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ADVERTISING INTRO TO FILM & ENTERTAINMENT

Advertising

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Advertising. Intro to film & entertainment. Quick write . What comes to mind when you think of the word advertisement?. What is advertising?. The promotion of a product, service, event, or idea through some sort of public medium Can be print, broadcast, electronic, etc. slogan. - PowerPoint PPT Presentation

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Page 1: Advertising

ADVERTISING

INTRO TO FILM & ENTERTAINMENT

Page 2: Advertising

QUICK WRITE What comes to mind when you think of the word

advertisement?

Page 3: Advertising

WHAT IS ADVERTISING?• The promotion of a product, service,

event, or idea through some sort of public medium• Can be print, broadcast, electronic, etc.

Page 4: Advertising

SLOGAN

ADVERTISING TERMS

Page 5: Advertising

ADVERTISING TERMS

Slogan• short, memorable advertising phrase• When a product or company uses a

slogan consistently, the slogan can become an important element of identification in the public's perception of the product

Page 6: Advertising

JINGLE

ADVERTISING TERMS

Page 7: Advertising

ADVERTISING TERMS

Jingle• verse or song that repeats sounds or has

a catchy rhythm• Meant to get stuck in your head!• Do any jingles come to mind?

Page 8: Advertising

TAG LINE

ADVERTISING TERMS

Page 9: Advertising

ADVERTISING TERMS

Tag Line• a phrase that follows the brand name

and it is often at the end of a commercial or the bottom of an ad

Page 10: Advertising
Page 11: Advertising

FAD

ADVERTISING TERMS

Page 12: Advertising

ADVERTISING TERMS

Fad• a custom, style, etc., that many people

are interested in for a short time• passing craze

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Page 15: Advertising

DEMOGRAPHICS

ADVERTISING TERMS

Page 16: Advertising

ADVERTISING TERMS

Demographics• Factual characteristics of a population

sample• age, gender, race, nationality, income,

disability, education

Page 17: Advertising

TARGET AUDIENCE

ADVERTISING TERMS

Page 18: Advertising

ADVERTISING TERMS

Target Audience• specific groups of people that media

producers or advertisers want to reach• May be visible in ad or implied

Page 19: Advertising

MARKETING

ADVERTISING TERMS

Page 20: Advertising

ADVERTISING TERMS

Marketing• the process of promoting and selling a

product or service based on decisions about what the product image should be and who is most likely to buy it

• Who needs/will use this? How will we convince them? What medium will we use? Cost? Etc.

Page 21: Advertising

SO…We can take demographics to form a target audience to create a marketing plan so that the advertisement appeals to specific groups.

Page 22: Advertising

CAPTION

ADVERTISING TERMS

Page 23: Advertising

ADVERTISING TERMS

Caption• a phrase, sentence, or short paragraph

describing the contents of an illustration such as photos or charts

• Photo captions are usually placed directly above, below, or to the side of the pictures they describe

Page 24: Advertising

Z-LINE

ADVERTISING TERMS

Page 25: Advertising

ADVERTISING TERMS

Z-Line• This shape can be seen in print

advertising in the way that the most important pictures and information are set up

• Natural pattern for the eyes

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Page 30: Advertising

APPEAL TO EMOTION

ADVERTISING TECHNIQUES

Page 31: Advertising

ADVERTISING TECHNIQUES

Appeal to Emotion• an advertising technique when

advertisers appeal to those emotional needs experienced by all humans

Page 32: Advertising

ASSOCIATION

ADVERTISING TECHNIQUES

Page 33: Advertising

ADVERTISING TECHNIQUES

Association• an advertising technique whereby

products are associated with the people, values, and lifestyles depicted in the ads

Page 34: Advertising

FEAR TACTIC

ADVERTISING TECHNIQUES

Page 35: Advertising

ADVERTISING TECHNIQUES

Fear Tactic• an advertising technique whereby

products are sold based on our fears