Aegis Group Quattro Media/Vizeum CCARCredentials

Structured to power our global networks

REDEFINING MEDIASTART FROM A

DIFFERENT PLACEBRINGING PEOPLE &BRANDS TOGETHERLIKE NEVER BEFORE

PHYSICAL PRESENCE

TO PHYSICAL EXPERIENCE

Global communication

planning & media buying

Global communication

planning & media buying

Creative & content

Global outdoor specialist

REINVENT THE WAY BRANDS ARE BUILT

Trading group & platform to support all media operators

Beijing

Taipei

Sydney

TokyoNew York

Montreal

Cape Town

Melbourne

Buenos Aires

Mexico City

Santa Monica

VancouverToronto

Seoul

Countries: 50

Offices : 61

Staff: 2,631

The VizeumGlobal Network

Aegis MediaVizeum

Mumbai

Panama City Caracas

San Juan

Vizeum worldwide

KazakhstanMongolia

Uzbekistan

Turkmenistan

Kyrgyzstan

Tajikistan

Georgia

AzerbaijanArmenia

Posterscope and Isobar business units – part of Aegis communication family

Kazakhstan is the Hub office for the CCAR Region

Aegis in CCAR: family of communication agencies

Bishkek

We know about the local advertising market beginning the period of its formation

2006media staff was separated into Quattro Media

Vizeum Kazakhstan & CCAR was founded in

2011 based media agency Quattro Media

Quattro Media\ Vizeum CCAR

Staff: 25 employers

Personnel rotation 2008:15%

Top management rotation: 0%

Average experience: Top management – 10+

Mid-level staff – 4+

5 years in the media market of Kazakhstan

1998was founded the Panda agency

Market growth vs Aegis Growth

Aegis vs. Market dynamics, Kazakhstan

6 10 15 18 28 43 50 55

20%

67%

50%

20%

53% 57%

16%10%

38% 34% 30%

-19%

-32%

18% 16%

0%

-60%-50%-40%-30%-20%-10%0%10%20%30%40%50%60%70%80%90%100%

$ 0

$ 5

$ 10

$ 15

$ 20

$ 25

$ 30

$ 35

$ 40

$ 45

$ 50

$ 55

$ 60

2005 2006 2007 2008 2009 2010 2011 2012F

Med

ia M

arke

t, M

ln $

Aeg

is M

edia

, Mln

$

Aegis Billings, $ Aegis Growth, %

Market Growth, %

Agency is a member of the Joint Industry Committee since 2000 and is

a subscriber to all TNS Gallup Media Asia media software since 1997

• Vizeum KZ billings 2011 : $23.9M – 45%

HUB coordination• Vizeum Moscow coordinates

and supervises Client service and contractual files throughout CIS, with agreed level of responsibilities in each sub-HUB markets (Almaty and Kiev).

• Vizeum Almaty coordinates and supervises media campaigns for the whole CCAR region

Aligning the campaigns upon their feasibility by countries, and fast settlement of any issues

One contact point

Final responsibility

Convenient logistics

Round the clock availability

Guarantee of the same standards for

all markets

Increased media efficiency Tracking cross-country opportunities and best practices

Improved Communication Resources

• Intranet connecting Vizeum offices in Moscow, Almaty, and Baku (+other regions upon need) for regular exchange of updated plans, reports and presentations– On-line access to all necessary data

• Annual and current plans• Competitive analysis• PBA’s• Research reports and tracking

– Easy exchange of creative materials– Better confidentiality

• Skype video conferences – Quarterly update online meetings with the

participation of all involved departments of Client and Agency offices throughout CCAR

Unique planning approach

Reveals the internal conditions and accumulates the brand idea in order to conduct the relationship with it at the right time at right place

Reveals what is the exactly core of the motivation of people's lives, brands and communications

Planning strategy and brings to life our ideas with maximum efficiency

PortraitAttitudesLifestylesResources

10

Vizeum clients

10

Vizeum Kazakhstan

new

new

new

new

new

new

Services 24/7

Media services:• Communication Strategy development• Negotiations / Contracts• Media Buying / Scheduling

– TV National and Regional– Press National and Regional– Radio National and Regional– OOH countrywide– Digital Ru.net and Kaz.net

• Reporting (Competitive Analysis, PB, Media Landscape, etc.)

• Research and Analysis• Ambient:

– PR projects– Sponsorship– Events– POS

• Client Accounting / Administration

Creative Outsourcing: Brand development Brand name Package development Design Production and Dubbing

Creative In-House: Adaptations (all media) Local executions

We use difference tools, both Aegis and Industry, during the planning and reporting

2

In TOP 3 teams of the regional TV and radio

placement

Regional media Outdoor

Direct contracts with 200 regional media

Depth study of preferences of the audience and effective

planning.

