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activity report 2011

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activity report

2011

The activities developed by the Asociación Crea-

dores de Moda de España during 2011 were carried

out with the support of:

- Ayuntamiento de Madrid- Comunidad de Madrid- ICEX- IFEMA- “la Caixa” Banca Privada- Ministerio de Cultura

And in collaboration with:

- Bodybell- Centro Superior de Diseño de Moda de Madrid- Cibeles Madrid Fashion Week- Consulado de España en Nueva York- Elle - El Corte Inglés- Embajada de España en Washington- Embajada de Francia en España- ESADE- Federación Francesa de Prêt à Porter Femenino- Festival Ellas Crean- Fundisma- Grupo Cortefiel- Hola.com

- Instituto Cervantes- ISEM (Fashion Bussines School)- Jornadas Blogs de Moda- L.A. Studio- Marie Claire- Museo del Traje- No+Vello- Obra social “la Caixa”- Planeta DeAgostini- Real Academia de España en Roma- Roca- Secretaría General de Instituciones Penitenciarias- Spain Arts & Culture- Teatro Real- Telva- Universidad Carlos III de Madrid- Universidad de Navarra- Universidad Politécnica de Madrid- Universidad San Pablo CEU- Urakas- Vogue- Yo Dona

In 1998 we founded the Asociación Creadores de Modade España, an association that arose to unite fashion de-signers in the defence of their interests. Thirteen yearslater we have received the Gold Medal for Merit in FineArts from his Majesty King Juan Carlos I.

The toils and efforts laboured in recent years havebeen rewarded with the highest recognition in Spain in thefield of culture in the same year in which we said goodbyeto our first president, great fashion designer and goodfriend Jesús del Pozo, to whom we dedicate this Medal inour particular tribute. 2011 was a year of renovation andendeavour, helping us to grow, incorporating designers ofaccessories and adding young creators, thereby consolida-ting ACME as the representative of fashion creation inSpain.

Marketing and globalization continue to be our maingoals, therefore we continue developing commercial projectsand encouraging the participation of designers in tradeshows and international fashion weeks. Considering expor-ting design as a cornerstone in building the brand Spain.The defence of the cultural values of the fashion fromSpain and its promotion is another of our goals in 2011,highlighted by the exhibitions "20 Costumes for Russia" inMoscow, and "Back to the Roots", in New York. Both exhibitshave allowed us to transmit our cultural values to theworld, emphasizing the mastery of design Made in Spain.

For another year all our interests converge on thecatwalk Mercedes Benz Fashion Week in Madrid in which weshowcase our collections in the great media event which isthe creation of fashion for MADRID, obtaining in the Fe-bruary 2012 edition a media return valued at 13.166.112€and in the September 2011 edition, 14.485.723€. Being ofspecial relevance the sponsorship by Mercedes Benz of thecatwalk in Madrid, endorsing the efforts and worth of thedesigners who present their collections and of all the fas-hion system in Spain.

Thank you to all our associates for the efforts andcommitment they dedicate. And thank you likewise to the pu-blic and private institutions that support us.

Modesto Lomba

President of ACME

letter from the President

The year 2011 was highlighted by two events, a posi-tive one, being awarded the Gold Medal for Merit in FineArts, and a negative one, the sad and heartfelt demise ofour first president, Jesús del Pozo. Both have been a sti-mulus for us in the development of our activities.

We grew, incorporating designers of accessories, cu-rrently representing the creation of fashion in Spain.

We developed commercial projects, among others, thecollection of Fashion Fans with the publisher Planeta. Weencouraged participation in image trade shows during theSemaine des Créateurs of Paris, channelling the aid provi-ded by ICEX to participating designers, be they or not as-sociates. We managed, for the second year, the storeCREADORES ESPAÑA in El Corte Ingles, adding new brands inseasonal and capsule collections.

