COMMERCIAL IN CONFIDENCE © Copyright FUJITSU 2016

Activ8TM

Martin Russell

Activ8 TeamJune 2016

Fujitsu’s Customer Centric Innovation Service

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What we mean by innovation

“Innovation is the deliberate application of new ideas, either in context or in content, that bring about a positive and transformational change that lasts.”

Deliberate New ideas in

context or content

A positive change that

lasts Application

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Activ8 is a vehicle for collaborative innovation

A structured innovation framework

Innovation Management

Specialists

Access to specialist

crowds via our world-class innovation software

Bespoke customer

innovation events

A digital library of ideas

Links to Fujitsu’s Research and Development

Opportunities for

collaboration and joint

investment

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Deliberate New ideas in

context or content

A positive change that

lasts Application

Explore – Crowd source potential ideas for solutions. Monitor the flow of ideas, encourage participation and provide updates to the sponsors.

Select – Create and implement a prioritisation process to screen potential solutions.

Prototype – Implement proof of concept or pilot for selected idea.

Adopt – Move successful solutions into a business as usual service.

Ignite – Secure senior sponsors to champion the innovation initiative

linked to the business strategy.

Focus – Agree the scope of the innovation activity, linked to a

business challenge the customer faces.

Invest – Agree an innovation funding model for the area of focus.

Imagine – Identify the business challenge, the ‘crowd source’, evaluation criteria and

timescales for the campaign.

The Activ8 Innovation Framework

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Linking customers to

Fujitsu’s Research and Development

Fujitsu has extensive R&D, technology solutions and experts across the globe.

As innovation specialists, our role is to join dots across our region and globally, leveraging the full weight of Fujitsu’s resources.

RegionalR&D

SME &partners

GlobalR&D

Bringing R&D closer to customers

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Access to specialist

crowds via our world-class innovation software

When we innovate with our customers we can launch a ‘campaign’ to engage both customer employees and Fujitsu employees to address a defined business challenge.

This allows people to discuss a problem and share ideas virtually.

We evaluate and review ideas against agreed criteria, building a business case with the customer.

Ideas Creation

Crowdsourcing Ideas and Tracking Progress

Ideas selection

Concepts Innovation Projects

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Space and time to innovate

Bespoke Customer

Innovation Events

From experience, we understand that our customers are often keen to innovate but uncertain about where to focus their efforts. Walking through your business strategy is often a great way to help identify key priorities that can form the target area to address.

Alternatively, we can help create horizon scanning and vision setting sessions, looking at the art of the possible.

Our recently refurbished innovation centre in London provides a perfect environment for these sessions to take place.

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A digital library of

ideas

All the ideas that are generated during Activ8 activities are retained anonymously in our Ideas Library.

This innovation catalogue enables us to explore previous ideas and solutions marrying them to existing business challenges.

The library will enable us to track innovation ‘trends’ across sectors and look for opportunities for ‘cross-pollination’ of innovation.

We provide a feedback loop to those involved in R&D

Ideas Library

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Sponsorship - proactive and engaged

Business imperative for tackling specific challenge

Comms are key

A pipeline of innovation - ideas and solutions can be done in parallel

One challenge to fruition v multiple ideas stagnating

Fastfail is a good thing – multiple reasons

Funding principles from the outset

The ‘right’ question

Crowdsourcing – engaging the key people

An agile and robust governance

Lessons Learnt

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Dedicated Innovation Team

Innovation Management

Specialists

If you would like to find out more, please click here to access the Activ8 website

If you have any questions or queries, please contact us on Activ8support@uk.fujitsu.com

Jeet RughaniInnovation Management Specialist

Tel: +44 7867 828568

Martin RussellInnovation Management Specialist

Tel: +44 7867 823955

Chris HowardInnovation Analyst

Tel: +44 7867 823474

Joachim BoxActiv8 Director

Tel: +44 7867 839735

Dwayne DawsonInnovation Management Specialist

Tel: +44 7867 826530

Jane DowsettInnovation Management Specialist

Tel: +44 7867 830833

Eleanor TongEMEIA Adoption LeadTel: +44 7867 830145

COMMERCIAL IN CONFIDENCE © Copyright FUJITSU 2016

Customer Stories

Activ8

Fujitsu’s Customer Centric Innovation Service

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Where Activ8 has made a difference

Where we have done this before

Major UK AirPort

Challenges: Noise Monitoring & Lane Selection (on arrival to Airport)

Solutions: Following the Activ8 campaign, three main ideas were presented back to the customer as follows:

1.RFID Tracking of passengers

2.An upgrade mobile app for journey planning

3.Use of noise sensors to monitor engine noise

As a result of this campaign the customer described Fujitsu as “the most innovative of our suppliers at this time.”

UK Postal Services (ongoing campaign)

Challenges: To develop ideas for a mobile

phone application that allows the business

to create a digital society, reduce queue

time, extends service & help create

efficiency and grow their financial services

portfolio.

Current Trending Solutions:

1.2D Barcode to facilitate fast track queues

2.Real time sales monitoring & counter availability to the business

3.Connected society for the customers

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Where we have done this before Government Agency

Challenge: They had encountered issues in the

process they used to request services from, and

bill, their suppliers, resulting in overpayments,

underpayments, confusion, and ultimately an

internal audit.

Solution: The agency has gone from struggling

with an issue that was affecting their reputation

and affecting them financially, to having

implemented a solution (RMP) which will not only

solve their immediate issues, but will allow them

to bring on additional services in the future.

The agency told us that they enjoyed the

process “from start to finish”, have

recommended that they solve their other

business problems in the same way and

described it as a “new way of working” in their

relationship with us.

Large Council

Challenge: The account were asked to consider

ways in which the council’s Joiners, Movers and

Leavers process could be enhanced.

Solution: Introducing a web tool for the end

user to access and read/enter data directly at

key parts of the journey will significantly enhance

data quality.

An IT manager from the Council said:

“Throughout the process, the Activ8

consultant proved to be an outstanding

ambassador for Fujitsu...”

Where Activ8 has made a difference

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Next steps

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The Activ8™ Innovation Framework

Explore – Crowd source potential ideas for solutions. Monitor the flow of ideas, encourage participation and provide updates to the sponsors.

Select – Create and implement a prioritisation process to screen potential solutions.

Prototype – Implement proof of concept or pilot for selected idea.

Adopt – Move successful solutions into a business as usual service.

Ignite – Secure senior sponsors to champion the innovation initiative

linked to the business strategy.

Focus – Agree the scope of the innovation activity, linked to a

business challenge the customer faces.

Imagine – Identify the business challenge, the ‘crowd source’, evaluation criteria and

timescales for the campaign.

Invest – Agree an innovation funding model for the area of focus.