The advert I am analyzing is the new album for all Time low. They are a pop punk band which you can see by their dress style and band logo with the skull and cross bone on it. The main focus of this advert is the band with their logo, this is to attract the eye of the audience. Due to being signed with hopeless Records, the main logo for that is black and yellow, and so the main colours outlining the main information, being the album title and outline of the band, is in yellow to keep the company image in sight. The jagged yellow outline around the band gives you the idea that they are a fun and funky band, whereas if they played classical music, you would expect the outline around them to be smooth and flowing. Although the advert is mainly advertising All Time low’s new album, Hopeless Records have still added their own bit to it at the bottom by promoting other albums that are the same type of genre to All Time Low to help them become noticed more. The long shot of most of their body shows the audience their dress style to give an insight into the type of genre of music they play, along with the body language they have showing they are a cool, spaced out awesome band who would mainly refer to a female audience. You can tell they are attracting more girls over boys due to the flirtacious smile on Alex Gaskarth’s face (second to the left) who is also the main singer. They have used different font for giving the release date and

With the image of their album at the side, you can get an idea of what the story is behind the types of songs they play. For example the image of a girl to the right with her eyes scribbled out in pencil gives you the idea they in their songs they sing about girls, future lovers and ex-girlfriends who they dislike. Due to the album cover looking like it has been ripped and has a pencil and lined paper in the centre tells you that they base themselves around the typical college boys with the randon drawings on the paper being shown by the band logo and the title ‘Nothing personal’ to help attract themselves to a teenage audience more.

promoting the other albums. Its as if All Time Low have their own star image compared to the other albums being promoted by Hopeless Records.