ENGLISH FINAL ASSIGNMENT

Topic:

Analyses of businesses on

different settings.

Group members:

• Parham Farhadpoor

• Hasan Rubayet

• James Moy Chin Hoong

CHINA HOUSE

• Founded by Narelle McMurtrie

• October 2011

• Contact number: 04-2637299

• Main Products

~ Homemade cakes

• Open daily

~ Mon-Fri 0900am-1200am

~ Sat & Sun 0900am-0100am

Motive(s) for

starting the

business

• To portrait the fusion of heritage & modernity

• Unique for heartening the art culture around Penang

Island

OTHER products or services

sold in CHINA HOUSE• Bar

• Vine Store

• Fine Dining

• Restaurant w/ special signature dish

E.g. Ginger Buds Spaghetti

w/ grilled chicken

OTHER products or services

sold in CHINA HOUSE (Con’t)

• Reading space

• Galleries

• Art Space

- Which named as VIC

The recent development in

CHINA HOUSE

• Upgraded the coffee machine

• Added WI-FI

• Gisela & Marcella Mueller Art & Photography Exhibition

Number of competitors in their

respective geographical market

• The Twelve Cups

• Edelweiss Cafe

• Lighthouse Coffee

• Kopitan Classic

• Rainforest Bakery & Pastry

• TRAFFIC

• Campbell house

• Brix & Baume

Top 3 competitors of CHINA HOUSE

• The Twelve Cups

• Founded in 2012

• 10 minutes walking distance away from CHINA HOUSE

• Main Products

- Crepe Cakes & Coffee

Coffee Affagato

• Lighthouse Coffee

• Founded in 2006

• 10-15 minutes walking distance away from CHINA HOUSE

• Main products

- Coffee & non-coffee based beverages

- Cakes

Top 3 competitors of CHINA HOUSE

Dilmah Tea

• TRAFFIC

• Kitchen, bar & music

room

• 10 minutes walking

distance away from

CHINA HOUSE

• Main products

- Western Food & beverages

Top 3 competitors of CHINA HOUSE

• Is hard to start up a unique café

• Hard to find antique

• Renovating without changing original look

• Planning of menu

Obstacles & challenges

Strategies used & specialty

• 5 lounges in 1 café

• Comedy or musical performances during

weekends

• Used paper instead of table clothes

• Maintain the traditions of the building

• Bring in the art cultures and traditional

into the 21st century

Weakness• Private parking space

- Need to park by the road side

• The space in the café is limited

- Too crowded

• Lighting is not good enough

Improvements• Provide private parking spaces

• Add more tables and chairs

(expansion)

DR. CAFE COFFEE

• Founded by Mr. Yousef S. Al Rajhi

• 1997

• Contact number: 800 122-8222 (Available 24/7)

• Main Products

~ Coffee & Teas

• Open daily

~ Mon-Sun 0830am-1030pm

~ Friday CLOSED

History of Dr. Café Coffee• Exploring the world & visiting coffee houses

• Searching for the perfect cup of coffee

• Inspired during his journey at Yemen

• Focus of interest to meet and socialize with

friends

• Passion for coffee

• Started first coffee shop (kiosk bar) in a small

shopping mall in 1997

Motive(s) for starting the business

• Belief & love of the magic beans

(coffee)

• Preserve the classic value of

coffee traditions in a new way

OTHER products or services

sold in DR. Café • Fruits juice & cocktails

• Franilla

• Food

• E.g. Cakes, sandwiches, donuts & etc.

