Still waitingCampaign for a better bus pass scheme: p12

p22: Our new Chief Executive interviewed

p8: Benefits changes - know the score

AdvantageAge Scotland’s quarterly magazine spring 2013 issue 35

p26: How to promote your club

ISSN 1747-4515Age Scotland, part of the Age Network, is an independent charity dedicated to improving the later lives of everyone on the ageing journey, within a charitable company limited by guarantee and registered in Scotland. Registration Number: 153343 Charity Number SC010100. Registered Office: Causewayside House, 160 Causewayside, Edinburgh EH9 1PR.

Advantage is the Age Scotland magazine that provides information, inspiration and ideas to empower Scotland’s older people, their friends, families and carers.

If you have news, events or issues that you would like Advantage to cover, please get in touch. We would also welcome ideas on how we might improve the magazine.

Email: advantage@agescotland.org.uk

Telephone: 0845 833 9313Write to: Advantage, Age Scotland Causewayside House 160 Causewayside Edinburgh EH9 1PR Advantage magazine is part-funded by grant support

from the Scottish Government. Age Scotland aims to ensure that information in this magazine is accurate at the time of production and cannot be held liable for any errors or omissions, or for the content of any third party advertisements.

p 4 News

p 7 Inform

p 12

p 18 Going Local

p 22 Interview

p 24 Inspire

p 25 Soap Box

p 26 Clubs’ Corner

p 6 Calendar

Get Involved

3

foreword

Hi Everyone,

As spring arrives you might be thinking about taking journeys that you have put off because of winter’s weather. If you enjoy good health and live near frequent and useful bus services, your concessionary pass is likely to be well thumbed over coming weeks. It’s cause for celebration that older people in Scotland can enjoy free travel on any regular bus. But for frail and disabled people, and for those who don’t have access to good bus services, the pass is of little value.

That’s why we’ve launched our Still Waiting campaign, which calls on the Scottish Government to adjust the National Concessionary Travel scheme so that the bus pass can also be used on local community transport; the services which strive to meet the needs commercial bus companies can’t, or won’t. We’ve made it easy to take part – simply sign and return the slip on page 12 to add your voice to our petition. Please also encourage others to support the campaign, for example by asking a community club or venue you visit to display the poster on page 14.

I’m delighted to inform you that we have a new commercial partner in David Urquhart Travel. We hope this partnership will, in due course, help you save money (find out more on page 5.) Right now, however, you can make sure your income is

maximised by reading the article on page 8 about welfare benefit changes that will come into force from April. These are deep and wide-ranging and are likely to affect many Advantage readers.

Finally, you might have noticed a difference in my job title! After six months in an interim capacity, and a very competitive recruitment process, I’m thrilled to have been appointed as Chief Executive. You can find out more about me, and my ideas for taking Age Scotland forward as a force for improving later life, in the interview on page 22. One thing I am passionate about is that older people can, and do, have their say on the Charity’s work and future direction. So I would ask that you please complete and return the reader’s questionnaire with this edition, as without your feedback we can’t in confidence say we understand, and are meeting, your needs for information, inspiration and empowering ideas.

Bye for now

Brian Sloan

Brian Sloan, Chief Executive

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4

news

Union Street opensAge Scotland’s second charity shop in Glasgow opened in February at 113 Union Street. Jason Elder, Retail General Manager, said: “Our team has created a vibrant and modern store that dispels the myth of stuffy old charity shops.” You can find out about latest bargains, volunteering opportunities and news for our Glasgow shops online at www.facebook.com/AgeScotlandGlasgowCharityShops. 

Pension reformIn January the UK Government published a White Paper setting out its proposals for reform of the State Pension system. The main changes are to be; introduction of a single tier flat rate State Pension, which will replace the basic and additional pensions for people reaching State Pension Age from 2017 at the earliest, an increase in State Pension age from 66 to 67 between April 2026 and April 2028, and provision for 5 yearly reviews of State Pension Age.  The paper does not include any plans to change provision for current pensioners.

Age Scotland Senior Parliamentary and Policy Officer Callum Chomczuk said: “Broadly speaking Age Scotland welcomes the UK Government’s announcement on pension reform. A flat rate, single tier pension should make things much less

Charlotte and Neil Union Street ready to open

complicated and ensure the poorest pensioners get a decent income without having to fill in complex forms to claim pension credit. It should reward people who work and save, and ensure that for future generations, the threat of means-testing penalties on their private pensions on retirement will be almost completely lifted.

“We are however disappointed that existing pensioners have been overlooked and will not benefit from the single tier State Pension. We will continue to press for improvements in the position of those who have already retired. Across the UK there are currently 1.7 million older people living in poverty and we expect the Government to set out a timetable for the reduction and abolition of pensioner poverty and a viable strategy for achieving this.

“Age Scotland accepts that as life expectancy increases it is reasonable to consider extending working lives, but we do not support an automatic increase in pension eligibility age linked to average life expectancy. There are huge disparities in life expectancy across the country and between different groups, and poorer people stand to lose a greater proportion of their retirement income as the State Pension Age rises, with many people perhaps not even receiving their pension. Increases in pension age should be aligned with the health of the population rather than average life expectancy, to ensure people are well enough to work.”

Find topic fact sheets at www.agescotland.org.uk/publications

news

David Urquhart Travel and Age Scotland have joined together in an exciting new partnership.

David Urquhart Travel, founded 30 years ago, provides great value for money holidays in the UK, Ireland and the continent from towns throughout Scotland. Over 4 million customers have now enjoyed a David Urquhart holiday, and the friendly service, reliable coaches, and good hotels offered makes them particularly popular amongst older people.

Founder and Chief Executive David Urquhart said: “With Age Scotland, our first ever charity partner,

we aim to develop our philosophy of providing service, reliability and support. Together we hope to introduce you, your family, friends and neighbours to information, offers, services and opportunities which may help enrich later life.”

Age Scotland Chief Executive Brian Sloan said: “In David Urquhart Travel we have found a commercial partner with similar values to our charity. The emphasis they put on transparency, honesty, and meeting the needs of later life fits perfectly with our mission of making Scotland a better place for older people.”

Charlotte and Neil Union Street ready to open

Dubai RunnersA big ‘thank you’ and ‘well done’ to Charlotte Garry and Neil Jack who completed the Dubai Marathon on the 25th January on behalf of Age Scotland and the MS Society. They ran the course in an incredible 3 hours and 36 minutes, and have raised over £1,200. If you are inspired by their accomplishment, donations are still being accepted at: http://uk.virginmoneygiving.com/team/CharlotteAndNeil.

A new commercial partner for Age Scotland

Xmas appeal thanksWe would like to say a special thank you to everyone who donated to our recent Christmas Appeal. The Appeal raised more than £14,500, which is fantastic.  The generosity and kindness of all our supporters enables us to continue all our vital work, as we strive towards making Scotland a better place for older people. 

If you would like to hear more about our Appeals, or subscribe to our seasonal mailings, call 0845 833 0200 or email info@agescotland.org.uk.

