7/26/2019 e Commerce advertisment

1/21

Welcome

IMPORTANCE OF

ADVERTISMENTIN E-COMMERCE

Presented by IT-THINKS Te

Bapuji institute of hi-tech education (BIHE)

7/26/2019 e Commerce advertisment

2/21

IMPORTANCE OFADERTISMENT INE-COMMERCE

What is E-commerce ?

Types of E-commerce ?

What is a!ertisi"# ?

Types of E-commerce ?

Importa"ce of a!ertiseme"t i" E-commerce

Res$%t of a!ertiseme"t

Tota% #ro&th of E-commerce

7/26/2019 e Commerce advertisment

3/21

W!at "s E-commerce #

It is term for a"y type of

'$si"ess (or commercia%tra"sactio"s( that i"!o%!es thetra"sformatio" across the i"ter

Comercia% tra"sacti

e%ectro"ica%%y o" th

7/26/2019 e Commerce advertisment

4/21

$%s"ness & Cons%mer $%s"ness & $%s"ness$%s"ness & 'o(ernment

Cons%mer & Cons%mer

M-commerc

commerce

7/26/2019 e Commerce advertisment

5/21

)

W!at "s

ad(ert"sment # not"ce or anno%ncement "n a *%bl"c med"%mot"n+ a *rod%ct, ser("ce,

ent or *%bl"c""n+ a .ob (acancy/

7/26/2019 e Commerce advertisment

6/21

Ty*es o0 ad(ert"sme

*+pri"t a!ertiseme"t

,+o$toor a!ertiseme"t

+'roacast a!ertiseme"t

.+co!ert a!ertiseme"t

/+p$'%ic ser!ice a!ertiseme"

0+ce%e'rity a!ertiseme"t

1+&e' a!ertisi"#

7/26/2019 e Commerce advertisment

7/21

ty*es1Ne&s paper Ma#a2i"es Flyer or fli

3ro$cher

7/26/2019 e Commerce advertisment

8/21

types

3i%%'oarTrae sho&s

7/26/2019 e Commerce advertisment

9/21

types

E!e"t 4ios5

7/26/2019 e Commerce advertisment

10/21

typesTe%e!isio" I"ter"et

Raio

7/26/2019 e Commerce advertisment

11/21

Co!ert a!ertiseme"t

A!ertisi"# i" mo!ies

7/26/2019 e Commerce advertisment

12/21

s$rro#ate a!ertiseme"

S$rro#ate a!ertisi"# is a form ofa!ertisi"# &hich is $se to promot'a""e pro$cts( %i5e ci#arette

a" a%coho%)

7/26/2019 e Commerce advertisment

13/21

a!ertiseme"t

creati"# a&are"ess( cha"#i"# p$'attit$es a" 'eha!ior to&ars a siss$e)

3%oo o"atio" camp Sa!e e%ectricity

&ater

7/26/2019 e Commerce advertisment

14/21

ce%e'rity a!ertiseme

A form of 'ra" or a!ertisi"# campai#" ti"!o%!es a &e%% 5"o&" perso" $si"# their f

to he%p promote a pro$ct or ser!ice)

7/26/2019 e Commerce advertisment

15/21

&e' a!ertiseme"t

&e' a!ertisi"#( is a form of mar5eti"# a"a!ertisi"# &hich $ses the I"ter"et to e%

promotio"a% mar5eti"# messa#es to co"s$

3a""er asA6%iate as

Pop-$p as

7/26/2019 e Commerce advertisment

16/21

IMPORTANCES OF ADVERT IN ECOMMERC it i"crease the sa%es

it he%ps to create #oo p$'%ic ima

mar5eti"# ca" 'e impro!e)

eco"omic #ro&th of compa"y ca"

creati"# a&are"ess

a!ertiseme"t he%ps to research

'ra" ima#e ca" 'e '$i%

7/26/2019 e Commerce advertisment

17/21

Res$%t of a!ertisme"t

Remar5a'%eDi#ita%a!ertisi"# isi"crease

O!er a%%o$t%oo5Of

a!ertiseme"t

7/26/2019 e Commerce advertisment

18/21

Res$%t of a!ertisme"t

I"ia is th

seco" %aco$"try oi"ter"et

I" I"ia ,8*0 (*88mi%%io" o"%i"e

'$yers are

7/26/2019 e Commerce advertisment

19/21

Ind"a2s ada+ency

Ind"a2s est"mated e-commerce 3ebs"tes tra4c

'lobe2s noad a+ency

The o!er a%% E-commerce #ro&t

7/26/2019 e Commerce advertisment

20/21

The o!er a%% E-commerce #ro&t

A%% o!er t#%o'ee-comme#ro&th

: o"%i"e '$yers arei"crease from ,8*. to

,8*/

7/26/2019 e Commerce advertisment

21/21

;$ie 'y 7 3a55esh

Prese"te 'y IT-T