ACU Media Kit12

8/4/2019 ACU Media Kit12

1/7

aircargoupdate

The First & Only

Independent Magazine

10Year

Covering Airlines, Airports & Service ProvidersRelevant to Air Cargo Industry in 3 Global Marketsin The Emerging Economies


2/7

Be present in the leading air cargo industry events worldwide by advertising in

Air Cargo Update

Air Cargo IndustryThe outlook for air logistics industry in the Middle East, Africa and South Asia is very positive

because of many factors like increased business investment in the region, growth of global GDP,

conidence of safety and security aspects in the region, huge expansion projects many airports in theregion are currently undertaking and the 10 per cent increase in year-over-year for air-freight.

The Middle East, Africa and South

Asia the most potential emerging

economies are ideally suited to

complement one another in the

supply chain due to their strategiclocations.

Air trac between the Middle East,

Africa and South Asia has witnessed

a dramatic growth in the recenttimes by way of frequencies and

thereby volumes of cargoes. Many

goods that were earlier shipped by

sea-freight have now been

converted to air-freight or sea-air

freight. Globalisation and theopening of borders and markets are

more rampant, which will lead to

the liberalisation of existing

regulatory constraints on the

operation of international air

services to areas and markets thatwere this far insulated from these

developments. Gradual removal of

restrictions on market access, on

capacity and thereby on pricing is

on the anvil.

South Asia has a booming industrywith rising exports. Trade between

the Middle East and Africa is also

growing at a very fast rate. There is

high demand for routes between

the Middle East, Africa and SouthAsia. Currently, lot of exports

coming from the Indian

Sub-continent is going to Africa.

The markets of Africa and South

Asia have experienced growthyear-on-year with phenomenal shift

into becoming major production

and export markets. From

electronics and garments from

South Asia to owers and other

perishables coming from Africa,they are all creating their

niche characteristics.

The Middle East is emerging as a

major transit point for imports,

exports and re-exports between

Europe/USA and the Far East/Asia

Pacic. The region is also shiftinginto building and operating

multi-modal facilities that will

enable sea/air shipments in a

seamless fashion. In the air logistics

industry, the Middle East will be thegateway to Africa and South Asia

will become the biggest consumer

in the near future.


3/7

Contents

Cover Stories on the Leaders of the Air Cargo

Industry in the

Middle East, Africa & South Asia Features on the Latest Trends & Developments

in the Air Cargo Industry in the Middle East,

Africa & South Asia

Region Reports on the Past, Present & Future

of the Air Cargo Industry in the

Middle East, Africa & South Asia

Regional News on the Air Cargo Industry in

the Middle East, Africa & South Asia

Events

Finance News

Technology News

Marketing News

International News

Industry News on Air Logistics Centres,Cities & Airport Free Zones

Industry News on Air Charter & Leasing

Exclusive News on Oman, Iraq, Sudan &

India

Quick Reference Guides for Freight

Forwarders in Oman & India

Quick Reference Guides for Air Logistics

Centres, Cities & Airport Free Zones

Quick Reference Guide for Air Charter &

Leasing Companies

Green Air News


4/7

Reach the mostimportant Shippers &

Freight Forwarders inthe Middle East, Africa& South Asia

The booming air cargo industry has seen sudden and strong

changes new players entering the market, partnerships,

mergers, acquisitions and companies looking at opportunities

in the global markets.

Air Cargo Update is the only independent pan regional

bi-monthly magazine featuring news, views and analysis of

the challenges and changes faced by the fast-growing and

ever-changing air cargo industry.

Operations have undergone a sea change in the last decade

evolving with transformations marking a world of information

technology, business management, globalisation and free

markets.

Along with the meteoric rise of logistics companies, a new

breed of highly-competent professionals has emerged to

dene new attitudes at the workplace. The new buzzword is

quality and prots are no longer being measured purely interms of money.

