advertisement and public relation

8/7/2019 advertisement and public relation

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ADV-1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The BlankQuestion Organisations use a variety of spokespersons depending upon

the ________and the audience.Correct Answer Message

Your Answer Message

Select The BlankQuestion Fillers are material used to fill in the empty at the ________minute.

Correct Answer Last

Your Answer Last

Match The Following

Question Correct Answer Your Answer

Reinforcement The audience should feelconfident of having madethe purchases.

The audience should feelconfident of having madethe purchases.

Awareness The audience is madeaware about the productin the market.

The audience is madeaware about the product inthe market.

Preference The audience knowsabout the product andmay not consider buyingit.

The audience knows aboutthe product and may notconsider buying it.

Conviction The audience may beabout to buy the product

The audience may beabout to buy the product

Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes

one to send information and other to :-Correct Answer Gather Information

Your Answer Gather Information

Multiple Choice Single AnswerQuestion Persuasion is used to change or neutralise hostile :-


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Correct Answer Opinion

Your Answer Opinion

Multiple Choice Multiple AnswerQuestion The designs elements comprises of

Correct Answer Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Space

True/FalseQuestion Internet is part of electronic media

Correct Answer False

Your Answer True

Multiple Choice Single AnswerQuestion The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

Multiple Choice Single AnswerQuestion Randy McCarthy worked for :-

Correct Answer Boise Statesman

Your Answer Boise Statesman

Multiple Choice Multiple AnswerQuestion The catcholic Church reponded with its own counter reformation

by means of :-Correct Answer Speeches , Books , Pamphlets

Your Answer Speeches , Books , Pamphlets

True/FalseQuestion ery often the presence of a well known celebrity can liven up a

routine company functionCorrect Answer True

Your Answer True

True/False


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Question Tests were made on 9 million recalled capsules of J & J


Your Answer False

Multiple Choice Multiple AnswerQuestion One can interact with PRO at the :-

Correct Answer Railway Station , Government Offices , Press

Your Answer Railway Station , Government Offices , Press

Multiple Choice Single Answer

Question While scheduling the press conferences be aware of the :-

Correct Answer Media Deadlines

Your Answer Media Deadlines

Multiple Choice Single AnswerQuestion Any message or suggested action must be compatible with

group values or :-Correct Answer Beliefs

Your Answer Beliefs

Multiple Choice Multiple AnswerQuestion SWOT stands for

Correct Answer Strengths & Weakness , Opportunities , Threats

Your Answer Threats , Strengths & Weakness , Opportunities

Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous

and reputed names which came into lime light wereCorrect Answer Nestles , Cadburys , Kellogs

Your Answer Nestles , Cadburys , Kellogs

Multiple Choice Single AnswerQuestion All the releases should start with a :-

Correct Answer Heading

Your Answer Heading


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Select The BlankQuestion Story-board corresponds to the layout which is illustrated

_______Correct Answer Frame by Frame

Your Answer Frame by Frame

Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten by

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , Explanations

Multiple Choice Single AnswerQuestion Advertising research is an :-

Correct Answer Information Tool

Your Answer Information Tool

Select The BlankQuestion Samples of new safety packaging were ________

Correct Answer Distributed

Your Answer Distributed

Select The BlankQuestion All large companies develop a ________ identity manual

Correct Answer Corporate

Your Answer Corporate

Multiple Choice Multiple AnswerQuestion When a mistake is been committed :-

Correct Answer Do not lie , Do not try to cover up things , Do not pretend to beright

Your Answer Do not lie , Do not try to cover up things , Do not pretend to beright

Multiple Choice Single AnswerQuestion Advertsment actually grew up after the

Correct Answer Second World war.


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Your Answer Second World war.

True/FalseQuestion In the style always use a passive voice


Your Answer False

Match The Following


Agency Management Human Resources,

administration & finance

Human Resources,

administration & financeCreative Services Art & copy functions by

Creative DirectorArt & copy functions byCreative Director

Planning Responsible for qualitative& quantitative research ,consumer usage etc.

Responsible for qualitative& quantitative research ,consumer usage etc.

Media Services Responsible for mediaplanning, media buyingand research

Responsible for mediaplanning, media buyingand research


Question Advertsment actually grew up after the

Correct Answer Second World War

Your Answer Second World War

Multiple Choice Single AnswerQuestion Everyone has an image, an individual or an organization. The

question is, is it bad orCorrect Answer Good

Your Answer Good

Select The BlankQuestion Luminaries help the launch of ________.

Correct Answer Apple

Your Answer Apple

True/False


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Question The PR practiotioner is not responsible for any crisis in theorganization.


Your Answer False

Select The BlankQuestion J & J also campaigns with the ________ .

Correct Answer Government

Your Answer Government

Select The Blank

Question Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 50$

Select The BlankQuestion Johnson & Johnson shampoo for kids is an example of

_______.Correct Answer Demographic

Your Answer Demographic

Select The BlankQuestion If you have a website include the ________ in your heading.

Correct Answer URL

Your Answer URL

Multiple Choice Multiple AnswerQuestion The corporate identity is represented in form of

Correct Answer Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure

True/FalseQuestion The spokesperson should be Verbose.


Your Answer False


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Multiple Choice Multiple AnswerQuestion The communications department handled :-

Correct Answer Employee & Financial communications , Advertising , MediaRelations

Your Answer Employee & Financial communications , Advertising , MediaRelations

Multiple Choice Single AnswerQuestion The Public Relations practitioner acts as a :-

Correct Answer Counsellor

Your Answer Counsellor

Multiple Choice Multiple AnswerQuestion Marketing mix consists of

Correct Answer Product and Price , Promotion

Your Answer Product and Price , Promotion

Select The BlankQuestion "People working with you" this means offering them Salary,

Promotions ________, and Training opportunities to motivate

them.Correct Answer Perks

Your Answer Perks

True/FalseQuestion In Mumbai there are reporters who specialize in stories relating

to the Government.Correct Answer False

Your Answer False

True/FalseQuestion The Body Copy consists of the main text.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Choosing a city for press conference depends upon the level you

are working with :-


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Correct Answer National , Regional , Business

Your Answer National , Regional , Business

True/FalseQuestion Public relations does not have a strong industry association to

guide its growth in a controlled manner.Correct Answer True

Your Answer False

Select The BlankQuestion The The release should end with ' -30-' or ________

Correct Answer "****"

Your Answer "****"

True/FalseQuestion Unfortunately statistics prove that more often it is the female

employees who get harassed by their male counterparts.Correct Answer True

Your Answer True


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Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-

Correct Answer Establishment of Media control , Open Communication policy ,Adhering to companys policy regarding customer safety

Your Answer Establishment of Media control , How to solve the crisis , OpenCommunication policy , Adhering to companys policy regardingcustomer safety

