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ALSO FROM THE PUBLISHERS OF MIAMI MAGAZINE: MODERN LUXURY BRIDES SOUTH FLORIDA & THE CARIBBEAN | MODERN LUXURY INTERIORS SOUTH FLORIDA 3930 NE 2ND AVE SUITE 201 MIAMI, FL 33137 305.341.2799 MIAMI magazine is the preeminent luxury lifestyle publication in South Florida, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and Miami’s top tastemakers and personalities. As part of the award-winning MODERN LUXURY network of regional publications, MIAMI magazine is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profiles, ensuring its content consistently engages the cultured reader. Plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, MIAMI magazine excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing to reach Miami’s most affluent consumers.

also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

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Page 1: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

also From tHe puBlisHers oF MIAMI maGaZine:modern lUxUry brideS SoUth florida & the caribbean | modern lUxUry interiorS SoUth florida

3 9 3 0 n e 2 n d av e S U i t e 2 0 1 m i a m i , f l 3 3 1 3 7 3 0 5 . 3 4 1 . 2 7 9 9

MiaMi magazine is the preeminent luxury lifestyle publication in South florida, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and miami’s top tastemakers and personalities. as part of the award-winning modern lUxUry network of regional publications, MiaMi magazine is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content consistently engages

the cultured reader. Plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, MiaMi magazine excels in capturing the metropolitan lifestyle, making it a

valuable partner for companies wishing to reach miami’s most affl uent consumers.

Page 2: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

in US international PaSSenger traffic

#2Home to some of tHe most significant luxury culinary & cultural events in tHe united states and around tHe globe

t h e m a r k e t

tHe greater miami area is a leading market for affluence in tHe us and

internationally

$22.1 billion

retail exPenditUreS

$3.1 billionreStaUrant

exPenditUreS

[spending power]

[visitor center]

financial gateway to latin america & the caribbean with more than 27 major national and international

corPorationS with their headqUarterS in miami

13.9 million overnight viSitorS

miami Boat Show

SoUrceS: june 2013 miami dda – Population & demographic Profile; Source September 2013 metro monitor - brookings;

2012 UbS study, ranked by Spending Power; hoovers, june 2013; 2012 greater miami convention & visitors bureau

Page 3: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

t h e m a g a z i n e

MiaMi magazine

delivers tHe luxury local and visitor market like no otHer

lUxUry lifeStyle, afflUent inflUencerS, the beSt neighborhoodS.

we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution from aventura to dadeland. this happens

selectively in only the top neighborhoods and retail zones of miami-dade county and delivers an unparalleled audience.

we host and support hundreds of luxury, community & non-profit

events throughout the greater miami area

we are the magazine of choice for the finest luxury brands and the influencers

in our community.

we have the highest number of aPP downloadS and the most

interaction with our apps, the largest database of engaged consumers via

email, and more facebook fans and twitter followers than any other local

luxury lifestyle magazine

[digital savvy] C o n t e n t t h at e n g a g e S a f f l u e n t, e d u C at e d C o n S u m e r S

SoUrceS: iPSoS mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri MiaMi magazine reader Profile Study

$372,800 average hoUSehold income

hold col l ege degreeS : 70%hold PoSt-grad degreeS: 26%

have viSited or contacted

an advertiSer74%

Page 4: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

w h o i S r e a d i n gm i a m i m a g a z i n e ?

appealing to tHe most active luxury consumer

the BaSiCS

male/female ..................................................................45%/55%

average age .............................................................................39

college grad ........................................................................70%

PoSt-grad degree .................................................................26%

own their own home ........................................................86%

married/Partnered ...............................................................66%

engagement

readerS Per coPy ....................................................................4.2

median time SPent with an iSSUe ................................. 66 min.

have read 3 oUt of 4 coPieS ...............................................65%

affluenCe

avg. hoUSehold income ............................................$372,800

avg. net worth .........................................................$2,910,200

avg. home valUe ....................................................... .$2,028,300

avg. inveStment Portfolio ......................................$1,429,700

taking aCtion

as a result of reading miami Magazine

viSited or contacted an advertiSer .................................74%

attended an advertiSed event ...........................................19%

viSited an advertiSer’S webSite ...........................................33%

SoUrce: 2011 gfk mri MiaMi magazine reader Profile Study, audience $150k. aam audited.

