Advertising

7/17/2019 Advertising

http://slidepdf.com/reader/full/advertising-568d6e465afc5 1/4

Annual Report

The PCC Annual Report series highlight signifcant accomplishments maniested in

the context o the agency's major concerns, namely, Genetic Improement,

Research and !eelopment and "nterprise !eelopment during a particular year#

This is distri$uted to the !epartment o Agriculture Central %&ce, !A agencies,industry partners, PCC Regional Centers and arious international institutions#

Appreciating the Cara$ao

This $oo, compiled and (ritten or easy reading $y !r# Anselmo )# Ro*ue, is meant

to proide $asic inormation a$out this animal and current deelopments or its

improement designed to situate it in a more strategic place in the people's and

nation's consciousness#

)A+ AG)TI+- Rising .igh on the '+uang'

)an Agustin, Isa$ela is home to hundreds o cross$red $u/alos# This pu$lication is

an attempt to document the experience o the to(n in relation to Cara$ao

!eelopment Program 0particularly cross$reeding program1 (ith the hope that it

can sere as a source o learning and inspiration or arming communities, local

goernment units, and other deelopment organi2ations, $oth pu$lic and priate#

3usinessing the Cara$ao

This $oo, (ritten $y !r# Anselmo Ro*ue, is a compilation o the sucesses onumerous rural arming amilies (hose lies improed $ecause o their

4$usinessi2ed4 cara$aos# It is a presentation o ho( a num$er o people hae

$ecome successul enterpreneurs (ith the hope that others can see the light and

ollo( it or their o(n sae, or or the $eneft o their amilies, and communities#

Released during the PCC's 56th ounding anniersary, the $oo is a testament to

the achieement o one o the important goals o the Cara$ao !eelopment

Program 7 the deelopment o the cara$ao7$ased industries in the country#

Changing 8ies### 3eyond the !rat Cara$ao

!r# )osimo 9a# Pa$lico, one o the country's most prolifc agricultural journalist,

(ent around the countryside to careully document the experiences o dairy $u/alo

armers to sere not only as a reerence or research institutions, liestoc

practitioners, policy maers and other interested groups, $ut also an inspiration to

ello( armers (ho count on the cara$ao as one o their pri2ed possessions#



The concept o putting together parts o this $oo came a$out (hen the armers'

cooperaties started to mae no(n their successes in $u/alo7$ased dairy

enterprises# They attri$uted their achieement mainly to haing gained access to

dairy7typed $u/alos, hard (or, mutual support rom amily mem$ers and their

respectie cooperaties, and technical assistance rom concerned pu$lic and priate

institutions#

Corporate 9aterials

Changing 8ies Primer

This corporate primer presents $rie introduction o the PCC in a :yer orm# It

highlights the inormation on the Cara$ao !eelopment Program, mandate,

serices, and $rie history o the agency#

The primer also includes the contact inormations o the PCC net(or o centers

strategically located nation(ide#

;re*uently Ased <uestions 0;A<s1 on !airy and Cara$ao !eelopment Program

This corporate primer presents $rie introduction o the PCC in a :yer orm# It

highlights the inormation on the Cara$ao !eelopment Program, mandate,

serices, and $rie history o the agency#

The primer also includes the contact inormations o the PCC net(or o centers

strategically located nation(ide#

)erice Guide 0"nglish = ;ilipino1

This manual is designed to guide the cara$ao industry staeholders and the pu$lic

(ho are interested on the serices o the PCC# !etailed procedures on ho( to aail

o each serice are proided in this guide#

Comics

Artifcial Insemination sa >ala$a(

?ritten in the ernacular or target users, this material is characteri2ed $y the use

o illustrations and dialogues in $alloons and ollo(s a story line in a typica@ illage

that presents the $enefts o the artifcial insemination program in cara$aos#

Pagpapahiram ng 3ulugang >ala$a(



This comic maga2ine, (ritten in ;ilipino, aimed to explain the procedures in aailing

pure$red dairy $u/alo $ull through the 3ull 8oan Program (here armers are the

largest clienteles#

The $ulls are loaned out to *ualifed armers or natural mating (ith natie orcross$red cara$aos in areas (here AI serices are not aaila$le# This serice is an

integral part o the genetic improement program aimed at producing animals (ith

improed productiity or mil and meat#

Pagpapanatili sa >alidad ng Gatas ng >ala$a(

!airy $u/alo ;arming has ast potentials in improing the nutrition and economic

status o the rural arming communities# ;or this to happen, it is imperatie that the

dairy armers understand proper mil handling rom the time the mil is harested

until it reaches the mil processing center#

Illustrated in a comic7type orm, the manual aims to guide the dairy armers on the

proper techni*ues and procedures in maintaining high *uality o mil#

9ay 9agandang 3uas sa Paggagatas

?ritten in ;ilipino and translated to select natie dialects, this comic maga2ine is

primarily intended or armers (ho are raising and earning money rom miling their

dairy $u/alos# It also unolds the potentials o genetically improed cara$aos and

the $enefts the dairy armers can get out o it#

+I 3alitaan

+I 3alitaan is the o&cial monthly pu$lication o the PCC ocusing on its +ational

Impact one (ith armers as the specifc intended audience# ?ritten in ;ilipino, this

pu$lication presents signifcant ne(s and eature stories a$out people and

technologies inoled in $u/alo7raising $y smallhold dairy armers in +uea "cija in

Central 8u2on and +I7related undertaings o PCC# +I 3alitaan sees to inspire

and empo(er dairy armers as (ell as current and uture program partners, and

ultimately contri$ute to the improement o the Philippine dairy industry#

PCC +e(sletter

This is PCC's o&cial *uarterly ne(sletter (hich eatures technological

adancements and other agricultural inormation aimed at eeping the pu$lic

updated, especially the dairy arming community, a$out the Cara$ao !eelopment

Program 0C!P1# As the agency's primary print medium, it carries stories a$out C!P



staeholders, $u/alo7$ased enterprises, and dairy7related technological matters#

The ne(sletter is distri$uted to the general pu$lic#

PCC 3alita

?ritten in ;ilipino, PCC 3alita utili2es the ta$loid ormat, (ith armers as the specifc

intended audience# Its approach is to populari2e the signifcant undertaings o PCC

that are o interest to armers# It contains collection o eature stories a$out the

current actiities o PCC to proide readers (ith a $etter understanding o ho( they

can $eneft rom these undertaings# Copies are sent to PCC regional centers

nation(ide or distri$ution to PCC7assisted armers# Copies are also proided to

arious tri7 media entities#

Documents

Advertising