Multiple Choice Multiple AnswerQuestion Media relations are very important this is largely due to the vast

number of :-Correct Answer Publications , Television & Radio Channels , Websites

Your Answer Publications , Television & Radio Channels , Websites ,Advertisements

Multiple Choice Multiple AnswerQuestion The invitation format should also cover :-

Correct Answer Why , How , What

Your Answer Why , How , What , Whose

Multiple Choice Single AnswerQuestion Advertising is a

Correct Answer Communication tool

Your Answer Marketing tool

Select The BlankQuestion If you do the right think you have to make sure that people

_______ about it.

Correct Answer Hear

Your Answer Learn

Multiple Choice Single AnswerQuestion By which sign the end of your release is marked ande which is

repeated several times?Correct Answer ####

Your Answer ####


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Multiple Choice Single AnswerQuestion A crisis often gathers momentum with great :-

Correct Answer Rapidity

Your Answer Mistakes

Match The Following


Speakers on Radio & TV Showcase of Uniqueabilities

Media Community

Generating Publicity Good Work of

Organization

Long term Business

Strategy

Urgent Information to becommunicated

Media Community Showcase of Uniqueabilities

Invite Speakers Long term BusinessStrategy

Publicity

Select The BlankQuestion Traditionally the PR program is divided into ________.

Correct Answer Internal & External programs

Your Answer Management & Shareholders

Multiple Choice Multiple AnswerQuestion Culture means

Correct Answer alues , Perception , Beliefs

Your Answer alues , Perception , Beliefs , Habits

Multiple Choice Multiple AnswerQuestion The opening of American West provided many opportunities to

people to migrate to the west. Many of the legends and stories ofthese people were told viz.

Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Your Answer Wyatt Erap , Calamity Jane , Amos Kendall , Buffalo Bill Cody

Select The BlankQuestion The religious public relations council is the ________

professional assocation of public Relationa proctioners in NorthAmerica.


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Correct Answer Oldest

Your Answer Newly found

True/FalseQuestion PR is committed to generate public understanding and goodwill

for an Organization.Correct Answer True

Your Answer True

Select The BlankQuestion Skilful media relations involves treading the fine line between

catering for the ________.Correct Answer Organization

Your Answer Management

Multiple Choice Multiple AnswerQuestion The design princples can been arranged by different elements

viz.Correct Answer Balance , Proportion , Sequence

Your Answer Balance , Proportion , Sequence , Visual Effects

True/FalseQuestion The art director and the copy writer work together as a team.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion There are three type of situtations in which you can paln an

interview with a journalist these are :-Correct Answer Proactive , Reactive , Crisis

Your Answer Proactive , Reactive , Crisis , Informal

Match The Following


Pope Urban II 1095 1095

John Wycliffee 1351 1351


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Pope Gregory XV 1622 1581

Stephen Langton 1215 1215

Multiple Choice Single AnswerQuestion There is a fear which strikes people if they are told to write :-

Correct Answer An Assignment

Your Answer An Assignment

Select The BlankQuestion It is very difficult to attribute a rise of sales due to ________

Correct Answer Advertising

Your Answer Advertising

Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to

Correct Answer Product Leaflets , Brochures , Video Tapes

Your Answer Insertions , Brochures , Video Tapes , Product Leaflets

True/FalseQuestion After three and half years another death occurred the vicitm was

60 years old woman from New YorkCorrect Answer False

Your Answer True

Multiple Choice Single AnswerQuestion Public Relation practitioners play a dual role, they are advisiors

as well as :-Correct Answer Counsellors

Your Answer Counsellors

Multiple Choice Multiple AnswerQuestion Research planning includes

Correct Answer Designing a questionnaire , Data Collection , Tabulation,Analysis and Results

Your Answer Designing a territory , Designing a questionnaire , DataCollection , Tabulation, Analysis and Results


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True/FalseQuestion An average san diego used to handle 65 media enquiries every

day.


Your Answer True

True/FalseQuestion India is the hope of free world.


Your Answer True

Multiple Choice Single AnswerQuestion Marketing plan starts with:

Correct Answer Situation Analysis

Your Answer SWOT Analysis

Multiple Choice Single AnswerQuestion Knowledge must be coupled with authority otherwise it loses :-

Correct Answer Credibility

Your Answer Credibility

True/FalseQuestion The print media consists of newspaper and magzines.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion The study of persuasion was central to the education of the :-

Correct Answer Greeks

Your Answer Greeks

Select The BlankQuestion The observers are paid to watch and ________

Correct Answer Write


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Your Answer Give suggestions

Select The BlankQuestion A product becomes a brand when the product delivers a

_______Correct Answer Functional Benefit

Your Answer Cost Benefit

True/FalseQuestion The marketing mix consists of Product Place People and Price


Your Answer True

Multiple Choice Single AnswerQuestion Advertisement is a communication in :-

Correct Answer Paid Form

Your Answer Two way Form

Multiple Choice Single AnswerQuestion Crisis means an unexpected development that often frightens

the :-Correct Answer Public

Your Answer Share Holder

Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are

Correct Answer Account Management , Planning, Creativity,Production , Mediaand Agency Management

Your Answer Planning, Creativity,Production , Media and Agency

Management , After sales & Services Management

Multiple Choice Multiple AnswerQuestion The buyers buy for business or non profit motives, these

consists ofCorrect Answer Businesses , Government , Non-Government Organisation

Your Answer Businesses , Government , Non-Government Organisation ,Corporates

Select The Blank


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Question As world becomes a ________ place, where news travel withgreat speed.

Correct Answer Smaller

Your Answer Bigger

True/FalseQuestion Once you have invited the reporters there is no need to remind

them.Correct Answer False

Your Answer True

True/FalseQuestion The most important information is down the air.


Your Answer True

Select The BlankQuestion It maddens reporters to spend time at a press conference when

they could have been given the same information in a ________.Correct Answer Press release

Your Answer Press release

Select The BlankQuestion The main step was to recall all ________ of tylenol.

Correct Answer Stocks

Your Answer Capsules

True/FalseQuestion The famous research agencies in India are IMRB, ORG MARG

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion For effective advertising one has to get it successful through :

Correct Answer Advertising Agency

Your Answer Advertising Agency


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Multiple Choice Multiple AnswerQuestion he feature story is valuable publicity tool and an idea vehicle for

helping people understand :-Correct Answer How to choose , Buy , Use product or service

Your Answer How to choose , Buy , Use product or service , The material

Multiple Choice Single AnswerQuestion The PR practitioner has to understand and be skilled in the

usage and application of all :-Correct Answer Communication Media

Your Answer Advertisement Media

Select The BlankQuestion Do not choose a location just because it has network affiliated

stations since the networks often do not use material from theiraffiliates except for ________ and major crimes.

