Adobe Partner Learner Journey

Adobe Partner Credential Journey

This guide provides Adobe partners a recommended learning path to credentials. It includes on-demand learning options and virtual classroom sessions. Some learning paths include scenario-based challenges for hands-on practice and suggest obtaining on-the-job experience to ensure success. Ultimately, these paths prepare candidates for earning credentials and taking Adobe Professional, Expert, and Master certification exams.

The Role Definitions located at the end of this document provide an overview of the roles in the credential journeys in this guide. More details on roles are available on the training pages for each application.

For more information about Adobe credential journeys, visit the credentials landing page.

Refer to the Program Guide on Adobe Solution

Partner Portal.

Benefits include:

• Software

• Use cases

• Forums

• Office hours

• Webinars

• Implementation guides

• Training/Sandbox environments

• Technical documentation

EXAMPLE PATH

On-demand Digital Classroom

Instructor Sessions—Virtual, Offsite/Onsite, & Customizable

Challenge

Job Shadowing with Mentor

First Project Led by Mentor

Follow-on Projects Co-delivered with Mentor

Independent Project Delivery

Reverse Shadowing by Mentor

ACE Exam Guide

ACE Certification Exam

PHASE ITraining

PHASE IIPractice

PHASE IIIExperience

PHASE IVPrep/Test

Date Last Modified: 21-Dec-2021

Adobe

AnalyticsAdobe Audience

Manager

Adobe Experience Manager

Adobe CampaignClassic

Adobe Target

Adobe AdvertisingCloud

Adobe CampaignStandard

Adobe MarketoEngage

Adobe Commerce

Adobe Experience Platform

Adobe Workfront

Adobe Sign

MILE STONE Professional MILE STONE Certification

https://solutionpartners.adobe.com/solution-partners/home/learn/credentials/credential_journeys.html

https://solutionpartners.adobe.com/solution-partners/home/program/program_guide.html


Related Resources

• Technical Documentation• Adobe Experience Platform Community• Additional Resources

$ Associated cost

On-demand On-the-jobVirtual/instructor-ledIn-person/instructor-led

Accreditation/ACE certification

Role Definitions

**Virtual/instructor-led and In-person/instructor-led trainings with no On-demand alternative are not required in order to obtain the Professional badge.


Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

SALES TECHNICAL

Experience Platform Journey OrchestrationCustomer Journey Analytics

MILE STONE Sales Accreditation MILE STONE Sales Accreditation

Real-time Customer Data Platform

MILE STONE Sales Accreditation

PHASE I Training**

PHASE I Training**

PHASE I Training**

PHASE I Training**

STEP 1 Adobe Experience Platform: Sales Accreditation1 hours

STEP 1 Customer Journey Analytics: Sales Accreditation1-2 hours

STEP 1 Journey Orchestration: Sales Accreditation1 hour

STEP 1 Real-Time CDP: Sales Accreditation1 hour


https://experienceleague.adobe.com/docs/experience-platform.html?lang=en

https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform/ct-p/adobe-experience-platform-community

https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_platform/resources.html

https://solutionpartners.adobe.com/content/solution/us/en/training/learning_program/learningProgram69453.html




https://captivateprime.adobe.com/app/learner?accountId=32503#/course/1357877



https://captivateprime.adobe.com/app/learner?accountId=32503#/learningProgram/50149




Related Resources

• Technical Documentation• Adobe Experience Platform Community• Additional Resources

$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

MILE STONE Adobe Experience Platform Qualified Credential

PHASE I Training**

STEP 1 Adobe Experience Platform: Release for Tech3-4 hours

STEP 2 Customer Journey Analytics: Technical Introduction1 hour

STEP 3 Customer Journey Analytics: Features1 hour

SALES TECHNICAL

STEP 4 Real-time CDP Foundations for Technical1 hour

STEP 5 Journey Orchestration: Configure and Test a Journey1-2 hours

Getting Started with Adobe Experience Platform2 days $

OR

STEP 6 Adobe Experience Platform Exam

Implement Application Services Powered by Adobe Experience Platform2 days $

OR

https://experienceleague.adobe.com/docs/experience-platform.html?lang=en

https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform/ct-p/adobe-experience-platform-community

https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_platform/resources.html



https://solutionpartners.adobe.com/training/courses/course1529451.html





https://solutionpartners.adobe.com/training/learning_program/learningProgram50306.html




https://learning.adobe.com/catalog/adobe_experienceplatform/cours000000000097682.html and change to 2 days

https://learning.adobe.com/catalog/adobe_experienceplatform/cours000000000097682.html and change to 2 days

https://spark.adobe.com/page/OaEetaykstQJz/

https://learning.adobe.com/catalog/adobe_experienceplatform/cours000000000097501.html




Related Resources

• Technical Documentation • Forums • Additional Resources

$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

STEP 1


Advertising Cloud: Partner Sales Accreditation1 hour

MILE STONE

SALES BUSINESS PRACTITIONER - DSP

BUSINESS PRACTITIONER- SEARCH

https://experienceleague.adobe.com/docs/advertising-cloud.html

https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/ct-p/adobe-advertising-cloud-community

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/advertising_cloud/resources.html

https://solutionpartners.adobe.com/content/solution/us/en/training/courses/course1099691.html


Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IIPractice

STEP Job Shadowing with Mentor

STEP First Project Led by Mentor

PHASE IIIExperience


STEP


STEP


STEP 6

5

4Advertising Cloud DSP: Campaign Execution 2-3 hours

STEP 1



Adobe Certified Professional - Adobe Advertising Cloud - DSP

MILE STONE

PHASE IVPrep/Test

7

8

ACP Advertising Cloud Business Practitioner - DSP Exam Guide

ACP Advertising Cloud Business Practitioner - DSP Certification Exam

2

3




https://solutionpartners.adobe.com/solution-partners/home/learn/credentials/certification/partner_mentorship.html












https://spark.adobe.com/page/SeIYJRKgSz5mH/



https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/advertising_cloud/journey/bp_dsp.html#adobeCertifiedProfessional




Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IIPractice



PHASE IIIExperience


STEP


STEP


STEP 6

5

4

3

2STEP 1 Advertising Cloud: Search Marketing: BP6 hours



MILE STONE Adobe Certified Professional – Adobe Advertising Cloud - Search

STEP 7

STEP 8

ACP Advertising Cloud Business Practitioner - Search Exam Guide

ACP Advertising Cloud Business Practitioner - Search Certification Exam

PHASE IVPrep/Test
















https://spark.adobe.com/page/RMznGcrKLkbB8/



https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/advertising_cloud/journey/bp_search.html#get-certified




