10:30 AM ET | VIRTUAL EVENT OPENS

11:00 AM – 11:10 AM ET | WHY DO MILLENNIALS MATTER?

What’s the big whoop with millennials? Are they really all that different from Gen Xers and Boomers? You know they are. Kick off a day of learning with the latest stats on the buying power, needs and reach of this significant demographic segment.

11:15 AM – 11:45 AM ET | CONTENT FOR MILLENNIALS

Creating an Authentic Voice: Being authentic and transparent is crucial if you want to engage millennials. Our expert panel delves into the must do’s (and must don’ts) for creating the right tone in your marketing communications. Discover what content formats resonate with this audience, and ways you can craft creative that makes a real connection.

12:00 PM - 12:30 PM ET | MILLENNIALS AND MOBILE

Want to find a millennial? Simple. Locate their mobile device. Millennials are constantly using their mobile for email, Snapchat, and yes, even having conversations. Having a strong mobile presence in email, social and web is crucial if you want to connect with the millennial shopper. This session will look at ways to connect with millennials in a realm they are on almost 24/7, and how to provide ways to get them involved, engaged and shopping.

12:45 PM – 1:15 PM ET | THE SOCIAL SPECTRUM

Social media has evolved significantly over the years for retailers and shoppers. Today it is an important channel to sell to consumers, engage on a one-on-one level and share content. When it comes to your millennial audience, are you where your millennials engage most? This session will offer an inside look on the platforms, types of content and creative approaches that will win millennial hearts, minds and wallets.

1:30 PM – 2:00 PM ET | MARKETING TO B2B MILLENNIALS

Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors. What types of channels and content do millennials use most to inform B2B buying decisions? Hear the best ways to leverage social, email and more to connect with professional millennials.

2:15 PM – 2:45 PM ET | BRAND ACTIVATION FOR MILLENNIALS

Millennials don’t trust advertising. Learn how to take the “sell” out of your marketing mix by personalizing experiences and promotions. Walk away with tips from the experts to convert your marketing campaigns—sweeps, in-store demos, sponsorships and more—into strong tools to build brand advocacy and a positive, personal connection to your brand.

3:00 PM – 3:30 PM ET | WHAT’S NEXT? GENERATION Z

But wait—there’s more! Millennials are hot now, but there’s always someone younger and faster. Get the jump on Generation Z—born after 1985, this demographic is gaining buying power and fast. How do they differ from millennials, and how can you connect with them now?

4:00 PM ET | VIRTUAL EVENT CLOSES

AGENDA FOR MARKETING TO MILLENNIALS 2017

TUESDAY, JUNE 20