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Advertising Types and Techniques. Television Infomercials Radio Online Billboard In Store Print Magazines Newspaper Classified. Mobile Ads Celebrity Branding Corporate Sponsorship Covert Product placement Brands. Types of Advertising. Does advertizing impact you?. - PowerPoint PPT Presentation
Citation preview
Advertising Types and Techniques
Types of Advertising
Television Infomercials Radio Online Billboard In Store Print
Magazines Newspaper Classified
Mobile Ads Celebrity Branding Corporate Sponsorship Covert
Product placement Brands
"I can ignore most advertising" "Songs from commercials stick in my head" "I have made a conscious effort to look like
someone specific I have seen in an ad." "Some ads make me feel bad about myself
or inadequate“ “Advertising does not impact me at all.”
Does advertizing impact you?
If you use this product you will...
Join a wonderful group of people. Feel appreciated. Be rewarded. Be held in high esteem by others. Will have more love your life. Will enjoy the adventure or escape that you want. Will be more like famous or wealthy people. Will be associated with success, humor, tradition
or modernity. Will find deep satisfaction.
And, if you do not use this product you will ...
Face social isolation or career failure. Face failing health or death.
Common Techniques
Bandwagon Effect (everyone’s buying it)Emotional Appeal (connect with fears and
desires) Glittering Generalities (big promises)Plain Folks Appeal (relates to ordinary
people)Testimonials (use celebrities or experts)Scientific Appeal (use stats or data)
Examples Bologna Commercial http://www.youtube.com/watch?
v=rAznsU_LgA8&feature=related
60’s Commercials http://www.youtube.com/watch?v=_yWTsFVkrFc
Kool Cigarette Commercial http://www.youtube.com/watch?
v=7U9vWwhsuQw&feature=related
Examples
Life cereal http://www.youtube.com/watch?v=vYEXzx-
TINc&feature=related
Wendy’s (80’s) http://www.youtube.com/watch?v=Ug75diEyiA0
Various 80’s commercials http://www.youtube.com/watch?v=Tk25rk0_2rk
Dove Commercial
http://www.youtube.com/watch?v=iYhCn0jf46U
Betty White Commercial
http://www.youtube.com/watch?v=X1Sv_z9jm8A
Evian Commercial
http://www.youtube.com/watch?v=_PHnRIn74Ag&feature=related
Pet Beaver – Molson Canadian http://www.youtube.com/watch?v=XqOI7KejIng
Rona Commercial http://www.youtube.com/watch?v=OWsd5b8B_SE
Various 80’s commercials (8 minutes) http://www.youtube.com/watch?v=Tk25rk0_2rk
Point For Discussion
Kalle Lasn, one of the most outspoken critics of advertising on the international stage, considers advertising “the most prevalent and toxic of the mental pollutants. From the moment your radio alarm sounds in the morning to the wee hours of late-night TV micro jolts of commercial pollution flood into your brain at the rate of around 3,000 marketing messages per day. Every day an estimated twelve billion display ads, 3 million radio commercials and more than 200,000 television commercials are dumped into North America’s collective unconscious”. In the course of his life the average American watches three years of advertising on television.
Public Service Announcements
Drugs http://www.youtube.com/watch?v=agT2GVN
Qjao&feature=related http://www.youtube.com/watch?v=nl5gBJGna
Xs&feature=related
Mental Health http://www.youtube.com/watch?v=xIZ9FmD0
o9k&feature=channel
PSA Continued
Equality http://www.youtube.com/watch?v=62k8H55g
FIUEnvironment http://www.youtube.com/watch?v=QU7BO35
n47I&feature=relatedSafety http://www.youtube.com/watch?v=bZ2EKswy
Tao&feature=fvw
PSA Parody
http://www.youtube.com/watch?v=w6ylxWcwkUM
Infomercials
http://www.youtube.com/watch?v=wjqLwaSflgY&feature=related
http://www.youtube.com/watch?v=zwtL4MQoKRw&feature=PlayList&p=5B5718F25E7D1268&playnext_from=PL&playnext=1&index=7
http://www.youtube.com/watch?v=sRe3_QlniSY&feature=PlayList&p=5B5718F25E7D1268&playnext_from=PL&playnext=2&index=8
http://www.youtube.com/watch?v=rUbWjIKxrrs&feature=related