Editorial PhilosophyAir Cargo Update, now in its 10th year, covers leaders and

provides neutral, independent news of the air cargo industry

in 68 countries in the Middle East, Africa and South Asia. The

magazine serves as a platform for industry leaders to put forth

their views on various issues pertaining to air cargo industry.

Demonstrably Superior CirculationPublished from Dubai, a vibrant business hub strategically

located at cross-roads between the Middle Eastern, African

and South Asian markets, Air Cargo Update, by virtue of itsstrategic location, is able to focus on the challenges facing the

air cargo industry in the three important regions.

Voice of the Air Cargo IndustryAir Cargo Update, enjoys a reputation of being the voice of

the industry as it reports latest views of industry players. With

a network of dedicated correspondents, covers news briefs

and updates, which include information about civil aviation

bodies, airports, airlines, freight forwarders, specialised

logistics service providers and all other major components of

the air cargo supply chain. It also has insightful features and

information about critical industry issues from recognised

industry leaders.

3 Global Emerging Markets

68 Countries

Middle East Africa South Asia

Readership

By Business

Manufacturers 19.30%

Wholesalers, Distributors, Importers, Exporters 16.25%

Air Freight, Multi-modal Logistics Companies 15.10%

Companies within 11 Free Zones in the Region 12.20%

GSAs 11.00%

Airlines, Air Charter & Leasing Companies, Couriers,

Express Integrators 7.90%

Government Organisations (Civil Aviation Authorities,

Airports) 2.75%

Technology Providers (Bar Coding, Hardware, Software,

Communication, Tracking) 3.20%

Sea Ports, Shipping Lines, Shipping Agents, Shipping

Charters 3.00%

Service Providers 2.90%

Warehousing Companies 2.40%

Equipment Suppliers 2.00%

Others 2.00%

By Job Title

Chairmen, Presidents, Managing Directors 10.70%

Vice Presidents (Marketing/Business Development),

Directors (Purchase / Operations / Transportation /

Distribution Management) 22.60%

General Managers, Regional Managers, Operations

Managers 36.30%

Sales & Marketing Managers, Logistics Managers 16.40%

Logistics Service Providers/Consultants 8.10%

Government Ocials 3.50%

Others 2.40%

10.70%

22.60%

36.30%

16.40%

8.10%

3.50%

2.40%

19.30%

16.25%

15.10%

12.20%

11.00%

7.90%

2.75%

3.20%

3.00%

2.90%

2.40%

2.00%

2.00%


5/7

3 Global Emerging Markets

68 Countries

Middle East Africa South Asia

Circulation

Unparalleled reach

Beyond Just the Middle East,Africa and South Asia!

Geographical Distribution

UAE

Oman

Uganda

Qatar

Kuwait

Bahrain

Saudi Arabia

NigeriaSudan

Malaysia

Australia

Hong Kong

United Kingdom

Air Cargo Update copies are regularly distributed toairlines, airports, freight forwarders, integrators,

express and courier companies, customs, road

transporters, ground-handlers, GSAs and air logistics

information service providers in the Middle East,

Africa and South Asia.

Shippers in over 68 countries in the Middle East, Africa

and South Asia read Air Cargo Update.

Airport and Airline Associations and Federations in

the Middle East, Africa and South Asia are in the

mailing list of Air Cargo Update.

Readers of Air Cargo Update are senior executives of

the ever-growing Middle Eastern, African and South

Asian air transportation industry markets.

A high percentage of Air Cargo Update readers

belong to organisations in various stages of growth in

the Middle East, Africa and South Asia, necessitating

the need for additional air cargo services.