Best scheduling professional with highest skills in

optimizing media plans and getting

the biggest productivity

National & cable TV

Leading position at the billings and quality of non- standard

digital projects

Internet

Trendsetter category. The most professional team at

the local digital market.

Operative selection of the best targeted OOH program

one of the leading buying units, so we guarantee the best

possible buying costs

Vizeum Advantages

Appreciation of partners

“... Quattro Media is one of our long-term partners”

«… the professional way of use the media research data and the high level of media planning…”

“…the agency provides custom and personal approach to the clients tasks”

Buying power

• CLIENT’S PARTICIPATION IN NEGOTIATIONS

TOTAL TRANSPARENCY

• PAYMENT DIRECTLY TO SUPPLIERS

OPEN BOOK POLICY

• AUDITOR COMPANY PARTICIPATION

100% ACCOUNTABILITY

• INVENTORY QUALITY OPTIMIZATION - FREE OF CHARGE

100% CREDIBILITY

• CURRENT CAMPAIGNS OPTIMIZATION100% PERFECTION

VIZEUM MEDIA BUYING PHILOSOPHY

NEGOTIATION PROCESS

WE TAKE ALL ADVANTAGES

OF PREEMPTIVE

TACTIC

START NEGOTIA

TION PROCESS

MAKE DEALS

NEGOTIATIONS ARE

CONDUCTED IN SEVERAL STAGES

BUYING CONDITI

ON IMPROVE

MENT

EXTRA BONUSE

S ACHIEVE

MENT

THREE LEVELS OF

COMMUNICATION

VIZEUM’S MEDI

A BUYING

DIRECTOR

AEGIS

MEDIA’S DIRECTOR

CLIENT

VIZEUM PROVIDES

MEDIA SPLIT THAT IS

ESSENTIAL NOT FOR

SALES-HOUSES BUT FOR THE

CLIENTSHIFT FROM

EXCLUSIVE

DEALS TO

EXCLUSIVE

SHARES

100% FLEXIBIL

ITY FROM SALES-HOUSES

BEFORE THE TOTAL MARKET

TO MINIMIZE COSTSTO BUILD BENEFICIAL

COOPERATIONTO CONTACT TA FOR THE SMALLEST PRICE

Best cases

• Task: Communication strategy and non-standard placement. Reach not lower 92%

• Barriers: Aggressive competitors, high affinitive program limits for young people

Detailed TA Analysis: Non standard solutions: Reach analysis:

• Task: Propose full communication strategy. Reach 90%

• Barriers: High cluttered category, Legal barriers, high affinitive program limits

Detailed TA Analysis: Consumption trends: Result analysis:

Digital solutions

Cosm

o.kz

«V k

onta

kte»

Results:• more than 500 registrations in the first week of competition;• more than 2,000 votes;• gift certificates sold in the first week of competition

• Task: create NY communication messages, increase traffic to stores

• Barriers: low budget, short term campaigns

• Providing online-contest ranked among CA

• The use of two webs for the competition: «V kontakte» and Cosmo.kz

• Task: Cover 9 regions with high effective address program

• Barriers: No monitoring in regions, high cluttered media

• Task: Sponsorship for FCMG Product

Promo and events solutions

«Street Cinema» customer: Beeline

The joint project with Almaty Akimat, «Kazakhfilm» studio. More than 5000 participants. Period 60 daysContent: «gold fund» of Kazakh cinematograph . Unique street cinema (made in Germany)

Result:Opening with Akim of Almaty   media post reporting activity in social media more than 50 references in mass medialoyalty of city government

NEW!

growth dynamics

46,59%

Promo and events solutions

«Underground party»customer: JTI Gallaher Kazakhstan

•  8 thematic areas•  more than 8000 participants•  undergrounds of Shopping Centers in Almaty and Astana•  40 promoters and models• headliner: Quest Pistols• style: London underground •  promo pre & post campaign

Result:• extension of GTI database • media post reporting • activity in social media• loyalty increasing • rejuvenation of «Sovereign» target

28

Brand Design

Brand Design

We thank you and welcome to

Quattro Media\ Vizeum CCAR!

Key contact: Quattromedia/Vizeum Bld.104, Samal 2, office 503,Almaty, Kazakhstan, 050051Tel./Fax: (727)262 32 25/14Mobile:+7 701 220 31 09Arman Matkulov | General Director a_matkulov@vizeum.com.kzwww.quattromedia.kz

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