Correct Answer Disasters

Your Answer Lock outs


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True/FalseQuestion In Television advertising the sequence followed is Middle, End,

BeginningCorrect Answer False

Your Answer False

Select The BlankQuestion The ________ guides cast members and manages the crew

during the shooting of the ad.Correct Answer Director

Your Answer Assistant Director

Multiple Choice Multiple AnswerQuestion The liability coverage takes care of :-

Correct Answer Loss of property , Medical Condition , Internal Harrasment in theorganization

Your Answer Fire , Loss of property , Medical Condition , Internal Harrasmentin the organization

Multiple Choice Single AnswerQuestion Erik Thorvaldson discovered an uninhabited of ice and snow in

North :-Correct Answer Atlantic

Your Answer Atlantic

Multiple Choice Multiple AnswerQuestion While releasing the press release check for the

Correct Answer Headline , Double spaced , Avoided passive voice

Your Answer Headline , Double spaced , Avoided passive voice , Written in aperfect square

Multiple Choice Multiple AnswerQuestion In Egyptian era the Governments have always engaged in what

is known as :-Correct Answer Public Information , Public Relations , Public Affairs

Your Answer Public Information , Public Relations , Public Affairs , PublicComunicators


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Multiple Choice Multiple AnswerQuestion Advertising primarily reaches out to customer through :-

Correct Answer Print , Radio & TV , Internet

Your Answer Print , Radio & TV , Internet , Wall Paintings

Multiple Choice Multiple AnswerQuestion Another internal roles of PR are that of :-

Correct Answer Teaching , Instructing Executives for clear writing , Effectivespeaking

Your Answer Teaching , Instructing Executives for clear writing , Effectivespeaking , Effective speeches to be given

Multiple Choice Single AnswerQuestion The typed lines should be kept :-

Correct Answer 50 to 60 characters long

Your Answer 70 to 80 characters long

Multiple Choice Single AnswerQuestion Those who work for the organization are called as :-

Correct Answer Internal Public

Your Answer Internal Public

Select The BlankQuestion In the DAGMAR model it is based on the premise that there are

series of ________ steps through which a brand must climb.Correct Answer Mental

Your Answer Eight

Select The Blank

Question estimony means actual user share their________ in the form ofan ad.Correct Answer Experience

Your Answer Experience

Select The BlankQuestion Marketers uses the ________ startegy to optimise the use of

resources.Correct Answer Segmentation


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Your Answer Penetration

Multiple Choice Multiple AnswerQuestion A PR practitioner have access to a lot of information and are

constantly in touch with news sources related to :-Correct Answer Technology Advancements , Social Changes

Your Answer Technology Advancements , Social Changes , FinancialChanges , Political Changes

True/FalseQuestion Over all 60 cities were selected for nation wide press conference

in J & J case.Correct Answer False

Your Answer True

Select The BlankQuestion Public ________ is stronger than legal right or miltary might.


Your Answer Opinion


Question In the publicity eras the nature of communiction was :-

Correct Answer One- way

Your Answer One- way

True/FalseQuestion Research shows that 70% of buying decisions are made in store.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion The following "firsts" were observed during the period :-

Correct Answer 1900-1921

Your Answer 1900-1921

Multiple Choice Single AnswerQuestion A brand is a valuable :-


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Correct Answer Assest

Your Answer Assest

Select The BlankQuestion The internal publication which was a 4 page news letter was

called as ________.Correct Answer Update

Your Answer Feedback

Multiple Choice Multiple AnswerQuestion The filler items should be in paragraph form with :-

Correct Answer Double Spaced margin , Typed , Typed on single page

Your Answer Double Spaced margin , Typed , Typed on single page , Typedon both the pages

Multiple Choice Single AnswerQuestion The term "Publics" means these are all those :-

Correct Answer People on whom the success or failuer depends

Your Answer People on whom the success or failuer depends

Multiple Choice Single AnswerQuestion People are prone to forgive :-

Correct Answer Mistakes

Your Answer Mistakes

True/FalseQuestion John Wycliffee took his campaign for church to reform to the

people.Correct Answer True

Your Answer True

Select The BlankQuestion The words in your headings will usually be for ________ release

Correct Answer Immediate

Your Answer Immediate

Multiple Choice Multiple Answer


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Question These are Traditional Service Brands

Correct Answer Food World , Cox & Kings , FedEx

Your Answer Food World , Cox & Kings , FedEx , Coco Cola

Multiple Choice Multiple AnswerQuestion The financial information can be reached by the way of :-

Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer Annual General Report , Minutes of AGM , Quaterly Reports ,Share Prices

Match The Following


Clarity of message Audience understands themessage

Mass Media endorsements

Expert Communicator Mass Mediaendorsements

Partial commitment

Manipulation Techniques Illogical reasoning Illogical reasoning

Persuasive speaking Partial commitment Irrelevant evidence

Multiple Choice Single AnswerQuestion People get involved with issues or pay attention to message that

appeal to their psychic or :-Correct Answer Economic needs

Your Answer Esteem needs

Multiple Choice Single AnswerQuestion The spokesperson should be :-

Correct Answer People friendly

Your Answer People friendly

Select The BlankQuestion In green land ice melts for only a few________.

Correct Answer Months

Your Answer Months



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Question A some what humorous detour on the road of Public Relationhistory lies in :-

Correct Answer Exaggerations , Plausible , Real Estate promotion

Your Answer Exaggerations , Plausible , Real Estate promotion , Uninhabited

Multiple Choice Multiple AnswerQuestion Pope Urban II used communication systems which involved :-

Correct Answer Writing , Word of Mouth , Slogans & Symbols

Your Answer Disrtibuting Handbills , Writing , Word of Mouth , Slogans &Symbols

Multiple Choice Single AnswerQuestion Invitations for press conferences should be always :-

Correct Answer Typed

Your Answer Typed

Multiple Choice Single AnswerQuestion A brand is a :-

Correct Answer Name

Your Answer Name

True/FalseQuestion J & J offered a reward of $200,000 for capturing the

perpetrators.Correct Answer False

Your Answer True

True/FalseQuestion The journalist can publish whatever he wants.


Your Answer True

Multiple Choice Single AnswerQuestion A Public Relation professional who counted over 500 different

definitions for PR was known as :-Correct Answer Rex Harlow

Your Answer Rex Harlow


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Match The Following


Motivation Monetary, EmotionalReturn

Monetary, EmotionalReturn

External Public Media, Suppliers, TradeAssociations

Long term associations

Advertisement To inform Potential buyers To remind the customers.