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calendar

April 2013

24 Caring for The Rising Population of Older People in Scotland CoSLA Conference Centre, Haymarket, Edinburgh

This conference will focus on protection and care needed for older people in Scotland, with contributions from the Public Guardian, and from senior care and legal practitioners. Age Scotland Chief Executive Brian Sloan will also speak.

The event costs £120 + VAT for small to medium voluntary and community organisations. Book online at www.mackayhannah.com/conferences

May 2013

1 Being Human: A Human Rights Base to Health and Social Care Perth Concert Hall

This conference will explore how human rights can be successfully integrated into, and support the delivery of, high quality health and social care services and improve the lives of people who are disabled or living with long-term conditions. Speakers include Public Health Minister Michael Matheson MSP.

For details and to book, visit www.alliance-scotland.org.uk, call Justine Duncan on 0141 404 0231 or email justine.duncan@alliance-scotland.org.uk

28 Services for older men and Men’s Sheds ConferenceHoliday Inn, Westhill, Aberdeenshire

For more information call Christine Anderson at Age Scotland on 01463 713160 or email Christine.Anderson@agescotland.org.uk. See page 10 and 11 for more about Men’s Sheds and this event.

June 2013 10 - 16 Carers’ Week

This year the theme is ‘Prepared to Care?’ It will focus on how the UK’s current carer population is coping, how effectively Government is supporting the growing numbers of carers, and whether the wider population is prepared for future caring responsibilities.

For more information visit http://carersweek.org

17-21 Falls Awareness Week This year the theme is healthy feet. We’ll be posting information about the week on our website at www.agescotland.org.uk/falls and you’ll find a Falls Awareness feature in the next edition of Advantage.

To find out about how Age Scotland’s ‘Walk in our shoes, Act on our issues’ pack can be used for Falls Awareness Week, see page 17.

Email your events to advantage@agescotland.org.uk

7

inform

Call the Age Scotland Helpline: 0845 125 9732

The scammers are clever and people from all walks of life get duped. Just under half of UK adults are targeted by scams, and 8 per cent will be a victim at least once during their lifetime. A total of £3.5 billion is lost to scammers every year.

Some common and current scams are:

• Firms offering to get individuals compensation for mis-sold Payment Protection Insurance, but requesting they must pay part of their fees up front, or give bank details over the phone.

• Firms aggressively selling solar panels, with unfair and mis-sold contract terms.

•One firm is selling a plug-in electricity saving device; however it doesn’t save electricity, or money.

• Supposed debt collection agencies asking individuals for payment for debts they don’t actually have. Sometimes the ‘debts’ are with companies they do have dealings with, making it seem legitimate.

•Consumers buying a face cream, or sample of face cream, over the internet, without realising they are actually signing up to big monthly payments.

•Unsolicited letters saying you have won a significant amount of money, but asking for a £20 administration fee in order to claim the prize or, alternatively, that you buy some merchandise from a catalogue.

• Letters from bogus clairvoyants promising that they can bring the reader good health and happiness, but often threatening bad luck if they don’t send money.

So how can you best protect yourself against scams?

•Be vigilant. Never send money, provide personal details, or buy goods in order to claim a prize. If it seems too good to be true, it probably is!

• If unsure about something you are sent, ask friends and family for their views.

• If you have suspicions, or think you have been scammed, call the Consumer Advice Helpline on 08454 040506. It will provide advice and may refer your case to your local Trading Standards Office who will investigate further.

Neil Coltart, Chair of the Society of Chief Officers of Trading Standards in Scotland (SCOTSS), says: “If you think you have been the victim of a scam, it is vital that you contact the Consumer Advice Helpline immediately. Where possible it will report the perpetrators to your local trading standards service, who will act upon the intelligence and may prevent others being the target of that scam.”

Scams and how to avoid them

Wendy

Laura Jamieson from CoSLA (Convention of Scottish Local Authorities) explains some of

the more common scams, and how to minimise the risk of falling prey to them.

Case study A man in his 80s was approached by a trader selling orthopaedic mattresses, allegedly stock belonging to a company in Darlington which was closing down. As the client’s wife had a bad back, he agreed to the sale and paid in cash, believing he was getting a mattress worth £799 for £199. Finding it lumpy and uncomfortable he wrote to and phoned the trader without response. Citizens Advice Scotland checked the Companies House website for him and found the business was not listed there. The adviser then phoned Trading Standards, which is in the process of investigating the trader further.

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inform

The UK Government’s Welfare Reform Act 2012, which comes into force this year, represents the biggest shake up of the benefits system for a generation. Age Scotland Information Development Manager Heather Smith explains the changes that it will bring. In some ways, welfare reform is nothing new. There can scarcely have been a year in the history of social security benefits when there has been no adjustment. But 2013 is a time of significant change:

What has already happened?The changes to State Pension Age (SPA) are old news, but are still affecting older people every day.

SPA for a woman is gradually increasing: it used to be 60, but by April 2013 it will be 61 ½. It will continue to increase until SPA for men and women is equalised at 66 in October 2020, and will then increase further. You can find details of the relevant date for you at www.gov.uk/calculate-state-pension, or you can call the Age Scotland Helpline on 0845 125 9732 and we will find it for you.

SPA is important for men and women, as it is the date when you can claim Pension Credit and change from being classed as ‘Working Age’ to being classed as ‘Pension Age.’ It also affects when you will qualify for a Winter Fuel Payment: you will only qualify in 2013 if you were born on or before 5th January 1952.

Find topic fact sheets at www.agescotland.org.uk/publications

Changes to contribution-based Employment and Support Allowance (ESA) from 1st May 2012 mean that some claimants, including people who have transferred to ESA from older benefits, will only be paid ESA for one year. This affects people in the ‘Work Related Activity Group.’ People in the ‘Support Group’ can claim contribution-based ESA for as long as they continue to qualify.

What is about to change?The Welfare Reform Act 2012 will make substantial changes to many peoples’ benefit entitlement and income. We don’t yet have full details about all the changes, so if you want to know more, call the Age Scotland Helpline for up to date information. The changes most likely to affect older people are:

April 2013: Housing benefit for ‘Working Age’ people in social housing People who rent a home from a Council or Housing Association can claim housing benefit to help pay their rent if they are on a low income. The amount of housing benefit that ‘Working Age’ people can receive will now be reduced by 14 per cent or 25 per cent if they are considered to have more rooms than they need in their home. The restriction does not affect people of Pension Credit Age, but may do so in future if someone has a younger partner.

9

inform

For insurance call 0845 833 0758

April 2013: Council Tax benefit The way Council Tax benefit is funded changes from April 2013, but it will still be administered by your local Council and in 2013 you may see no difference in the amount of Council Tax you pay apart from increases in water charges.

April 2013: The Social Fund and the Scottish Welfare FundAt present, some people who need lump-sum payments in special circumstances can get help from the Department for Work and Pensions Social Fund. From April 2013 parts of the Social Fund will be abolished. In Scotland a new fund called the Scottish Welfare Fund will provide a source of funding in the form of crisis grants and community care grants to people in certain circumstances who meet the criteria. Local Councils will administer the fund on behalf of the Scottish Government.

