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also From tHe puBlisHers oF MIAMI maGaZine:modern lUxUry brideS SoUth florida & the caribbean | modern lUxUry interiorS SoUth florida
3 9 3 0 n e 2 n d av e S U i t e 2 0 1 m i a m i , f l 3 3 1 3 7 3 0 5 . 3 4 1 . 2 7 9 9
MiaMi magazine is the preeminent luxury lifestyle publication in South florida, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and miami’s top tastemakers and personalities. as part of the award-winning modern lUxUry network of regional publications, MiaMi magazine is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content consistently engages
the cultured reader. Plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, MiaMi magazine excels in capturing the metropolitan lifestyle, making it a
valuable partner for companies wishing to reach miami’s most affl uent consumers.
in US international PaSSenger traffic
#2Home to some of tHe most significant luxury culinary & cultural events in tHe united states and around tHe globe
t h e m a r k e t
tHe greater miami area is a leading market for affluence in tHe us and
internationally
$22.1 billion
retail exPenditUreS
$3.1 billionreStaUrant
exPenditUreS
[spending power]
[visitor center]
financial gateway to latin america & the caribbean with more than 27 major national and international
corPorationS with their headqUarterS in miami
13.9 million overnight viSitorS
miami Boat Show
SoUrceS: june 2013 miami dda – Population & demographic Profile; Source September 2013 metro monitor - brookings;
2012 UbS study, ranked by Spending Power; hoovers, june 2013; 2012 greater miami convention & visitors bureau
t h e m a g a z i n e
MiaMi magazine
delivers tHe luxury local and visitor market like no otHer
lUxUry lifeStyle, afflUent inflUencerS, the beSt neighborhoodS.
we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution from aventura to dadeland. this happens
selectively in only the top neighborhoods and retail zones of miami-dade county and delivers an unparalleled audience.
we host and support hundreds of luxury, community & non-profit
events throughout the greater miami area
we are the magazine of choice for the finest luxury brands and the influencers
in our community.
we have the highest number of aPP downloadS and the most
interaction with our apps, the largest database of engaged consumers via
email, and more facebook fans and twitter followers than any other local
luxury lifestyle magazine
[digital savvy] C o n t e n t t h at e n g a g e S a f f l u e n t, e d u C at e d C o n S u m e r S
SoUrceS: iPSoS mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri MiaMi magazine reader Profile Study
$372,800 average hoUSehold income
hold col l ege degreeS : 70%hold PoSt-grad degreeS: 26%
have viSited or contacted
an advertiSer74%
w h o i S r e a d i n gm i a m i m a g a z i n e ?
appealing to tHe most active luxury consumer
the BaSiCS
male/female ..................................................................45%/55%
average age .............................................................................39
college grad ........................................................................70%
PoSt-grad degree .................................................................26%
own their own home ........................................................86%
married/Partnered ...............................................................66%
engagement
readerS Per coPy ....................................................................4.2
median time SPent with an iSSUe ................................. 66 min.
have read 3 oUt of 4 coPieS ...............................................65%
affluenCe
avg. hoUSehold income ............................................$372,800
avg. net worth .........................................................$2,910,200
avg. home valUe ....................................................... .$2,028,300
avg. inveStment Portfolio ......................................$1,429,700
taking aCtion
as a result of reading miami Magazine
viSited or contacted an advertiSer .................................74%
attended an advertiSed event ...........................................19%
viSited an advertiSer’S webSite ...........................................33%
SoUrce: 2011 gfk mri MiaMi magazine reader Profile Study, audience $150k. aam audited.
85%of oUr readerS Prefer to bUy
lUxUry brandS
60%of oUr
readerS find MiaMi magazine
reSoUrcefUl when ShoPPing for lUxUry goodS
i just wanted to say thank you so much for everything! splasHion was so much fun & the show was
the best one yet! People don’t stop telling me how amazing it was!
patty Flores my BestFrienD’s closet
BoutiQue
r e S u lt S
wHat our advertisers are saying
about MiaMi magazine
the SePtember iSSUe waS nothing leSS than fabUloUS! i
waS able to enjoy the iSSUe over the
weekend and think the new dramatic
PhotograPhy, clean Page layoUtS,
font and format modificationS and conSiStency have
really enhanced the content and the magazine doeS a
have a freSh look of SoPhiStication - love
it and congratS!! alSo, coUldn’t helP
bUt enjoy the read on the great architect, johnSon, and waS
dreaming aboUt melboUrne, jUSt to name a few of my favorite featUreS!
roxana meDinaone Bal HarBour resort &
spa miami BeacH
i wanted to write to yoU to let yoU know that the ad haS
been SUcceSSfUl, a lot of PeoPle See and read the magazine
and of coUrSe we are haPPy with that.
nicole lamprun.o.a.