Maintaining Relationships Long term associations To inform Potential buyers

Multiple Choice Single AnswerQuestion The San Diego & Electric company is a public utility company

that employees :-Correct Answer 4700 employees

Your Answer 4700 employees

Multiple Choice Single AnswerQuestion The history of public relations is linked with the growth and

maintenance of :-Correct Answer Religion

Your Answer Religion

Multiple Choice Single AnswerQuestion Public information came into the exsitence at the time of ancient

egyptians which are :-Correct Answer 5000 years ago

Your Answer 4000 years ago

Select The BlankQuestion The advocacy model was built during the middle of ________

century.Correct Answer 20th

Your Answer 20th

Multiple Choice Single AnswerQuestion Press releases are called :-

Correct Answer Publicity Program


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Your Answer Publicity Program

Multiple Choice Single AnswerQuestion The word "brand" has its origns in the word "brandr" which

meansCorrect Answer Burn

Your Answer Burn

Multiple Choice Single AnswerQuestion The Roman Emperor who used the technique of orchestrating

events when he blamed the burning of rome on the Christiansas known as :-

Correct Answer Nero

Your Answer Nero


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Your Answer Assest



Your Answer False



Your Answer Product and Price , Place , Promotion


Question Choosing a city for press conference depends upon the levelyou are working with :-


Your Answer National , Regional , Global

Select The BlankQuestion For testing the advertisement, adveretisers uses ________

Correct Answer Focus Groups

Your Answer Target Audience

True/FalseQuestion Corporate success depends on a workforce.


Your Answer True

Select The Blank


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Question In communication process the source ________ the messages.

Correct Answer Encodes

Your Answer Encodes

True/FalseQuestion The letter should be limited to 8 to 9 paragraphs


Your Answer False


Question When a mistake is been committed :-



Multiple Choice Multiple AnswerQuestion Expert communicators use a number of devices such as :-

Correct Answer Drama , Statistics , Examples

Your Answer Drama , Examples , Shows




Match The Following


Sensory appeal Advertisements that havean effect on the fivesenses

Advertisements that havean effect on the fivesenses

Price or Value appeal Promising the buyer thatthe product is worth morethan money can buy

Promising the buyer thatthe product is worth morethan money can buy

Celebrity Appeal Using celebrities toendorse a product

Using celebrities toendorse a product

Testimonials Actual user shares hisexperience in the form of

Actual user shares hisexperience in the form of


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testomony testomony


people to migrate to the west. Many of the legends and storiesof these people were told viz.


Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Select The BlankQuestion Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 50$

Multiple Choice Single AnswerQuestion In every organisation there are requirements for the

management to communicate with different audiences this sortof communication is called as :-

Correct Answer One to many communication

Your Answer One to many communication


they could have been given the same information in a_______.

Correct Answer Press release

Your Answer Data Form

Multiple Choice Single AnswerQuestion Advertisments in those days were laid out like our present day

Correct Answer Classified advertisment

Your Answer Classified advertisment



Your Answer Wisdom


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Select The BlankQuestion Planning & Implementation are the efforts done by the

organization to influence or ________ public Policy.Correct Answer Change

Your Answer Improve

Select The BlankQuestion The copywriter is responsible for writing the copy of the

advertisment in terms of ________Correct Answer Words

Your Answer Graphics



Your Answer True


day.


Your Answer True



Your Answer Burn

True/FalseQuestion The food processing industry began around eighteen century.


Your Answer True

Multiple Choice Multiple AnswerQuestion The press kits desgined by Johnson & Johnson included :-


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Correct Answer J & J history , Name of top people , Financial results

Your Answer J & J history , Financial results , How it went wrong

Match The Following


Action Plan Time bound SalesPromotion activities

Time bound SalesPromotion activities

Marketing Objectives Sales Target Sales Target

Marketing Strategy Market segment, targetaudience

Market segment, targetaudience

Marketing Mix Product, price, distributionand promotion Product, price, distributionand promotion


Correct Answer True

Your Answer True



Your Answer Paid Form



Your Answer Fire , Loss of property , Medical Condition



Your Answer Days

Multiple Choice Multiple AnswerQuestion The PR practitioner advises management on preparing the

policy frame works and also develops systems for


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implementation, they also make sure that no job candidates arediscriminated against any particular

Correct Answer Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order

Multiple Choice Multiple AnswerQuestion Adams legacy also inculded :-

Correct Answer Newspaper essays , Speeches , Parades

Your Answer Posters , Newspaper essays , Speeches


Question The typed lines should be kept :-





Your Answer alues , Beliefs , Habits


_______ about it.Correct Answer Hear

Your Answer Hear


Correct Answer USA

Your Answer USA

True/FalseQuestion All advertisments are alike.


Your Answer False


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Your Answer Safe guard the interest



Your Answer True

Multiple Choice Single AnswerQuestion New releases do not have strong concluding :-

Correct Answer Paragraph

Your Answer Lines




Multiple Choice Single AnswerQuestion Eye-catching signs were painted on

Correct Answer Buildings

Your Answer Hoardings

Select The BlankQuestion The ________ revolution led to number of inventions that had

an impact on communications.Correct Answer Industrial


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Your Answer Radio

Multiple Choice Multiple AnswerQuestion Business magzines are categorised into the following :

Correct Answer Trade Publications , Industrial Magzines , ProfessionalMagzines

Your Answer Trade Publications , Industrial Magzines , ProfessionalMagzines


Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion For impact on communication the industrial revolution invented

theCorrect Answer Photography , Telephone , Telegraph

Your Answer Telephone , Telegraph , Television


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Your Answer Assest



Your Answer False



Your Answer Product and Price , Place , Promotion


Question Choosing a city for press conference depends upon the levelyou are working with :-



Select The BlankQuestion For testing the advertisement, adveretisers uses ________

Correct Answer Focus Groups

Your Answer Target Audience



Your Answer True

Select The Blank


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Question In communication process the source ________ the messages.

Correct Answer Encodes

Your Answer Encodes



Your Answer False





Multiple Choice Multiple AnswerQuestion Expert communicators use a number of devices such as :-

Correct Answer Drama , Statistics , Examples

Your Answer Drama , Examples , Shows




Match The Following


Sensory appeal Advertisements that havean effect on the fivesenses

Advertisements that havean effect on the fivesenses

Price or Value appeal Promising the buyer thatthe product is worth morethan money can buy

Promising the buyer thatthe product is worth morethan money can buy

Celebrity Appeal Using celebrities toendorse a product

Using celebrities toendorse a product

Testimonials Actual user shares hisexperience in the form of

Actual user shares hisexperience in the form of


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testomony testomony


people to migrate to the west. Many of the legends and storiesof these people were told viz.



