also from the puBlishers of CS:ns magaZine | front desk chicago | modern luxury interiors chicago

men’s book chicago | modern luxury brides chicago social | charity & social datebook

2 0 0 w h u b b a r d s t 8 t h f l o o r c h i c a g o , i l 6 0 6 5 4 3 1 2 . 2 7 4 . 2 5 2 5

cs is the preeminent luxury lifestyle publication in chicago, acting as the local authority on topics such as high-end

retail, dining hot spots, design trends, and chicago’s top tastemakers and personalities. as part of the award-winning

modern luxury network of regional publications, cs delivers cutting-edge fashion spreads, international travel

features and revealing celebrity profi les, actively engaging the cultured reader. plus, thanks to a renowned team on

the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, cs excels in being a

valuable partner for companies wishing to reach chicago’s most affl uent consumers.

t h e m a r k e t

The ChICAGO AreA Is A

leAdInG mArkeT fOr AffluenCe

In The u.s.

$12.76 billion

visitors spenta record

in 2012 (a gain of 6.7%)

7,300+restaurants

in chicagoland

there are

[spendInG power] 3rd largest city in the u.s.3 million+ residents | 100+ neighborhoods

11 fortune 500 company headquarters

five professional sports teams, includingchicago bulls, chicago bears, chicago cubs, chicago white sox and chicago blackhawks

46.37 millionpeople visited chicago in 2012

[Overseas visitatiOn grew tO a recOrd 1.37 milliOn]

sources: cityofchicago.org; u.s. travel association

home to some of the most significant luxury culinary & cultural events in the united states and around the globe

chicagO gOurmet, eXPO chicagO, sOFa chicagO, chicagO air and water shOw,

chicagO Yacht club’s race tO mackinac

t h e m a g a z i n e

cs delIvers The luxury lOCAl And

vIsITOr mArkeT lIke nO OTher

luxury lifestyle, affluent influencers, the best neighborhoods

we reach our audience via print with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution throughout chicagoland. this happens selectively

in only the top neighborhoods and retail zones of chicago, delivering to an unparalleled audience.

we host and support hundreds of luxury, community & non-profit

events throughout the greater chicagoland area.

we are the magazine of choice for the finest luxury brands and the influencers

in our community.

[dIGITAl savvy] c O n t e n t t h at e n g a g e s a F F l u e n t a n d e d u c at e d c O n s u m e r s

sources: ipsos mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri cs reader profile study

* as a result of reading cs

$330,500average household income

hold col l ege degrees : 83%hold post-grad degrees: 31%

have visited or contacted

an advertiser86%

we have the highest number of app downloads and the most interaction with our apps, the largest database of engaged

consumers via email, and more facebook fans and twitter and instagram

followers than any other local luxury lifestyle magazine in the chicago market.

w h O i sr e a d i n g c s ?

AppeAlInG TO The mOsT ACTIve luxury COnsumer

the basics

male/female ..................................................................41%/59%

average age .............................................................................39

college grad ........................................................................83%

post-grad degree .................................................................31%

own their own home ........................................................82%

married/partnered ...............................................................47%

engagement

readers per copy ....................................................................3.6

median time spent with an issue ................................. 69 min.

have read 3 out of 4 copies ...............................................78%

aFFluence

avg. household income ............................................$330,500

avg. net worth .........................................................$1,900,900

avg. home value ....................................................... .$1,268,300

avg. investment portfolio ......................................$1,073,800

taking actiOn

As A result of reAding cs

visited or contacted an advertiser .................................86%

attended an advertised event ...........................................31%

visited an advertiser’s website ...........................................46%

source: 2011 gfk mri cs reader profile study, audience $150k. aam audited.

69%of our readers prefer to buy

luxury brands

62%of our

readers find cs resourceful

when shopping for luxury goods

r e s u lt s

WhAT Our AdverTIsers Are sAyInG AbOuT cs

“we ran a few half page ads in fall 2012 and right away, we had customers walking in the door saying,

“i saw your ad in cs...” we had never seen anything like that. we also had an event with cs in our store and met the best customers, the best network of women. so, we did it all again for spring 2013 and now fall 2013. and our business is up +40% for the year. women don’t

necessarily come in saying “i saw your ad in cs” anymore, but i attribute much of our increase to the awareness and credibility that comes from being in such a magnifi cent

publication. cs just hits our audience perfectly.”

laura Kofoidco-founder, ceo

laudi vidni

“you’ve heard it a thousand times...”it pays to advertise”...how true that is. since signing on with modern luxury in 2012, we have experienced fi rsthand more than once, numerous prospective

clients telling us they saw our ads in interiors cHicAgo. in fact, while its usually diffi cult to say how much impact your advertising dollars are

making, it seems clear to us that there is a direct payoff.”

david Kaufman and tom seGal

Kaufman seGal desiGn

“cs’exceptional advertising has enabled cadella, a

concierge medical spa, to reach our target clientele both through print and

digital media. additionally, cs has furthered my advertising outreach by introducing me to an appropriate and

collaborative business community. i feel that the

branding and exposure cs has provided me has been instrumental to the growth

of my business.”

eliZa parKer, mdcadella medical spa & wellness center

“i just wanted to take a moment to say thank you for allowing us the

opportunity to put half page ads in your cs magazines. over the course of a few months we’ve gotten some

great responses and orders from clients because of those ads. clients have mentioned they saw our ads in your

magazine specifi cally.”

