AMA Summer 2009 Session 18 1. What Is Incentive Pay? Linking pay to job performance Also known as:...
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Incentive Compensation AMA Summer 2009 Session 18 1
AMA Summer 2009 Session 18 1. What Is Incentive Pay? Linking pay to job performance Also known as: Pay for performance Performance-based pay systems Performance-based
What Is Incentive Pay? Linking pay to job performance Also
known as: Pay for performance Performance-based pay systems
Performance-based reward systems Pay is one possible reward, not
the only possible reward 2
Slide 3
MEANS OF COMPENSATION Four basic parts of executive
compensation packages: Base salary. Allowances. Incentives.
Perquisites.
Slide 4
Compensation System Components
Slide 5
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
20025 Variable Pay (payment by output) Straight Salary (payment by
input) depends on measure of what comes out Amount of time spent
has no relevance Problem: Output not always easy to measure
Examples: Agricultural workers: piece rates A salesperson on
straight commission Compensation of top executives Time/ effort
related Compensation Independent of output consideration Problem:
Input not always easy to measure Wage per work hour Monthly
salaries Annual salaries Payment by Input Vs. Payment by
Output
Slide 6
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
20026 Measuring Performance Objective Performance Measure: Easily
observable and quantifiable, e.g. parts produced, hours worked
Subjective Performance Measures: Based on personal opinion of a
supervisor, customer, peers, etc. Type of evaluat. Database
objectivesubjective Outputrevenue, dividendcustomer satisfaction
Inputtimequalification
Slide 7
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
20027 BasisVariables for output-based pay Quantity of production
pieces, weight, size/height Quality of production Rejects, grade,
customers satisfaction, targets Input reduction Reduction in raw
material, energy, work time Capacity utilization slack-, repair-
and waiting periods Be on schedule Timeliness vis vis internal
/external customers Value of the firm stock price, economic value
added Different Variables as Basis of Output- Pay
Slide 8
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
20028 Advantages of output-based pay Selection effectMotivation
effect efficient workers with a high productivity will join the
firm/stay inefficient workers with a low productivity will not
join/leave the firm output-based pay motivates workers to put forth
more effort Output-Based Pay Source: www.kone.fi
Slide 9
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
20029 World BookBritannica Offered compensation schemevariable pay:
W = $ 100. xfixed salary: W = $ 500 Labor costs of 10 sets; Cost
per set $ 1,000 $ 100 per set$ 500 $ 50 per set What type of
salesperson will stay with the firm? high productive sp. x 5 low
productive sp. x 5 Labor costs of 3 sets; Cost per set $ 300 $ 100
per set$ 500 $ 166,67 per set Selection Effect: An Example of
Compensating Salespeople
Slide 10
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
200210 500 A (World Book) B (Britannica) W... Weekly Pay x...
Number of encyclopedia 5 3 30 0 Higher-productivity workers will
leave Britannica, because they will earn more at World Book. Only
lower-productivity workers will stay at Britannica Selection
Effect: An Example of Compensating Salespeople (cont.)
Slide 11
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
200211 Variable pay Straight salary Doesnt depend on exogenous
factors low-risk form of compensation Workers are insured against
volatilities Firm provides the insurance for risks Lower
compensation level Can not participate in good economic development
Weaker incentives Depends on effort and exogenous risks risky form
of compensation Firm should smooth out exogenous risks from workers
compensation Firm should bear exogenous risks but endogenous risks
should remain with workers Trade-off: More risk,higher compensation
Opportunity: share economic development Stronger incentives
Disadvantages of Output-Based Pay
Slide 12
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
200212 Piece rates could induce workers to focus on high numbers of
low quality products meeting only the sufficient quality level to
count Appropriate compensation schemes could solve this problem
Example: Typists compensation Errors p. pagePrice p. pageMinutes p.
pageRevenue per hour 0$ 820$ 24 1$ 715$ 28 2$ 512$ 25 3$ 310$ 18 4$
09 5 8 Compensation Schemes Balancing Quantity and Quality
Slide 13
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
200213 Hourly wages Monthly salaryAnnual salary Input-based pay
Production workers Top Management Managerial workers High
correlation between effort and time invested Time input as a pretty
good indicator for effort Low correlation between effort and work
time Time input = bad measure for effort overinvestment in easy
(pleasant) tasks Undefined set of tasks (goal), discretion over
work Importance of other incen- tives to motivate for effort
(long-term, e.g. stock options) Using the Appropriate Time
Unit
Slide 14
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
200214 Forms of Incentive Pay Rewards can consist of anything that
employees value E.g Piece rates and commissions Bonuses Days off
Promotion Training Stock ownership Health care plan Housing
Education for kids Retirement Plan Party
Slide 15
Prof. Dr. Birgitta Wolff Marjaana Rehu, M.A.Beijing, Sept.