June 2013: Disability Living Allowance and Personal Independence PaymentFor people aged between 16 and 64, Disability Living Allowance (DLA) is going to be replaced by Personal Independence Payment (PIP). PIP will be assessed based on a points system, and will be quite different from DLA. Some people who currently qualify for DLA will not qualify for PIP or may qualify for a lower amount.

The budget for PIP is expected to be 20 per cent less than the budget for DLA, and there will be four types of payment instead of the five which can be paid as DLA. Age Scotland advises that anyone who thinks they may qualify for DLA should make a claim immediately.

From June 2013 no-one will be able to make a new claim for DLA; they will have to claim PIP instead.

If you are under 65 when PIP is introduced, you will need to claim DLA when your circumstances change, or over the next few years when the DWP contacts you and tells you to claim PIP instead of DLA. If you already receive DLA and are 65 when PIP is introduced, under current plans your DLA will not be affected.

Universal Credit and Pension CreditUniversal Credit is due to be introduced from October 2013 to gradually replace means-tested benefits and tax credits for Working Age people (Child and Working Tax Credit, income-based Job Seekers Allowance, Income Support, income-related Employment and Support Allowance and Housing Benefit.)

As Housing Benefit and Child Tax Credit will be abolished, Pension Credit will change in future to provide help with rent and support for people who have dependent children.

When Universal Credit is introduced, couples in which one partner is ‘Working Age’ and the other is ‘Pension Age,’ will no longer be able to make a new claim for Pension Credit, and will need to claim for Universal Credit instead.

What else will change?In April 2013 there will be changes to the benefits appeal system, the piloting of a Benefit Cap for many working age households, and the 1 per cent uprating of most Working Age Benefits and Tax Credits which will also affect people over Pension Credit Age who care for dependent children. The new White Paper on Pension Reform proposes an increased standard basic rate of retirement pension for people retiring from 2017.

The Age Scotland Helpline saysWe’ve produced A4 size posters to raise awareness of the coming changes to

the benefits system, and to encourage people to access information that could help them. To request a free copy call the Helpline on 0845 125 9732.

If you, or someone you know, has been thinking about claiming Disability Living Allowance, make sure you claim before June 2013.

10

inform

10 Call the Age Scotland Helpline: 0845 125 973210

Loneliness isolated as a cause of

poor mental healthIn January older people and health professionals gathered in Edinburgh for Mental Health in Later Life, a conference organised by NHS Health Scotland, Age Scotland and the Mental Health Foundation. Pat Craig reports on learning from the day.Despite varied backgrounds there was little doubt that, whether professional or lay person, every delegate had a shared commitment to improving older people’s quality of life. After introductions we got down to the task in hand – identifying how mental health in later life could be improved at grass roots level.

Two experiences were presented in a video. One focussed on a woman who, having looked forward to her retirement, found that it paled after a couple of years. After doing all the things she had dreamed of pre-retirement, she was slipping into depression. She went to her GP, expecting she would be put on anti-depressants. Instead he recommended that she get involved in activities in her local community. Twenty years on, she still chairs a number of committees, and she’s adamant that her GP’s ‘social prescription’ not only stopped her from slipping into total despond, but also enhanced her life.

The second presentation outlined the Men’s Shed movement. Originating in Australia, it centres around creating community ‘sheds’ where men can share time and experiences with each other, while working on their own projects or hobbies. Scotland’s first one recently opened at Westhill in Aberdeen. Its aim is to tackle the isolation many people, particularly men, feel at the end of their working life.

Tackling isolation, a major factor in poor mental health, proved the main focus of the day. We learned

that people in Scotland aged 75 might expect to live for another 10 to 12 years, but only 6 per cent of 75 year olds have neither a disability nor a long-term condition. Physical activity declines with age, and people are more likely to live alone as they get older. Despite this, they still want to live in their own home for as long as possible.

We discussed how we might we build ‘resilient’ local communities; ones characterised by strong support networks and social ties, which in turn minimise the risk that individuals will experience poor mental health, and will aid recovery from personal crises. An interesting view in my group was that experts could learn a lot from ‘Still Game’, an STV comedy series which focuses on the life of Glasgow pensioners Jack and Victor, and how they and their friends face up to daily challenges.

Some I spoke to felt that, despite some good information, they had learned little new. They echoed a common complaint of conferences; that talk is fine, but it doesn’t translate into real-world changes in practice. Yet as I left, three men from a Mental Health Unit were singing the day’s praises, and a representative of one of the support agencies told me that her initial apprehension that it might be too complicated had proved misplaced, and she had found it very relevant to her experience.

11

inform

Join us on www.facebook.com/agescotland

Don’t suffer in silenceMental health issues are not a normal or unavoidable part of ageing says Age Scotland Health Information Writer Anna Stevenson. The vast majority of people over the age of 65 do not develop mental health problems, and those that do can be helped and treated. But while mental illness is not an inevitable part of ageing, there are a number of things that are more likely to affect older people which can compromise mental health. These include chronic physical illness, disability, social isolation, bereavement and retirement. Depression is the most prevalent mental health issue amongst older people; up to 16 per cent of people over the age of 65 have depression, and this percentage rises for those who are living in a care home, suffering from Parkinson’s disease or dementia, or who have had a stroke.

Depression describes a variety of moods, ranging from feeling a bit low to feeling unable to cope with everyday life. Although everyone can feel down from time to time, clinical depression differs from this in terms of its intensity and longevity: feeling persistently down for a number of weeks or months may indicate depression. Other symptoms can include loss of appetite, low energy, trouble sleeping and feelings of hopelessness and helplessness.

Depression often goes undiagnosed and untreated, particularly in older people, and many struggle on without the right help, or any help at all. It is just as important to look after your mental health as your physical health, so if you are persistently not feeling yourself do not be embarrassed to visit your GP to talk things through. You will not necessarily be prescribed medication; discussing and addressing the cause of the problem is vital and it may be that lifestyle changes - such as becoming more physically active, and having more regular contact with family and friends, even getting a pet - are what is needed to feel better and more in control.

The mental health issues that can affect older people are wide ranging and diverse and encompass more than just depression. For information, help and support with regard to depression and any other mental illness, contact the organisations listed in our Directory.

Directory of help and supportBreathing Space: A free, confidential phone and web-based service for people in Scotland experiencing low mood, depression or anxiety. They provide a safe and supportive space by listening, and offering advice and information. www.breathingspacescotland.co.uk Tel. 0800 83 85 87Penumbra: Penumbra works to promote mental health and wellbeing for all, prevent mental ill health for people who are ‘at risk,’ and support people with mental health problems. www.penumbra.org.uk Tel. 0131 475 2380Scottish Association for Mental Health (SAMH): SAMH works across Scotland, providing community-based services for people with mental health problems and related issues such as addictions and homelessness. www.samh.org.uk Tel. 0800 917 3466

A Men’s Meet in MayAge Scotland and partners Aberdeenshire Council and Westhill Men’s Shed, will host a National Conference on Activities and Services for Men on 28th May in Westhill, Aberdeen. This will be for people who work with older men, and older men themselves, to share ideas and (we hope!) get motivated to set up something which meets the needs of men in their local area. For more information call Christine Anderson at Age Scotland on 01463 713160 or email Christine.Anderson@agescotland.org.uk.

