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Advertising. Intro to film & entertainment. Quick write . What comes to mind when you think of the word advertisement?. What is advertising?. The promotion of a product, service, event, or idea through some sort of public medium Can be print, broadcast, electronic, etc. slogan. - PowerPoint PPT Presentation
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ADVERTISING
INTRO TO FILM & ENTERTAINMENT
QUICK WRITE What comes to mind when you think of the word
advertisement?
WHAT IS ADVERTISING?• The promotion of a product, service,
event, or idea through some sort of public medium• Can be print, broadcast, electronic, etc.
SLOGAN
ADVERTISING TERMS
ADVERTISING TERMS
Slogan• short, memorable advertising phrase• When a product or company uses a
slogan consistently, the slogan can become an important element of identification in the public's perception of the product
JINGLE
ADVERTISING TERMS
ADVERTISING TERMS
Jingle• verse or song that repeats sounds or has
a catchy rhythm• Meant to get stuck in your head!• Do any jingles come to mind?
TAG LINE
ADVERTISING TERMS
ADVERTISING TERMS
Tag Line• a phrase that follows the brand name
and it is often at the end of a commercial or the bottom of an ad
FAD
ADVERTISING TERMS
ADVERTISING TERMS
Fad• a custom, style, etc., that many people
are interested in for a short time• passing craze
DEMOGRAPHICS
ADVERTISING TERMS
ADVERTISING TERMS
Demographics• Factual characteristics of a population
sample• age, gender, race, nationality, income,
disability, education
TARGET AUDIENCE
ADVERTISING TERMS
ADVERTISING TERMS
Target Audience• specific groups of people that media
producers or advertisers want to reach• May be visible in ad or implied
MARKETING
ADVERTISING TERMS
ADVERTISING TERMS
Marketing• the process of promoting and selling a
product or service based on decisions about what the product image should be and who is most likely to buy it
• Who needs/will use this? How will we convince them? What medium will we use? Cost? Etc.
SO…We can take demographics to form a target audience to create a marketing plan so that the advertisement appeals to specific groups.
CAPTION
ADVERTISING TERMS
ADVERTISING TERMS
Caption• a phrase, sentence, or short paragraph
describing the contents of an illustration such as photos or charts
• Photo captions are usually placed directly above, below, or to the side of the pictures they describe
Z-LINE
ADVERTISING TERMS
ADVERTISING TERMS
Z-Line• This shape can be seen in print
advertising in the way that the most important pictures and information are set up
• Natural pattern for the eyes
APPEAL TO EMOTION
ADVERTISING TECHNIQUES
ADVERTISING TECHNIQUES
Appeal to Emotion• an advertising technique when
advertisers appeal to those emotional needs experienced by all humans
ASSOCIATION
ADVERTISING TECHNIQUES
ADVERTISING TECHNIQUES
Association• an advertising technique whereby
products are associated with the people, values, and lifestyles depicted in the ads
FEAR TACTIC
ADVERTISING TECHNIQUES
ADVERTISING TECHNIQUES
Fear Tactic• an advertising technique whereby
products are sold based on our fears