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Always ConnectedManoj Jasra
• Travel Journey >> Micro Journeys
• Optimizing the Ancillary Funnel
• User-Centric Approach to Communication
17% of all flight bookings are now mobile
Across all verticals, mobile travel booking continues to rise
Surprised?
Stage of Travel Journey
Str
ess
Level
In-Flight
MajorFlyingAnxiety
To Airport
Dream Research Book Plan To Airport
At Airport In-Flight Arrival Destination Home
Dream Research
#MicroJourney
To Airport At Airport
#MicroJourney
Airport In-Flight
#MicroJourney
Communication
Enterprise Communication
Platform
Platform-Agnostic Communication
InterpretationLayer
Approach to Ancillary
$60 Billion in Airline Ancillary Revenue in 2015
Traditional Booking Path
Results ConfirmationPaymentGuestInfo
EmailItinerary
Intelligent Booking Path
Results ConfirmationPaymentGuestInfo
EmailItinerary
- Family of 5- Hawaii- 60 Days Out- 10 Day Trip- Gold Tier- Tablet Booking
CRM / Analytics / Cross-Channel Data
Days Out 30 7 3 <24 Hours
Refine Based on Guest Journey & Data
Wrapping Up…
ContextualExperiences are
Essential
Contextual Moments