12

Get Involved

Helen; Dechmont Catherine, Mary, Eric and Jim; Portree

Margaret; Dumfries

Right across Scotland, local bus travel is a lifeline for many people in later life. It helps them remain independent by enabling access to local amenities and services, including shops, GP’s practices and social clubs. It is also an important way of keeping in touch with friends and family, helping to tackle social isolation, loneliness and depression.

While the National Concessionary Travel (NCT) scheme - the free bus-pass for over 60s - has proved incredibly popular, many older people who live in areas ill-served

by regular buses or have mobility problems, are unable to take advantage of what it offers. They are forced to pay for community transport services, such as charity-run and volunteer-dependent minibus and car-lift schemes, to make journeys essential to their health and wellbeing.

Worryingly, many of these lifeline transport services are under threat of closure due to a lack of statutory funding from local and central government. Older people from across the country have been sharing

Still Waiting

Lindsay Scott, Age Scotland Communication and Campaigns Manager, calls on Advantage readers to join Still Waiting, the Charity’s new campaign for a better bus pass scheme.

Cut out and post to Age Scotland in the Freepost envelope provided alongside your Advantage readers’ questionnaire, or use a stamp and post to Age Scotland, 160 Causewayside, Edinburgh EH9 1PR.

I agree with the below message:

FULL NAME (printed)

ADDRESS

POSTCODE

TELEPHONE

EMAIL (if applicable)

Too many older people are still waiting to benefit from the bus pass scheme.I call on Scottish Ministers to adjust the National Concessionary Travel scheme so that the bus pass is valid on community transport services; on full-fare-reimbursement basis.

I believe this will reduce isolation among older people who live at a distance from commercial bus routes, or who find commercial bus services unsuitable for them, by encouraging sustainable growth in community transport alternatives.

Get Involved

13

Get Involved

What you can do to support this? • You can sign our petition; simply complete,

cut out, and post the slip below.

• You can pull out the poster overleaf and ask for it to be displayed in your club, local library, or wherever you think people might notice it.

• If you think you can get 50 or more petition signatures, call us on 0845 833 0200, or email PRID@agescotland.org.uk, and ask for a free campaign pack.

•Encourage friends and family who are on the internet to sign the petition online at www.agescotland.org.uk/stillwaiting

•Meeting with your MSP to ask for their support for the campaign could make a huge difference – we offer a Guide to Lobbying to help you do this, available on our campaign website and as part of the campaign pack

www.agescotland.org.uk/stillwaiting

their experiences of local bus services with Age Scotland and it emerges that the impact of poor bus transport is being felt in both rural and urban areas and, increasingly, the NCT scheme is failing to meet the needs of the country’s older people.

Scotland’s population is increasing and it is ageing, with the number of 75-year-olds projected to increase by 23 per cent between 2008 and 2018, and by 84 per cent between 2008 and 2033. Older people in Scotland place a high value on the bus pass. And while they appreciate that such a concession from the public purse should be based on an identified social need, they strongly believe that one exists.

For example, research undertaken by Leonard Cheshire Scotland shows that almost a third of disabled people with scheduled medical appointments miss them due to a lack of accessible transport. Conservative estimates put this cost to the NHS at over £50m a year. Simply by extending the concessionary bus

travel scheme to cover demand-responsive transport, the potential exists to make significant savings for the public sector.

The quotes used below, and many more from across Scotland in an Age Scotland case-study booklet, present a compelling case for expanding the current NCT scheme to bring demand responsive transport services into the framework. In doing this, it is vital that the reimbursement for community transport operators must be made in full, as they are combatting market failure and cannot be expected to lose money through providing this important, and in many cases, lifeline service.

I don’t want to be a prisoner in my own home as I get older. A lot of the discussion these days is about keeping older people ‘interested in things.’ We are interested in things – we just can’t get to them!” Val, Carradale, Argyll

It would be great to get out the house more. I sometimes feel very isolated. Some days I cry, but you’ve just got to be strong - but it is horrible when you can’t get out.”Agnes, Leith

I have a bus pass but it’s virtually no use. I’ve spent most of 2012 sitting at home waiting to die.” Margaret, Dumfries

Just being on the bus was a social occasion. I miss that side of things.”Tina, Kingussie

Drivers used to let people off at their homes but now they don’t for ‘health and safety’ reasons. Surely it’s a bigger risk leaving older and disabled people stranded in the middle of nowhere?”Heather, Tarbert, Argyll

Get Involved

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Get Involved

You too could be a Champion!Do you have some spare time to organise fundraising activities in your community? From ceilidhs to coffee mornings, quiz nights to bag packs, or sponsored singing to silences; whatever your idea, we can support you to make it happen. Call 0845 833 0200 or email fundraising@agescotland.org.uk to find out more.

Get involved!

Chatting with the Champions In the last edition we invited readers to become Community Fundraising Champions; a volunteer role raising awareness of later life’s opportunities and challenges, sharing information about Age Scotland’s services for older people, and doing some community fundraising on behalf of the Charity.

We’re thrilled that our call was answered, and that some of our inaugural Champions have been prepared to share with Advantage their experiences so far.

Jim Forsyth from Glasgow says: “I got involved with helping the Charity while I was looking for work at the end of last year. I have been involved in a bag pack at a local Asda, and then a can-collection with my wife at the Kings Theatre in Glasgow.

“It has been great to get out and meet people who want to support the amazing work that Age Scotland is doing. As an older person myself, I feel that I am doing something to help invest in my future, and in the facilities and information that may become useful to my wife and me.

“I believe Age Scotland’s work in the community is absolutely vital to older people in Scotland, and I hope that more people will consider volunteering, or organising their own fundraising events, to raise money for this worthwhile Charity.”

You don’t have to be an older person to be a Champion, and we’re particularly excited about the opportunities for older and younger members of the community volunteering together.

Anastasia Popova, who is also from Glasgow, said: “I am currently at university and started volunteering because I wanted to learn about all aspects of fundraising for my future career. Then I found that it was something I liked doing! Knowing that I’m helping Age Scotland fundraise to improve older people’s lives makes me feel happy.”

How Hot were our Tips?December’s Advantage included a free Hot Tips calendar, with information to help you stay warm, safe and comfortable in winter, and all year around. We hope you enjoyed it and found it useful.

60,000 calendars were printed and distributed across Scotland, thanks to funding from the Scottish Government. But for this to be repeated, we will need to demonstrate that the 2013 calendar has actually made a difference to older people.

You can help. If you have internet access, please visit the Hot Tips webpage at http://bit.ly/HotTips13, follow the survey instructions, and tell us whether the calendar did, or did not, prove useful. If you aren’t online, please call us on 0845 833 9332, and we can go talk you through the survey. By taking part, you will also be helping us to better understand what information is helpful to you.