Zoila falcontaBlescapes event rentals“not three days

after the fall fashion edition was delivered, i had two new

customers walk into the store wanting

to purchase the suit that was shown in our ad in the magazine. i sold them not only the

suit, but shirts, ties, and shoes. i now

have two new clients for life.”

wayne KleBeGeneral manGer

iKe Behar

d i s t r i b u t i O n

TArGeTInG The mOsT AffluenT

reAders In ChICAGO

And beyOnd

30%cOntrOlled cOmmercial

top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations

displaying copies, adding significant breadth to our audience.

25%direct residential mail

these copies are direct-mailed to homes in the most affluent zip codes in the chicago area.

25%newsbOX

look for cs on the most coveted street corners from the north shore to michigan avenue and the loop.

10%luXurY hOtels

placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.

5%select newsstand

with targeted precision, our magazines are out to get the most exposure from airports, barnes & nobles, and boutique newsstand placement

throughout the city.

5%event distributiOn

our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.

★ digital distributiOn

tablet devices and smartphones are reinventing how our readers consume content. accordingly, cs is available in both

app and digital edition formats.

source: 2011 gfk mri cs magazine reader profile study, audience $150k. aam audited.

O u r m O d e l

a custom survey conducted by mri reveals a reader profile that embodies what most luxury retailers and markets would call

“the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of

any other local magazine.

75,000circulation

270,000readership

Full-service custOm Publishing

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• print and digital high impact unit concept and creation

• photography for special events and advertorials

digital advertising

• online advertising on modernluxury.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated facebook fans and twitter followers

events & PrOmOtiOn

• event creation—exclusively tailored events for highly targeted local infl uencers—by our in-house marketing team

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. cs offers advertisers affi liations

with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

A 360-deGree plATfOrm fOr

brAndInG ImpACT

e d i t O r i a l c a l e n d a r

In-The-knOW ulTImATe ACCess

TO A luxury lIfesTyle

JanuarY | best of the city issuead close: dec 1, 2013 | materials due: dec 1, 2013this highly anticipated feature includes the best of what’s new and upcoming in our cities, with extended beauty coverage.special sections: charity & social datebook; get fit; Best of Beauty; Premier & Private dining

FebruarY | 101 must-try tastesad close: Jan 1 | materials due: Jan 1from drinks to desserts, it’s the ultimate insider roundup: the most memorable, delectable tastes in the city.

march | spring fashion and home design issue ad close: feB 1 | materials due: feB 1the latest in seasonal trends and styles in fashion and home design. special section: shop chicago

aPril | men’s issuead close: mar 1 | materials due: mar 1our annual men of style portfolio. plus: men’s fashion, best-in-class automotive and more!

maY | summer travel issuead close: apr 1 | materials due: apr 1our award-winning array of dreamy destinations both near and far.special sections: Master chefs, sommoliers & Mixologists; great escapes

June | nightlife and entertainment issuead close: may 1 | materials due: may 1our hippest issue of the year, covering the artists and venues that make our cities buzz after the sun goes down! special section: luxury nightlife collection

JulY | restaurant issuead close: Jun 1 | materials due: Jun 1our annual collector’s edition serves up our cities’ hottest restaurants, best dishes and top chefs on the food and restaurant scene. special section: get fit; Premier & Private dining; shop chicago; destination Beauty

august | real estate, home and design issuead close: Jul 1 | materials due: Jul 1inside our cities’ real estate markets and most coveted areas. plus: the latest trends in homes and design.special sections: destination Beauty; industry insights

sePtember | fall fashion issuead close: auG 1 | materials due: auG 1our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.special sections: chicago gourmet; Best of Beauty; shop chicago

OctOber | winter travel issuead close: sep 1 | materials due: sep 1our annual ski report and other worldly destinations. plus: weekend escapes. special sections: great escapes; destination chicago

nOvember | philanthropy issue (plus: gift guide/Jewelry and watches) ad close: oct 1 | materials due: oct 1this new feature salutes local do-gooders who have gone above and beyond for our cities’ charities. special sections: luxury nightlife collection; destination chicago

december | arts and power issuead close: nov 1 | materials due: nov 1our exclusive modlux power register of the super-smart, super-talented and super-connected cultural set. special sections: shop chicago; destination chicago

e v e n t s

sIGnATure AffAIrs WITh ACCess TO ChICAGO’s elITe sOCIAl

CIrCles

JanuarY | charity & social datebook issue release partycs will partner with one of the city’s hottest venues to host the fi rst-ever issue-release party for our ninth annual charity & social datebook. in honor of the issue, cs will invite all of our advertisers from the charity & social datebook—those heading up the most prestigious boards or co-chairing the most talked-about events—along with the city’s leading socialites for an evening fi lled with gourmet food, live music, dancing, fi ne wines and more.

