactful Framework within which to situate Design - in the NOW and FUTURE - as

a platform to unlock and catalyse economic growth and development. The Economic Effects of Design are

centre stage towards creating : 1. Design-ready Businesses 2. Business-ready Design Practitioners 3. Design

in the Public Sector 4. Involved citizens - design in whole-of-society.

CoursesB Iuris, LawUniversity of the Orange Free StateB.Iuris Law - Incomplete

Executive Development Programme [ EDP],Preparatory subjects for PhD or EMBAUniversity of Stellenbosch Graduate School of BusinessSystems Thinking, Systems Theory, Systems Design,Design Theory NQF 8Strategic Management NQF 8Financial Strategies, Financial and Financial Modellingand Management NQF 8Economics NQF 8Business Strategy, Business Planning, StrategicBusiness Modelling, Strategic Decision-Modelling -Masters Level

Exexutive MBA, Masters in BusinessAdministrationUniversity of Cape Town Graduate School of BusinessUCTGSBSystems Theory, Systems Thinking & Design, DesignTheory - Masters LevelStatistics, Statistical Analysis, Naturalistic QualitativeResearch - Theory and in Praxis Masters Level

Page15

Marketing, Brand, CRM, CommunicationsManagement - Masters LevelOperations Management - Masters LevelFinancial & Financing Management, Modelling andPlanning - Masters Level ,Business Modelling, Business Plans, Strategic BusinessModellingCoaching, Personal Mastery, Mindfulness,Transformational Leadership, Reflective Leadership -Masters LevelCausality, Intervention Design and Implementation,Scenario Planning, Causality Modelling, Organisational[Re] Design [ Masters Level]Group Dynamics, Activity Theory, Viable SystemsModel, Viable Systems Diagnosis, ComplexityManagement, Cybernetic [ Control Theory], StratifiedSystems Theory and Praxis, Dialogic Practice, HegelianDialectic et al - Masters Level

................................................................................................................................................................. THE ENGINE ROOM: THROUGH-THE-LINE ADVERTISING AGENCY: CO-OWNER/SHAREHOLDERThe Engine Room - Through-the-Line AdvertisingAgencyStrategic Leadership and High Level StrategyBusiness Strategy, Business General Management,Media Management, Client Services Management -Budgeting, Employee Management, Systems Designfor Advertising AgencyPsychology 101

BUSINESS DIRECTOR/OWNER: INDIGOCONSULTING & INDIGO IMPORT & EXPORTIndigo ConsultingImport, Export, Financial Instruments,

Sales & Strategy DirectorMedia24Scotwork Negotiation Skills

Page16

Special Advisor to Minister of Health &Leaderof Government Business. HEAD:StrategicPartnershipsWestern Cape GovernmentEndoscopy/Laporoskopy: * Clinical Benefits * BasicTraining & Application * Designing of TheatreComplexes for Smart HealthCare TrainingMental Health; In-depth Study and Mastery of Allaspects related to Addiction; Neurology, Neuroscience,Maternal Mental Health [ Including In-PraxisExperience]; Global Mental Health: On-going Studyand MasterBioTechnology: In-depth Study: Steercom Member:Pre-Feasibility and Feasibility Study and Report:Biotechnology Cluster, Incubator, Development andR&DWaste-to-Energy; Green Technology; Sustainability -PEOPLE - PROFIT - PLANET - Theoretical Masteryof Technology, Legal & Regulatory Frameworks &Requirements, Cabinet Briefings & Masters LevelMini-ThesisPolitical Philosophy, Political Science, PoliticalAnalysis

Client Services Director, Media Director, StrategyDirectorBBR ADVERTISING AND MARKETING: CO-OWNERMarketing, Brand and Communications Management- Formal Short courses, Self-study and OrganicIntellectualism - Self-study, Learning by Doing

CEO/ Management ConsultantIndigo ConsultingString Theory, Physics, Chemistry, Fractal Geometry -On-going StudyConstruction Economics ; Construction SpatialPlanning and Design - including Interior Decor andTranslation of Brand Personality into Spatial ' LivedBrand" ExperienceE-Enabled Ecosystems Design; e-m-Solutions; Multi-sided Platform Design; Interoperability, e-m-Health -

Page17

E - M WELLNESS Ecosystems- designing hybridisedmodels to deal with Whole-Person Development -Whole-of-Society Partnerships, AssociationsPrivate Security Industry; Convergence; E-EnabledIntegrated Organisational Systems, Roots & Impact ofCrime, Cyber-Crime & Global Systemic ThreatsOrganisational Development and Organisational[Re]DesignMindfulness; Personal Mastery; Mental Model TheoryStatistics, Statistical Analysis,Behaviourism, Social Studies, Behavioural Change/Modification Models and ModalitiesPsychology of Small Wins, The Progress Principle,Team Building, Learning & Collective Action;Meaningful Work - Cybernetic OrganisationsViable Systems Model [VSM], Viable SystemsDiagnosis [ VSD]SYSTEMIC, Integrated Development - Whole-Person,Whole-of-Society - Comprehensive Integration ofFragmented and Siloed strategies, Priorities - into inter-connected, implementable RICH pictureStrategy Integration; Systems Integration, SystemsDesign, Design Theory [ Mess Mapping]Strategic Decision Modelling; Porter's Five Forces,IFE, EFE, Kolb's Decision Modelling et alTechnology EnablementMulti-Platform StrategiesPhilosophy [ In progress]Linguistics, EtymologyOntology, Epistemology [ On-going]Market Intelligence, Market Analysis, Market Insights,Strategic Analysis, Business Analysis