Be a Champion of Older People: 0845 833 0200

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Get Involved

Follow us on www.twitter.com/agescotland

On 13th March a second edition of ‘Walk in our shoes, Act on our issues,’ the campaign pack to help community groups, local partnerships and schools to achieve better neighbourhoods for older people, was launched at the Generations Working Together conference in Edinburgh. The new edition includes additional guidance for inter-generational usage, and has been developed by Age Scotland in partnership with Generations Working Together.

Age Scotland Campaigner Doug Anthoney said: “Our evaluation of the first edition showed that, although the pack material was well received, and while there were examples of it being used very effectively, many of our member groups felt that by tying it in with the 2012 Local Government Elections we had given them insufficient time to do the activity. The second edition has been re-designed so that groups can use it at a time of their choosing; to influence whoever they need to. We’re particularly excited by the possibilities of the pack being used as a focus for inter-generational action, which have been highlighted by some excellent cross-sectoral partnership work in Argyll and Bute.”

Alison Clyde of Generations Working Together said: “We are delighted to be working in partnership with Age Scotland and look forward to supporting anyone

Winter Weather Watch In the last edition we invited readers to join our Winter Weather Watch; and to tell us how well they felt their Council was doing in meeting the needs of vulnerable

older people during severe winter weather. If you have an experience that you would like to share, you

can sign up online at http://bit.ly/AgeScotWinter until the end of March or call the Campaigns Team on

0845 833 0200. In April we’ll be contacting everyone who has signed up and will report back on what they

told us. Names and details of people joining Winter Weather Watch will be treated as confidential; only

their story and local authority area will be identified.

To request a copy of ‘Walk in our shoes, Act on our issues’ call 0845 833 9313 or email prid@agescotland.org.uk. We can also provide up-dated guidance for groups that have an unused first edition copy of the pack.

When to use the pack?National Falls Awareness Week, 17-21 June offers the possibility of a ‘hook’ for the ‘Walk in our shoes, Act on our issues’ activity you can use to attract local media attention. With long days and (hopefully) fair weather, it is also an ideal time to take local decision-makers on a walk to see falls hazards in your neighbourhood, as identified by your group using the pack. But remember, you can now use this resource at any time!

Get involved!

wishing to use the pack with an inter-generational focus. Inter-generational work is important for creating strong, vibrant and sustainable communities; by bringing generations together we have a powerful force that can contribute solutions to many of the challenges we face.”

‘Walk in our shoes - Act on our issues’

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news from the south

going local

Sign up for e-news at www.agescotland.org.uk

Still Dancing The Still Dancing Project for the over 60s, part of Dance House in Glasgow, enjoyed an exciting 2012 with performances at the World Congress of Active Ageing and the Luminate festival. It has received an Age Scotland grant for activities from March to the end of August, allowing it to continue with its current programme of classes and to develop outreach work with older people in community facilities, day centres and long-stay care. One participant said: “I am much happier, knowing that I am still dancing, still learning and hopefully still inspiring others.”

Broomlands & Bourtreehill Age Concern plus minibus

West Round-up 2013 has already proved extremely hectic for the West team with grant awards of almost £10,000 in the month of January alone. A grant to Forward@Fifty will enable them to showcase Age Network funded project ‘The Disconnected Mind’ as part of their Big Event on the 9th October 2013. The Disconnected Mind is a research project looking at differences in the way our brains age.

The Agefest event in Renfrewshire (see Diary Dates) also received a grant. Susan Macdonald, Development Officer with Active Communities, said: “This award has allowed us to develop a more comprehensive and diverse programme of activities which will hopefully offer something for everyone.” And in East Renfrewshire, Age Scotland Development Officer Linda Anderson has been supporting Thornliebank Seniors Forum in organising their first festival for the over 50s: ‘Connected.’ (See Diary Dates.)

Age Scotland grants also support a number of festive events. Following Pollock Seniors Forum’s lunch at the Waterside Inn in January, Chairperson Alice McFarlane said: “A great big thank you to Age Scotland – we had the most enjoyable afternoon.”

Your local Age Scotland teamLinda Anderson (Renfrewshire, Lanarkshire) 01355 279 929

Charlie Murphy (Glasgow, Dunbartonshire, Inverclyde) 0141 427 5145

Still Dancing Some of the ladies of Pollock Seniors’ Forum enjoying Christmas lunch

Diary Dates18th– 22nd March: Agefest, Renfrewshire A week of active activities for over 50’s including; a Lagoon day with information stalls and taster sessions, reminiscence and singing workshops, activity sessions in the ROAR clubs and a full concert with Glasgow Senior Citizen’s Orchestra in Renfrew Town Hall on the Friday. For further information call Linda on 01355 579929 or email linda.anderson@agescotland.org.uk. 26th March 2013: West Regional Network EventBellshill Cultural Centre, John Street, Bellshill. Call Elizabeth Brown on 0141 420 4002 to register.

24th April 2013: ‘Connected’ festival for over 50’sThorntree Hall, Main Street, Thornliebank, G46 7SF. Find out what’s on in East Renfrewshire, with information stalls and taster sessions. For further information call Linda on 01355 579929 or email linda.anderson@agescotland.org.uk.

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news from the south

Text AGES10 £5 to 70070 and donate £5 to Age Scotland

Broomlands & Bourtreehill Age Concern plus minibus Age Scotland’s Heather and Liz

going local

New wheels for Ayrshire group Broomlands and Bourtreehill Age Concern has taken delivery of a brand new minibus, thanks to the hard work of an army of local fundraisers and a generous grant from Age Scotland. The new 17-seater will replace the existing bus, and enable the group to continue its daily pick up/drop off service. This allows older people to come to the drop-in centre for lunch and afternoon activities, to attend twice weekly bingo nights and enjoy special outings.

Age Scotland was able to assist the group with funding for the new minibus in this instance as it had received monies in the Bryson Legacy specifically earmarked for transport.

Age Scotland Development Officer Heather Baillie said: “Transport plays a massive role in helping people in later life lead more meaningful and connected lives, and we’re proud to have been able to contribute.”

Chairperson Betty Weir said: “I still can’t quite believe we’ve got our new minibus. It means so much to everyone.”

Your local Age Scotland teamMorag Halliday (Dumfries & Galloway, Scottish Borders) 01387 251036Heather Baillie (Ayrshire) 01563 528 441

A new status for Scottish Borders Elder Voice Scottish Borders Elder Voice (SBEV), which aims to increase the influence of older people, has become a Scottish Charitable Incorporated Organisation. This status combines the benefits of being a charity with company style legal protections. At its recent AGM George Higgs was appointed as Chairperson, previous Chair Colin Hart became Treasurer and Diana Findlay the Secretary.