We displayed the cultural values of fashion, with theexhibition "20 Costumes for Russia" within the Dual YearRussia-Spain in the Museum of Decorative Arts in Moscow andin Barcelona Roca Gallery. We worked in creation as a craftshowcasing the result in the Foundation Gabarrón, New Yorkwith the exhibition "Back to the Roots".

We began our collaboration with the Royal Academy ofSpain in Rome to incorporate the creation of fashion at theAcademy, in activities and internships. We are party intraining future professionals by incorporating ESADE busi-ness school as our partner.We worked towards corporate so-cial responsibility with the Social Work of “La Caixa”,engaging in training and creative workshops, presenting thework performed at the Caixa Forum in Madrid.

Our associates displayed their collections in thecatwalk of Madrid, Cibeles Madrid Fashion Week. Custo Bar-celona accomplished 15 years in New York and Amaya Arzuagatwo in Paris.

Yet another year we are grateful for the support receivedfrom public and private institutions as well as the effortscarried out by our associates without whom we could nothave moved forward.

Lucía Cordeiro

Executive Director of ACME

letter from the Executive Director

TheAssoCiaTion

The Asociación Creadores de Moda de España (ACME) is a pro-fessional association of national scope founded in 1998.Currently comprised by 38 fashion creators who participatein main local and global fashion shows.

The Association works fundamentally towards championing theinterests of fashion creation in Spain, supplying tools toincrease its competitiveness. ACME aims to promote Spanishfashion in the economical and cultural facets. The objec-tive being to promote and develop activities that benefitthe fashion design industry in its creative and commercialaspects, both within and outside Spain.

Board of DiRecTors

Modesto Lomba

President

Roberto TorrettaVicepresident

Agatha Ruiz de la PradaSecretary

Juan DuyosBursar

David DelfínMember

Alma AguilarMember

Lucía CordeiroExecutive Director

AssoCiaTesAdolfo Domínguez

Ágatha Ruiz de la PradaAilanto

Alma AguilarAmaya ArzuagaAna LockingAndrés Sardá

Angel SchlesserAnjara García

Antonio AlvaradoCusto Barcelona

DavidelfinDevota & LombaDolores Cortés

DuyosElio BerhanyerElisa Palomino

Francis MontesinosHannibal LagunaHelena Rohner

Ion FizJavier LarrainzarJesús del PozoJosé CastroJosé Miró

Juanjo OlivaKina Fernández

LemoniezLydia DelgadoMiguel PalacioMiriam Ocariz

Nicolás VaudeletPedro del Hierro

Purificación GarcíaRoberto TorrettaRoberto VerinoTeresa Helbig

Victorio & Lucchino

Honorary AssoCiaTes

Hubert de Givenchy

Enrique Loewe Philippe Venet

Oscar de la Renta

Manolo Blahnik Carolina Herrera

Cristóbal BalenciagaHonorary President

Olivier Strelli

NeWAddiTioNs

Born in Seville, the young designerbegins her career in Barcelona. Shehas presented her collections in EGOand international trade shows such asPure, London or New York Coterie. Shehas just inaugurated a showroom inShanghai, the city chosen as the basefor international expansion.

The swimwear brand has over 50 yearsof experience in the sector. In thedecade of the 80's, Dolores Font Cor-tés, from Valencia, becomes the crea-tive director of the company foundedby her mother. Showcasing her collec-tions at Cibeles Madrid Fashion Weeksince 2007.

The jewellery designer, raised in theCanary Isles, presents her collectionsin image trade shows such as CapsuleNew York and Premiere Classe, Paris.Her creations, based in unusual combi-nations of materials, are sold in in-ternational stores such as Paul Smith,Barneys and Anthropologie.

Born in Valencia, Elisa Palomino hasdeveloped her career within interna-tional fashion brands such as Mos-chino, Dior or Diane Von Furstenberg.In 2010 she created her own brand pre-senting her collections at Cibeles Ma-drid Fashion Week.

The Basque designer started in theworld of fashion through tailoring.After working with brands such as Per-tegaz, in 2002 he founded his own de-sign label presenting his collectionsin Cibeles Madrid Fashion Week since2003.