Select The BlankQuestion Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 50$

Multiple Choice Single AnswerQuestion In every organisation there are requirements for the

management to communicate with different audiences this sortof communication is called as :-

Correct Answer One to many communication

Your Answer One to many communication


they could have been given the same information in a_______.

Correct Answer Press release

Your Answer Data Form






Your Answer Wisdom


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organization to influence or ________ public Policy.Correct Answer Change

Your Answer Improve



Your Answer Graphics



Your Answer True


day.


Your Answer True



Your Answer Burn



Your Answer True

Multiple Choice Multiple AnswerQuestion The press kits desgined by Johnson & Johnson included :-


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Correct Answer J & J history , Name of top people , Financial results

Your Answer J & J history , Financial results , How it went wrong

Match The Following


Action Plan Time bound SalesPromotion activities

Time bound SalesPromotion activities

Marketing Objectives Sales Target Sales Target

Marketing Strategy Market segment, targetaudience

Market segment, targetaudience

Marketing Mix Product, price, distributionand promotion Product, price, distributionand promotion


Correct Answer True

Your Answer True






Your Answer Fire , Loss of property , Medical Condition



Your Answer Days

Multiple Choice Multiple AnswerQuestion The PR practitioner advises management on preparing the

policy frame works and also develops systems for


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implementation, they also make sure that no job candidates arediscriminated against any particular

Correct Answer Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order

Multiple Choice Multiple AnswerQuestion Adams legacy also inculded :-

Correct Answer Newspaper essays , Speeches , Parades

Your Answer Posters , Newspaper essays , Speeches


Question The typed lines should be kept :-





Your Answer alues , Beliefs , Habits


_______ about it.Correct Answer Hear

Your Answer Hear


Correct Answer USA

Your Answer USA

True/FalseQuestion All advertisments are alike.


Your Answer False


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Your Answer Safe guard the interest



Your Answer True

Multiple Choice Single AnswerQuestion New releases do not have strong concluding :-


Your Answer Lines







Select The BlankQuestion The ________ revolution led to number of inventions that had

an impact on communications.Correct Answer Industrial


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Your Answer Radio

Multiple Choice Multiple AnswerQuestion Business magzines are categorised into the following :

Correct Answer Trade Publications , Industrial Magzines , ProfessionalMagzines

Your Answer Trade Publications , Industrial Magzines , ProfessionalMagzines


Correct Answer True

Your Answer True


theCorrect Answer Photography , Telephone , Telegraph

Your Answer Telephone , Telegraph , Television


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1

Adv. & PR assgn :01: Shagun


Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Product Leaflets , Brochures , Video Tape s

Select The Blank

Question The ________ guides cast members and manages the crew during the

shooting of the ad.

Correct Answer Director

Your Answer Director

Multiple Choice Multiple AnswerQuestion The invitation format should also cover : -

Correct Answer Why , How , What

Your Answer Why , How , What

True/False

Question The most important information is down the air.


Your Answer False


Question While designing the print of the ad the art director has to decide upon the

best format to

Correct Answer Communicate the message

Your Answer Print the message

Select The Blank

Question Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 40$


Question The financial information can be reached by the way of : -

Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer Annual General Report , Minutes of AGM , Quaterly Reports


Question Advertisement is a communication in :-


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2




Question The most persuasive m essages are :-

Correct Answer Direct , Simply expressed , Contains one primary data

Your Answer Direct , Simply expressed , Text oriented



Correct Answer Do not pretend to be right , Do not lie , Do not try to cover up things

Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right

True/False

Question In the style always use a passive voice


Your Answer True

True/False

Question Internet is part of electronic media


Your Answer True

Select The BlankQuestion Marketers uses the ________ startegy to optimise the use of resources.

Correct Answer Segmentation

Your Answer Penetration


Question The PR practitioner has to understand and be skilled in the usage andapplication of all :-

Correct Answer Communication Media

Your Answer Advertisement Media


Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA



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4


Question Eye-catching signs were painted on



True/False

Question Very often the presence of a well known celebrity can liven up a routinecompany function

Correct Answer True

Your Answer False

Select The Blank

Question Th e advocacy model was built during the middle of ________ century.

Correct Answer 20th

Your Answer 20th


Question New releases do not have strong concluding :-


Your Answer Lines

Select The BlankQuestion For holding a press conference invitations are to be sent and ________ has

to be selected.

Correct Answer Venue

Your Answer Venue


Question Newspaper advertising has the following advantages :

Correct Answer Market Penetration , Selectivity , Audience Involvement

Your Answer Market Penetration , Selectivity , Low cost to the audience.


Question Choosing a city for press conference depends upon the level you are working

with :-



Select The Blank

Question During the test revealed in J & J case, it was found that ________ capsules

contained Cyanide.


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5

Correct Answer 75

Your Answer 75


Question The Body Copy is also called as

Correct Answer Main Text

Your Answer Main Text

Select The Blank

Question Samples of new safety packaging were ________

Correct Answer Distributed

Your Answer Distributed


Question The advertising objective is a part of :

Correct Answer Long term objective

Your Answer Campaign based objective

True/False

Question The letter should be limited to 8 to 9 paragraphs


Your Answer False

Multiple Choice Single AnswerQuestion In modern working environment men & women work in close proximity

hence there is a possibility of some kind of :-

Correct Answer Attraction

Your Answer Disputes

True/False

Question The marketing mix consists of Product Place People and Price


Your Answer False

Match The Following


Advertising in eighties saw Address to specific consumers Address to specific consumers

The Beginning of Advertising Exchange of goods USA


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6

Invention of the printing press Johann Gutenberg Johann Gutenberg

Advertsing of 1660 For toothpaste Exchange of goods

Select The BlankQuestion The observers are paid to watch and ________

Correct Answer Write

Your Answer Give suggestions

True/False

Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer True

True/False

Question Many companies do not use symbols.

Correct Answer True

Your Answer False


Question The PR pactitioner practises media relations for two purposes one to sendinformation and other to :-

Correct Answer Gather Information

Your Answer Gather Information


Question The corporate identity of an organisation is sum of all :-

Correct Answer Visual cues

Your Answer Visual cues


Correct Answer Open Communication policy , Adhering to companys policy regarding

customer safety , Establishment of Media control

Your Answer Adhering to companys policy regarding customer safety , How to solve the

crisis

True/False

Question The famous research agencies in India are IMRB, ORG MARG

Correct Answer True

Your Answer True


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7

Match The Following


Motivation Monetary, Emotional Return Monetary, Emotional Return

External Public Media, Suppliers, Trade

Associations

Media, Suppliers, Trade

Associations

Advertisement To inform Potential buyers To inform Potential buyers

Maintaining Relationships Long term associations Long term associations


Correct Answer Account Management , Planning, Creativity,Production , Media and Agency

ManagementYour Answer Planning, Creativity,Production , Media and Agency Management , After

sales & Services Management


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Advert & Public Relations4

Marks : 2

5. The better informed employees are likely to spread damagingmisinformation.

TrueFalse

11. The company suffered the financial crises.In this situation company wasbarely trynig to stay afloat and neglected :-

a)

b)

c)

d)

Customer Relations

Customernvestors

Share holders

Skilful media relations involves treading the fine line between catering for theSahre Holders Customers Organization Management.