“the ability to communicate our message across multiple touchpoints is more essential than
ever. from custom events, print, digital, email marketing and social media, modern lUxUry
has been an excellent partner in our local activation efforts. we look forward to our continued partnership and to
never stop experimenting.”
Jason pHilip yoonGmanaGer, portFolio manaGement
sony
d i S t r i B u t i o n
targeting tHe most affluent
readers in miami and
internationally
o u r m o d e l
a custom survey conducted by mri reveals a reader
profile that embodies what most luxury
retailers and markets would call “the perfect luxury demographic,”
a highly engaged audience with a strong
interest in fashion, style and luxury goods that earns more and spends more than the readers of any other
local magazine.
i n t e r n at i o n a l d i S t r i B u t i o n
compared to other domestic cities, miami has the
largest percentage of international visitors, with 98% of miami
visitors arriving by air.
SoUrce: greater miami convention& visitors bureau (gmcvb)
40% | direCt reSidential mail these copies are direct-mailed to homes in the most affluent zip codes in our city.
40% | Controlled CommerCial top-tier salons, private golf clubs, select retailers, medical and professional offices
and private jet terminals are among the premier public locations displaying copies, adding significant breadth to our audience.
10% | luxury hotelS Placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.
5% | SeleCt newSStand with targeted precision, our magazines are out to get the most exposure from airports,
barnes & nobles, and boutique newsstand placement throughout the city.
5% | event diStriBution our magazines will always be at the most important, most exclusive,
can’t-be-missed events throughout the year.
★ digital diStriBution tablet devices and smartphones are reinventing how our readers consume content. accordingly, MiaMi magazine is available in both app and digital edition formats.
availaBle at tam airlineS viP loungeS in:São Paulo – guarulhos international airport; rio de janeiro – galeão international airport
Premier diStriBution at ameriCan airlineS’ admiralS CluB loungeS in:buenos aires, argentina; bogotá, columbia; caracas, venezuela; mexico city, mexico; miami, fl;
Panama city, Panama; São Paulo, brazil; Santiago, chile; Santo domingo, dominican republic
on Board CoPa airlineS flightS to miami and in theCoPa CluB viP loungeS in:
Panama city, Panama; guatemala city, guatemala
circulation 50,000 | readersHip 210,000
SoUrce: 2011 gfk mri MiaMi magazine reader Profile Study, audience $150k. aam audited.
full-ServiCe CuStom PuBliShing
• custom print and digital ad design services
• custom print and digital advertorial layout design, photography and creation
• Print and digital high impact unit concept and creation
• Photography for special events
digital advertiSing
• online advertising on modernlUxUry.com and through custom–designed microsites and videos
• digital editions with interactive links and enhanced advertising options
• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list
• mobile apps with customized in-app interactivity
• Social media campaigns reaching our dedicated facebook fans and twitter followers
eventS & Promotion
• event creation—exclusively tailored events for highly targeted local infl uencers
• Signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• event sponsorships that leverage our high-profi le local and national partnerships. MiaMi magazine offers advertisers affi liations
with complementary organizations and generates additional brand exposure to a broader, more involved audience.
m a r k e t i n g
a 360-degree platform for
branding impact
e d i t o r i a l C a l e n d a r
in-tHe-know ultimate access
to a luxury lifestyle
January | beSt of the city iSSUeaD close: Dec 1, 2013 | materials Due: Dec 1, 2013 | on sale: Jan 1, 2014
this highly anticipated feature includes the best of what’s new and upcoming in our city, with extended beauty coverage.