85%of oUr readerS Prefer to bUy

lUxUry brandS

60%of oUr

readerS find MiaMi magazine

reSoUrcefUl when ShoPPing for lUxUry goodS

Page 5: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

i just wanted to say thank you so much for everything! splasHion was so much fun & the show was

the best one yet! People don’t stop telling me how amazing it was!

patty Flores my BestFrienD’s closet

BoutiQue

r e S u lt S

wHat our advertisers are saying

about MiaMi magazine

the SePtember iSSUe waS nothing leSS than fabUloUS! i

waS able to enjoy the iSSUe over the

weekend and think the new dramatic

PhotograPhy, clean Page layoUtS,

font and format modificationS and conSiStency have

really enhanced the content and the magazine doeS a

have a freSh look of SoPhiStication - love

it and congratS!! alSo, coUldn’t helP

bUt enjoy the read on the great architect, johnSon, and waS

dreaming aboUt melboUrne, jUSt to name a few of my favorite featUreS!

roxana meDinaone Bal HarBour resort &

spa miami BeacH

i wanted to write to yoU to let yoU know that the ad haS

been SUcceSSfUl, a lot of PeoPle See and read the magazine

and of coUrSe we are haPPy with that.

nicole lamprun.o.a.

“the ability to communicate our message across multiple touchpoints is more essential than

ever. from custom events, print, digital, email marketing and social media, modern lUxUry

has been an excellent partner in our local activation efforts. we look forward to our continued partnership and to

never stop experimenting.”

Jason pHilip yoonGmanaGer, portFolio manaGement

sony

Page 6: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

d i S t r i B u t i o n

targeting tHe most affluent

readers in miami and

internationally

o u r m o d e l

a custom survey conducted by mri reveals a reader

profile that embodies what most luxury

retailers and markets would call “the perfect luxury demographic,”

a highly engaged audience with a strong

interest in fashion, style and luxury goods that earns more and spends more than the readers of any other

local magazine.

i n t e r n at i o n a l d i S t r i B u t i o n

compared to other domestic cities, miami has the

largest percentage of international visitors, with 98% of miami

visitors arriving by air.

SoUrce: greater miami convention& visitors bureau (gmcvb)

40% | direCt reSidential mail these copies are direct-mailed to homes in the most affluent zip codes in our city.

40% | Controlled CommerCial top-tier salons, private golf clubs, select retailers, medical and professional offices

and private jet terminals are among the premier public locations displaying copies, adding significant breadth to our audience.

10% | luxury hotelS Placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.

5% | SeleCt newSStand with targeted precision, our magazines are out to get the most exposure from airports,

barnes & nobles, and boutique newsstand placement throughout the city.

5% | event diStriBution our magazines will always be at the most important, most exclusive,

can’t-be-missed events throughout the year.

★ digital diStriBution tablet devices and smartphones are reinventing how our readers consume content. accordingly, MiaMi magazine is available in both app and digital edition formats.

availaBle at tam airlineS viP loungeS in:São Paulo – guarulhos international airport; rio de janeiro – galeão international airport

Premier diStriBution at ameriCan airlineS’ admiralS CluB loungeS in:buenos aires, argentina; bogotá, columbia; caracas, venezuela; mexico city, mexico; miami, fl;

Panama city, Panama; São Paulo, brazil; Santiago, chile; Santo domingo, dominican republic

on Board CoPa airlineS flightS to miami and in theCoPa CluB viP loungeS in:

Panama city, Panama; guatemala city, guatemala

circulation 50,000 | readersHip 210,000

SoUrce: 2011 gfk mri MiaMi magazine reader Profile Study, audience $150k. aam audited.

Page 7: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

full-ServiCe CuStom PuBliShing

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events

digital advertiSing

• online advertising on modernlUxUry.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• mobile apps with customized in-app interactivity

• Social media campaigns reaching our dedicated facebook fans and twitter followers

eventS & Promotion

• event creation—exclusively tailored events for highly targeted local infl uencers

• Signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. MiaMi magazine offers advertisers affi liations

with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

a 360-degree platform for

branding impact

Page 8: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

e d i t o r i a l C a l e n d a r

in-tHe-know ultimate access

to a luxury lifestyle

January | beSt of the city iSSUeaD close: Dec 1, 2013 | materials Due: Dec 1, 2013 | on sale: Jan 1, 2014

this highly anticipated feature includes the best of what’s new and upcoming in our city, with extended beauty coverage.