The French creator began his career infashion in the atelier of ChristianLacroix, awakening his interest inSpanish culture. After stages in Dior,Givenchy, Louis Vuitton and Gaultier,he arrived in Spain as creative direc-tor of El Caballo. In 2011 he createdhis signature brand.

Born in Barcelona, she grew up su-rrounded by fabrics in the haute cou-ture atelier of her mother. She beganher career in fashion through windowdressing. Since a decade she designsher own collections showcased in Cibe-les Madrid Fashion Week.

Golden Medal for Merit inFine Arts

NOVEMBER. His Majesty King Juan Carlos I awarded the 2010Golden Medal for Merit in Fine Arts to the Asociación Crea-dores de Moda de España. The event, held at the PalacioReal at El Pardo, was attended by designers: Alma Aguilar,Ana Locking, Nuria Sarda, Antonio Alvarado, davidelfín, Mo-desto Lomba, Juan Duyos, Elio Berhanyer, Francis Montesi-nos, Javier Larrainzar, José Miró, Juanjo Oliva, RobertoTorretta and Roberto Verino, among others.

CuLtuRalacTiviTies

ACME conceives fashion design as a cultu-ral industry, hence developing activitiesthat place value on the artistic facet in

the creation of fashion, within and outside Spain.

cultural activities

MARCH. The exhibit, jointly organized by ICEX and the Aso-ciación Creadores de Moda de España in collaboration withthe Ministry of Culture, the Cervantes Institute and thesponsorship of ROCA, was curated by Concha Hernandez. "20Costumes for Russia" constitutes a bid to breathe life intothe great masterpieces of literature of the two countries,through the creations of 20 Spanish fashion designers.

20 Costumes for Russia

The exhibition opened at the Museum of Decora-tive, Applied and Popular Arts of Moscow withinthe celebrations of the Dual Year Spain-Russia.

cultural activities

JUNE.After being exhibited in Moscow the exhibition "20Costumes: Dialogue between Fashion and Literature” arrivesat the space Roca Gallery in Barcelona. Words take shapethrough the costumes that 20 ACME designers have created todress 20 fragments of Russian and Hispanic Latinamericanliterature due to the Dual Year Spain-Russia.

20 Costumes in Barcelona

cultural activities

cultural activities

APRIL. The Museo delTraje, CIPE, in collabora-tion with the CortefielGroup and the AsociaciónCreadores de Moda de Es-paña, welcomes the exhibit"Tribute to Pedro del Hie-rro. Color, Beauty andTime " which journeysthrough the path of thedesigner through 25 keypieces of his career tocommemorate his retirementfrom the world of fashion.

Tribute Exhibition to Pedro del Hierro

cultural activities

SEPTEMBER. ACME inaugurated the new headquarters in calleLeon 24 with the edition of the exhibition "Prisoners oftheir Ideas" in collaboration with L.A. Studio. This exhi-bit is included in DecorAcción, the festival of decorationand interior design of the Barrio de Las Letras in Madrid.The exhibition displays the past and the present of thesame space, Leon 24. The new headquarters of ACME acted ashost to the Proyecto Sombra, which markets products made bypenitentiary interns. A peculiar transition where fashionand imprisonment converge. In it one can see the designs ofAmaya Arzuaga, Ana Locking, Agatha Ruiz de la Prada, davi-delfín, Devota & Lomba, Duyos and Roberto Torretta, payinga special tribute to Jesús del Pozo.

Prisoners of their Ideas

cultural activities

OCTUBER.In "Back to the Roots", 21 Spanish designers pre-sent their work united by the crafts and traditions of cen-turies, showing through their creations Spanish culture,its history and future. Through design value is added tofashion creation as an exercise in craft not only physical,through the hands that it carry out, but also intellectual,due to the conception and development of a collection. Thisexhibition recovers craftsmanship and the mastery of thetrade united to fashion design Made in Spain.