Related Resources

• Technical Documentation• Forums• Additional Resources

$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

SALES TECHNICAL SALES

BUSINESS PRACTITIONER DEVELOPER ARCHITECT

PHASE I Training**

STEP 1


Analytics: Sales Accreditation1-2 hours

MILE STONE

https://marketing.adobe.com/resources/help/en_US/reference/

https://forums.adobe.com/community/experience-cloud/analytics-cloud/analytics

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/resources.html



Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign



STEP

STEP

1

2

STEP 3

PHASE I Training**

PHASE IIPrep/Test

STEP 4

STEP 5Analytics: Foundations for Technical Sales 1-2 hours

Pre-work: Analytics3 hours

Adobe Sales & Demo Methodology, Tools & Assets1-2 hour

Complete the Technical Sales Workshop for Adobe AnalyticsSelf-paced

Adobe Analytics Technical Sales Demo EvaluationWithin 2 weeks post workshop

Analytics Technical Sales Professional AccreditationMILE STONE





https://solutionpartners.adobe.com/content/dexterspp/us/en/training/learning_program/learningProgram12692.html



https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/journey/tech_sales.html

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/journey/tech_sales.html

https://cpcontents.adobe.com/public/newlearner/newlearner_0ef13b48.html?accountId=32503#/course/1509289/instance/1683815/preview

https://solutionpartners.adobe.com/content/spp/us/en/home/hp/learn/learning_programs/technical_sales_program/prerequisites.html


Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign



PHASE I Training**

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

PHASE IIPractice

STEP 7


STEP 8


STEP 9

PHASE IIIExperience


STEP


STEP


STEP

PHASE IVPrep/Test

STEP

STEP ACE Analytics Business Practitioner Certification Exam

ACE Analytics Business Practitioner Exam Guide2 hours

Analytics Challenges*3-5 hours

Analytics: Business Requirements and Solution Design1-2 hours

Analytics: Reports & Analytics Interface: Foundations1-2 hours

Analytics: Data Analysis with Analysis Workspace3-4 hours

Data Analysis with Analysis Workspace2 days $

OR

Analytics: Principles of Analytics Implementation 7-8 hours

6 Analytics: Data Manipulation for Business Practitioners4-5 hours

STEP

*Challenges can be completed in conjunction with Phase I Training

MILE STONE Adobe Certified Expert -Adobe AnalyticsBusiness Practitioner

MILE STONE Adobe Professional - Adobe Analytics Business Practitioner

Advanced Analysis in Analysis Workspace 2 days $

Analytics: Advanced Analysis with Analysis Workspace 5-6 hours

11

12

10 13

14














https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/journey/bp.html#adobeCertifiedExpert



https://spark.adobe.com/page/r4AMizSTXykkb/



https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/training/bp.html?nav=challenges#navigation

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/training/bp.html?nav=challenges#navigation









https://learning.adobe.com/catalog/adobe_analytics/cours000000000093501.html










Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign



PHASE I Training**

PHASE IIPractice

STEP 5


STEP 6


STEP 7

PHASE IIIExperience


STEP 8


STEP 9

PHASE IVPrep/Test

STEP 11


10STEP

ACE Analytics Developer Certification Exam

STEP 12

ACE Analytics Developer Exam Guide2 hours

MILE STONE Adobe Professional - Adobe Analytics Developer

Analytics: Principles of Analytics Implementation5-6 hours

Analytics: Data Manipulation5-6 hours

STEP 1

STEP 2

STEP 3

STEP 4

Analytics Implementation3 days $

Analytics: Business Requirements & Solution Design: Foundations1-2 hours

OR

Analytics: Practice Analytics Implementation5-6 hours

* Challenges can be completed in conjunction with Phase I Training MILE STONE Adobe Certified Expert -

Adobe AnalyticsDeveloper

Analytics Challenges*3-5 hours















https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/journey/dev.html#adobeCertifiedExpert



https://spark.adobe.com/page/zlUwlhwA2cVAh/













https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/training/dev.html?nav=challenges#navigation

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/training/dev.html?nav=challenges#navigation


Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign



PHASE IIPractice

STEP 6


STEP 7


STEP 8

PHASE IIIExperience


STEP 9


STEP 10

PHASE IVPrep/Test


11STEP

Analytics Challenges* 3-5 hours

MILE STONE Job Enabled

ACM Analytics Architect Exam Guide2 hours

STEP 12

ACM Analytics Architect Certification Exam

STEP 13

PHASE I Training**

Analytics: Data Manipulation5-6 hours

STEP 1

STEP 2

STEP 3

STEP 4Analytics Implementation3 days $

Analytics: Business Requirements & Solution Design: Foundations1-2 hours

OR

Analytics Principles of Analytics Implementation5-6 hours

Analytics: Practice Analytics Implementation5-6 hours

* Challenges can be completed in conjunction with Phase I Training MILE STONE Adobe Certified Master

- Adobe Analytics Architect














https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/analytics/training/architect.html?nav=challenges#navigation


https://spark.adobe.com/page/pjZ6tF6vKv8wI/



https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/analytics/journey/architect.html#adobeCertifiedMaster














Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

SALES BUSINESS PRACTITIONER ARCHITECT

PHASE I Training**

STEP 1


Audience Manager: Partner Sales Accreditation1-2 hours

MILE STONE

https://marketing.adobe.com/resources/help/en_US/aam/c_aam_home.html

https://forums.adobe.com/community/experience-cloud/analytics-cloud/audience-manager

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/audience_manager/resources.html



Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

STEP

PHASE IIPractice

STEP 8


STEP 9

STEP 10

PHASE IIIExperience


STEP 11


STEP 12


STEP 13

PHASE IVPrep/Test


1 STEP 14

STEP 15

ACE Audience Manager Developer Exam Guide

Audience Manager Challenges* 4 hours

STEP 2

AAM: Foundations for Business Practitioner2-3 hours

3

AAM: Integration Series 1 hour

AAM: Advanced Features1 hour

ACE Audience Manager Developer Certification Exam

* Challenges can be completed in conjunction with Phase I Training


Fundamentals of Adobe Audience Manager 1 day $

OR

AAM: Analyze and Optimize Segments2-3 hours

STEP 4 AAM: Overview & Best Practices on Publisher Domain3-4 hours

STEP AAM: Manage User Journey 1-2 hours

STEP

STEP

STEP

5

6

7

MILE STONEAdobe Certified Expert - Adobe Audience ManagerBusiness Practitioner


Adobe Experience Platform Launch: How to Use Launch1-2 hours














https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/audience_manager/training/bp.html?nav=challenges#navigation