200215 Criticism to Incentive Compensation Money does not motivate
It is difficult to design effective incentive schemes Incentives
certainly entail costs The major problem is to design incentive
schemes where the benefits exceed the costs
Slide 16
Why Use Incentive Pay? To align employees goals with the goals
of the organization This way, when employees work toward their own
goals, they are also working toward the organizations goals If
incentive pay works to enhance employee motivation, then the
advantages include: Increased employee productivity & job
performance Increased retention of high performers Because high
performers get more pay than low performers Increased ability of
the organization to achieve its objectives Lower costs 16
Slide 17
Does Incentive Pay Work? Expectancy theory gives us the answer:
Yes, it can motivate employees to improve their job performance, if
3 conditions are simultaneously met : High valence: employees must
believe that the amount of the reward (incentive pay) is large
enough to be valued High instrumentality: employees must believe
that there is a strong link between their job performance and their
rewards High expectancy: employees must believe that there is a
strong link between their effort and their job performance Effort
Performance Rewards 17
Slide 18
Does Incentive Pay Work? What can go wrong? Effort Performance
Rewards Low valences: the reward is too small to be valued Example:
Supervisor tells a salesperson If you double your sales from
$1-million to $2-million, Ill reward you with a pay increase from
$50,000 a year to $50,100 a year. Example: Suppose the budget
allows for pay increases up to 4% when inflation is 3%: if all the
employees get a 3% pay increase (for inflation), then the employees
with the best job performance might only get an additional 1% On a
$50,000 salary, 1% is only $500 for exceptional performance 18
Slide 19
Does Incentive Pay Work? What can go wrong? (more) Effort
Performance Rewards Poor instrumentality perceptions Example: The
supervisor gives everyone the same pay increase regardless of
differences in job performance Example: The supervisor does a poor
job of evaluating employee job performance Example: The supervisor
plays favorites and gives the biggest pay increase to the employee
even though that employee has poor job performance 19
Slide 20
Does Incentive Pay Work? Expectancy theory (more) What can go
wrong? (more) Effort Performance Rewards Poor expectancy
perceptions Example: The employees believe that they are already
working as hard as they can Example: The employees believe that
there are barriers to improved job performance that are outside of
their control 20
Slide 21
Incentive Pay Systems Piece-rate: pay is a set amount per piece
of production Straight piece-rate: pay is entirely on a piece-rate
basis Example: Production job Market pay = $12 per hour Average
hourly production target = 60 pieces per hour Piece-rate = $12/60 =
$0.20 per piece 50 pieces 50 $0.20 = $10.00 (below market pay) 60
pieces 60 $0.20 = $12.00 (market pay) 70 pieces 70 $0.20 = $14.00
(above market pay) 80 pieces 80 $0.20 = $16.00 (above market pay)
Base pay plus piece-rate Example: Production job $12 per hour plus
$0.20 per piece for production over 60 pieces in an hour 70 pieces
$12 + [(70 60) $0.20] = $12 + [10 $0.20] = $14.00 21
Slide 22
Incentive Pay Systems Taylor Plan: piece-rate with differential
rates Example: Production job with 2 piece rates Production
standard = 60 pieces per hour Piece-rate #1 = $0.20 per piece if
production is less than 125% of the production standard (1.25 60 =
75 pieces per hour) 60 pieces 60 $0.20 = $12.00 (market pay) 70
pieces 70 $0.20 = $14.00 Piece-rate #2 = $0.25 per piece on
production over 60 pieces if production equals or exceeds 125% of
the production standard (1.25 60 = 75 pieces per hour) 80 pieces
(60 $0.20) + [(80 60) $0.25)] = $17.00 Recall the straight
piece-rate ($0.20) paid $16 for 80 pieces Note this makes the
reward for exceeding 75 pieces bigger (increased valence), which
strengthens the motivational force 22
Slide 23
Incentive Pay Systems Standard hour plan: piece-rate where the
standard is set in terms of time (instead of units produced)
Method: For a job title, make a list of possible tasks For each
task, establish a standard length of time that it should take to
complete the task Base pay on the standard times, not actual clock
times Example: Auto mechanic Market pay = $20 per hour Task:
balance & rotate 4 tires Standard = 30 minutes = 0.50 hours Pay
for task = $20 per hour 0.50 hours = $10.00 (no matter how long it
actually takes the mechanic to do the task) Mechanic takes 15
minutes or 60 minutes Pay = $10 23