"Back to the Roots", is an exhibition curated by the archi-tect Carmen Malvar and the Executive Director of ACME,Lucia Cordeiro.

“Back to the Roots:A Journey to the

future of craftwork”The exhibition inaugurated on October 20th. atthe Gabarrón Foundation in New York. An ACME pro-ject organized in collaboration with Spain Arts &Culture and the support of the Consulate of Spainin New York, the Embassy of Spain in Washingtonand the Community of Madrid.

cultural activities

CommErCialacTiviTies

ACME promotes and develops commercial ac-tivities benefiting the sector of fashiondesign, carrying out continuous studies

and monitoring of local and global markets.

During 2011 the collections have been sold at the corner ofCreadores España of: Ailanto, Ana Locking, Anjara Garcia,davidelfín, Devota & Lomba, Elisa Palomino, Helena Rohner,Juanjo Oliva, Lemoniez and Miriam Ocariz. Furthermore inCreadores España exclusive collections have been marketedsuch as "Africalia" from Duyos, a capsule collection of 73numbered pieces, and a capsule collection of white shirtsdesigned by nine creators from ACME.

Shop in Shop Creadores España at

El Corte Inglés

creadores españa

The shop in shop Creadores España celebrates itsfirst year at El Corte Inglés of Castellana. Amulti-brand store concept created to broadcastSpanish designer collections.

creadores españa

Ana Locking, Angel Schlesser, Davidelfín, Duyos, Devota &Lomba, Juanjo Oliva, Lemoniez, Miriam Ocariz and RobertoTorretta reinterpret the white shirt, adapting it to theirpersonality and style. A capsule collection of 300 piecesmade in collaboration with the Ministry of Culture and Ellemagazine.

White shirt capsule collection

commercial activities

JULY. ACME designers, Davidelfínand Juanjo Oliva design a lineof T-shirts for Body & Beautychain Bodybell, in which theyimprint fun and vindictive phra-ses related to male and femalebeauty.

ACME Designers and Bodybell

SEPTEMBER. Due to excellent pu-blic approval the second edi-tion of collectibles by PlanetaDeAgostini "Fans by Great De-signers" is published. In thisproject, which brings fashiondesign closer to the public, 26fashion creators from ACME par-ticipate, having designed twofans, one for daytime one forthe night, in which they embodytheir creative universe. Co-llectors pieces which are ac-companied by fascicles with thehistory of the participatingbrands with the objective ofcomprising an encyclopaedia ofcurrent Spanish fashion.

Fans by Great Designers

commercial activities

DICEMBER. Miriam Ocariz and Roberto Torretta join Devota &Lomba and launch in the market their first fragrance forwomen, marketed exclusively by the network of Beauty & Per-fume shops, IF. A project developed by the group Urakas incollaboration with ACME.

Pasarela de Fragancias

DICEMBER. Devota & Lombacreated a capsule collectionfor No + Vello in collabora-tion with ACME. The collec-tion will be marketed inspring 2012 with a limitednumber of T-shirts. The be-nefits of this action go to-wards the Bertín OsborneFoundation.

Devota & Lomba for No + Vello

InStituTioNal RelaTions

The Association fosters relationships withvarious agencies and institutions to esta-

blish partnerships and promote Spanish design.

institutional relations

Sponsorship agreement with the Teatro Real

JANUARY. LThe Asociación Creadoresde Moda de España and the TeatroReal in Madrid signed a sponsors-hip agreement which brings toge-ther music and fashion. The firstactivity carried out is the con-test held between the creators ofACME to design the costumes of thechorus of the Teatro Real. On thisoccasion, the design chosen isfrom Duyos. The donation of theuniforms is achieved with the aidand collaboration of the Ministryof Culture.

instituional relations

MARCH. The toils of the Asociación Creadores de Moda de Es-paña (ACME) towards the visibility and globalization ofSpanish fashion outside our country, materialize with thesignature of this agreement with the French Federation ofWomen's Prêt à Porter (FFPAPF). An alliance ratified by Mo-desto Lomba, president of ACME, and Jean-Pierre Mocho, pre-sident of the FFPAPF.