Marks : 2

27. Check for the passage ways, door ways, and elevators large enough toaccommodate :-

a)

b)

c)

d)Page 1


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Bulky equipmentTechnical Team

ore journalistsTV crew

32. The buyers buy for business or non profit motives, these consists of

a)

b)

c)

d)

BusinessesGovernment

on-Government OrganisationCorporates

43. The fundamental democracy that played a major role in the American

Campaign

TrueFalse

46. People are prone to forgive :-

a)

b)

c)

d)

MistakesFaultsCrisis

Situations

Page 2


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Match The FollowingQuestion Correct Answer Your Answer

dvertising in eighties saw Address to specific consumers Address to specificconsumers

The Beginning of Advertising Exchange of goods Exchange of goods

nvention of the printing press Johann Gutenberg Johann Gutenberg

dvertsing of 1660 For toothpaste For toothpaste

Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten byCorrect Answer Cunning , Manipulative , ExplanationsYour Answer Cunning , Manipulative , Explanations


Question Eye-catching signs were painted onCorrect Answer BuildingsYour Answer Buildings

Select The BlankQuestion Organisations use a variety of spokespersons depending upon the_______and the audience.Correct Answer MessageYour Answer Message

True/FalseQuestion The Body Copy consists of the main text.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion One can interact with PRO at the :-Correct Answer Railway Station , Government Offices , PressYour Answer Railway Station , Government Offices , Press

Page 3


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Advert & Public Relations4Multiple Choice Single Answer

Question Advertisments in those days were laid out like our present dayCorrect Answer Classified advertisment


Multiple Choice Multiple AnswerQuestion The Creative services department includesCorrect Answer Creative Director , Art Director , Copy WriterYour Answer Art Director , Copy Writer , Media Planner

True/FalseQuestion Corporate success depends on a workforce.Correct Answer FalseYour Answer False


Speakers on Radio & TV Showcase of Unique abilities Showcase of Uniqueabilities

Generating Publicity Good Work of Organization Good Work of Organization

Urgent Information to be communicated Media Community MediaCommunity

nvite Speakers Long term Business Strategy Long term Business Strategy

True/FalseQuestion J & J offered a reward of $200,000 for capturing the

erpetrators.Correct Answer FalseYour Answer True

True/FalseQuestion Research shows that 70% of buying decisions are made in store.Correct Answer TrueYour Answer True

Select The Blank

Question Firestone used to sell millions of tyres at the rate of ________.Page 4


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Advert & Public Relations4Correct Answer 50$Your Answer 50$

True/FalseQuestion Once you have invited the reporters there is no need to remindthem.

Correct Answer FalseYour Answer True


during the shooting of the ad.Correct Answer DirectorYour Answer Director

Multiple Choice Multiple AnswerQuestion Research planning includesCorrect Answer Designing a questionnaire , Data Collection , Tabulation,nalysis and Results

Your Answer Designing a questionnaire , Data Collection , Tabulation,nalysis and Results

Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous and

reputed names which came into lime light wereCorrect Answer Nestles , Cadburys , KellogsYour Answer Nestles , Cadburys , Kellogs

Multiple Choice Single AnswerQuestion The typed lines should be kept :-Correct Answer 50 to 60 characters long


True/FalseQuestion The food processing industry began around eighteen century.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion Acceptability is a strange thing some times a person may be

capable but not :-

Correct Answer PresentablePage 5


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Advert & Public Relations4Your Answer Presentable


Question Knowledge must be coupled with authority otherwise it loses :-Correct Answer CredibilityYour Answer Credibility

Multiple Choice Multiple AnswerQuestion The spokesperson should have following skills :-Correct Answer Convincing & Inspiring , Good Orator , Able to address

gatheringYour Answer Convincing & Inspiring , Good Orator , Able to address

gathering


organization to influence or ________ public Policy.Correct Answer ChangeYour Answer Change

Select The BlankQuestion It is the PR practitioners task to ________ and enhance the

organisations reputation.Correct Answer ProtectYour Answer Build


advertisment in terms of ________Correct Answer WordsYour Answer Words

Multiple Choice Multiple AnswerQuestion In Egyptian era the Governments have always engaged in what is

known as :-Correct Answer Public Relations , Public Affairs , Public InformationYour Answer Public Information , Public Relations , Public Affairs

Select The BlankQuestion It is difficult task as it is peoples actions that builds or destroys_______ o an or anization.

Correct Answer ReputationPage 6


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Advert & Public Relations4Your Answer Reputation

True/False

Question A journalist is a observer.Correct Answer TrueYour Answer False

Multiple Choice Single AnswerQuestion The modern day advertising has its roots inCorrect Answer USAYour Answer USA

Multiple Choice Single AnswerQuestion A crisis often gathers momentum with great :-Correct Answer RapidityYour Answer Rapidity

Multiple Choice Single AnswerQuestion A successful advertisment works when it fulfills desire andCorrect Answer NeedYour Answer Demand

Multiple Choice Single AnswerQuestion All good companies have a manual of :-Correct Answer OperationsYour Answer Operations

Multiple Choice Single AnswerQuestion Erik Thorvaldson discovered an uninhabited of ice and snow inorth :-

Correct Answer Atlantic

Your Answer America

Select The BlankQuestion Sometimes female employees have to travel ________Correct Answer OutstationYour Answer Outstation

Multiple Choice Single AnswerQuestion A brand is a valuable :-Correct Answer Assest

Your Answer AssestPage 7


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Select The BlankQuestion In Retentive stage the product reaches its________ stage.

Correct Answer MaturityYour Answer Maturity

Multiple Choice Multiple AnswerQuestion Marketing mix consists ofCorrect Answer Product and Price , PromotionYour Answer Product and Price , Promotion


theCorrect Answer Photography , Telephone , TelegraphYour Answer Photography , Telephone , Telegraph


BeginningCorrect Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion Advertising primarily reaches out to customer through :-Correct Answer Print , Radio & TV , InternetYour Answer Wall Paintings

Multiple Choice Single AnswerQuestion Advertsment actually grew up after theCorrect Answer Second World war.