The group looks forward to continuing its outreach programme, including visits to its member groups to find about their concerns and identify ways in which SBEV can help. A grant of over £1500 from Age Scotland will fund Road Shows, the first of which takes place in the Memorial Hall Innerleithen on Tuesday 23rd April from 10am until 4pm. Also in the pipeline are ‘Afore Ye Go’ events, in partnership with Age Scotland, to inform people in the Scottish Borders about preparations they can make for later life.

To find out more about Scottish Borders Elder Voice, and for information about any of the above, call 01835 822 660, email info@eldervoice.org.uk, or visit www.eldervoice.org.uk.

Get informed in South Ayrshire South Ayrshire Seniors’ Forum is running free information road shows for over 50s in the county. In addition to information stalls from local and national organisations these will include music, readings, alternative therapies, tombola, and food and refreshment. The first event takes place in the North Parish Church, Montgomerie Street, Girvan on Thursday 4th April 2013. For more information call the Forum on 01292 286815 or email Secretary@sasf.co.uk.

Go for your grants Since April 2012 the Development Officers have assisted 42 member groups within the South Region access funds from the Age Scotland Grant programme. Recent awards include Nithsdale Walking Group, which received over £900 to support volunteers and to buy first aid kits, and Girvan Living with Leisure, awarded £180 for entertainment at a member’s party. For information about the grants programme please contact your Development Officer.

20 Be a Champion of Older People: 0845 833 0200

Festive fun courtesy of Age Scotland North Region member groups receiving festive-related Age Scotland grants included the New Evergreens Lunch Club in Acharacle, Hilton Community Centre 50+ Kandu Club in Inverness, Simeon Care in Aberdeen, Kemnay Tuesday Club, Ellon Forum Strollers and Banff Seniors. North Development Officer Suzy Gentle attended the Banff event, where she passed-the-parcel but pleaded ‘two left feet’ when it came to dancing.

The grant to the 50+ Kandu Club allowed 35 members to attend a sociable lunch. One member, in her 80s and living alone, said: “I look forward to the club every week - meeting everyone who, over the years, have become friends. With interesting things to do and hear about, we have lots of fun, and our leader is great! We had a wonderful Christmas Lunch. It’s a big effort to make a special meal when you live alone – so it was grand not having to buy food or cook. We shared a lovely time together as friends and the hotel staff were just super.”

Your local Age Scotland teamSuzy Gentle Aberdeen, Aberdeenshire, Moray, Orkney, Shetland 01309 673455Jo Cowan Highland, Argyll & Bute, Eilean Siar 01855 821 809

news from the north

All smiles at the Kandu lunch Here’s why they’re smiling!

Laura Dunkel and Anne Forrester at Braid House charity shop.

news from the east

going local

news from the northA membership bonanza Age Scotland membership continues to rise, with 48 new groups joining in the North between April and December 2012. Early in 2013 Development Officer Suzy Gentle welcomed Portgordon Village Hall and Banff and District Tuesday Talks as new members. She said: “The Village Hall is owned by the community, and we look forward to working with the Committee in support of its plans for development.” Tuesday Talks holds a stimulating weekly meeting in Banff, with a wide range of speakers sparking lively discussion.

Moving west, and Development Officer Jo Cowan welcomed Abbeyfield Ballachulish and Centre 81 in Garelochhead. Abbeyfield Ballachulish is a modern integrated care facility providing residential and nursing care, sheltered housing, day care and a lunch club. Jo’s first visit was purely social - replying to the ‘Toast to the Lassies’ at the fundraising Burns’ Supper. Centre 81, a youth, community and residential facility, offers older people a lunch club, fitness sessions and craft sessions, as well as other community activities at the Centre.

Out and about with the team Suzy attended a housing seminar in January hosted by Moray Handyperson’s Service as part of a pilot to look at housing needs for older people and how people plan for their future housing. On the day, people cited social networks as a main consideration when thinking of moving, or in making plans for their housing.

Regional Trustee Brenda Nicolson attended several group events; Strath Sunshine Club’s Burns’ Supper in Rothiemurchus, the Evanton Fundraising Group’s Annual Dinner and a Craft and Hobbies Open Day in Culloden.

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going local

Sign our petition at www.agescotland.org.uk/stillwaiting

Joining dots from day care to retail Braid House Day Care Centre in Livingston has opened an on-site charity shop to bring in much needed funds. Age Scotland has been contributing retail ‘know-how’, and Braid House Manager Anne Forrester is now recruiting a volunteer for the new shop.

East Region Development Officer Laura Dunkel said: “We are looking forward to welcoming the volunteer to spend a day in a local Age Scotland charity shop, where he, or she, can gather information, ideas, and hopefully inspiration.”

Movie roles await older LGBT people The LGBT (Lesbian, Gay, Bisexual and Transgender) Age Project in Edinburgh has embarked on an exciting new venture. Project worker Stefan Milenkovic is recruiting older lesbian, gay, bisexual and transgender people to participate in an innovative awareness-raising film. This will highlight the unique challenges and joys of ageing as LGBT people. Age Scotland’s Laura Dunkel said: “Real life stories make a big impact, so I’m keen to help Stefan to promote the finished film locally and nationally.” To find out more call Stefan on 0131 523 1102 or email stefan@lgbthealth.org.uk.

Laura Dunkel and Anne Forrester at Braid House charity shop.

news from the east

Arts in the East Neuk Older people in the East Neuk of Fife are set to benefit from a new art pilot project. Run by East Neuk Frail Elderly Project in partnership with Age Scotland, it will offer opportunities to develop artistic skills to many older people who regularly attend the group’s weekly meetings in the villages of Kilrenny, Pittenweem, St Monans and Crail.

A local artist, working with volunteers, will run regular sessions to help participants discover their hidden talents. Initially for 12 months, it is hoped that the project will thereafter become a popular feature of weekly activities. Participants will receive help with basic drawing and the use of pastels but, as confidence grows and skills are demonstrated, there will be scope to branch out into other media. It is anticipated that classes will start in May.

Local Project Officer Ruby Urlotti said: “We are delighted to be working with Age Scotland on this exciting development. We have such a picturesque environment on our doorstep as material for our artistic efforts, and some excellent small galleries in our community which we can visit for inspiration. Perhaps we might soon be able to add to their collections!”

East Development Officer Douglas Macnaughtan said: “Opportunities of this sort are not readily available to older people, particularly those with dementia, in this quiet corner of Fife. We hope this will be a successful model for other groups to follow, bringing some colour into the lives of older and frail people.” For more information contact Douglas (details below.)

Your local Age Scotland teamDouglas Macnaughtan (Fife, Dundee, Angus) 01324 717 079Carole Anderson (Perth & Kinross, Stirling, Falkirk, Clackmannanshire) 01577 864658Laura Dunkel (Edinburgh, Lothians) 01506 853 951

Diary Dates20th March: LGBT Age Chillout Afternoon The Centre, 9 Howe Street, Edinburgh EH3 6TE 2-5pm

An afternoon to chill out and relax with other older people identifying as lesbian, gay, bisexual or transgender. Have a blether and watch a classic movie. Refreshments provided, games available, quiz on standby!

For more information, and to confirm attendance, call Garry on 0131 523 1107 or email garry@lgbthealth.org.uk.