Collaboration agreement with ICEX

JANUARY. ACME collaborated withthe Spanish Institute for ForeignCommerce (ICEX) encouraging jointparticipation of Spanish fashiondesigners in the image trade showsthat take place during the Semainedes Créateurs of Paris.

Signature of the agreement with the

French Federation of Women's Prêt à Porter

instituional relations

Fashion Meeting at the Royal Academy of Spain

in Rome

MAY. The Royal Academy of Spain inRome hosted this meeting to debateupon the creation of fashion inSpain and Italy. The Minister ofAltaroma, Clara Tosi, and the Exe-cutive Director of ACME, Lucia Cor-deiro, participate in this colloquyin which the designers davidelfín,Juan Duyos and Juanjo Oliva, ex-changed views with Italian crea-tors.

Fashion Meeting at the European Commission

NOVEMBER. Agatha Ruiz de laPrada, representing ACME, par-ticipates in a meeting withleading industries of Europeanfashion in Brussels, organizedby the Vice President of theE.U. and Commissioner for In-dustry, Antonio Tajani. Themeeting counted with the par-ticipation of executives fromthe Colbert Committee, Alta-gamma, and CEOs of companiessuch as Chanel, Versace, LouisVuitton, Christian Dior, MaxMara, Harrods and EnriqueLoewe among others.

FaShion ShOws

The Association coordinates the presenceof Spanish fashion designers in fashion

weeks locally and globally.

cibeles madrid fashion week

Cibeles MadridFashion Week

FEBRUARY. The 53rd. edition of Cibeles Madrid Fashion Weekcounted with the participation of 22 creators from ACME,who displayed their proposals for Fall-Winter 2011/2012 atthe venue in IFEMA.

Fall-Winter 2011/2012

Agatha Ruiz de laPrada

AA de Amaya Arzuaga Adolfo Domínguez Ailanto

Alma Aguilar Ana Locking

cibeles madrid fashion week

Angel SchlesserAndrés Sardá Davidelfín

Devota & Lomba Duyos Francis Montesinos

Hannibal Laguna Javier Larrainzar

cibeles madrid fashion week

Jesús del Pozo Juanjo Oliva

Kina Fernández Lemoniez Miguel Palacio

Roberto VerinoRoberto Torretta Victorio & Lucchino

cibeles madrid fashion week

Cibeles MadridFashion Week

SEPTEMBER. The 54th. edition of Cibeles Madrid Fashion Weekcounted with the participation of 23 creators from ACME,who displayed their proposals for Spring-Summer 2012 at thevenue in IFEMA.

Spring-summer 2012

Agatha Ruiz de laPrada

AA de Amaya Arzuaga Adolfo Domínguez Ailanto

Ana Locking Andrés Sardá

cibeles madrid fashion week

Davidelfín Devota & Lomba

Duyos Francis Montesinos

Angel Schlesser

Elisa Palomino

Hannibal Laguna Ion FizJesús del Pozo

cibeles madrid fashion week

Juanjo Oliva Kina Fernández Lemoniez

Miguel PalacioRoberto VerinoRoberto Torretta

Victorio & LucchinoTeresa Helbig

international fashion weeks

Custo Barcelona at New York Fashion Week

FEBRUARY-SEPTEMBER. Custo Barcelona presents his collec-tions in the February and September editions of New YorkFashion Week in collaboration with the Ministry of Culture,celebrating 15 years in the official calendar of New York’sfashion week.

Fall-winter 2011/2012

Spring-summer 2012

international fashion weeks

Amaya Arzuaga in the Semaine des Créateurs

MARCH-SEPTEMBER. Amaya Arzuaga presents her collections inthe March and September editions of the Semaine des Créa-teurs, Paris, with the collaboration of the Community ofMadrid and the Ministry of Culture. The designer takes partin the official calendar of the Parisian fashion week since2010.