• Coffee and Tea bags

• Merchandise

• E.g. Tumbler & Coffee Brewtech

The future development of DR. Café

• Focusing primarily on Middle East and Asia Pacific

market

• More than 650 branches

• In 2015

• Namoo bistro

• San Francisco Coffee

• The Red Beanbag

• O’briens – Irish Sandwich Café

• Marmalade Café

Number of competitors in their

respective geographical market

• San Francisco Coffee

• Founded in 1997

• Right Opposite DR. Café

• Main products

- Coffee and Snacks

E.g. Cakes & Donuts

Top 3 competitors of DR. Café

• The Red Beanbag

• Founded in 2011

• Right upstairs of DR. Café

• Main Products

- Food & beverages & Coffee

Top 3 competitors of DR. Café

• O’briens – Irish Sandwich Café

• Founded in 1988

• Opposite DR. Café

• Main products

- Sandwiches & Coffee

Top 3 competitors of DR. Café

Obstacles & challenges

• Travel around to look for best coffee beans

• Maintain the qualities

• Big challenge to compete with big coffee shops

E.g. Starbucks and Coffee Beans

• Fast and convenient

• Choice of location

- Crowded place

- Easy to get parking spaces

• Cheaper price compared to other

franchising coffee shop

Strategies used & specialty

Weakness• Limitation of menu

- Too little choices

• Not maintaining the International Quality

- The services

Improvements• Expand the menu

- Add more choices of food and beverages

• Employ skilled waiters

- Good attitudes

Starbucks

• Founded in1971 by

Gordon Bowker, Jerry

Baldwin, and Zev Siegl

• Main Products: Coffee

• More than 18,000

branches in 62 countries

• The branch location:

SS15, Subang Jaya,

Selangor

THE BIO

History

• Howard Schulz joined

Starbucks in 1982

• 1986 and then this café

started expanding

branches

• Becoming popular during

1990s

• And now the most

popular cafe in the world

• Serving coffee with

the highest possible

quality

• mission is to inspire

and nurture the human

spirit – one person,

one cup and one

neighbourhood at a

time.

Motives

Products and services

• Coffee with more than 30

blends

• Handcrafted beverages

• Merchandise such as mugs,

books, and gifts

• Fresh foods including baked

pastries, sandwiches, salads

and many more

Competitors

Coffee Beans:

• Founded 1963

• The nearest branch is 1 Km

away (same street)

• Products: Coffee, Tea (black

tea, red tea, fruit tea),

Merchandise, Powder

(Chocolate, vanilla powder)

are the main products

Flat White:

• 100 meter away

• The main product are

coffee, cakes and

snacks

• Famous for cakes and

Nutella cappuccinos

MEEPLES European

Boardgame café :

• founded in 2010 at Subang

Jaya

• 100 meter away

• Providing board games

• Their main products are

Coffee, Milkshake, Booze,

Tea, Snacks & desserts

Obstacles

• Keeping the

quality same for

all branches

• Choosing the best

locations

• Having a very

tough competitor

such as Coffee

Bean

VS

Strategies

• creating the “third place” for

everyone to go to between home

and work

• Always giving costumers good

experience

• Convenience

• Providing the best service

possible to costumers

Weaknesses

• Limitation of menu

• Price

• Some costumers think

that Starbucks can be

substitute by other

coffee shops

Recommendations

• adding more food into the

menu such as breakfast and

lunch set

• maintain the quality of the

customer service as highest

possible due to expensiveness

of products

The SIMILARITIES

China House

• Nature of Business

- Oligopoly

• Both sell coffee & cakes

Dr. Café Coffee Starbucks Coffee

The DIFFERENCES

China

House

• Multipurpose

• Uniqueness

• Fusion Style

• 5 lounges in 1

café

• Only one branch

Dr. Café

Coffee• Single purpose

• Normal

• Modern style

• Only 1 lounge

• Many branches

- Franchise

• Single purpose

• Normal

• Modern style

• Only 1 lounge

• Many branches

- Franchise

Starbucks

Coffee

References lists

• dr.cafe coffee. (2014). Retrieved from http://www.dr-cafe.com/DCWebsite/Default.aspx

• China House Penang. (2012-2013). China house. Retrieved from http://www.chinahouse.com.my/

• Shirley. (2013, December 13). Interview by Parham Farhadpoor []. Brief bio of china house.

• Interview by Parham Farhadpoor []. Brief bio of dr. cafe coffee.

• Dr. Cafe Coffee. (2009). Art Of Espresso, 6.

• coffee.org. (2013). History of starbucks. Retrieved from http://www.coffee.org/history-of-starbucks

• Interview by Parham Farhadpoor []. Brief bio of starbucks coffee.

• Starbucks corporation. (1999). Retrieved from http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html

• Learning and development. (2013). Retrieved from http://www.starbucks.com.my/about-us/career-center/learning-and-development

• Cafe menu. (2010). Retrieved from http://www.meeples.com.my/cafe-menu.php

THANK YOU