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interview

Brian Sloan

... chatting with Age Scotland Helpline volunteers

... with Johann Lamont MSP & John Macdonald of Community Transport Association Scotland ... speaking at the Still Waiting Campaign launch

Join us on www.facebook.com/agescotland

In January 2013 Brian Sloan was appointed as Age Scotland Chief Executive. Doug Anthoney asked him about his vision for the Charity. When he started in post as interim Chief Executive in July 2012, following the departure of David Manion, Brian was no stranger to Age Scotland; for over a year he had been Chair of Age Scotland Enterprises, the Charity’s social enterprise arm. He arrived with a background in financial services, hospitality and retail, but also knowledge of the charity world having been involved in strategic business development for Young Enterprise Scotland. Brian’s financial experience also includes over a year as Head of Business Development with Capital Credit Union, Britain’s fifth largest not-for-profit cooperative. And in early 2011 he was appointed by the Scottish Government as a member of the Edinburgh Children’s Panel.

“After numerous senior management posts in the private sector I took a conscious decision in 2010 to work in the third sector, and you could say that I have never looked back!” says Brian. Applying for the post of Chief Executive wasn’t a difficult decision. “When the opportunity arose to utilise my management skills in a role where I could lead such a worthwhile organisation it was too good to ignore,” he says. “I genuinely feel privileged to hold this position, and to be given the opportunity to work with people who are passionate about making a real difference for older people - this makes coming to work very easy and enjoyable.”

Recently Age Scotland re-defined its mission; now being ‘to make Scotland a better place for older people.’ So what does Brian think are the main things that need to change, in Scottish society and public life, for this to happen?

“I do not believe the perception of older people in society today is good, or indeed even healthy, for us as a nation. Scotland has an ageing population, yet we continually see examples of our older people not being valued,” he says.

Age Scotland’s new Chief Executive

23

interview

Brian Sloan

... chatting with Age Scotland Helpline volunteers

... with Johann Lamont MSP & John Macdonald of Community Transport Association Scotland ... speaking at the Still Waiting Campaign launch

Call 118 202 Directory Enquiries and donate 9p for each 40p call

Brian believes a wider example of this, although relating to England, is the recent Francis Report regarding the Mid-Staffordshire NHS.

“What happened there is deplorable, yet it only made headline news for a short period before being rapidly overtaken by ‘horse meat in ready-made meals,’ he says. “Could I be so bold as to say that if it had been children there would have been a massive public outcry demanding rapid change?” He would like to see Age Scotland “taking a lead role in building awareness of the exceptional value of our older citizens, and of their tremendous contribution to society.”

Brian believes that there is much Age Scotland can do to improve life for older people, and for everyone on the ageing journey. “We will, and always should, be part of influencing policy regarding older people,” he says. “And Age Scotland has a fantastic, and very important, network of local and national partners who have older people at the heart of their agenda. We need to facilitate the combination of this strength, to ensure the voice of older people is heard.”

“I believe we should start taking more of a lead in preventative solutions that we can mobilise quickly.

There is a lot of evidence showing that active ageing not only improves health, but also provides social outlets which can prevent loneliness and isolation, in turn resulting in less ill-health.

“Our creative ageing festival, Luminate, is a good example of what we should be doing more of.” But as well as opportunities, he sees the next few years as presenting challenges for the Charity. “We are in a difficult economic climate which makes it very hard for the third sector in general,” says Brian. “We have already seen some charities closing, making redundancies and (or) reducing services. Age Scotland is not immune to these difficult times and we need to build a model which allows us to not only continue, but also to enhance our services, whilst reducing our costs. Not an easy challenge, but that is what I signed up for!”

So where does he see Age Scotland being in three years’ time? “I would like Age Scotland to be known as the organisation in Scotland that you go to with regard to any later life issue, and for it to be recognised as a provider of a wide range of quality services which improve the lives of everybody on their ageing journey.”

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inspire

For insurance call 0845 833 0758

A local helpline service with community knowledge can make a big difference to older people, as Advantage learned when it spoke to the Older People’s Access Line in East Dunbartonshire.The Older People’s Access Line (OPAL) is a telephone helpline specifically tailored for older people in East Dunbartonshire. OPAL is a single point of contact for all kinds of information and advice, from accessing statutory services through to finding leisure and social activities in the area.

When you call OPAL, a real person answers the phone, not a machine. Your Advisor will give you their name and they will follow your enquiry through to completion, calling back to make sure that your issue has been dealt with.

OPAL is a co-operative venture between Ceartas Advocacy, East Dunbartonshire Citizens Advice Bureau and East Dunbartonshire Voluntary Action. OPAL is supported by the Scottish Government’s Change Fund, which supports older people to live independently in their own homes for as long as possible, adding healthy years to their lives.

OPAL Advisor Roy Hunter says: “Access to information and services is becoming more automated, relying

on call centres or the internet. Research has shown that many older people are less comfortable with technology than their younger counterparts, and some of them may be excluded as a result.”

Ceartas Advocacy Chief Executive Gordon Thomson says: “By starting a conversation with an older person at an early stage, we can explore the possibilities with them. We can make referrals to services like Occupational Therapy and Income Maximisation, or give them information about things like Power of Attorney. These will increase the quality and security of older people’s lives here and now, rather than further down the line when a minor problem may have escalated into a crisis.”

Using Citizens Advice Bureau’s AdviserNet database, and a wealth of local knowledge and networks, OPAL staff are up to the challenge of answering any question they are asked. Enquiries range from finding shopping and gardening services through to making referrals to Social Work services, Trading Standards or NHS services.

OPAL has been ‘live’ since June 2012. East Dunbartonshire is a small area with very little duplication of services, and the organisations behind OPAL have an in-depth local knowledge. But, says Roy, “if the model works here, it will be possible to roll it out to other Local Authority areas.

David Cumming

East Dunbartonshire’s local helpline

The Age Scotland Helpline says

Older people in East Dunbartonshire are lucky to have a local advice service on their doorstep.

If you need advice but don’t know who can help, the Age Scotland Helpline (0845 1259732) can provide information and advice and will try to find a local support service if that is what you need.

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soap box

Call 118 202 Directory Enquiries and donate 9p for each 40p call

Keep trying for the perfect pancake Guest columnist Gordon Lawrie asks readers not to ignore their creative spark.It’s said there’s a novel in all of us. Nobody promises that it’ll be any good, but apparently each of us can produce eighty thousand words or so of continuous prose.

As it happens, I had a crack when I gave up my paid job (I refuse to use the word ‘retired.’) The first effort was so bad that only my wife has ever seen it, but then the first pancake is fit for the bin as well. So I wrote a second which seemed a bit better, then tried to get it published.

Getting your novel published is very, very much harder than writing it in the first place. Unless you’re an established author, a sports or rock star, or have four heads, no publisher is interested in your story. The first tip I ever received from a seasoned writer was: develop a thick skin. Then he threw in a second for good measure: have a Plan B - and Plans C, D and E too.