Fall-winter 2011/2012

Spring-summer 2012

TraDe iMage shOws

ACME supports the participation of the de-signers at image trade shows locally andglobally. The Association coordinates thegrouped presence of Spanish creators in

the trade shows of the Semaine des Créateurs Paris.

The Brandery

JANUARY. The urban and contemporary fashion trade show fromBarcelona counts with the participation of three creatorsof ACME: Agatha Ruiz de la Prada, Amaya Arzuaga and CustoBarcelona, who launched Custo Line, a new collection fromthe brand aimed at young consumers.

Under the framework of The Brandery, the exhibition "Fas-hion & Living", is showcased, a parlour with decorative ob-jects designed by local and global fashion designers.Ailanto, Alma Aguilar, Angel Schlesser, davidelfín, Devota& Lomba, Duyos, Jesús del Pozo, Lydia Delgado and RobertoVerino have participated in this exhibition curated by AlexStiles.

JULY. Agatha Ruiz de la Prada, Ana Locking, Andres Sardá,Custo Barcelona and Devota & Lomba participate with theircreations in the exhibition "Fashion & Sports", sportswearequipment designed by fashion creators. Additionally, CustoBarcelona presents at The Brandery the spring-summer 2012collection of Custo Line.

national trade shows

Fall-winter 2011/2012

Spring-summer 2012

international trade shows

Trade shows at La Semaine des Createurs, Paris

MARCH. Fourteen Spanish brands participate in the imagetrade shows and international showrooms held during la Se-maine des Créateurs of Paris. Due to this, Alain Fohr, Cul-tural Attaché at the French Embassy in Spain, and ModestoLomba, President of ACME, held a press conference in whichalso was announced the fashion show of Amaya Arzuaga at theGrand Palais in Paris.

SEPTEMBER. ACME channels the aid towards the participationin trade shows, from ICEX by designers, be they or not Mem-bers of the Association, promoting the internationalizationof fashion from Spain. In this edition, 25 Spanish brands,clothes and accessories, marketed their collections intrade shows and showrooms in Paris.

Spring-summer 2012

Otoño-invierno 2011/2012

Training of future

professionalsThe fashion industry is a powerful in-

dustry generating relevant economic acti-vity. The sector requires fully trainedprofessionals therefore ACME acquires a

strong commitment towards training.

training

Cooperation agreements

ACME is actively involved in planning and imple-menting masters and courses in fashion, acquiringa strong commitment to the training of futureprofessionals in a sector in constant growth anddevelopment.

- With the Master of Vogue Communication Beauty & Fashion,University Carlos III de Madrid.

- With the Master Telva & Yo Dona Communication Beauty &Fashion, University San Pablo CEU.

- With the Marie Claire Course of Journalism & Communica-tion of Fashion.

- With Fundisma and the Centro Superior de Diseño de Modade Madrid (CSDMM) of the Polytechnic University.

Collaboration with ISEM

Seven students from ISEM work on areport for ACME entitled "BestPractices: Paris, Milan, New Yorkand London." Students also analy-sed the synthesis of the Associa-tion and its exercise in order toreflect upon improvements to bemade. Modesto Lomba, President, ofACME is a member of the AdvisoryCouncil of ISEM.

training

Fashion ForumESADE

DECEMBER. The AsociaciónCreadores de Moda de Españacollaborates with ESADE andthe Virtual Center for In-ternationalization fromICEX, in holding the forum"The Internationalization ofthe Spanish Creative Sector:Experiences from the Worldof Fashion." This forumcounted with the participa-tion of the President ofACME, Modesto Lomba, and thedesigners Helena Rohner andNuria Sardá.