feBruary | the real eState iSSUeaD close: Jan 1 | materials Due: Jan 1 | on sale: FeB 1
we delve into miami’s real estate market, exploring the hottest ‘hoods and getting insder tips from the industry’s rising stars.special section: leading Health & Beauty experts
marCh | SPring faShion and home deSign iSSUe aD close: FeB 1 | materials Due: FeB 1 | on sale: mar 1
the latest in seasonal trends and styles in fashion and home design.
aPril | men of Style iSSUeaD close: mar 1 | materials Due: mar 1 | on sale: apr 1
our annual men of Style portfolio. Plus: men’s fashion, best-in-class automotive and more!
may/June | SUmmer travel iSSUeaD close: apr 1 | materials Due: apr 1 | on sale: may 1
our award-winning array of dreamy destinations both near and far.special section: travel escapes
July/auguSt | reStaUrant iSSUeaD close: Jun 1 | materials Due: Jun 1 | on sale: Jul 1
our annual collector’s edition! this award-winning issue serves up our city’s hottest restaurants, best dishes, top chefs and infl uential personalities in the food and restaurant world.
SePtemBer | fall faShion iSSUe/women of StyleaD close: auG 1 | materials Due: auG 1 | on sale: sep 1
our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.special section: Charity & social datebook
oCtoBer | winter travel iSSUeaD close: sep 1 | materials Due: sep 1 | on sale: oct 1
our annual ski report and other worldly destinations. Plus: weekend escapes. special section: leading Health & Beauty experts, Winter travel escapes
novemBer | PhilanthroPy iSSUe (PlUS: gift gUide/jewelry and watcheS) aD close: oct 1 | materials Due: oct 1 | on sale: nov 1
this new feature salutes local do-gooders who have gone above and beyond for our cities’ charities.special section: luxury nightlife Collection
deCemBer | artS and Power iSSUeaD close: nov 1 | materials Due: nov 1 | on sale: Dec 1
our exclusive modlux Power register of the super-smart, super-talented and super-connected cultural set.special section: offi cial guide to the south Beach food & Wine
in every issue: sHoP! Miami
e v e n t S
signature affairs witH access to
miami’s elite social circles
January | beSt of the cityMiaMi magazine’s best of the city event, taking place each january, centers around the editorial content of the issue. Pulling in elements highlighted in the issue, the magazine comes to life to honor the people, places, and things that truly are the best of the city! (guests: 150-200)
SPring & fall | beaUty bazaaran exclusive set of the city’s most die-hard beauty afi cionados are invited to experience a unique event that brings the top beauty, wellness, hair care and fashion brands to the eyes and hands of well qualifi ed consumers. attendees are pampered in a night of beautifi cation and leave with a swag bag of quality goodies. (guests: 20-50)
aPril | men of Stylein april, it’s all about the men! the signature event honors eight of the most stylish men in South florida who are featured in the april issue and features things near and dear to the men of miami including men’s fashion accessories, cigar rolling, whiskey tasting, card games, golf simulators, and more. it’s truly a man’s world! (guests: 150-200)
July | SPlaShion held just days prior to the swimwear takeover of miami, SPlaShion has become the ‘unoffi cial’ kick-off to mercedes-benz fashion week Swim. guests fl ock to this much-anticipated event, which includes a full fashion show modeled by the miami dolphin cheerleaders, beauty and wellness samples, premier live entertainment, specialty cocktails and so much more. (guests: 1000+)
July | to live & dineone of the city’s most recognized culinary events, MiaMi’s annual to live & dine soiree brings together more than twenty of the top restaurants and chefs from the city for an amazing night of culinary mastery. attendees are encouraged to bring canned goods to donate onsite to chapman Partnership and a portion of proceeds from ticket sales goes to the organization. (guests: 400-450)
SePtemBer | anniverSarySeptember marks the anniversary of MiaMi magazine, which is celebrated with the “women of Style,” six local ladies who make fashion look easy. the event features everything a woman of Style needs from head to heel. fall runway trends and perfect accessories will be combined with creative cocktails and delicious bites to mark the occasion for guests who gather at one of the hottest hotels in South florida. (guests: 200-250)