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/audience_manager/training/bp.html?nav=challenges#navigation





https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/audience_manager/journey/bp.html#adobeCertifiedExpert



https://learning.adobe.com/catalog/adobe_audience_manager/cours000000000095461.html











Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE IIPractice

STEP 5


STEP 6

STEP 7

PHASE IIIExperience


STEP 8


STEP 9


STEP 10First Project Led by Mentor

Audience Manager Challenges* 5 hours

PHASE I Training**

STEP 1OR

Audience Manager: Technical Foundations 6-7 hours

2STEP

3

AAM: Integration Series 1 hour

STEP

4

AAM: Advanced Features1 hour


PHASE IVPrep/Test

STEP 11

STEP 12

ACM Audience Manager Architect Exam Guide

ACM Audience Manager Architect Certification Exam


Fundamentals of Adobe Audience Manager1 day $

STEP

MILE STONE Adobe Certified Master - Adobe Audience ManagerArchitect


Adobe Experience Platform Launch: How to Use Launch1-2 hours















https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/audience_manager/training/architect.html?nav=challenges#navigation

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/audience_manager/training/architect.html?nav=challenges#navigation






https://solutionpartners.adobe.com/home/hp/learn/cert_accreditation/cert_details/campaign_cert_details.html#Tabs_contentbody_tabs_273366578_273366578_tab2



https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/audience_manager/journey/architect.html#adobeCertifiedMaster







Adobe Partner Credential Journey$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

SALES BUSINESSPRACTITIONER DEVELOPER ARCHITECT

PHASE I Training**

STEP 1


Campaign: Partner Sales Accreditation2-3 hours

MILE STONE

Related Resources

• Technical Documentation • Campaign Classic Community• Additional Resources


https://helpx.adobe.com/support/campaign/classic.html

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic/ct-p/adobe-campaign-classic-community

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/resources.html




Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IIIExperience


STEP 9


STEP 10


STEP 11

PHASE IIPractice


6


7

PHASE IVPrep/Test

Campaign Classic: Cross-channel Marketing Campaigns5-6 hours

STEP STEP1 OR 1 Design & Orchestrate Marketing Campaigns 3 days $

Campaign 6.1.1: Web Apps and Surveys 3-4 hours

STEP 2 OR 2

Campaign 6.1.1: Administration for Business Practitioner4-5 hours

STEP 3 OR 3 Configure and Manage1 day $

Campaign 6.1.1: Data Management3-4 hours

STEP 4 OR 4 Manage Data & Workflows 2 days $

Campaign 6.1.1: Message Center 1 hour

STEP 5

STEP 12

STEP

STEP

ACE Campaign Classic Business Practitioner Certification Exam

ACE Campaign Classic Business Practitioner Exam Guide2 hours


Develop Web Applications & Surveys 1 day $

Related Resources

• Technical Documentation• Campaign Classic Community• Additional Resources• Additional Learning

MILE STONE Adobe Certified Expert -Adobe Campaign ClassicBusiness PractitionerAdobe Certified Professional –

Adobe Campaign Classic Business Practitioner

MILE STONE

STEP 8 ACP - Adobe Campaign Classic

13















https://learning.adobe.com/catalog/adobe_campaign/cours000000000091624.html















https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/journey/classic/bp.html#adobeCertifiedExpert



https://spark.adobe.com/page/NzJ5J840LokBu/








https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/training/bp.html

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/journey/classic/bp.html#adobeProfessional

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/journey/classic/bp.html#adobeProfessional




Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IIIExperience


STEP 11


STEP 12


STEP 13

PHASE IVPrep/Test

STEP 1 OR 1 Design & Orchestrate Marketing Campaigns 3 days $

Campaign 6.1.1: Schema and Forms Management2-3 hours

STEP 2 OR 2 Develop and Customize Data Models2 day $

Campaign 6.1.1: Web Apps and Surveys 3-4 hours

STEP 3 OR 3 Develop Web Applications & Surveys 1 day $

Campaign 6.1.1: Data Management3-4 hours

STEP 4 OR 4 Manage Data & Workflows 2 days $

Campaign 6.1.1: Administration4-5 hours

STEP 5 OR 5 Configure & Manage Campaign Classic 1 day $

Campaign 6.1.1: Applica-tion Programming 2-3 hours

STEP 6 OR 6 JavaScript Programming in Campaign Classic 1 day $

Campaign 6.1.1: Reporting3-4 hours

STEP 7

Campaign 6.1.1: Message Center 1-2 hours

STEP 8

Build Reports In Campaign Classic 1 day $

STEP 14

STEP 15 ACE Campaign Classic Developer Certification Exam

ACE Campaign Classic Developer Exam Guide2 hours

PHASE IIPractice


9


10

STEP

STEP


7ORRelated Resources

Adobe Certified Professional – Adobe Campaign Classic Developer

MILE STONE MILE STONE Adobe Certified Expert -Adobe Campaign ClassicDeveloper

Campaign Classic: Cross-channel Marketing Campaigns 5-6 hours

• Technical Documentation • Campaign Classic Community• Additional Resources• Additional Learning





































https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/campaign/journey/classic/dev.html#adobeCertifiedExpert



https://spark.adobe.com/page/dAcIMIvjrZr3S/













https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/training/dev.html




Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IIIExperience


STEP 7


STEP 8


STEP 9

PHASE IVPrep/Test

STEP 1 OR 1 Design & Orchestrate Marketing Campaigns 3 days $

Campaign 6.1.1: Schema and Forms Management2-3 hours

STEP 2 OR 2

Campaign 6.1.1: Production1-2 hours

STEP 3

Campaign 6.1.1: Message Center 1 hour

STEP 4

STEP 11 ACM Campaign Classic Architect Certification Exam

STEP 10 ACM Campaign Classic Architect Exam Guide2 hours

PHASE IIPractice


5


6

STEP

STEP


Develop and Customize Data Models2 day $

Related Resources

MILE STONE Adobe Certified Master -Adobe Campaign Classic Architect


Campaign Classic: Cross-channel Marketing Campaigns 5-6 hours

• Technical Documentation • Campaign Classic Community• Additional Resources• Additional Learning
















https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/campaign/journey/classic/architect.html#adobeCertifiedMaster



https://spark.adobe.com/page/s1CiGYPt4ZI7M/















https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/training/architect.html


Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign



PHASE I Training**

STEP 1


Campaign: Sales Accreditation2-3 hours

MILE STONE

https://helpx.adobe.com/support/campaign/standard.html

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-standard/ct-p/adobe-campaign-standard-community




Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign



STEP

STEP

1

2

SALE S TRAINING

STEP 3

TECHNIC AL TRAINING

PHASE I Training**

Campaign: Foundations for Technical Sales2-3 hours

Pre-work: Campaign Standard3-4 hours

Adobe Sales & Demo Methodology, Tools & Assets1-2 hours

Technical training for this role is still available; however, the workshop and credential have been retired.








Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign



PHASE I Training**

PHASE IIPractice

STEP


STEP


STEP

PHASE IIIExperience


STEP


STEP


STEP 9

8

7

6

5

4 Campaign Challenges*2 hours

1 Design & Orchestrate Marketing Campaigns in Campaign Standard 2 days $

STEP 1

Manage Workflows in Campaign Standard 1 day $

STEP 2 Campaign Standard: Technical Foundations for Business Practitioner 3 hours

ORCampaign Standard: Overview2-5 hours


PHASE IVPrep/Test

10

11 ACE Campaign Standard Business Practitioner Certification Exam

ACE Campaign Standard Business Practitioner Exam Guide2 hours

2OR

MILE STONE Adobe Certified Expert - Adobe Campaign Standard Business Practitioner

MILE STONE Adobe Professional - Adobe CampaignStandard Business Practitioner















https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/training/bp.html?nav=challenges#navigation











https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/campaign/journey/standard/bp.html#adobeCertifiedExpert




https://spark.adobe.com/page/znflp81VpbDhR/





Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign



PHASE I Training**

PHASE IIPractice

STEP

PHASE IIIExperience


STEP


STEP


STEP 8

7

6


STEP


STEP 5

4

3STEP 1

STEP 2


OR 1 Design & Orchestrate Marketing Campaigns in Campaign Standard 2 days $

OR

Customize Campaign Standard2 days $

Campaign Standard: Overview2-5 hours

* Challenges can be completed in conjunction with Phase I Training. Completion of Challenges makes you eligible for access to a Sandbox environment.

PHASE IVPrep/Test

9

10 ACE Campaign Standard Developer Certification Exam

ACE Campaign Standard Developer Exam Guide2 hours

Campaign Standard: Technical Foundations 5 hours

2

MILE STONE Adobe Certified Expert - Adobe Campaign StandardDeveloper

MILE STONE Adobe Professional - Adobe CampaignStandard Developer

Campaign Challenges*2 hours


























https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/campaign/journey/standard/dev.html#adobeCertifiedExpert



https://spark.adobe.com/page/f28jnq55dHCMV/





https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/training/dev.html?nav=challenges#navigation

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/campaign/training/dev.html?nav=challenges#navigation


Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign



PHASE IIPractice

STEP

PHASE IIIExperience


STEP


STEP


STEP 8

7

6


STEP


STEP 5

4

3

PHASE I Training**

STEP 1

STEP 2


OR 1 Design & Orchestrate Marketing Campaigns in Campaign Standard 2 days $

OR

Customize Campaign Standard2 days $

Campaign Standard: Overview2-5 hours

Campaign Standard: Technical Foundations 5 hours 2 * Challenges can be completed in conjunction with

Phase I Training. Completion of Challenges makes you eligible for access to a Sandbox environment.


Campaign Challenges*2 hours




























Related Resources

• Technical Documentation• Forums • Developer Guides• Additional Resources

$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

SALES BUSINESSPRACTITIONER

DEV/OPSENGINEER

FRONT-ENDDEVELOPER

DEVELOPER/CLOUD DEVELOPER

ARCHITECT

PHASE I Training**

STEP 1


STEP 2 Commerce: Sales Accreditation4-5 hours

Introduction to Commerce: Commerce 1011 hour

https://magento.com/technical-resources/

https://community.magento.com/

https://devdocs.magento.com/

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/commerce/resources.html




Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IIPractice

STEP 4 Job Shadowing with Mentor

STEP 5 First Project Led by Mentor

PHASE IIIExperience


STEP 6


STEP 7


STEP 8

STEP 1

STEP 3

Commerce: Managing Your Commerce Store16 hours

Commerce B2B for Business Users (Optional)8 hours

Page Builder for Business Users (Optional)8 hours


DEV/OPSENGINEER

FRONT-ENDDEVELOPER


ARCHITECT

STEP 2


PHASE IVPrep/Test

STEP 9

STEP

ACE Commerce Business Practitioner Exam Guide

MILE STONE Adobe Certified Expert – Adobe Commerce Business Practitioner

ACE Commerce Business Practitioner Certification Exam

10






















https://spark.adobe.com/page/AA170ErGBBO2W/

https://spark.adobe.com/page/AA170ErGBBO2W/

https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/commerce/journey/bp.html#adobeCertifiedExpert




Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IVPrep/Test

PHASE IIPractice



PHASE IIIExperience


STEP 6


STEP 7


STEP 8

STEP 1

STEP 2

Intro to Commerce for Business Users2 hours

10

STEP

STEP

9

Commerce Security for Developers (Optional)3 hours

STEP 3

Commerce for Developers24 hours


DEV/OPSENGINEER

FRONT-ENDDEVELOPER


ARCHITECT


MILE STONE

ACE Commerce Cloud Developer Exam Guide

ACE Commerce Cloud Developer Certification Exam

Adobe Certified Expert – Adobe Commerce Cloud Developer




















https://spark.adobe.com/page/34U3DEjqG3G4Q/


https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/commerce/journey/cloud_dev.html#adobeCertifiedExpert




Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IVPrep/Test

PHASE IIPractice



PHASE IIIExperience


STEP 7


STEP 8


STEP 9

STEP 1

STEP 211

STEP

STEP

10

Commerce PWA for Developers (Optional)5 hours

Page Builder for Business Users (Optional)2 hours


DEV/OPSADMIN

FRONT-ENDDEVELOPER


ARCHITECT

STEP 3 Commerce: Getting Started with JavaScript Development (Optional)3 hours


MILE STONE Adobe Certified Expert – Adobe Commerce Front-End Developer

ACE Commerce Front-End Developer Exam Guide

ACE Commerce Front-End Developer Certification Exam























https://spark.adobe.com/page/14TT3gvQkRV5Q/

https://spark.adobe.com/page/14TT3gvQkRV5Q/

https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/commerce/journey/front_end_dev.html#adobeCertifiedExpert

https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/commerce/journey/front_end_dev.html#adobeCertifiedExpert


Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign


DEV/OPSENGINEER

FRONT-ENDDEVELOPER


ARCHITECT

PHASE I Training**

PHASE IVPrep/Test

PHASE IIPractice



PHASE IIIExperience


STEP 11


STEP 12


STEP 13

STEP 1

STEP 2

Fundamentals of Commerce 2 Development 5 hours

STEP 16 ACE Commerce Developer Exam Guide

STEP 3 Commerce: Security for Developers (Optional)3 hours

STEP 4 Fundamentals of Commerce Development Part 2 (Optional)8 hours

ACE Commerce Cloud Developer Exam Guide

ACE Commerce Cloud Developer Certification Exam

STEP 14

STEP 15

17 ACE Commerce Developer Certification Exam

Commerce: Cloud for Developers24 hours

STEP 7 ACP Commerce Developer Exam Guide

STEP 8 ACP Commerce Developer Certification Exam

STEP 5 Commerce Order Management for Developers (Optional)2-3 hours


MILE STONE Adobe Certified Expert – Adobe Commerce DeveloperAdobe Certified Professional

– Adobe Commerce Developer

MILE STONE

MILE STONE Adobe Certified Expert – Adobe Commerce Cloud Developer

STEP



















https://www.marketo.com/education/marketo-certification/marketo-certified-expert/

https://spark.adobe.com/page/ZCSxCHupv9Ywq/

https://spark.adobe.com/page/ZCSxCHupv9Ywq/













https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/commerce/journey/dev.html#adobeCertifiedExpert





https://spark.adobe.com/page/ClHLYMaUjTUfa/



https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/commerce/journey/dev.html#adobeCertifiedProfessional









Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign


DEV/OPSADMIN

FRONT-ENDDEVELOPER


ARCHITECT

PHASE IVPrep/Test

PHASE IIPractice



PHASE IIIExperience


STEP 9


STEP 10


STEP 11

ACM Commerce Architect Exam Guide

STEP 12

13STEP ACM Commerce Architect Certification Exam

MILE STONE Adobe Certified Master – Adobe Commerce Architect

PHASE I Training**

STEP 1

STEP 2

Fundamentals of Commerce Development5 hours

STEP 3 Commerce Security for Developers (Optional)3 hours

STEP 4 Fundamentals of Commerce Development Part 2 (Optional)8 hours

Commerce: Cloud for Developers24 hours

STEP 5 Commerce Order Management for Developers (Optional)2-3 hours


















https://spark.adobe.com/page/DY5N6V69tKFGV/

https://spark.adobe.com/page/DY5N6V69tKFGV/


https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/commerce/journey/architect.html#adobeCertifiedMaster
















Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

STEP 1


PHASE ITraining

PHASE ITraining

AEM: Assets AEM: FormsAEM: Sites

STEP 2

AEM: Foundations: Sales Accreditation2-3 hours

AEM Assets: Sales Accreditation1-2 hours

STEP 1


STEP 2 AEM Sites: Sales Accreditation1-2 hours

STEP 1


STEP 2 AEM Forms: Sales Accreditation1-2 hours

SALES TECHNICALSALES

BUSINESSPRACTITIONER

DEV/OPSENGINEER

FRONT-ENDDEVELOPER

DEVELOPER ARCHITECT



https://marketing.adobe.com/resources/help/en_US/em/

https://forums.adobe.com/community/experience-cloud/marketing-cloud/experience-manager

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/experience_manager/resources.html














Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

STEP

STEP

1

2

STEP 4

PHASE I Training**

AEM 6.4: Technical Foundation Skills7 hours

AEM Assets: Foundations for Technical Sales 1-2 hours



DEV/OPSENGINEER

FRONT-ENDDEVELOPER

DEVELOPER ARCHITECT

AEM: Assets AEM: Sites

STEP

STEP

1

2

STEP 4

PHASE I Training**

AEM Sites: Foundations for Technical Sales 1-2 hours

STEP 3 AEM as a Cloud Service: Overview forTechnical Sales1 hour

STEP 3

Pre-work: AEM Sites1-2 hours

AEM as a Cloud Service: Overview for Technical Sales1 hour











https://solutionpartners.adobe.com/content/spp/us/en/home/hp/learn/learning_programs/technical_sales_program/prerequisites.html#Tabs_contentbody_tabs_tab3













Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IVPrep/Test

PHASE IIPractice

STEP 6


STEP 7


STEP 8

PHASE IIIExperience


STEP 9


STEP


STEP

STEP 1

STEP 2

STEP 3

AEM Challenges* 3 hours

AEM: Technical Introduction1 hour

OR 4 Create Web Experiences Using AEM2 days $

STEP 12

STEP ACE Experience Manager Sites Business Practitioner Certification Exam

ACE Experience Manager Sites Business Practitioner Exam Guide2 hours

* Challenges can be completed in conjunction with Phase I Training MILE STONE Adobe Certified Expert

- Adobe Experience Manager Sites Business Practitioner

MILE STONE Adobe Professional - Adobe ExperienceManager Business Practitioner

STEP 4

AEM as a Cloud Service: Technical Introduction3-4 hours

AEM: Let’s Get Started1-2 hours

AEM: Author Websites 3-4 hours



DEV/OPSENGINEER

FRONT-ENDDEVELOPER

DEVELOPER ARCHITECT

STEP 5 Adobe Experience Manager: Use Cloud Acceleration Manager1-2 hours

10

1113














https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/experience_manager/training/bp.html?nav=challenges#navigation


https://learning.adobe.com/catalog/adobe_experiencemanager/cours000000000083912.html


https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/experience_manager/journey/sites_bp.html#adobeCertifiedExpert



https://spark.adobe.com/page/Ia3jvJT1SkdaX/










Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IVPrep/Test

PHASE IIPractice



PHASE IIIExperience


STEP


STEP


STEP 10

9

8

7

6 STEP 11

STEP 12 ACE Experience Manager Sites Dev/Ops Engineer Certification Exam

ACE Experience Manager Sites Dev/Ops Engineer Exam Guide2 hours

MILE STONE Adobe Certified Expert - Adobe Experience Manager Sites Dev/Ops Engineer

