Embed Size (px)
Citation preview
Advocacy with Business & Public Archival Repositories
Cheryl Brown, Business Archives Surveying
Officer for Scotland
Business Archives Council for Scotland
• Established in 1960 • Independent archive body • Preservation of records of Scottish business and industry • Consultancy for organisations and businesses • Surveying of business archives • Increased access to business archives • Rescue of business archives • Promoting business archives as corporate assets • Conferences and events to raise awareness • Journal Scottish Business & Industrial History • Business Archives Surveying Officer for Scotland
Changes in the Advocacy of Business
Archives
National Strategy for Business Archives in Scotland
http://www.scottisharchives.org.uk/projects/business_archives/national_strategy
Market your heritage
Preserve corporate memory
Improve staff and customer relations
Gain competitive advantage
Develop new products
Defend your intellectual property
Exploit your archival legacy
Unlock your potential
Increase brand loyalty
Transform your heritage
Improve information management
Celebrate achievements
Inspire innovation
Safeguard your heritage
Strengthen your identity
Evidence your decisions
Protect your corporate reputation
Support your business
Corporate Archive Resource and business asset Support business 20th anniversary £1.5 million investment
Brand Identity & Knowledge Brand Protection Marketing Product Innovation Customer relations / new markets Launches & Events Design & Gifting
Museum on the Mound History of finance in Scotland Many Scottish brands Customer relations: re-build trust in banks Governance & Accountability
Company anniversaries Staff training & engagement Marketing & advertising Community memory
Management of collections on deposit
Revenue stream
Inspiration for researchers
Rescue of records at risk
Community memory
Compliment existing collections
Document and celebrate communities
Support internal stakeholders
Support education and outreach
The Jute textile industry & Dundee 19th century 50,000 people employed in mills Decline of textile industry 1920s
Documenting industry & community collective memory Oral history of workers expand on collections
Stoddard-Templeton Collection
Inspiration for researchers
United Turkey Red Co Ltd
Revenue stream
Inspiring new business
• Glasgow Distillery: Teacher’s archive in the Scottish Business Archive
• Glasgow Gin Distillery Company: Originally began in 1770, closed 1903
• Stoddard-Templeton: Design inspiration for artists Briggs & Cole furniture
• DiMaggio's Anchor Line restaurant: Opened in the renovated booking offices. Used images from the archive at SBA as restaurant theme
Business Archives Surveying Officer for Scotland
Cheryl Brown [email protected] @WorkingArchive
National Strategy for Business Archives in Scotland http://www.scottisharchives.org.uk/projects/business_archives/national_strategy Business Archives Council for Scotland http://www.gla.ac.uk/services/archives/bacs/