Some years ago I tried to learn to play the piano, even pass some exams. One of my teachers, bless her, described my playing as ‘dogged,’ not perhaps a great attribute for a concert pianist, but it’s turned out very useful for a budding novelist. Finding the door closed to traditional publishing, I decided that it was worth doing it myself, setting up my own self-publishing organisation to get it into local bookshops. I got a huge amount of pleasure from learning the process as I went along. Then I discovered a friend who writes as well, so now there are two novels, and there will be more. Getting him out into print is at least as rewarding as writing my own stuff.

I know some people sneer at what I do, but increasingly I meet people in the business who are positive, enthusiastic, and simply want to help. And occasionally, when someone says they’ve read my book and really enjoyed it, laughed a lot, and ask about a sequel; that makes it all worthwhile. The truth is, I’m having the time of my life.

Gordon Lawrie

Gordon Lawrie is the author of Four Old Geezers And A Valkyrie, published by Comely Bank Publishing, available in print or as a download.

Maybe novels aren’t your thing. Maybe you can learn to play the piano, learn a foreign language, cook, drive a car, improve your golf, climb Munros, whatever you fancy. Go for it, have a Plan B, and don’t give up. And you’re not too old yet, by the way. If you have a dream, go and live it. The one thing you don’t want to do is die regretting never having tried.

26

Clubs

26 Visit our Blog for news and views on www.agescotland.wordpress.com

Clubs’ Corner – Tell the world you’re hereDoug Anthoney offers some suggestions for promoting the good work your group does.You know your group does fantastic work, but is the wider community even aware that it exists? If your target client group is continuing to use its services, you may perhaps be wondering whether a general lack of visibility even matters. But establishing a good public reputation can pay off in the long term; by catching the interest of potential services users, supporters, volunteers, donors and funders, and by generating political support for your work.

Where to startAgree key phrases that you would like people to associate with your group, for example: “It empowers older people to make positive choices by providing information and advice.” Ideally these will come directly from your mission and vision statement (see Club’s corner in Advantage edition 32 for guidance on developing them.) Ensure the phrases are clear, and are consistently used in your group’s materials; including brochures, newsletters, posters and, if you have one, on your website. As appropriate, use them in written correspondence and conversations.

Using local mediaImagine the predicament of local journalists. They have newspaper columns, or broadcast minutes, to fill, but they need news that is locally relevant and interesting to their audience. So don’t feel nervous about approaching them – if you can offer a good story, you really are doing them a favour!

You don’t even need to write a news release (although if you feel confident writing one please do.) Simply jot down answers to the following questions about your story: Who? What? Where? When? and Why? A phone call or email to the editorial team (local media details are readily found on newspapers and broadcaster’s websites) to share the bones of your story may well be sufficient to catch their interest.

Be clear about why you are getting in touch; for example is it to invite them to cover an event, or a service launch, or to make them aware of a problem issue? Timings matter. If your local newspaper is out on a Friday, contact them at the beginning of the working week.

Having a real life story increases the likelihood of coverage, so try to find someone who is willing to share their experiences, and name, publicly; perhaps they benefit from your service, or are experiencing the problem you wish to highlight. If you can, write up their story, with direct quotes and a photograph, in advance. Journalists are often over-stretched and will appreciate anything you do that makes their job easier.

Using videoIt’s getting easier to make your own telly. Online channels such as YouTube, and the comparatively low cost of video equipment, are creating new opportunities to get word out about your work. Video is a very effective medium for presenting real life stories – that’s why Age Scotland has invested in developing its video-making capability.

If your group is interested in presenting its work in video, we may be able to pop over and film you with a view to uploading it to Age Scotland’s YouTube channel and website. We’re looking for groups that have a powerful story to tell, and that have benefited from involvement with Age Scotland.

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Clubs’ Corner

Join us on www.facebook.com/agescotland

The internet is also creating new opportunities for community broadcasting. Online TV channel URTV is in the process of expanding beyond its Helensburgh base into communities across Scotland; including Skye, Oban, Kintyre, Bishopbriggs, Ayrshire, Perth, Leith and St Andrews. If you live in one of these areas, why not get in touch with them to introduce your organisation and discuss the potential for future coverage of your work.

Santander grants opportunity for charities If your group is a registered charity, you can apply to Santander’s new Community Plus grants fund. The grant needs to fund something specific, and must directly help disadvantaged people in your local area. For example you could apply for a piece of equipment or to pay for the costs of a part time sessional worker. The only criteria for the Community Plus grants are that:

• Your group must be a UK registered charity • Your group must be a local charity, or a local

project of a larger charity• The grant must benefit local disadvantaged people

For information go to www.santanderfoundation.org.uk/aboutus.aspx or pop into any Santander branch and complete a Community Plus Nomination form.

like-minded people as well as promoting your own organisation and events. The good news is that it gets easier as you go along.

What should you put on social media? You can share lots of things with the people you are friends with, who ‘Like’ you or ‘Follow’ you. Do you have photos from an event featuring people you know? Why not share them with their friends and family too. If you are holding an event or meet regularly you can keep people up to date on the venue, attendance and what you will be doing. Putting this on social media is easier than on a website and it also means that other people can contribute more to the event by making suggestions. As well as friends and members, you can also make contact with other like-minded groups in your area or anywhere in the world, or engage with your Councillors, MSPs, or local media if they are online.

Videos and webpages for Age Scotland members Call the Age Scotland Communications Team on 0845 833 0200 or email communications@agescotland.org.uk to discuss a webpage for, or a video of, your group.

URTV: visit http://urtv.co.uk to watch online.

Using the internetHaving a website won’t in itself guarantee you publicity. However by including a website address in your media coverage and printed materials you give people with internet access an easy way of finding out more about you.

Free website development software is available, for example WordPress (to download visit http://wordpress.org), and website hosting costs are inexpensive. However it takes a bit of expertise to create and maintain a website, something perhaps a local business might be persuaded to offer as in-kind help.

Age Scotland currently offers member groups listings on our website. During 2013 we’ll be going further by creating dedicated pages on the site for groups that don’t have a website of their own, on a rolling basis. The benefits include; increased profile as part of a site that’s attracting almost 90,000 visitors a year, and an option to have your local Development Officer as the group’s contact.

Social media sites, such as Facebook and Twitter, are increasingly where people are spending their leisure time and are a great place to promote your work.

Social media is free to use and can be used by individuals or by groups. The social media world is pretty fast and so you will have to invest time into finding connections and posting things of interest to

The true cost of care for our loved ones is something we seldom think of, but the day may come when you’re forced to seek Care for yourself or a relative.Solicitors for Older People in Scotland will guide you and your family through

this highly emotive process with compassion and expertise. With forward planning, houses need not be sold to pay for care costs.

CALL 0800 152 2037

looking after generations

WILLS • POWERS OF ATTORNEY • LIVING WILLS • GUARDIANSHIPSAFTER A DEATH • TRUSTS • EQUITY RELEASE • LEGAL AID

www.solicitorsforolderpeoplescotland.co.ukAll our members are regulated by The Law Society of Scotland