MILE STONE Adobe Professional - Adobe ExperienceManager Dev/Ops

AEM 6.4: Back-end Develop-ment for Developer 4-5 hours(Review videos; hands-on is optional)

STEP 2

AEM as a Cloud Service: Devel-oping for AEM4-5 hours(Review videos; hands-on is optional)

STEP 3

OR 2 Extend & Customize AEM3 days $

STEP 1

AEM 6.4: SPA: Release for Tech2-3 hours(Review videos; hands-on is optional)

STEP 4

STEP 5 Administer & SecurelyMaintain AEM 3 days $

OR 5 DevOps for AEM as a Cloud Service 3 days $

Adobe Experience Manager Front-End DeveloperRecommended11 hours



DEV/OPSENGINEER

FRONT-ENDDEVELOPER

DEVELOPER ARCHITECT














https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/experience_manager/journey/sites_dev_ops.html#adobeCertifiedExpert



https://spark.adobe.com/page/pkoP3SHi0l4Yc/
















Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

STEP 1 AEM: Technical Introduction1 hour

STEP 2 AEM as a Cloud Service: Technical Introduction3-4 hours

STEP 3 AEM: Let’s Get Started 1-2 hours

PHASE IIPractice


STEP


STEP

8


STEP

9

PHASE IIIExperience


STEP


STEP


STEP


STEP 4 AEM: Author Websites3-4 hours

STEP AEM as a Cloud Service: Working with Adobe Cloud Manager6-7 hours

STEP AEM 6.5: Front-end Development for Developer4-5 hours

MILE STONE Adobe Professional - Adobe Experience Manager Sites Front-End Developer



DEV/OPSENGINEER

FRONT-ENDDEVELOPER

DEVELOPER ARCHITECT

STEP Adobe Experience Manager: Use Cloud Acceleration Manager1-2 hours

5

6

7

10

11

12

13








https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/experience_manager/training/front_end_dev.html



















Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IVPrep/Test

PHASE IIPractice

STEP 5


STEP 6


STEP 7

PHASE IIIExperience


STEP 8


STEP 9


STEP 10


AEM 6.4: Back-end Development for Developer 4-5 hours

STEP 2

AEM as a Cloud Service: Developing for AEM4-5 hours

STEP 3

OR 2 Extend & Customize AEM 3 days $

STEP 11

STEP 12 ACE Experience Manager Sites Developer Certification Exam

ACE Experience Manager Sites Developer Exam Guide2 hours


STEP 1 Adobe Experience Manager Front-End DeveloperRecommended11 hours

MILE STONE Adobe Certified Expert - Adobe Experience Manager Sites Developer

MILE STONE Adobe Professional - Adobe ExperienceManager Sites Developer

STEP 4 AEM 6.4: SPA: Release for Tech2-3 hours



DEV/OPSENGINEER

FRONT-ENDDEVELOPER

DEVELOPER ARCHITECT














https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/experience_manager/training/dev.html?nav=challenges#navigation








https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/experience_manager/journey/sites_dev.html#adobeCertifiedExpert



https://spark.adobe.com/page/IN3bRhRJDvqCc/






Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IIPractice



PHASE IIIExperience


STEP 4


STEP 5


STEP 6

PHASE IVPrep/Test

1STEP AEM Architect Workshop 3 days $

STEP 8 ACM Experience Manager Sites Architect Certification Exam

STEP 7 ACM Experience Manager Sites Architect Exam Guide2 hours

MILE STONE Adobe Certified Master -Adobe Experience Manager Sites Architect




DEV/OPSENGINEER

FRONT-ENDDEVELOPER

DEVELOPER ARCHITECT















https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/experience_manager/journey/sites_architect.html#adobeCertifiedMaster



https://spark.adobe.com/page/O8ouF761akUN6/




Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign


PHASE I Training**

STEP 1


Marketo Engage: Partner Sales Accreditation2-3 hours

Marketo Engage: Bizible (Optional)1-2 hours

STEP 2

https://docs.marketo.com/display/public/DOCS/Welcome+to+Marketo+Docs

https://solutionpartners.adobe.com/training/marketo_training/marketo_ondemand.html

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/marketo_engage/resources.html





Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IVPrep/Test

PHASE IIPractice



PHASE IIIExperience


STEP 6


STEP 7


STEP 8

STEP 1

STEP 2

The Fundamentals14-15 hours

Core Concepts7 hours

10

ACE Marketo Engage Business Practitioner Exam Guide

STEP

STEP

9

Core Concepts I2 days $

Core Concepts II2 days $

OR ACE Exam Prep - Marketo Engage Business Practitioner


11STEP ACE Marketo Engage Business Practitioner Certification Exam

MILE STONE Adobe Certified Expert - Marketo Engage Business Practitioner

Adobe Certified Professional – Marketo Engage Business Practitioner

MILE STONE

STEP ACP Marketo Engage Business Practitioner Exam Guide

Marketo Engage: Bizible 1-2 hours

STEP 35



















https://spark.adobe.com/page/MhtxDQkUfbjQI/



https://learning.adobe.com/catalog/adobe_marketo_engage/cours000000000097302.html







https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/marketo_engage/journey/bp.html#adobeCertifiedExpert



