Advertisment & Sales Promoton

7/31/2019 Advertisment & Sales Promoton

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ADVERTISMENT & SALES PROMOTON

PRESENTED TO:

SIR NAZAR ABBAS

PRESNETED BY:

MUHAMMAD JUNAID

UMAR PARVAZ


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PRODUCT NAME:FUZON ICE

SLOGAN:

FUZON OF HAPPINES LOGO:


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INTRODUCTION We have taken the name from FUSION that mean combing two or

more thing into one.SO FUZON OF HAPPINES IS theCOMBINATION OF HAPINNES.

This will be a ice-cream company offering product of ice-cream

Our focus of advertising is to spread the happiness and joy among people of all age. Many thinks its only for the children and speciallyoccasion but ice-cream share a special role in our lives.it make ourevery moment memorable in mind, double our enjoyment.


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Product Concept Objective:

To create awareness about the important of icecream among the peoples. Focusing on the daily life event and the

cultural event in the society and relating it the ice cream.


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Product concept Following are the futures of our ice-cream:-

Less added sugar Less calories 0% fat No artificial coloring No high fructose


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PricingOur ice-cream start from the following rate:-1.Icedip 15rs2.popcorn 30rs3.Chocostick 20rs

4.MANGO FEAST 2LITER PACK 300RS


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Segmentation SEGMENTATION:-

All have the right to enjoy share the awesome moment of thelife. Every class of people will be in focus.

b. Target Market:

Teenager and child will be the target market as they are moreattracted to ice cream and it will be easy to convince them.


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PRODUCT CONCEPT Differentiation : we would like to differentiate that our

icecream is not for spcieal class aur special nomment of life itcan be eat anywhere everywhere whteher u are with yourfamily,friends aur u r alone and depressed.


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PRODUCT CONCEPT MEDIAWe will be using 3 types of media to cover this wide aspect :

Television Promotional Campaigns Print Media

a.Billboardsb.magazinec.newspapper


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Message Development

Punch Line: Ice-cream can buy the happiness that money can not

SOMETHING NEW THAT U NEVER EAT BEFORE


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DistributionOur effort will be to distribute it with throughI. GENERAL STORESII. BAKERIESIII. SHOPPING MALLS


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Storyboard

Scene 1

A boy is going to a shop for icecream.

Scene 2

He reached the shop and askedshopkeeper that he want a buy icecream.


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storyboard

Scene 3

The shop keeper asked what icecream do you want to eat.

Scene 4

The boy said to give me fuzon ice. theshop keper give him and he start eating.


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storyboardScene 5

Sundenly he saw a child who isseating at the foot path watching himeating the icecream.Scene 7

The child become happy and eat theice cream.

Scene 6

Boy buy a ice cream for the child alsoand give him.Scene 8

Fuzon icecream logo pop-up with thelogo fuzon sign of happiness at everymoment.


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Documents

Advertisment & Sales Promoton