feBruary | the real eState iSSUeaD close: Jan 1 | materials Due: Jan 1 | on sale: FeB 1

we delve into miami’s real estate market, exploring the hottest ‘hoods and getting insder tips from the industry’s rising stars.special section: leading Health & Beauty experts

marCh | SPring faShion and home deSign iSSUe aD close: FeB 1 | materials Due: FeB 1 | on sale: mar 1

the latest in seasonal trends and styles in fashion and home design.

aPril | men of Style iSSUeaD close: mar 1 | materials Due: mar 1 | on sale: apr 1

our annual men of Style portfolio. Plus: men’s fashion, best-in-class automotive and more!

may/June | SUmmer travel iSSUeaD close: apr 1 | materials Due: apr 1 | on sale: may 1

our award-winning array of dreamy destinations both near and far.special section: travel escapes

July/auguSt | reStaUrant iSSUeaD close: Jun 1 | materials Due: Jun 1 | on sale: Jul 1

our annual collector’s edition! this award-winning issue serves up our city’s hottest restaurants, best dishes, top chefs and infl uential personalities in the food and restaurant world.

SePtemBer | fall faShion iSSUe/women of StyleaD close: auG 1 | materials Due: auG 1 | on sale: sep 1

our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.special section: Charity & social datebook

oCtoBer | winter travel iSSUeaD close: sep 1 | materials Due: sep 1 | on sale: oct 1

our annual ski report and other worldly destinations. Plus: weekend escapes. special section: leading Health & Beauty experts, Winter travel escapes

novemBer | PhilanthroPy iSSUe (PlUS: gift gUide/jewelry and watcheS) aD close: oct 1 | materials Due: oct 1 | on sale: nov 1

this new feature salutes local do-gooders who have gone above and beyond for our cities’ charities.special section: luxury nightlife Collection

deCemBer | artS and Power iSSUeaD close: nov 1 | materials Due: nov 1 | on sale: Dec 1

our exclusive modlux Power register of the super-smart, super-talented and super-connected cultural set.special section: offi cial guide to the south Beach food & Wine

in every issue: sHoP! Miami

Page 9: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

e v e n t S

signature affairs witH access to

miami’s elite social circles

January | beSt of the cityMiaMi magazine’s best of the city event, taking place each january, centers around the editorial content of the issue. Pulling in elements highlighted in the issue, the magazine comes to life to honor the people, places, and things that truly are the best of the city! (guests: 150-200)

SPring & fall | beaUty bazaaran exclusive set of the city’s most die-hard beauty afi cionados are invited to experience a unique event that brings the top beauty, wellness, hair care and fashion brands to the eyes and hands of well qualifi ed consumers. attendees are pampered in a night of beautifi cation and leave with a swag bag of quality goodies. (guests: 20-50)

aPril | men of Stylein april, it’s all about the men! the signature event honors eight of the most stylish men in South florida who are featured in the april issue and features things near and dear to the men of miami including men’s fashion accessories, cigar rolling, whiskey tasting, card games, golf simulators, and more. it’s truly a man’s world! (guests: 150-200)

July | SPlaShion held just days prior to the swimwear takeover of miami, SPlaShion has become the ‘unoffi cial’ kick-off to mercedes-benz fashion week Swim. guests fl ock to this much-anticipated event, which includes a full fashion show modeled by the miami dolphin cheerleaders, beauty and wellness samples, premier live entertainment, specialty cocktails and so much more. (guests: 1000+)

July | to live & dineone of the city’s most recognized culinary events, MiaMi’s annual to live & dine soiree brings together more than twenty of the top restaurants and chefs from the city for an amazing night of culinary mastery. attendees are encouraged to bring canned goods to donate onsite to chapman Partnership and a portion of proceeds from ticket sales goes to the organization. (guests: 400-450)

SePtemBer | anniverSarySeptember marks the anniversary of MiaMi magazine, which is celebrated with the “women of Style,” six local ladies who make fashion look easy. the event features everything a woman of Style needs from head to heel. fall runway trends and perfect accessories will be combined with creative cocktails and delicious bites to mark the occasion for guests who gather at one of the hottest hotels in South florida. (guests: 200-250)