Classes at Carlos III University, Madrid

The Association works withthe Master of Vogue Communi-cation Beauty & Fashion, Uni-versity Carlos III of Madrid,where the executive directorof ACME, Lucia Cordeiro, isthe head professor on thesubject of Fashion History ofSpain. The designers fromACME participate in the clas-ses on this subject in whichstudents are privy to thenews of today’s Spanish fas-hion.

CoRpoRate soCial

reSpoNsiBilityThe Asociación Creadores de Moda de Españacontributes actively and voluntarily to

the progress, social, cultural, educatio-nal and of the health and wellbeing, of

our country.

corporate social responsability

Festival Ellas Crean

MARCH. The VII edition of"Ellas Crean" takes placebetween the months of Fe-bruary, March and April,coinciding with the commemo-rative events of Internatio-nal Women's Day. Ana Lockingand davidelfín impart fashionworkshops to 25 female in-terns from the penitentiaryof Alcala-Meco.

Workshops by Alma Aguilarand Juan Duyos and the

Social Work of "La Caixa"

Alma Aguilar and Juan Duyos impartworkshops on design and pattern toAfrican women from the sowing workshopof the African Hispanic Centre of Ma-drid. Thus, women participants are lin-ked to FUNDESO Foundation, one of thesocial entities of the program Incor-pora from the Social Work of "LaCaixa". The initiative is framed withinthe agreement reached between "LaCaixa" Private Banking and ACME.

corporate social responsability

Exhibition by Davidelfín at Caixa Forum

OCTOBER. Davidelfín opens an exhibition at La Caixa Forumin Madrid, where he displays the results achieved in theintegration workshops he has imparted to young people fromthe Foundation Semilla of the Social Work of "La Caixa".

Collaboration agreement with Penitentiary

Institutions

MARCH. The Asociación Creadores de Moda de España signs acollaboration agreement with the Secretary General of Peni-tentiary Institutions to facilitate the implementation ofFashion Workshops as training and occupational therapy indifferent penitentiary institutions.

CommuNicAtionACME performs communication projects toenhance and support the diffusion of the

activities that develop in Spanish fashion.

Hola! and ACME stand at Cibeles Madrid

Fashion WeekFEBRUARY-SEPTEMBER. ACME collaborates with Hola! magazineduring the editions of Cibeles Madrid Fashion Week with thecontest "Stylist for a Day". The Association provides a se-lection of Spanish designer clothes that are exhibited in astand at Cibelespacio and which the participants use tocreate stylings.

MARCH-APRIL. The designers who sell their collections inthe space Creadores España at El Corte Inglés of Caste-llana, present exclusively for media and clients, theirproposals for spring-summer 2011. Modesto Lomba, FernandoLemoniez, davidelfín and Juanjo Oliva participate in thisseries of breakfasts, including private fashion shows, inwhich clients could see first hand all the details of theircollections.

Breakfast with ... at Creadores España

communication

II Encounter of Fashion Blogs

JUNE. ACME assists in the organization of the II Encounterof Fashion Blogs held at the Museo del Traje in Madrid, at-tended by designers Ana Locking, davidelfín, Juan Duyos,Modesto Lomba and Nicolas Vaudelet.

MARCH-APRIL. El Corte Inglés of Castellana, hosts the exhi-bition "Madrid Fashion Week" with runway clothes fromspring summer 2011 from all the designers who sell theircollections at the department store.

Madrid Fashion Week Exhibition at ECI

communication

Tribute to Jesús del Pozo

SEPTEMBER. The president of the Community of Madrid pre-sents the 54th edition of Cibeles Madrid Fashion Week inthe studio of Jesús del Pozo, where peers, colleagues, andfamily gather to pay tribute to the designer.

Candy Pratts visits Madrid

JUNE. The Creative Direc-tor of American Vogue.comvisits Madrid, where shemeets with designers fromACME, Agatha Ruiz de laPrada, Ana Locking, davi-delfín, Juanjo Oliva,Kina Fernández and MaríaÁlvarez, Hannibal Laguna,Modesto Lomba and Adrianaand Tiziana Dominguez.