Slide 24
Incentive Pay Systems Sales commissions: salespersons pay is a
percentage of his or her sales Straight commission: pay is entirely
on commission Example: Market pay = $50,000 Sales target =
$1,000,000 Commission rate = 50,000/1,000,000 = 0.05 = 5.0% Sells
$900,000 Pay = $45,000 (below market) Sells $1,000,000 Pay =
$50,000 (market) Sells $1,000,000 Pay = $55,000 (above market) Base
pay plus commission 24
Slide 25
Incentive Pay Systems Merit pay: the employees annual pay
increase is based on the employees job performance in the previous
year We evaluate the employees job performance by using the
organizations performance appraisal system Measure the relevant
results & behaviors of the employee Objective measures of
employee job performance: production measures, sales measures,
personnel data, performance tests, business unit performance
measures Subjective measures of employee job performance: rating
scales to subjectively measure multiple aspects of job performance
Management By Objectives (MBO) We use our evaluation of the
employees job performance to decide his or her annual pay increase
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Slide 26
Incentive Pay Systems Merit pay (more) Example: Company uses
the following 5-point rating scale to evaluate the employees
overall job performance and to award the corresponding annual merit
pay increase: 5 = Excellent= 4.0% pay increase 4 = Very
Satisfactory= 3.0% pay increase 3 = Satisfactory= 2.0% pay increase
2 = Unsatisfactory= no pay increase 1 = Very unsatisfactory= no pay
increase Merit pay might be combined with a forced distribution
Merit pay is widely used in the US Merit pay is used at all
organizational levels 26
Slide 27
Incentive Pay Systems Merit pay (more) Potential difficulties
of merit pay Supervisors can make mistakes in evaluating employee
job performance & in assigning merit pay increases The mistakes
weaken the instrumentality perceptions Effort Performance Rewards
Reduces the motivational effectiveness of the incentive pay system
The mistakes create perceptions of inequity (unfairness) If
employees feel underpaid, they may reduce their contributions
(reduce their effort) 27
Slide 28
Incentive Pay Systems Merit pay (more) Potential difficulties
of merit pay (more) The annual merit pay increase can come months
after specific instances of good performance Rewards are more
effective when they are received immediately after the desired
behavior or result The delay in receiving the reward will weaken
the employees instrumentality perceptions Effort Performance
Rewards Reduces the motivational effectiveness of the incentive pay
system 28
Slide 29
Incentive Pay Systems Merit pay (more) Potential difficulties
of merit pay (more) Differences in merit pay increases may be too
small to be meaningful Example: Current pay = $50,000; Suppose: Top
performers: 4% merit increase $2,000 pay increase Middle
performers: 2% merit increase $1,000 pay increase Some middle
performers may believe that the extra $1,000 per year isnt worth
the extra effort required to become a top performer At 2,000 annual
work hours, the $1,000 difference works out to an extra $0.50 per
hour when theyre making over $25 per hour Result is low valences
Effort Performance Rewards Reduces the motivational effectiveness
of the incentive pay system 29
Slide 30
Incentive Pay Systems Merit pay (more) Potential difficulties
of merit pay (more) Merit pay budgets can vary from year to year
Result is that the same job performance may get different rewards
depending on whether its a good year or a bad year If the same job
performance is rewarded differently from one year to another, then:
It weakens the instrumentality perceptions Effort Performance
Rewards Reduces the motivational effectiveness of the incentive pay
system It create perceptions of inequity (unfairness) If
good-performing employees feel under-rewarded in the bad years when
merit pay increases are smaller, then employees may reduce their
contributions (reduce their effort), especially in the bad years
30
Slide 31
Incentive Pay Systems Merit pay (more) Potential difficulties
of merit pay (more) Merit pay increases become part of the
employees base pay in future years, even if the employees job
performance isnt so good in the future years We end up continuing
to reward the employee in the future for job performance that might
have been years in the past Example: 2005 new hire pay = $50,000 at
end of 2005, performance rating = 5 merit pay increase = 4%
($2,000) 2006 pay = $52,000 at end of 2006, performance rating = 3
merit pay increase = 2% ($1,040) 2007 pay = $53,040 at end of 2007,