Select The BlankQuestion Public ________ is stronger than legal right or miltary might.Correct Answer OpinionYour Answer Opinion

True/FalseQuestion All advertisments are alike.Correct Answer False

Your Answer FalsePage 8


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True/FalseQuestion The first advertisinment on A & F pears bought a picture tilted

"bubbles" was launched in 1886.Correct Answer TrueYour Answer True


constantly in touch with news sources related to :-Correct Answer Technology Advancements , Social ChangesYour Answer Technology Advancements , Social Changes


they could have been given the same information in a ________.Correct Answer Press releaseYour Answer Press release

Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-Correct Answer Open Communication policy , Adhering to companys policy

regarding customer safety , Establishment of Media controlYour Answer Open Communication policy , Adhering to companys policy

regarding customer safety , Establishment of Media control

Page 9


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Select The BlankQuestion If you have a website include the ________ in your heading.

Correct Answer URL

Your Answer URL


BeginningCorrect Answer False

Your Answer False

Multiple Choice Multiple AnswerQuestion The most persuasive messages are :-

Correct Answer Direct , Simply expressed , Contains one primary data

Your Answer Direct , Simply expressed



Your Answer Burn


people to migrate to the west. Many of the legends and stories ofthese people were told viz.



True/FalseQuestion Abraham Maslow was a great Philosopher.


Your Answer True



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Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

Multiple Choice Single AnswerQuestion The term "Publics" means these are all those :-

Correct Answer People on whom the success or failuer depends

Your Answer People on whom the success or failuer depends


Question Advertisment copy consists of the body copy, Slogans and

Correct Answer Head Line

Your Answer Head Line

Match The Following


Graphic element Geometric Pattern Geometric Pattern

Corporate Identity Souveniers Souveniers

Standardized colours Coco Cola Coco Cola

Founder Names IBM IBM

Multiple Choice Multiple AnswerQuestion Pope Urban II used communication systems which involved :-

Correct Answer Word of Mouth , Slogans & Symbols , Writing

Your Answer Writing , Word of Mouth , Slogans & Symbols

True/FalseQuestion FYI stands for For Your Information

Correct Answer True

Your Answer True

Select The Blank


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Question All large companies develop a ________ identity manual

Correct Answer Corporate

Your Answer Corporate



Your Answer Cadburys , Kellogs

True/False

Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer True

True/FalseQuestion Much of the communication research was related to the war ime

interest in propaganda.Correct Answer True

Your Answer True



Your Answer False



Your Answer News paper advertisment (Full, Half page)


"bubbles" was launched in 1886.Correct Answer True

Your Answer True


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Your Answer False

Multiple Choice Multiple AnswerQuestion When a mistake is been committed :-



True/FalseQuestion India is the hope of free world.


Your Answer True



Your Answer Brochures , Video Tapes , Product Leaflets

Select The BlankQuestion In print media rates depends upon the size, Colour and

_______Correct Answer Position

Your Answer Position

Multiple Choice Single AnswerQuestion While designing the print of the ad the art director has to decide

upon the best format toCorrect Answer Communicate the message

Your Answer Communicate the message

Match The Following


Advertising in eighties saw Address to specific USA


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consumers

The Beginning ofAdvertising

Exchange of goods Babylonian Clay tablet

Invention of the printingpress

Johann Gutenberg Johann Gutenberg

Advertsing of 1660 For toothpaste For toothpaste




Select The BlankQuestion More and more people began to read newspaper and ________

Correct Answer Magzine

Your Answer Magzine

True/FalseQuestion During the press conference it is advisible to only communicate

the news it should be one way communication.Correct Answer False

Your Answer False

Select The BlankQuestion Fillers are material used to fill in the empty at the ________

minute.Correct Answer Last

Your Answer Last






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Your Answer Government

Select The BlankQuestion Skilful media relations involves treading the fine line between

catering for the ________.Correct Answer Organization

Your Answer Organization

Select The BlankQuestion The production department is responsible for ________ the

creative concepts.Correct Answer Translating

Your Answer Producing






Your Answer Words

Multiple Choice Multiple AnswerQuestion A some what humorous detour on the road of Public Relation

history lies in :-Correct Answer Exaggerations , Plausible , Real Estate promotion

Your Answer Exaggerations , Real Estate promotion

Multiple Choice Multiple AnswerQuestion In DAGMAR model the different stages are:

Correct Answer Awareness , Comprehension , Conviction

Your Answer Awareness , Comprehension , Conviction


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Multiple Choice Multiple AnswerQuestion The feature story is valuable publicity tool and an idea vehicle for

helping people understand :-

Correct Answer How to choose , Buy , Use product or service

Your Answer How to choose , Buy , Use product or service

Multiple Choice Single AnswerQuestion In a crisis, in management team, every person must be capable

of working under extreme :-Correct Answer Pressure

Your Answer Pressure

Multiple Choice Single AnswerQuestion The following "firsts" were observed during the period :-

Correct Answer 1900-1921

Your Answer 1900-1921

Multiple Choice Multiple AnswerQuestion The various types of advertisments are

Correct Answer Consumer and Retail , National & International , End product orIndustrial

Your Answer Consumer and Retail , National & International , End product orIndustrial

Multiple Choice Single AnswerQuestion The Body Copy is also called as

Correct Answer Main Text

Your Answer Main Text

True/False

Question The spokesperson should be Verbose.


Your Answer False

Select The BlankQuestion estimony means actual user share their________ in the form of

an ad.Correct Answer Experience


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Your Answer Experience

Multiple Choice Single AnswerQuestion By which sign the end of your release is marked ande which is

repeated several times?Correct Answer ####

Your Answer ####

Multiple Choice Single AnswerQuestion Public information came into the exsitence at the time of ancient

egyptians which are :-Correct Answer 5000 years ago

Your Answer 4000 years ago


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True/FalseQuestion Tests were made on 9 million recalled capsules of J & J


Your Answer True



Your Answer US FD

Multiple Choice Multiple AnswerQuestion The communications department handled :-

Correct Answer Employee & Financial communications , Advertising , MediaRelations

Your Answer Employee & Financial communications , Advertising , MediaRelations

Multiple Choice Single AnswerQuestion A PR should always have a track of :-

Correct Answer Bottlenecks

Your Answer Quality of communication exchange

Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten by

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , False Promises

Match The Following


Speakers on Radio & TV Showcase of Uniqueabilities

Showcase of Uniqueabilities

Generating Publicity Good Work ofOrganization

Good Work ofOrganization


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Urgent Information to becommunicated

Media Community Media Community

Invite Speakers Long term BusinessStrategy Long term BusinessStrategy


during the shooting of the ad.Correct Answer Director

Your Answer Assistant Director

Multiple Choice Single AnswerQuestion Who was CEO of The San Diego & Electric company?

Correct Answer Thomas Page

Your Answer ictor Newman

Select The BlankQuestion It is very difficult to attribute a rise of sales due to ________

Correct Answer Advertising

Your Answer Advertising

True/FalseQuestion The most important information is down the air.


