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http://www.ChildCareDailyApp.com Delivered at the National Association for Family Child Care annual conference, this interactive session for providers and administrators gives insight into the habits of highly successful family care providers. Learn tips to help you understand what today’s parents want in a child care partnership. Explore tools and technology that can boost your connection to parents and improve the effectiveness of your program. Presented by Bill Collins and Marty from Appelbaum Training Institute.
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Always On! Making Today’s
Connected Lifestyle Work for You
Marty Appelbaum and Bill CollinsAppelbaum Training Institute and Child Care Daily App
www.atiseminars.org and www.childcaredailyapp.com
TraditionalistsTraditionalists
•Be patient.
•Communicate.. in writing.
Baby BoomersBaby Boomers
• Speak Openly and Direct.
• Present optionsoptions
Generation XGeneration X
• Savvy and entrepreneurial.• Uses e-mail.• Wants to be in the loop.
Generation Y - MillennialsGeneration Y - Millennials
•Uses email, text
messaging, and Apps.•Uses Social Networking.
Generation Y - MillennialsGeneration Y - Millennials
•Uses technology to make life simpler.
•Wants frequent feedback.
Today’s Millennial Parents
Millennials are on course to become the most educated
generation in American history.
Today’s Millennial Parents are Confident
• Work Longer hours.• Spend more hours each day using technology.• Have an increased desire for connectedness.
Millennial Generation1st time Parents
Average age of 1st-time mom - 25Average age of 1st-time dad - 27
CharacteristicsDigital Natives
Millennial Generation60% raised in homes of divorce or by single parents,so they are more open to non-traditional parenting such as:
• Child Care• Shared Parenting
Millennial GenerationHighly focused on values, purpose and quality of life.
•52% say being a good parent is most important thing in life.
•Want options to allow them to stay connected to their children’s lives.
Millennial GenerationMore likely to live further distances from family and need to rely on non-family child care options.
Millennial GenerationSeeking Child care arrangements that:
• Use technology to improve communication
• Use technology to improve connectivity
• Create a sense of engagement
Additional Facts
45% highly associate their lives with simplicity.43% say that texting is just as meaningful as actual conversation.
Connected LifestyleOpportunities for
Caregivers
More Connection
Video/WebCams
APPS
Real Time
Harness Technology to Market Your Child
Care Services
www.atiselfstudy.org
Learn when you want, where you want.
Millennial Way
Word of Mouse
Millennial Way
Listing and referral services.
Millennial Way
Family, friends, and strangers.
Remember this?Seeking Child care arrangements that:
• Use technology to improve communication
• Use technology to improve connectivity
• Create a sense of engagement
Deliver more with Less Effort
Old Way…Write it down
Old Way
Old Way
New Way
Digital
There’s an app for that
Harness Technology to Improve Efficiency
and Meet Required State Licensing
Millennial Way
Millennial Way
Millennial Way
Millennial Way
Millennial Way
Millennial Way
Question & AnswersQuestion & Answers
Marty Appelbaum & Bill CollinsMarty Appelbaum & Bill Collins
Appelbaum Training Institute #1 for Teacher Training
Best wishes to youin your very
important work with children!