JanuarY | magnificent mile luncheoneach January, cs publisher John carroll invites our valued retail partners from chicago’s michigan avenue to a festive luncheon in the private dining rooms of spiaggia. guests enjoy signature cocktails and the culinary creations of spiaggia’s executive chef sarah grueneberg and tony mantuano.

march | cs’ annual spring fashion eventeach spring, cs celebrates its annual spring fashion issue with a custom fashion show by a world-renowned designer in one of chicago’s hottest locations. the fashion show and cocktail party showcase the latest in spring trends, as well as a live performance by a special guest. more than 500 well-heeled chicagoans—including boutique owners, restaurateurs, cultural directors, sports fi gures and fashionable friends of cs—gather for an extravagant evening of fashion and fun.

JulY | cs’ fourth annual chef’s table, presented by Jenn-aircs and Jenn-air will team up to throw the most exclusive chef-, fi ne foods- and wine-centered event of the year to benefi t diffa (design industries foundation fighting aids) and fête cs magazine’s annual July restaurant issue. the fund-raiser will take place on the vip rooftop of the whirlpool showroom, where some of the world’s best chefs will come out to cook for the city’s most elite crowd. and the high-end auction and signature raffl e will give guests additional opportunities to support the worthy cause.

august | fifth annual burger cook-off competitioncs will partner with one of the city’s prime venues to host the third annual celebrity burger cook-off. the owners and chefs of chicago’s hottest bars and restaurants will compete to create chicago’s most irresistible burger. guests will enjoy passed food, cocktails, raffl e prizes and luxury swag bags, with proceeds from the ticketed event going to a charity of the magazine’s choice.

sePtember | cs magaZine/modern luxury 20th anniversarywe celebrate the 20th anniversary for modern luxury and cs magazine in chicago.

sePtember | chicago gourmet/late night gourmetas the local exclusive print sponsor for chicago gourmet, cs has the unique opportunity to host one of the few special events taking place during this annual weekend celebration. following the opening event, the hamburger hop, cs will host the offi cial after-party, late night gourmet, featuring late night bites, tasty libations, and revelry with chicago gourmet chefs, sommeliers and chicago tastemakers.

sePtember | best dressed list eventin celebration of the magazine’s annual best-dressed list featured in our september issue, cs will present a custom event in honor of this year’s nominees and the shop owners who dress them. cs will invite the well-heeled women and a handful of their vip guests to the most stylish soirée of the year, where they’ll enjoy champagne and hors d’oeuvres and take home a gift bag brimming with goodies from boutiques selected by the featured women.

december | arts & power issue releaseto fête our exclusive power register of the super-smart, super-talented and super-connected artists, musicians, actors, architects, fi lmmakers, collectors and patrons who are shaking up the art and culture scene in chicago, cs welcomes the city’s arts and power elite for an evening of cocktails and bites at the buzziest new venue in the city—perfect for a guest list packed with power players.

*this is a small sampling of cs’ signature events. look for more opportunities to engage with

our readers throughout the year!

a d v e r t i s e r s

csmAGAZIne’s

dIsTInGuIshedbrAnd

pArTners

hermeschanel

ermenegildo Zegnabloomingdale’s

tourneautrabert & hoeffersaks fifth avenue

donna karensalvatore ferragamo

tom fordbrunello cucinellibottega veneta

mastercardgraffburdi

macy’s tod’sfrye

fifth third bankspex

park hyatt chicagocirca lightingbmo harrisedrop-off

eileen fisheraudi

l.k. bennettvmr

b. young & co.net-a-porter

900 north michigan ave.oska

cusp by neiman marcustrump hotel

premium outletsbreitling

volkswagenexpo chicago

trump internationaldesign center at the merchandise mart lincoln park 2550

public chicagomaya romanoff

the thompson chicagorelated realty

bud lightbonpoint

nicholas Joseph@properties

chicago symphony orchestrafiat chicagome by meliathe seneca

global luxury importscoldwell banker

chicago gourmetcaesar stone—cosentinorockit ranch productions

del frisco’sbosch

Jameson sotheby’sfashion outlets of chicago

prudential rubloffholtzmann’s

the goldsmith ltd.conlon

central standarddineamic group

pops for champagnedavis imperial cleanersmidtown athletic club

northwestern center for skin & laser surgery

old town refi neryriccardo trattoriariccardo enoteca

mario tricocichicago cut steakhouse

sergio & banks real estatepiccolo sogno due

coco pazzoselective searchpizano’s pizza

protein baryolk

prnetto meipure kitchen catering

revolt eventsplum market

emily sachs wonglaudi vidni

weller dentalsteve Quick Jeweler

allyufrancis son photography

cadella medical spala casa nortemuu handbagserin gallagherdoctor 4 diet

bedside manorluxaby

tattoo removal centers of america

smile chicagothe perfect setting

leah chaviechicago athletic club

environs

t h e m O d e r n l u X u rY

n e t w O r k

nATIOnAl reACh,

COmmunITy experTIse

modern luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern luxury excels in capturing the urbane metropolitan lifestyle. modern luxury

benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.