https://spark.adobe.com/page/cjD3zH0OEv45W/







Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

PHASE IVPrep/Test

STEP 1

STEP 2

STEP 3

STEP 4

The Fundamentals14-15 hours

Core Concepts7 hours

Product Adoption10 hours

Administration1-2 hours

PHASE IVPrep/Test

Marketo Certified Solutions Architect Application1 ½ hour Interview

ACM Marketo Engage Architect Exam Guide

10

11

PHASE IIPractice

5 Job Shadowing with Mentor

6 First Project Led by Mentor

PHASE IIIExperience


STEP 7


STEP 8


STEP 9

OR

Creating Event and Webinar Programs ½ day $

Establishing a Successful ABM Program ½ day $

Optimizing Email Deliverability ½ day $

Using Attribution Models ½ day $

Using Marketo Analytics and Reporting ½ day $

OR

OR Configuring and Managing Marketo ½ day $

STEP

STEPCore Concepts I2 days $

Core Concepts II2 days $


STEP 12

Marketo Certified Solutions Architect Prep Workshop2 days


MILE STONE Adobe Certified Master - Adobe Marketo Engage Architect









http://premierpartners.marketo.com/mcsa-application.html

https://premierpartners.marketo.com/mcsa-application-requirements.html



http://premierpartners.marketo.com/mcsa-application-requirements.html
















https://www.marketo.com/education/course-catalog/creating-event-and-webinar-programs/

https://www.marketo.com/education/course-catalog/creating-event-and-webinar-programs/

https://www.marketo.com/education/course-catalog/establishing-a-successful-abm-program/

https://www.marketo.com/education/course-catalog/establishing-a-successful-abm-program/

https://www.marketo.com/education/course-catalog/optimizing-email-deliverability/

https://www.marketo.com/education/course-catalog/using-attribution-models/

https://www.marketo.com/education/course-catalog/using-marketo-analytics-and-reporting/

https://www.marketo.com/education/course-catalog/configuring-and-managing-marketo/



https://premierpartners.marketo.com/mcsa-workshop.html

https://premierpartners.marketo.com/mcsa-workshop.html

http://premierpartners.marketo.com/mcsa-workshop.html


Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Related Resources

$ Associated cost



Role Definitions


Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

PHASE I Training**

STEP 1

STEP 2

Adobe Sign:Foundations2 hours

Adobe Sign:Integration2 hours

PHASE IIPrep/Test

3 Adobe Sign Essentials Exam Guide

TECHNICAL

MILE STONE Adobe Sign Essentials

https://experienceleague.adobe.com/docs/document-cloud-learn/sign-learning-hub/overview.html?lang=en

https://community.adobe.com/t5/adobe-sign/ct-p/ct-adobe-sign

https://solutionpartners.adobe.com/solution-partners/home/applications/document_cloud/sign/resources.html






https://spark.adobe.com/page/CP8URs3tIEN8I/



Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Related Resources

$ Associated cost



Role Definitions

Adobe Analytics

Adobe Audience Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Related Resources

$ Associated cost



Role Definitions


Related Resources

$ Associated cost



Role Definitions

PHASE I Training**

STEP 1


Target: Sales Accreditation2-3 hours

MILE STONE


BUSINESSPRACTITIONER ARCHITECT



https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/target/resources.html


Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Related Resources

$ Associated cost



Role Definitions

Adobe Analytics




Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Related Resources

$ Associated cost



Role Definitions


Related Resources

$ Associated cost



Role Definitions

STEP

STEP

1

2

SALE S TRAINING


STEP 3

TECHNIC AL TRAINING

PHASE I Training**

PHASE IIPrep/Test

STEP Complete the Technical Sales Workshop for Adobe TargetSelf-paced

4

Adobe Target Technical Sales ProfessionalAccreditation

MILE STONE

Target: Foundations for Technical Sales2-3 hours

Pre-work: Target2-3 hours



STEP 5 Adobe Target Technical Sales Demo EvaluationWithin 2 weeks post workshop






https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/target/journey/tech_sales.html

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/target/journey/tech_sales.html

https://solutionpartners.adobe.com/home/hp/learn/learning_programs/technical_sales_program.html

https://solutionpartners.adobe.com/home/hp/learn/learning_programs/technical_sales_program.html


https://solutionpartners.adobe.com/training/learner_journey/target_learner_journey.html?tab=bp

https://cpcontents.adobe.com/public/newlearner/newlearner_0ef13b48.html?accountId=32503#/course/1509275/instance/1683801/preview

Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Related Resources

$ Associated cost



Role Definitions

Adobe Analytics




Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Related Resources

$ Associated cost



Role Definitions


Related Resources

$ Associated cost



Role Definitions

PHASE I Training**

STEP 1 Target: Technical Foundations 14-15 hours

STEP 2

OR

Personalize and Automate with Adobe Target 1 day $

Leverage Experience Cloud Audiences with Adobe Target1 day $

STEP 3

Target: Automated Personalization 4 hours

STEP 4 Personalize Dynamic Content Using Adobe Target Recommendations 1 day $

PHASE IVPrep/Test

PHASE IIIExperience


STEP


STEP


STEP

9

8

10

PHASE IIPractice

Target Challenges* 3 hours

STEP 5


STEP 6


STEP 7

STEP 11

ACE Target Business Practitioner Certification Exam2 hours

STEP 12

ACE Target Business Practitioner Exam Guide2 hours


OR 4Target: Recommendations: Personalize Dynamic Content4 hours

Fundamentals of Adobe Target1 day $



MILE STONE Adobe Certified Expert - Adobe Target Business Practitioner

MILE STONE Adobe Professional - Adobe TargetBusiness Practitioner






https://learning.adobe.com/catalog/adobe_target/cours000000000095741.html
















https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/target/training/bp.html?nav=challenges#navigation

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/target/training/bp.html?nav=challenges#navigation





https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/target/journey/bp.html#adobeCertifiedExpert



https://spark.adobe.com/page/ILwRKvwXZ9yJF/







Related Resources


$ Associated cost



Role Definitions



Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Related Resources

$ Associated cost



Role Definitions

Adobe Analytics




Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Related Resources

$ Associated cost



Role Definitions


Related Resources

$ Associated cost



Role Definitions

PHASE I Training**

STEP 1 Target: Technical Foundations 14-15 hours

STEP 2OR

Target: Automated Personalization 1-2 hours

STEP 3

Personalize Dynamic Content Using Adobe Target Recommendations 1 day $

PHASE IVPrep/Test

PHASE IIIExperience


STEP


STEP


STEP

10

9

PHASE IIPractice



STEP

STEP


Target: Recommendations: Personalize Dynamic Content2-3 hours

6OR

Personalize and Automate with Adobe Target 1 day $

Fundamentals of Adobe Target1 day $



Target: Implementation Fundamentals3-4 hours

ACM Target Architect Exam Guide2 hours

ACM Target Architect Certification Exam

STEP 5 Target: Mobile App Personalization2-3 hours

STEP 4 Target: Client-side Implementation2-3 hours

MILE STONE Adobe Certified Master- Adobe Target Architect


STEP 6

11

12

13





























https://spark.adobe.com/page/PCYakxwg9gCwD/



https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/target/journey/architect.html#adobeCertifiedMaster










