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Madvertise Presentation in English
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© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
Advertisermadvertise Mobile Advertising GmbH
Content | Overview | Traffic Range| Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Content
1. Overview
2. Traffic Range
3. Targeting Options
4. App KatAPPult
5. Case Studies
6. Services
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
7. Pricing
8. Examples
1. Overview
madvertise ad network Advantages to other competitors
Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
madvertise ad network• Mobile Websites• Mobile applications
Booking options• Direct booking of premium
publishers (CPM & CPC)• madvertise Run of Network (RON)
(CPC)• madvertise targeting options• Prices & bundles
madvertise services
Advantages to other competitors• Clear focus on mobile advertising• New „mobile only“ ad server
technology and thereby pinpointed targeting possible
• Exclusive premium publisher
Market situation and prospects for mobile advertising
• Market data Germany• Reasons for incremental traffic• Mobile data flat rates• Mobile DSL speed
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
madvertise services• Self-service via madvertise.de or
dedicated account manager• Real-time campaign reporting• Continuous campaign optimization
• Mobile DSL speed• Smartphone penetration
2. Traffic Range
Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
607640
700
1039
69 81
156
300
77
395
560583
607640
100
200
300
400
500
600
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
Explanatory notes:• The traffic reach is a mix of inventory of own network partners and bookings of 3rd party networks• The traffic reach are partly based on self-data of the partners
10
0
Mai 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10
Anzahl der Publisher PI´s in Millionen
2. Traffic - Channels
News AI‘s > 50,200,000
Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Informations AI‘s > 2,000,000
Sports AI‘s > 5,000,000
Community AI‘s > 30,000,000
Portals AI‘s > 11,000,000
Movie & TV AI‘s > 2,000,000
Technics AI‘s > 1,500,000
Games AI‘s > 1,500,000
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
Finance AI‘s > 3,500,000
Politics AI‘s > 2,000,000
Car AI‘s > 1,000,000
Shopping AI‘s > 2,000,000
Travel AI‘s > 1,000,000
2. Reichweite - Apps
Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Information / News AI‘s > 20.000.000
Sports AI‘s > 16.000.000
Movie & TV AI‘s > 6.800.000
Community / Portal AI‘s > 6.000.000
Finance / Car / Diverse AI‘s > 1.500.000
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
2. Traffic Range - International
Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Germany, Austria, Switzerland
AI‘s > 155,000,000
Rest of Europe* AI‘s > 128,500,000
Global AI‘s > 6,780,000,000
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
* a. o. France, Slovenia, Croatia, Serbia, Bulgaria, Greece, Israel
3. Targeting Options
Content | Overview | Traffic Range | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
• Mobile
• Mobile phone manufacturer (i.e. Apple, Nokia, Samsung)
• Mobile phone models (i.e. Nokia E71, BlackBerry Storm)
• Cellular mobile provider (i.e. T-Mobile, o2, E-Plus)
• Contents
• Theme channels (i.e. Finance, News)
• Time
• Weekday (i.e. only wednesdays) • Time of the day (i.e. always from 11.00 AM until 2.00 PM)
• Location
• Country (i.e. Germany, Austria, Switzerland)
• City (i.e. Hamburg, Munich) • Zip code (exact match of the 1st
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
• Demographic
• Gender (i.e. female only) • Age (i.e. user between the age of 35 and 45)
• Zip code (exact match of the 1st three digits)
• Airports only
• Frequency
• Frequency Capping (>95% safety)
WHAT: Guaranteed Top25 listing within a
4. App KatAPPult
Gliederung | Überblick | Reichweite | Targeting Optionen | App KatAPPult | Fallstudien | Services | Preise | Beispiele
WHAT: Guaranteed Top25 listing within a category in the App Store
HOW: Download climax of an App by the use of banner advertising within the madvertise Network
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
COSTS: Media services starting at € 10,000
How does it work?
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
mobile
Critical factors for success of an App
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Customer reviews
User experiencemobile
added valuePR / Marketing
Number of downloadsper day
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
per day
Solution
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Increase downloads per day!
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
Advantage
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Improved placement delivers free additional downloads!(for new Apps in relation 1:4)
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
Learnings from online: Example Google
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
14
Top 25 ranking (Apple) = Top 10 search matches (Google)
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
15���� Ranking of mobile Apps is the new combination of SEM / SEO
5. Case Study – Search engine provider
Tasks:
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Tasks:
Enhancement of usage and visibility of a Search App for mobile devices like iPhone, Blackberry, Nokia and Windows Mobile in Germany
Implementation:
• CPM-booking at famous publishers within madvertise Premium Network � high visibility• CPC-booking within the madvertise Performance-Network• Modulation of the campaign with targeting to different hardware groups• Timeframe: 2009, Dec. 01st until 31st
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
• Timeframe: 2009, Dec. 01st until 31st
Result:
• 23 Mio. Ad Impressions, 150,000 Clicks• After 7 days campaign runtime, 1st place in the category „Referee”, 13th place in total placement• Extension of the campaign and raise of budget
5. Case Study – TUI Cruises
Task:
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Task:
Enhancement of visibility of the free application "TUI Cruises" in the Apple App Store –category Travel put in practice through banner advertising within the madvertise network.
Implementation:
• madvertise run the campaign with targeting on iPhone devices• Direct linking into the App Store after clicking on the mobile ad• Timeframe: 2010, March 09th – 13th
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
Result:
• Significant increase of App ranking in the category „Travel“ • In only 24 hours the App was catAPPulted 20 places up
and reached place 30• After 48 hours the App reached place 16
6. Services
• Real-time campaign reporting • In-application ad serving SDK for the
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
• Real-time campaign reporting• Continuous campaign optimization• Automatic fraud detection
• Connection to Media Agency Ad Server :• Ad Tech• Doubleclick• Atlas• Adition
Dedicated customer supportSelf-Service Booking
• In-application ad serving SDK for the following platforms:
• Apple• Google Android• Nokia Symbian S60• Vodafone
• Same booking process like for online campaigns .
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
• Fast, transparency campaign booking within the madvertise Ad Network
• Individual targeting options utilizable
���� 5% extra discount for self-service bookings
• Individual consulting regarding choice of publishers
• Direct booking at specific publishers
• Personal consulting for the whole campaign period
7. Pricing
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
Direct booking of single premium publishers• CPM from € 25 up to € 50 premium placement• CPM from € 10 up to € 15 non-premium placement or Run of Portal
Booking of theme channels, depends on theme channel• CPM from € 10 up to € 20 or• CPC from € 0.20 up to € 1.50
Booking within the madvertise network as Run of Network (RON)• CPC from € 0.15 up to € 1.50• incl. CPX optimization
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
Gladly we provide you detailed offer!
* All Prices plus 19% V.A.T.
8. Examples – In Browser
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
GMX
Kfz.net
Gewusst -wo.de
8. Examples – In App
Content | Overview | Traffic Reach | Targeting Options | App KatAPPult | Case Studies | Services | Pricing | Examples
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
X-Ops MyTVizz
madvertise Mobile Advertising GmbHMonbijouplatz 10D-10178 Berlin
madvertise
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de
www.madvertise.de