ProjectsAfrican e-health Insights : Current benefits and future realisations: e-health - chaired and ideated:Amanda BrinkmannNovember 2012 to Present

Members:Amanda Brinkmann

Volunteer ExperienceAdvisor, Strategist, Partner for Development & Policy Change at Sectoral Task Team for Older PersonSTOPPJanuary 2010 - Present (5 years 8 months)

Page18

Worked with the Sector for Older Persons in Western Cape - to facilitate bringing all Sectoral Organisations

together, find a shared vision for required Policy changes and effecting efficiencies towards Future

Planning. Co-created Inter-Intra Sectoral Groupings and Working Groups - set up inter-intra Governmental

Department Collaborative Agreements - to move a range of agendas forward. Notably: 1] Special, Mixed,

Integrated Human Settlements 2] In-community Housing 3] Provision of priority medications and devices

to the Sector 4] Change of Policy to be reflective of the changing demographic 5] Improvements in cost

structures of Frail Care - towards sustainability et al

Advisor, Strategist, Implementation of Project - as Independent Consultant at Western Cape Governmen at Zoe School of Skills - Delft,December 2009 - Present (5 years 9 months)

Ensured that unused & derelict Government Building [ Unused School] was made available to the managing

NGO - using Systems Theory to find the enabling Government provisions; assisted with finding donors and

partners to renovate the building; Removed various 'road blocks' such as transfer of Eskom account to NGO;

Assisted with building a model of Community Development for scaling and replications - train-the-trainer

& NGO inter-intra sectoral collaboration; assisted with unblocking issues around the Community Bank

and Electricity supply aspect which funds the Operations of the NGO - towards sustainability; connected

international donors to the project. Connected other NGO's to view the project towards collaboration,

training and cross-pollination. Advised on Free Community-Wi-Fi project.

Facilitator to gain access to and set up offices at Groote Schuur vacant space at South African BoneMarrow RegistryApril 2012 - Present (3 years 5 months)

Vacant, unused space at Groote Schuur Hospital which the SA Bone Marrow Registry had been attempting

to secure to provide this service not only to Private Patients, but also to State patients. SABMR had funding

to renovate and significantly improve the abandoned and unused space, but had been struggling to finalise

arrangements via Western Cape Department of Health and WC Dept of Public Works. Wrote strategy

and found enabling provisions, briefed Ministers and Officials, provided motivation - work as partner for

development for the people of the country and province - and unlocked the opportunity - after SABMR had

struggled for more than 18 months to get any traction. Facilitated the process and unlocked the opportunity.

Space at Groote Schuur now renovated and the service being provided to those most in need.

Strategic Advisor, Communications Specialist, Rebranding/Brand Communications, Merging at Variety of Nordic/Skandinavian HIV/AIDS focused NGO's - Mother-to-Child ProgrammeJanuary 2000 - Present (15 years 8 months)

With my business partner, Lee Griffin, as part of Indigo Consulting's Corporate Social Responsibility and

our combined passion, provided Pro Bono services to a grouping of Nordic/Skandinavian NGO's, who

were active - in 2000 - FAR before the SA Government were involved in Mother-to-Child HIV/AIDS

Interventions - Merging of the NGO's, on behalf of the funders, to remove duplication; re-branding,

facilitation of integration of the new NGO grouping; dealing with Change Management; in-community

Page19

[ Gugulethu, Khayelitsha, Nyanga, Langa] on-the-ground community engagement and involvement; strategic

advisory and Operations Improvements and Lean Management.

Facilitator & Strategist - Funding & Advertising/Marketing Partnerships at Childsafe South Africa/Cape TownJanuary 2011 - Present (4 years 8 months)

Drafted Policy and Legislative Briefing to Ministers of Health as well as Transport & Public Works regarding

lack of legislation to enforce seatbelt regulations for Children - specifically those under 3 years of age.

Led to new Western Cape Legislation and financial sanctions via Law Enforcement for the non-use of

seatbelts and safety chairs for children, whilst traveling. Assisted with Marketing/Communications Strategy

and Private Sector/Government Partnerships - facilitated Clicks Group campaign to promote a variety of

Childsafe Seasonal messaging in-store, in State Clinics and on radio.