AfricanContinent

MiddleEast

SouthAsia

Reach out to the strategically targeted, key, inuential executives in the Middle Eastern,African and South Asian air transport industry and gain exceptional visibility

aircargoupdate

Editorial Calendar 2011(6 Issues / Annually)JANUARY - FEBRUARYCover Story: Cargo Aircraft Expansion in the

Middle East MRO Update

Industry Report: Aviation Fuel

MARCH - APRILCover Story: Trends in Express Mail & Courier

Region Report: Cargo carriers connecting Europe and vice versa

MAY - JUNECover Story: Middle East a Perfect Gateway for Sea-air Cargo

Movement

Region Report: Bahrain, Qatar & Oman

JULY - AUGUSTCover Story: Challenges of Perishable Cargo

Region Report: East Africa (Kenya, Uganda & Tanzania)

SEPTEMBER - OCTOBERCover Story: The logistics of Humanitarian Relief

Region Report: Kuwait & Iraq

NOVEMBER - DECEMBER

Cover Story: Freighter Requirement & Economics ofConversions

Country Report: Saudi Arabia

Please Note This Editorial Calendar is subject to change without notice.

Air Cargo Update reaches out to

over 14,785 decision makers across Middle East,

Africa & Asian Countries. Bonus distribution in

leading Exhibitions, Conferences and Cargo &

Logistic related Events.


6/7

Technical Data &Advertising Rates

7|dimensionsM E D I A F Z E L L C

Tel: +971 6 5579579, Fax: +971 6 5579569PO Box: 9604, SAIF Zone, Sharjah UAE

[email protected]

www.7dimensionsmedia.com

THAILANDDwight A ChiavettaPresident & CEO

Trade & Logistics Siam Ltd.11th Floor, Mahatun Plaza Building

888/119, Ploenchit Road, Lumpini Pathumwan

Bangkong 10330, Thailand

Tel: +66 2 650 8690, Fax: +66 2 650 8 696

Email: [email protected]

UK, IRELAND, GERMANY,SWITZERLAND & AUSTRIA

Peter PattersonManaging Director

Horseshoe Media Ltd.Marshal House, 124 Middleton Road,

Morden, Surrey SM4 6RW, United Kingdom

Tel: +44 20 8648 7082

Email: [email protected]

Worldwide Media Representatives

ADVERTISING RATESDetails AED US$

ColorFull Page 14,500 4,030

Half Page 9,500 2,638

Quarter 7,500 2049

1/3rd Page 8,500 2,322

SPECIAL POSITIONS AED US$Outside Back Cover 21,275 5,797

Inside Front Cover 19,500 5,330

Inside Back Cover 18,500 5,055

Double Page Spread 24,500 6,695

MATERIAL REQUIRED

Line Screen 150-170 lines per inchPreferred Material Right-reading Positives, emulsion side down

Colour Proof Progressive 4-colour proof

Digital Advertising In QuarkXpress 4.0-5.0 or

Adobe Illustrator 9.0-CS,

Mac compatible in CD accompanied

by appropriate hard copy

Full PageTrim Size

292mm

205mm

Double Page Spread - Bleed Size Double Page Spread - Trim Size Full PageBleed Size

297mm

292mm

297mm

420mm 410mm 210mm

Full PagePrint Area

Half Page(Horizontal)

HalfPage

(Vertical)

265mm

265mm

265mm

130mm

185mm 90mm

60mm

185mm

Quarter Page

1/3rdPage

(Vertical)

1/3rd Page(Horizontal)

90mm130mm

80mm

185mm

THE MIDDLE EAST

Bahrain

IranIraq

Jordan

Kuwait

Lebanon

OmanQatar

Saudi Arabia

Syria

United Arab EmiratesYemen

AFRICA

Algeria

Angola

Benin

Botswana

Burkina FasoBurundi

Cameroon

Central African Republic

Chad

CongoCote dIvoire

Djibouti

E Guinea

Egypt

Eritrea

EthiopiaGabon

Ghana

Guinea

Guinea Bissau

Kenya

LesothoLiberia

LibyaMadagascar

Malawi

MaliMauritania

Mauritius

Morocco

Mozambique

Namibia

NigerNigeria

Rwanda

Sao Tome & Principe

Senegal

SeychellesSierra LeoneSomalia

South Africa

Sudan

Swaziland

TanzaniaTogo

Tunisia

Uganda

Zaire

Zambia

Zimbabwe

SOUTH ASIABangladesh

Bhutan

India

NepalPakistan

Sri Lanka

FREQUENCY DISCOUNT

2 Inserts - 5% 4 Inserts - 7.5% 6 Inserts - 10%

BOOKING DEADLINE3 weeks prior to publication date

MATERIAL DEADLINE2 weeks prior to publication date

TECHNICAL DATA

Sizes Width x Height

Double Page Spread Bleed Size 420mm x 297mmDouble Page Spread Trim Size 410mm x 292mm