Your Answer True

Multiple Choice Multiple AnswerQuestion he catcholic Church reponded with its own counter reformation

by means of :-

Correct Answer Books , Pamphlets , Speeches

Your Answer Speeches , Books , Pamphlets


Correct Answer True

Your Answer False


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Correct Answer Open Communication policy , Adhering to companys policyregarding customer safety , Establishment of Media control

Your Answer Open Communication policy , Adhering to companys policyregarding customer safety , Establishment of Media control ,How to solve the crisis

Select The BlankQuestion A product becomes a brand when the product delivers a

_______Correct Answer Functional Benefit

Your Answer Cost Benefit

Select The BlankQuestion In the DAGMAR model it is based on the premise that there are

series of ________ steps through which a brand must climb.Correct Answer Mental

Your Answer Six

Multiple Choice Single AnswerQuestion Marketing objectives are referred in terms of :

Correct Answer Sales

Your Answer Sales

True/FalseQuestion Research shows that 70% of buying decisions are made in

store.Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion In a crisis, in management team, every person must be capable

of working under extreme :-Correct Answer Pressure

Your Answer Difficult conditions



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Correct Answer Account Management , Planning, Creativity,Production , Mediaand Agency Management

Your Answer Account Management , Planning, Creativity,Production , Media

and Agency Management

True/FalseQuestion In the style always use a passive voice


Your Answer True

Multiple Choice Single AnswerQuestion Any message or suggested action must be compatible with

group values or :-

Correct Answer Beliefs

Your Answer Principals

Multiple Choice Single AnswerQuestion In the publicity eras the nature of communiction was :-

Correct Answer One- way

Your Answer One- way

True/FalseQuestion FYI stands for For Your Information

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion A Public Relation professional who counted over 500 different

definitions for PR was known as :-Correct Answer Rex Harlow

Your Answer Rex Harlow

Multiple Choice Single AnswerQuestion The advertising objective is a part of :

Correct Answer Long term objective

Your Answer Long term objective



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Question The PR practitioner has to understand and be skilled in theusage and application of all :-

Correct Answer Communication Media

Your Answer Mass Media

Select The BlankQuestion In print media rates depends upon the size, Colour and

_______Correct Answer Position

Your Answer Number of words in the ad.

True/FalseQuestion Erik Thovaldson named the island as greenland.

Correct Answer True

Your Answer True

Select The BlankQuestion The The release should end with ' -30-' or ________

Correct Answer "****"

Your Answer ????


"bubbles" was launched in 1886.Correct Answer True

Your Answer True




Multiple Choice Single AnswerQuestion While scheduling the press conferences be aware of the :-

Correct Answer Media Deadlines

Your Answer Press


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Your Answer Nestles , Cadburys , Kellogs


constantly in touch with news sources related to :-Correct Answer Technology Advancements , Social Changes

Your Answer Technology Advancements , Social Changes , Political Changes

Select The BlankQuestion Public ________ is stronger than legal right or miltary might.


Your Answer Opinion

True/FalseQuestion A PR practitioner acts as a sensor of social change.

Correct Answer True

Your Answer False

Select The BlankQuestion Cities where the local press usually gives a favourable

_______ for press conference.Correct Answer Coverage

Your Answer Coverage


Cadbury Product Brands Brand Image

NGOs Political Parties or Educational Institutes

Political Parties orEducational Institutes

Smirnoff, TATA, Ford Family Brands Creators Brands

Mercedes, Ponds Creators Brands Brand Identity


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Multiple Choice Multiple AnswerQuestion A some what humorous detour on the road of Public Relation

history lies in :-Correct Answer Exaggerations , Real Estate promotion

Your Answer Plausible , Real Estate promotion , Uninhabited

Multiple Choice Multiple AnswerQuestion There are three type of situtations in which you can paln an

interview with a journalist these are :-Correct Answer Proactive , Reactive , Crisis

Your Answer Proactive , Reactive , Crisis

Multiple Choice Multiple AnswerQuestion Research planning includes

Correct Answer Designing a questionnaire , Data Collection , Tabulation,Analysis and Results

Your Answer Designing a territory , Data Collection , Tabulation, Analysis andResults



Your Answer Insertions , Video Tapes

True/FalseQuestion A PR should have skills in making speeches.

Correct Answer True

Your Answer True

Select The BlankQuestion Organisations use a variety of spokespersons depending upon

the ________and the audience.Correct Answer Message

Your Answer Facts

Multiple Choice Single AnswerQuestion Advertising that is delivered directly to the consumer by mail

refers to


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Correct Answer Direct Mail

Your Answer Speed Mail

Multiple Choice Single AnswerQuestion A press conference should be called when there's a reason for

:-Correct Answer Two way communication

Your Answer News to tell

Select The BlankQuestion Traditionally the PR program is divided into ________.

Correct Answer Internal & External programs

Your Answer Management & Shareholders


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Multiple Choice Multiple AnswerQuestion A number of activities at the community level that are practised

are :-Correct Answer Cleaning up the neighbourhood , Providing Summer jobs for

youth , Practicing environment protection drivesYour Answer Organising Blood Camps , Practicing environment protection

drives , Cleaning up the neighbourhood

Multiple Choice Single AnswerQuestion A crisis by its very nature comes :-

Correct Answer Unannounced

Your Answer Unannounced


Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion What should the feature story highlight?

Correct Answer Unkown facet , Product , Cause

Your Answer Unkown facet , Cause

True/FalseQuestion Influencer acts as a consultant.

Correct Answer True

Your Answer True

Select The BlankQuestion he ________ revolution led to number of inventions that had an

impact on communications.Correct Answer Industrial

Your Answer Industrial



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Question Those who work for the organization are called as :-

Correct Answer Internal Public

Your Answer Internal Public



Your Answer True


Question The sole of the advertising is to :-

Correct Answer Sell

Your Answer Sell

Multiple Choice Single AnswerQuestion A successful advertisment works when it fulfills desire and

Correct Answer Need

Your Answer Need

Match The Following


General Research Basic or Theorticalresearch

Basic or Theorticalresearch

Primary Research Fresh Data Fresh Data

Secondary Research Data already available Data already available

Customised Research Specific Research foradvertiser Specific Research foradvertiser

Multiple Choice Single AnswerQuestion Harvard college developed the first fund raising :-

Correct Answer Brochure

Your Answer Advertisement



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Question The PR practitioner advises management on preparing thepolicy frame works and also develops systems forimplementation, they also make sure that no job candidates are

discriminated against any particularCorrect Answer Caste , Race , Creed or Religious order

Your Ans

Documents

advertisement and public relation