Strategic Advisor, Facilitator, Funding & Partnerships Assistance at Afrika TikkunJanuary 2010 - Present (5 years 8 months)

Worked as Partner in Development with Afrika Tikkun Management Team - Nationally and in the Western

Cape. Workshopped with team - Gap Analysis, Facilitation of collaborative partnerships with other NGO

groupings, towards expansion of services & capacity; assistance with access to Government Immovable

property for Renovation and use for Community Development; Strategic Guidance when required;

Workshopped Indigo In-field Developmental Model - [copyright Indigo] - Passport out of Poverty [ into

Wellness] - to apply and expand service and to serve as " Socialisation Disruption" model towards breaking

the Cycle of Poverty, Inequality, Negative Developmental outcomes et al

Strategic Advisor, Partner in Development, Fundraising & Business Model Improvement at Neighbourhood Old Age Homes [ NOAH] Western CapeJanuary 2010 - Present (5 years 8 months)

Forged respectful, collaborative, trusting and mutually beneficial relationship to further the sustainable,

in-community model [ 30 years in field and proven] of NOAH. Worked with Management and

Communications team to devise Strategy to secure sustainable sources of funding and annuity revenue,

so as to expand the model, which is in line with the spirit and intent of various Government and Societal

Strategies - intended to ensure dignified, in-community living for Government Pensioners. Unlocked a

range of issues related to Healthcare Access, Funding Mechanisms, Policy changes at Department of Social

Development and Department of Health - so as to scale and replicate this model of excellence. Strategic

input and guidance for NOAH to re-write funding, branding and marketing strategy.

Partner for Development, Strategic Advisor, Funding Assistance, Facilitator Government Partnerships at PinkDriveMarch 2010 - Present (5 years 6 months)

Worked as Collaborative Partner in Development and Partnerships with Noelene Kotschan, CEO of

Cause Marketing - PinkDrive Mobile Mammography and Cancer Education Mobile Units - and Dr

Ashwin Hurribunce - Chair of Cause Marketing Board - To work through a 15 month process of briefing,

Page20

motivation, negotiation and finding enabling provisions to establish a partnership between PinkDrive and the

Western Cape Department of Health to provide Mammography and Breast Screening, as well as Education

to the Women of the Western Cape. Through extension of Partnership, PinkDrive cleared out an 18 month

Mammography backlog at Groote Schuur Hospital - within 8 weeks. Saving lives, reducing the stress on the

system and enabling emotional and physical wellness for a great many woman in the province. Services to

the Public Sector were fully subsidised by fund-raising in the Private Sector, through services provision, at a

reduced fee, to private sector institutions.

Coach - Business - Personal Mastery - Leadership and Management Development - Business Support at Small Business Development - Emphasis on Young Women in Business/EntrepreneursJanuary 2006 - Present (9 years 8 months)

At any given time, Coaching/Mentoring and Guiding/Teaching/Collaborative Learning-by-Doing - of at

least two women in Small Business. Ad Hoc - Pro Bono Consulting Services to Entrepreneurs, Start-ups -

emphasis on Developmental Projects - in alignment with South African Priority Developmental Outcomes -

in alignment with the National Development Plan and ALL other inter-connected Strategies and Long-term

outcomes

Page21

Amanda BrinkmannCEO/Management Consultant: Indigo Marketing, Business, Organisational Development, Strategic &Management Consulting -

[email protected]

2 people have recommended Amanda

"Amanda epitomizes enthusiastic. There is no challenge, none whatsoever, that is too demanding for her.

When she throws herself into a task, she doesn't simply go through the motions - she becomes an expert in

that field. Then she begins to analyze, collate and research. She does her groundwork thoroughly, leaving

absolutely nothing to chance. And when she delivers, she does so with impact, making sure that every part

of the brief and more has been met. In between all of this, she motivates and inspires any and all people she

comes into contact with. She is not simply a deep-thinker. Her views are visionary. Life to her is a journey

and the people, projects and places she touches on that journey are all much better off for it. I have had

the pleasure of working with Amanda on many occasions and each time walked away having enjoyed the

experience and learned from it. Amanda has very, very few peers. You have been warned!"

— Warren Williams, Senior Copywriter, The Engine Room Advertising and Marketing, worked directlywith Amanda at Indigo Consulting

"Amanda is a powerhouse of creativity and energy. She has gift for strategy and partnerships and is

inspirational and motivating in no small measure. Amanda is one of those individuals who is destined to have

maximum impact wherever she is involved. Should you have the privilege of working with Amanda - hold

onto your hat!"

— Helen White, Communications Manager, The Children's Hospital Trust, was with another company whenworking with Amanda at Western Cape Government

Contact Amanda on LinkedIn

http://www.linkedin.com/profile/view?id=138064349&authType=name&authToken=uhDk&goback=%2Epdf_138064349_*1_*2_*2_*2_AmandaBrinkmann_true_*1

Documents

Amanda Brinkmann Career Personal Profile August 2015