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DITA (Darwin Information Typing Architecture) is an XML-based architecture for authoring, producing, and delivering information. Publishers are starting to take DITA seriously. And if they aren’t, they should be. This panel session will introduce DITA for publishers, the basic publishing-specific DITA components that are completely generic, and how DITA can really be the tool-set that launches publishers into the XML world.In this free webinar DITA guru and contributor to the DITA specification, Eliot Kimber, senior solutions architect at Really Strategies, will present DITA for Publishers and provide details about his new community-based, open-source project: DITA For Publishers (dita4publishers.sourceforge.net).
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©2009 Really Strategies, Inc. | www.rsuitecms.com
DITA for Publishers:
How Publishers Can
Really Do XMLMarch 10, 2010
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Welcome
Company Overview and Introduction
Online Poll
What is your knowledge of DITA?
Webinar Overview
Online Poll
What is your relationship to publishing?
DITA for Publishers
Q&A
Webinar Agenda
2
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
3
Who is Really Strategies?
Founded: 2000
Consulting Services to Publishers
Specialists in XML-based Content Management Solutions
Project/Program Management
Workflow Analysis and Reengineering
Content and Metadata Modeling
Technology Assessment and Roadmaps
Much more…
RSuite CMS – A Content Management System for Publishers
DocZone – The first SaaS XML Content Management System
2004 - 2009
2006, 2007, 2008
2004, 2005, 2007
2007, 2009
2007, 2009
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Serving over 100 companies
4
STM Educational Media Tech Pubs
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Webinar Presenter
5
As Senior Solutions Architect at Really
Strategies, Eliot leads publishers through
various content management initiatives,
including RSuite CMS implementations, XML
and desktop publishing applications, DITA
requirements and standardization, and
information and process analyses.
He is fluent in XML, XSLT, XSL-FO, DTD
development, XSD Schema, XPath, XQuery,
XInclude, Xlink, and other standards that
relate to information management and
publishing.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
ONLINE POLL
6
What is your knowledge of DITA?
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
DITA for Publishers: How Publishers Can
Really Do XML What is DITA?
Some myths about DITA get busted
The basic value DITA brings to the use of XML
DITA for Publishers: What is it?
DITA for Publishers: Why is it?
A few real-world users
Final words: A vision of XML’s promise truly realized
Questions and answers
Webinar Overview
7
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
ONLINE POLL
8
What is your relationship to
publishing?
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
An XML-based standard architecture for
authoring and storing documents.
What is DITA?
9
By ―documents‖ we mean ―stuff people read.‖
The acronym means ―Darwin Information Typing
Architecture.‖
Where ―Darwin‖ connotes DITA’s inherent
flexibility and adaptability.
DITA is produced through OASIS Open.
Currently at version 1.2 (almost).
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
All content is organized as ―topics.‖
Essential DITA Concepts
10
A topic always has a title, may have a body, and
may have subordinate topics.
Notionally, topics are intended to be standalone,
re-usable chunks of content.
Topics are organized into deliverable packages
by ―maps.‖
A map is essentially a tree of hyperlinks to topics.
Maps impose organization onto topics.
Maps allow a topic to be used in many packages.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
DITA: Maps and Topics
11
My
MagazineVol 1 Issue 2
Article 1
Section 1.1
Section 1.2
Topics
Part I
Chapter 1
Section 1.1
Section 1.2
My Book
Maps
Re-used
Topics
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Myth 1: DITA is just for technical documentation
Some DITA Myths Get Busted
12
Myth 2: DITA requires modular writing
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
While it is true that DITA comes out of technical
documentation…
Myth 1: DITA is Just for Tech Docs
13
…as an architecture DITA is completely generic
BUSTED
Most current information about DITA focuses on
its use for technical documentation
Before DITA for Publishers—not always obvious
how to apply DITA to Publishing requirements
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Modular writing is a technical documentation
practice.
Myth 2: DITA Requires Modular Writing
14
BUSTED
DITA supports modular writing.
DITA does not require modular writing.
In particular, DITA does not require each DITA
topic to be in a separate file.
Although it is often useful to organize things that
way.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
DITA enables blind interchange of content…
The Value DITA Brings
15
…without constraining markup design
DITA enables iterative development of XML
applications as understanding and requirements
evolve.
DITA provides many sophisticated features.
DITA provides deep open-source and
commercial supporting infrastructure.
With DITA you can start small and simple and
add sophistication as you need it.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
DITA is not a single XML vocabulary or tag set.
DITA is an Architecture, Not a DTD
16
DITA is an architecture for defining new
vocabularies that are inherently interoperable.