SePtemBer | CHaritY & soCial dateBooK laUnchthe launch party of this catalogue brings together the areas top organizations and infl uencers from South florida’s cultural, social and philanthropic community. guests will enjoy an evening of networking with the best organizations and non-profi ts in the city, while enjoying unique experiences inspired by some of the charities that the datebook highlights. (guests: 250-300)

oCtoBer | miami fightSMiaMi magazine celebrates breast cancer month with miami fi ghts. the event honors fi ve breast cancer survivors, each of whom is photographed with her photo displayed the night of the event. a video of the women tells their incredible stories and is screened to the audience. also throughout the night, attendees will receive beauty treatments, see the latest in fashions, and enjoy bites and themed cocktails, all in the name of fi ghting breast cancer. (guests: 150-200)

monthly | inflUencerS’ dinnereach month, MiaMi publisher diana riser and editor luis rigual host an intimate dinner of local infl uencers. Past dinners have hosted guests from television personalities, to authors, ceos, restaurateurs, and investors who all gather for a one-of-a-kind experience. the dinners, themed around an editorial piece, enable an eclectic group of high-level attendees to come together for an evening of engaging conversation and new relationship building. (guests: 20-30)

Page 10: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

a d v e r t i S e r S

MiaMimagazine’s

distinguisHedbrand

partners

1 residences 50 eggsag jeans

agent Provocateuranheuser buschanima domus

antonini modern livingarx Solutionsaventura mall

b2 hotelbaha mar

baltus collectionbaltus house

baptist health (miami)beach house eight

biscayne beachblackberry/rimbloomingdale’s

bmwbonhams

boschbrunello cucinelli

business improvement district of coral gables

byejoe Spirit of chinacadillac

california closetscanyon ranch resort & Spa

car2gocentro miami

cervera real estatechateau beach residences

chanel chef adrianne’s vineyard

restaurant and bar

chopardconrad hotel miami

costa hollywooddb bistro

design miamidesign within reach

diageo fldimitri & co

downtown doralelie tahari

emporio armanienovation brands epic hotel miami

erin chainanietro

farrey’sfendi

florenseflorida grand opera

fontainebleau hotel & resortfood network South beach

wine & food festivalgia

giorgio armanigraff

gee beautygrove at grand bay

gucci eyeweargucci fashion

gucci fragranceh Squared concepts (h2)

hard rock corporatehermès

hSbc bank USa, n.a.intercontinental hotel (miami)

intermixj.milton & associates

jade Signaturejames Perse

jenn-airjetSuite

johnson & wales Universityketel one vodka

kirk jewelers kitchenaid

la gloutonneriela Perlala roc

landry’s restaurantslexus

lincolnluckyriceluminaire

lvmh (donna karan)lvmh fragrancelvmh (vuitton)

macy’smad in italy

majestic Properties mama’s group

mandarin oriental, miamimarshall cosmetíquemarea South beach

mayors jewelrymeat market restaurantmelo group (bay house)

mercedes of coral gablesmercedes-benz USmetro 1 Properties

miami beach foot and

ankle Surgerymiami beach vein institutemiami children’s hospitalmiami children’s museum

miami city balletmiami cocktail company

miami design district millercoors (Peroni beer)

mionettomiu miu

modern doral (terra)nailhousenest miaminet-a-Porter

new world Symphony (miami)nine at mary brickell village

n.o.a novecento

old gringo bootsone bal harbour 2

one Sotheby’s international realty

one thousand museumonli beveragesorianne collins

Palms hotel & Spa Paraiso bay (related)

Piper-heidsieck Porsche design

PradaProcter & gamblerandom house

re/maxrelated companies

(SlS brickell)

remy cointreau (miami)richemont (Panerai)

riedel crystal america rocco donna

rolexSaccaro

Saks fifth avenueSalvatore ferragamo

Scan designSelective Search

Shelborne wyndham grandShoma homes

Sol group corporationSony electronics

South florida lincoln dealersSt. regis new york

St. regis resort & residences Suisselux

Sunny isles beach (related)Swatch group (omega)

the bondthe collection (miami)

the crimsonthe island bistro

thermadorthe Setai, miami beach

tod’s grouptourneautrois j llc

v73valerio art deco

village of merrick Parkviscayne

wells fargowhole foods market

Page 11: also From tHe puBlisHers oF MIAMI maGaZinemedia.modernluxury.com/mediakits/miamimediakit.pdfaPril | men of Style in april, it’s all about the men! the signature event honors eight

t h e m o d e r n l u x u ry

n e t w o r k

national reacH,

community expertise

modern lUxUry is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern lUxUry excels in capturing the urbane metropolitan lifestyle. modern lUxUry

benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.