Aesthetics of Design

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AESTHETICS

OF DESIGNPresented by

M.G.ISWARIYA

[11MAT03]


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DESIGNRealization of a concept or idea into a configuration,

drawing, model, mould, pattern, plan or specification

and which helps achieve the item's designated

objective(s).


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aestheticsPhilosophical discipline dealing with beauty,

its perception and arts.

Aesthetics is the science of sensual perception.Aesthetics means Sensuality, Perception,

Elite, Proportion, form, Subjectivity,

Harmony, Cosmetical, Poetics, Conformity,Sensitivity, Virtuality,


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ELEMENTS OF

DESIGN


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Line

path of a pointShapeperceivable area

Formcombination of two or more shapes.

Valuerelative light and darknessColorcolor theory basics

Spaceheight , width and the illusion of depth

TextureActual or simulated tactile quality


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Line

Line is the basic element that refers to the continuousmovement of a point along a surface.

It is the basic component of a shape drawn on paper.

Lines and curves are the basic building blocks of twodimensional shapes.

Every line has length, thickness, and direction.

There are curved, horizontal, vertical, diagonal, zigzag,wavy, parallel, dash, and dotted lines.


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Vertical lines

strength, pride,

dignity

Horizontal- easy,

restful

Diagonal lines forceful,

strong, dynamic

Curved -- grace,charm &feminity


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Shape

Silhouette or contour of an object.A shape is defined as an area that stands out from the

space next to or around it due to a defined or impliedboundary, or because of differences of value, color, ortexture.

They can be geometric or organic.

Natural shapes forming patterns on wood or stone may

help increase visual appeal in designing.For e.g... In a landscape, natural shapes, such as trees

contrast with geometric such as houses.


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form

Form may be created by the combining of two or moreshapes.

Form is any three dimensional object.

Form can be measured, from top to bottom (height), sideto side (width), and from back to front (depth). Form is

also defined by light and dark.

There are two types of form, geometric (man-made) andnatural (organic form).

It may be enhanced by tone, texture and color. It can be

illustrated or constructed.


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Difference between shape and form


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valueValue is an element of art that refers to the

relationship between light and dark on a surface or

object and also helps with Form.

It gives objects depth and perception.Value is also referred to as tone.


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color Color is seen either by the way

light reflects off a surface, or

in colored light sources.

Color and particularly

contrasting color is also used

to draw the attention to a

particular part of the image.

There are primary colors,secondary colors, and tertiary

colors.


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Complementary colors are colors that are opposite to

each other on the color wheel. Complementary colors are

used to create contrast.Analogous colors are colors that are found side by side

on the color wheel. These can be used to create color

harmony.Monochromatic colors are tints and shades of one color.


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spaceSpace is the area provided for a particular purpose.

It may have two dimensions (length and width), such asa floor, or it may have three dimensions (length, width,and height).

Space refers to the distances or areas around, between orwithin components of a piece.

There are two types of space: positive and negative

space. Positive space refers to the space of a shape representing the

subject matter.

Negative space refers to the space around and between the

subject matter.


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TextureTexture is perceived surface quality.

In art, there are two types of texture: tactile and

implied.

Tactile texture (real texture) is the way the surface of an

object actually feels. Examples of this include sandpaper,

cotton balls, tree bark, puppy fur, etc.

Implied texture is the way the surface of an object looks like

it feels. The texture may look rough, fizzy, gritty, but cannotactually be felt.


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principles OF

DESIGN


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Scale

Proportion

Rhythm

Balance

Direction

Emphasis


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scaleScale is the association between the size of an object or image

to that of its surroundings

Scale as determined by design elements.

Scale is produced by introducing into the design a unit which

acts as a visual measuring rod; the size of which humansperceive easily & naturally. Heroic/Monumental Scale: making a room or object seem larger

than it is.

Natural/Human Scale: establishing right size visually Intimate scale: making the room or object smaller than it is in

actuality.


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proportion

Proportion is the feeling of unity created when all

parts (sizes, amounts, or number) relate well with

each other.

Proportion refers to the relative size and scale of the

various elements in a design.

The issue is the relationship between objects, or parts,

of a whole.


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rhythm

Rhythm is created when one ormore elements of design are usedrepeatedly to create a feeling oforganized movement.

Variety is essential to keep

rhythm exciting and active, andmoving the viewer around theartwork.

Rhythm is a movement in which

some elements occur regularly. Rhythm can be created through

repetition, radiation andgradation.


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Three ways rhythm can

be employed are:

Static - the repetition of

similar or identical

elements;

Progressive - repeated

elements increasing or

decreasing in size

Continuous - elements

in flowing movement

(e.g. a wave

washing into shore).


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balance

Balance is the concept of visual equilibrium, and relatesto our physical sense of balance.

It is the distribution of the visual weight of objects,

colors, texture, and space. If the design was a scale these elements should be

balanced to make a design feel stable.

There are three types of balance: Symmetrical

Asymmetrical

Radial


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In symmetrical balance, the

elements used on one side of

the design are similar to

those on the other side.

In asymmetrical balance, the

sides are different but still

look balanced. In radial balance, the

elements are arranged around

a central point and may be

similar.


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directionDirection is the specific alignment of elements in a

design.

Often lines, shapes, or textures are configured toward

a certain point or area. Horizontal placement suggests calmness, stability and

tranquility.

Vertical placement gives a feeling of alertness andformality.

Oblique arrangement often suggests movement and action.


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emphasis

Emphasis is where some elements have a greaterprominence or significance than others in a composition

or form.

is the part of the design that catches the

viewers attention.

Usually the artist will make one area stand out by

contrasting it with other areas.

The area will be different in size, color, texture, shape,

etc.


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v w


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Designers view

Christian Dior Unparalleled mastery of line

and shape.

Desirable flowersilhouette Often, the hips of his suits and

dresses were padded to

balance the bust line and

accentuate the wasp-waisted

effect.


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Thank you

Documents

Aesthetics of Design