You can have your own special-purpose, use-
case-specific markup.
Yet still reliably interchange and interoperate
with any other DITA user.
It is almost magical.
It is the one aspect of DITA that distinguishes it
from all other standard XML applications.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
By ―blind interchange‖ we mean anyone’s
conforming DITA content can be combined with
anyone else’s DITA content and be processed
usefully with DITA-aware tools with no more
negotiation than ―give us DITA-based content.‖
Did You say Blind Interchange?
17
This works because of some basic rules and
patterns DITA defines.
Coupled with the DITA-defined ―specialization‖
facility.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
If DITA is about interchange…
Publishing Is All About Interchange
18
And if DITA really does do interchange in a way
that no other XML application does it…
Then DITA should be very attractive to
Publishers.
Publishing is all about interchange: Within an enterprise: re-use and repurposing
Between enterprises: licensing, aggregation, etc.
Between now and the future
Between producers and consumers
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
DITA adapted to the specific needs of
Publishers.
DITA For Publishers: What is It?
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The things every Publisher needs: Basic topic types: Part, Chapter, Article, Subsection,
Sidebar
Publication map structures: metadata, etc.
Basic tool customizations and configurations
Word-to-DITA transforms
DITA-to-InDesign transforms
An open-source project:
dita4publishers.sourceforge.net
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Short answer: It makes my job easier
DITA For Publishers: Why Is It?
20
For Publishers coming to XML for the first time,
provides the shortest path to a high-value XML
solution.
For Publishers with existing XML, provides a
potential path out of aging legacy technology or
an attractive export target for interchange
Makes cost of entry to XML as low as it could
possibly be.
Tools can offer more value through generic
DITA support.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Use basic topic types to capture content initially As generic as they could be
Easy to convert to from legacy content
Getting Started With DITA for Publishers
21
Use generic Pubmap to model publications.
Use out-of-the-box DITA Open Toolkit to
generate some outputs: HTML, PDF, ePub
(using DITA For Publishers ePub plugin).
Develop process for getting content into DITA-
based XML (usually from Word).
Start understanding requirements in more detail.
Add specialized markup and processing as
needed.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Magazine articles: Editorial work done in Word.
DITA-based XML generated from Word.
InCopy articles generated from XML for use in highly-
designed print magazine.
XML used to generate other forms: HTML, etc.
Some Real-World Users
22
Trade books: Editorial process takes many forms—impossible to do
XML first.
Converted to DITA XML at end of print process.
DITA XML easily recombined, re-used, produced in
different ways to various outputs.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Accounting standards: Codified GAAP
Standards authored in DITA-based XML
(predates DITA for Publishers).
More Real-World
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XML published to Web server that generates
HTML dynamically.
DITA-based XML licensed to publishers Commentary
Textbooks
At least one publisher authoring their content in
DITA for combination with GAAP DITA content.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
DITA is also all about modular content.
Lots of Publishing Content is Very Modular
24
Lots of Publishing content is very modular: Encyclopedias
Dictionaries
Nature and travel guides
Magazine articles
Chapters and sections in multi-author books
How-To guides
Serialized fiction
…
So maybe a standard driven by modularity
requirements isn’t such an odd idea after all….
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
Processing and rendering: DITA Open Toolkit (ditaot.sourceforge.net)
DITA2Go (http://dita2go.com/)
DITA authoring: OxygenXML
XMetal
Arbortext Editor
Xopus
Quark DITA Studio
DITA-aware content management: RSuite CMS
DocZone DITA
IXIASOFT TextML Server
Some DITA-Supporting Tools (not an exhaustive list)
25
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
We’ve tried, and failed, to do interchange with
XML for 20+ years using monolithic vocabularies.
A vision of XML’s promise truly realized
26
DITA offers a different way.
As Publishers start using DITA it will lower the
cost of interchange and interoperation.
As the cost of interchange goes down the
inherent value in the content goes up.
DITA For Publishers reflects a vision of a DITA-
based content ecosystem where the promise of
XML as a vehicle for interchange is finally
realized.
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
QUESTIONS
27
DITA for Publishers: How
Publishers Can Really Do XML
©2010 Really Strategies, Inc. | www.reallysi.com Confidential
How RSuite Helped The MIT Press Transform
Its Publishing Operation
April 7, 2010 | 2:00 to 3:00 PM EST
How DocZone DITA is helping Unica
Corporation to achieve new production
milestones and single-source publishingMay 12, 2010 | 2:00 to 3:00 PM EST
More Information: http://www.reallysi.com/webinars
Upcoming Webinars
28