performance rating = 1 no merit pay increase 2008 pay = $53,040 the
employee is still being rewarded in 2008 (and beyond) for
performance in 2005 & 2006 This weakens the instrumentality
perceptions Effort Performance Rewards Reduces the motivational
effectiveness of the incentive pay system 31
Slide 32
Incentive Pay Systems Bonus: employee receives a one-time
lump-sum payment for meeting a performance goal Performance goal
might be: Individual employees performance goal Example:
Salespersons goal is to achieve at least $2-million in sales
Organizations performance goal Example: Companys goal is to achieve
earnings-per-share of at least $3.15 The bonus amount does not
become part of the employees base pay Example: 2005 new hire pay =
$50,000 at end of 2005, performance rating = 5 bonus = $2,000 total
pay = $52,000 2006 pay = $50,000 at end of 2006, performance rating
= 3 bonus = $1,000 total pay = $51,000 2007 pay = $50,000 at end of
2007, performance rating = 1 bonus = $0 total pay = $50,000 2008
pay = $50,000 This strengthens the instrumentality perceptions
Effort Performance Rewards Increases the motivational effectiveness
of the incentive pay system 32
Slide 33
Incentive Pay Systems Skill-based pay (pay-for-knowledge): pay
is based on work- related skills, not seniority or job performance
Example: New hire receives initial training to perform the
entry-level job and is paid at the entry-level rate As the employee
completes training and becomes qualified to perform additional
jobs, the employee is rewarded with pay increases The employee is
typically paid at the pay rate associated with the highest paid job
for which the employee has been qualified regardless of which job
the employee actually performs on any given day Creates incentives
for employees to complete training, learn new skills, & become
qualified to do additional jobs Creates a flexible workforce
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Slide 34
Incentive Pay Systems Profit sharing: some of the companys
profits are shared with the employees Ties each employees pay to
the profits of the business Purpose: alignment of employees goals
with companys goals Strengthens the employees stake in the companys
profitability Example: Company establishes a minimum profit level
as a goal If actual profits exceed the goal, a percentage of the
excess is divided up among the employees Types of profit sharing
plans: Current distribution plans (cash plans): profit sharing paid
as a bonus in the form of cash or shares of the companys stock
Deferred payout plans: profit sharing paid as a bonus into a trust
fund to be distributed to employees at some time in the future
(such as when the employee retires, becomes disabled, or dies)
Combination plans 34
Slide 35
Incentive Pay Systems Gain sharing: when employees make a
suggestion that improves the organization, a percentage of the
organizations gain from the suggestion is shared with the employees
who made the suggestion Example: Employees make suggestions
Management reviews the submitted suggestions, determines the
improvement (gain) from each suggestion, and decides which
suggestions to implement A percentage of the gain from a suggestion
is shared with the employees who made the suggestion Types of gain
sharing: Scanlon Plan, Rucker Plan, Improshare, & Winsharing
See Fisher, Schoenfeldt, & Shaw (2006), Table 12.5, p. 553, for
a comparison of the types of gain sharing 35
Slide 36
Incentive Pay Systems Employee Stock Ownership Plan (ESOP): the
company facilitates employees owning stock in the company Methods
of distributing stock to employees: As a bonus directly to
employees Example: for every 2 shares an employee buys, the company
gives the employee 1 share Example: employees can buy shares for
85% of the current stock market price Into a trust (such as the
companys 401(k) pension plan) Company contributes shares of stock
into the trust Shares in the trust are allocated to individual
employee accounts Employees become vested over time (cliff after 5
years, or graded over 3 to 7 years) When an employee leaves the
company (e.g., retirement), they receive the current market value
of their vested shares in the trust 36
Slide 37
Incentive Pay - Executive Compensation Aligning with
organizational objectivereate a pay system in which what is in the
best interest of the stockholders also brings the greatest reward
to the executives, then the pay of executives should: Be tied to
the performance of the company through incentive pay systems such
as bonus plans for the achievement of short- run goals (such as
profits) And use the granting of shares of stock in the company or
stock options for the creation of long-run incentives 37