Full Page Bleed Size 210mm x 297mm

Full Page Trim Size 205mm x 292mm

Full Page Print Area 185mm x 265mm

Half Page Vertical 90mm x 265mm

Half Page Horizontal 185mm x 130mm

Quarter Page 90mm x 130mm

1/3rd Page Vertical 60mm x 265mm

1/3rd Page Horizontal 185mm x 80mm


7/7

Tel: +971 6 557 9579, Fax: +971 6 579569, PO Box: 9604, SAIF Zone, Sharjah - UAE, [email protected]

www.7dimensionsmedia.com

10Year

Technical SpecificationsBanner Header & Footer 728 X 90 pixelsICM - L Rec 300 x 250 pixelsICM - Sq 250 x 250 pixelsSkyscraper 160 x 600 pixels

Why advertise online Wider Coverage Targeted Audiences

Affordable Easy to Track and Measure Conversion Informative Better ROI

Cretvie Deadlines:All GIF and JPEG ads, text ads and linking URLs must be delivered seven business days prior to compaign start.Please note: If you choose to have your link tracked, the provided URL will be embedded within a tracking code. Therefore, the tracking URL will notcontain your companys name. You may want to include your URL within the ad copy.

Note below:

1. The advertising creative is placed in a rotation with all other online advertisers on an all open advertising position on the site.2. aircargoupdate.com reserves the right to reject any or all advertisements submitted.3. aircargoupdate.com reserves the right to change its advertising rates. Advertising will be given 30 days notice of any changes.

ONLINE

RATE CARDwww.aircargoupdate.com

Online Advertising Rates

Home Page - Banner - Header 4,800$ 9,000$ 12,600$ 16,000$

Home Page - Banner - Footer 4,410$ 8,220$ 11,430$ 14,000$

Home Page - Skyscraper 5,250$ 9,840$ 13,770$ 17,000$

IMU - Lrec 2,490$ 4,320$ 5,490$ 6,000$

IMU - Square 2,190$ 3,720$ 4,590$ 5,500$Logo Hot Link / Slugs 1,710$ 3,180$ 4,320$ 5,000$

Front Page/ Landing Page in USD in USD in USD in USDHome Page- Banner-Header 3,600 6,300 8,550 10,000

Home Page- Banner- Footer 3,180 5,640 7,380 8,500Home Page- Skyscraper 4,170 7,620 10,350 12,000

Logo Hot Link / Slugs 1,050 1,860 2,610 3,000

1-3 months 4-6 months 7-9 months 10-12 months

Special ProjectsMicro Site 6 months 15,000$ 12 months 20,000$

News letter - Bi monthly 3 Issues 12,500$ 6 Issues 16,000$

Geographical Distribution

UAE

Oman

Uganda

Qatar

Kuwait

Bahrain

SaudiArabia

NigeriaSudan

Malaysia

Australia

Hong Kong

UnitedKingdom

AfricanContinent

MiddleEast

SouthAsia

Non-Stop MarketingDirect links from our site to yours will enable your target customers to have access to your company 24 hours a day, 365 days a year. The hotlinkempowers you to strengthen your company brand and drive potential visitors to your site, Be open for business even when your office is shut.

Flexible Advertising OptionsBanners & Logo LinksBanner advertising rates are available on quarterly rates and vary, based on sections, from Constant Sponsorship to Banner Advertising onselected pages; we can offer sponsorship to meet your budget.

Documents

ACU Media Kit12