12/5/13 Advertising management - Wikipedia, the free encyclopedia en.wikipedia.org/wiki/Advertising_management 1/1 Advertising management From Wikipedia, the free encyclopedia Advertising management is a career path in the advertising industry. Advertising and promotions managers may work for an agency, a PR firm, a media outlet, or may be hired directly by a company to develop branding for the company's product or service. This position can include supervising employees, acting as a liaison between multiple agencies working on a project, or creating and implementing promotional campaigns. Regarding terminology, while advertising is the promotional campaign itself, advertising management can address the whole process - the function of marketing starting from market research continuing through advertising, leading to actual sales or achievement of objective, potentially including evaluation of the entire cost-benefits to the company involved. [citation needed] Ad management incorporates various specialized sub-functions like media strategy, message strategy, media planning, media buying etc. While advertising management is an inseparable part of the marketing department, the marketing department of an organisation is often concerned more with market research and evaluation of results, and some parts of the advertising management can be outsourced to specialized advertising agencies. For example the media buying may be done in bulk by these ad agencies on which they receive discount/commission, that goes into their earning. [citation needed] It involves designing which strategies to be adopted in order to influence the public, i.e. media selection and deciding on the aspect to be advertised based on the image of the company and the present marketing objective. References Retrieved from "http://en.wikipedia.org/w/index.php?title=Advertising_management&oldid=568909385" Categories: Advertising Advertising stubs This page was last modified on 17 August 2013 at 09:14. Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.

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12/5/13 Advertising management - Wikipedia, the free encyclopedia

en.wikipedia.org/wiki/Advertising_management 1/1

Advertising managementFrom Wikipedia, the free encyclopedia

Advertising management is a career path in the advertising industry. Advertising and promotions managers maywork for an agency, a PR firm, a media outlet, or may be hired directly by a company to develop branding for thecompany's product or service. This position can include supervising employees, acting as a liaison between multipleagencies working on a project, or creating and implementing promotional campaigns.

Regarding terminology, while advertising is the promotional campaign itself, advertising management can addressthe whole process - the function of marketing starting from market research continuing through advertising, leadingto actual sales or achievement of objective, potentially including evaluation of the entire cost-benefits to the

company involved.[citation needed]

Ad management incorporates various specialized sub-functions like media strategy, message strategy, mediaplanning, media buying etc.

While advertising management is an inseparable part of the marketing department, the marketing department of anorganisation is often concerned more with market research and evaluation of results, and some parts of theadvertising management can be outsourced to specialized advertising agencies. For example the media buying maybe done in bulk by these ad agencies on which they receive discount/commission, that goes into their

earning.[citation needed]

It involves designing which strategies to be adopted in order to influence the public, i.e. media selection anddeciding on the aspect to be advertised based on the image of the company and the present marketing objective.

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Advertising Pppppp