SePtemBer | CHaritY & soCial dateBooK laUnchthe launch party of this catalogue brings together the areas top organizations and infl uencers from South florida’s cultural, social and philanthropic community. guests will enjoy an evening of networking with the best organizations and non-profi ts in the city, while enjoying unique experiences inspired by some of the charities that the datebook highlights. (guests: 250-300)
oCtoBer | miami fightSMiaMi magazine celebrates breast cancer month with miami fi ghts. the event honors fi ve breast cancer survivors, each of whom is photographed with her photo displayed the night of the event. a video of the women tells their incredible stories and is screened to the audience. also throughout the night, attendees will receive beauty treatments, see the latest in fashions, and enjoy bites and themed cocktails, all in the name of fi ghting breast cancer. (guests: 150-200)
monthly | inflUencerS’ dinnereach month, MiaMi publisher diana riser and editor luis rigual host an intimate dinner of local infl uencers. Past dinners have hosted guests from television personalities, to authors, ceos, restaurateurs, and investors who all gather for a one-of-a-kind experience. the dinners, themed around an editorial piece, enable an eclectic group of high-level attendees to come together for an evening of engaging conversation and new relationship building. (guests: 20-30)
a d v e r t i S e r S
MiaMimagazine’s
distinguisHedbrand
partners
1 residences 50 eggsag jeans
agent Provocateuranheuser buschanima domus
antonini modern livingarx Solutionsaventura mall
b2 hotelbaha mar
baltus collectionbaltus house
baptist health (miami)beach house eight
biscayne beachblackberry/rimbloomingdale’s
bmwbonhams
boschbrunello cucinelli
business improvement district of coral gables
byejoe Spirit of chinacadillac
california closetscanyon ranch resort & Spa
car2gocentro miami
cervera real estatechateau beach residences
chanel chef adrianne’s vineyard
restaurant and bar
chopardconrad hotel miami
costa hollywooddb bistro
design miamidesign within reach
diageo fldimitri & co
downtown doralelie tahari
emporio armanienovation brands epic hotel miami
erin chainanietro
farrey’sfendi
florenseflorida grand opera
fontainebleau hotel & resortfood network South beach
wine & food festivalgia
giorgio armanigraff
gee beautygrove at grand bay
gucci eyeweargucci fashion
gucci fragranceh Squared concepts (h2)
hard rock corporatehermès
hSbc bank USa, n.a.intercontinental hotel (miami)
intermixj.milton & associates
jade Signaturejames Perse
jenn-airjetSuite
johnson & wales Universityketel one vodka
kirk jewelers kitchenaid
la gloutonneriela Perlala roc
landry’s restaurantslexus
lincolnluckyriceluminaire
lvmh (donna karan)lvmh fragrancelvmh (vuitton)
macy’smad in italy
majestic Properties mama’s group
mandarin oriental, miamimarshall cosmetíquemarea South beach
mayors jewelrymeat market restaurantmelo group (bay house)
mercedes of coral gablesmercedes-benz USmetro 1 Properties
miami beach foot and
ankle Surgerymiami beach vein institutemiami children’s hospitalmiami children’s museum
miami city balletmiami cocktail company
miami design district millercoors (Peroni beer)
mionettomiu miu
modern doral (terra)nailhousenest miaminet-a-Porter
new world Symphony (miami)nine at mary brickell village
n.o.a novecento
old gringo bootsone bal harbour 2
one Sotheby’s international realty
one thousand museumonli beveragesorianne collins
Palms hotel & Spa Paraiso bay (related)
Piper-heidsieck Porsche design
PradaProcter & gamblerandom house
re/maxrelated companies
(SlS brickell)
remy cointreau (miami)richemont (Panerai)
riedel crystal america rocco donna
rolexSaccaro
Saks fifth avenueSalvatore ferragamo
Scan designSelective Search
Shelborne wyndham grandShoma homes
Sol group corporationSony electronics
South florida lincoln dealersSt. regis new york
St. regis resort & residences Suisselux
Sunny isles beach (related)Swatch group (omega)
the bondthe collection (miami)
the crimsonthe island bistro
thermadorthe Setai, miami beach
tod’s grouptourneautrois j llc
v73valerio art deco
village of merrick Parkviscayne
wells fargowhole foods market
t h e m o d e r n l u x u ry
n e t w o r k
national reacH,
community expertise
modern lUxUry is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern lUxUry excels in capturing the urbane metropolitan lifestyle. modern lUxUry
benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.