Role Definitions

Related Resources




Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

SALES COREDEVELOPER

FUSIONDEVELOPER

PROJECT MANAGER

PHASE I Training**

STEP 1 Workfront: Sales Accreditation 1-2 hours


https://one.workfront.com/s/documentation-classic

https://one.workfront.com/s/community

https://solutionpartners.adobe.com/solution-partners/home/applications/experience_cloud/workfront/resources.html






Role Definitions

Related Resources




Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

SALES COREDEVELOPER

FUSIONDEVELOPER

PROJECT MANAGER

PHASE I Training**

STEP 1 Adobe Professional and Expert - Workfront Core Developer 25 hours

STEP 2 Review Documentation and Release Notes

STEP 3 Review Workfront Best Practices site

PHASE VPrep/Test

PHASE IV Experience


STEP


STEP 10

9

PHASE III Prep/Test

ACP Workfront Core Developer Exam Guide

STEP 7

ACP Workfront Core Developer Certification Exam

STEP 8

STEP 7

ACE Workfront Core Developer Certification Exam

STEP 8

ACE Workfront Core Developer Exam Guide

MILE STONE Adobe Certified Expert - Adobe Workfront Core Developer

PHASE IIPractice

STEP 4 Create a basic workflow of submit request, convert to project (using a template), and report on key stages


STEP 6 Job shadowing with mentor

MILE STONEAdobe Certified Professional - Adobe Workfront Core Developer







https://one.workfront.com/s/

https://one.workfront.com/s/product-releases

https://one.workfront.com/s/best-practices

https://one.workfront.com/s/best-practices






https://spark.adobe.com/page/ykur3F7XbB81h/



https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/workfront/journey/dev_core.html#adobeCertifiedProfessional



https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/workfront/journey/dev_core.html#adobeCertifiedExpert



https://spark.adobe.com/page/JEz6kd2pwz2Jc/










Role Definitions

Related Resources




Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

SALES COREDEVELOPER

FUSIONDEVELOPER

PROJECT MANAGER

PHASE I Training**

STEP 1 Adobe Professional - Workfront Fusion Developer 3 hours


PHASE III Prep/Test

ACP Workfront Fusion Developer Exam Guide

STEP 6

ACP Workfront Fusion Developer Certification Exam

STEP 7

PHASE IIPractice

STEP 3 Create basic scenarios that automate work and work processes

MILE STONE Adobe Certified Professional - Adobe Workfront Fusion Developer











https://spark.adobe.com/page/hKwrQPrroBESu/



https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/workfront/journey/dev_fusion.html#adobeCertifiedProfessional










Role Definitions

Related Resources




Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

SALES COREDEVELOPER

FUSIONDEVELOPER

PROJECT MANAGER

PHASE I Training**

STEP 1 Adobe Professional - Workfront Planner 10-11 hours


PHASE III Prep/Test

ACP Workfront Project Manager Exam Guide

STEP 4

ACP Workfront Project Manager Certification Exam

STEP 5

PHASE IIPractice

STEP 3 Create a project from a request using a template and build a dashboard to report on key metrics

MILE STONE Adobe Certified Professional – Adobe Workfront Project Manager






https://one.workfront.com/s/


https://spark.adobe.com/page/RsRFf2x5j7LNR/



https://solutionpartners.adobe.com/content/solution/us/en/solution-partners/home/applications/experience_cloud/workfront/journey/pm.html#adobeCertifiedProfessional






Role Definitions

Role Definitions


Adobe


Manager



Adobe Target



Adobe MarketoEngage

Adobe Commerce


Adobe Workfront

Adobe Sign

Development leads who determine the structure and configuration of sites, and how components should be built.

• Translates KPIs and high-level metric requirements

• Designs detailed implementation plans• Works with client’s technical team to configure

and deploy products • Understands how external systems fit with this

implementation

Includes: Lead developers/engineers, technical architects, and solution architects

Architect Developer

Technical Sales

Dev Ops Engineer

Project Manager

Business Practitioner

Qualified Advertising LeadSales

Software engineers for front-end and back-end applications, who design and develop basic to advanced website features.

• Executes technical implementation and integrates external systems

• Builds business logic, writes code, and creates workflows

• Oversees routine maintenance of an installation, including backups

Includes: IT specialists, back-end, front-end, cloud, and JavaScript developers and other technical roles

• Oversees day-to-day maintenance of an installation including backups

• Ensures security and performs system optimization

• Experience installing , configuring , monitoring , operating , and troubleshooting AEM

Includes: Architects, developers, system/cloud/operations engineers, site admins, and other technical roles

End-users who put applications into practice for a company or client.

• Identifies business requirements and advises clients on optimal product usage

• May author or manage web pages, email campaigns, conduct A/B tests, or analytics

• Interprets, analyzes, and reports on the outcomes of tests, activities, or campaigns

• Translates reports into recommendations for action and ROI-based insights

Includes: Includes: Analysts, content managers, marketers, operations and automation associates, SEO specialists, and other end-users

People who sell services and applications around the Adobe platform.

• Defines initial scope and identifies best solutions for a customer’s use case

• Coordinates contracts, and manages Adobe sales and deal registration process

• Periodically works with business teams to reassess needs

• Can provide demos of software

Includes: Anyone, technical and non-technical, who wants to learn the basics about Adobe applications

People who assist in the sales process by providing technical demos and application expertise.

• Performs customized demos • Describes value drivers of a solution • Discusses competitive advantages of a solution• Explains solution architecture including

integration points

Includes: Sales roles, solution architects, technical architects, and other technical roles

• Understands the work process from an initial work request through completion or has had exposure to project or work management

• Understands how to configure, track, and monitor report data

Includes: Project/program/portfolio manager, planner, Scrum master, and system admin

• Building , maintaining , and implementing marketing technology stack

• Planning media strategy and spend, and reporting advertising campaign performance tied to business impact

• Evangelizing new omni-channel business models

Includes: Individuals within agencies, holding companies, and brands with any of the experience above and on the program page

Note: More specific descriptions for each role are available on the application training pages.

Documents

Adobe Partner Learner Journey