Action Items for this Week - Amazon S3...Remember, you are researching and finding 3 new audiences for each of your products on your niche site. Last week, you will have been testing

Copyright 2016 | 100kFactory.com/Ultra | All Rights Reserved 1 / 36

May 23, 2016 Welcome to 100K Factory Ultra Session #6 workshop! In this webinar, we talk about: Contest Updates and new contests Our Facebook Group Ad scaling and audience mindset New ad sets and new targets Case study notes and stories Bonus materials we will release for you!

Action Items for this Week (0:15:00)

Start sending traffic, scaling, etc. to the other products on your niche site:

Step 1: Find the winning ad

Step 2: Scale the budget using the 1.5x and 4 day rules Step 3: Test the right side and desktop ads Step 4: Identify and document the winning gender and age

demographics Identify 3 new audience targets and ad sets for each of the products

on your niche site Use one set of new targets/ads to send NEW traffic types to ONE

product on your niche site (Using the winning demographics (age and gender) from your initial traffic

Implement the abandon cart process

http://www.100kfactory.com/ultra/


Contest Updates (0:07:36)

Our FIRST Most Revenue Contest The contest ended May 23rd, and the winners have been received. They will

urs. Great job to

pace, and many people have yet to report a sale. New Contests (0:09:04) We have two new contests! Contest #4: 21 Day Sales Challenge The most sales (sales count, not revenue) by midnight (11:59:59) ET on June 13th First Place: $1000 cash Second Place: $500 Third Place: $200



$250 each for the best 10 ideas, tips or tricks (Total $2500) Many people have come up with great suggestions and strategies, which we have incorporated into the training. We would like to reward YOU for your great idea! Examples:

e _______ plugin to reduce cart abandonment by making a popup

Submit ANY idea! What you might think is trivial may be GOLDEN to someone else! This contest will run for about the next few weeks, and we will create a report of these ideas for everyone.

Page in the next few days.

Group (0:12:18)



Our secret Facebook Group is now set up and ready for members! There is simple qualification criteria:

ONE sale on your test website

ONE sale on your production (niche) website Every member currently in our Facebook group has needed to qualify for this working the system. The purpose of this group is to help one another succeed online with the 100k Factory Ultra Edition business model. You can do this by asking (and answering) questions, sharing what worked for you, encouraging your fellow

Because it is a secret group, nothing can be shared with non-even if somebody gives out a link to the group. A common question with this (0:34:25): Hey, I paid for the course, why would you only target your most successful students and leave the rest of us behind? Let us explain: We are not leaving anybody behind. The reason we are doing this is to segment where people are at: those who have gone through the process and those who have yet to get there. Those who have NOT yet made two sales:



We have coaches to help those who have not yet made a sale

We can concentrate and devote more time to those so they can make

those two sales Those who have made a sale and can join our group:

You are now at a different part of the process, so you will now receive different help

Because you have made sales, you can now help yourself more, freeing

up support time to those who have yet to make a sale

You can now contribute and help like-minded people in the group

This is why we have set it up this way. We are not abandoning or cutting off an doing it this way, we can focus even more time to make sure EVERYBODY receives the help they need. (In our original 100K course, we never had a Facebook group.)

http://100kfactory.com/ultra/home/resources/facebook You will find more instructions on how to join, and screenshots of the email invitation you will receive, and how to finish signing up.

Start sending traffic and scaling to your other products (0:17:58) We discussed new winning ads and scaling last week, so please review this. Instead of focusing on one product, you will now focus on your other products on your niche site, doi Step 1 Find the Winning Ad


http://100kfactory.com/ultra/home/resources/facebook


From your results from last session, select your winning ad (the most conversions/sales):

Step 2 Scale the budget Increase the budget as we discussed in Session 5 (1.5x scaling). Step 3 Test the Right Side and Desktop Ads As discussed in Session 5, go through the testing with new ad locations



Step 4 Find the Winning Demographics Focus on Age and Gender right now. Determine this after you are done budget

ed your budget 4 or more times. We will be using these demographics for future targeting and optimization:

This niche site you are working on IS the website you will be making a yearly run-rate of $100K profit on!

e working on:



1. Scaling the budget of the original ad 2. Gathering the demographics 3. Testing the right side and desktop (if the test fails, just abandon it and

keep with the original ads) 4. Expanding into new audiences

In the next session, we will optimize the pricing and offer.

Audience Expansion Mindset (0:24:55) You will now research and find 3 new audiences PER product so if you have 4 products on your website, you will research 12 new audiences. Below, we detail other ways to find audiences There are THREE main audience types, as detailed in the PDF we released last session:

1. The Buyers 2. The Communities 3. The Authorities

The Buyers



at wholesale stories, are members of various shopping clubs, and are part of online subscriptions. This audience are most likely to buy your products, and your related products as well.

The Communities These are people who are interested in fan pages built by enthusiasts and

part of support groups and charities. This audience type is not as willing to buy your product, but are still a strong market to target.

The Authorities



These are large brands, celebrities and retail stores (ie Michael Jordan, Spalding, Wal-mart). They are not as targeted as the other two audiences, as somebody who likes Michael Jordan is not necessarily interested in buying a basketball. However, it is an audience worth considering. Note too that the audience numbers are much broader as you go from the buyers to the authority audiences.

How to Find These Audiences You will find them while setting up your ad. Simply begin typing in keywords

out simply by visiting the Page). Unlike researching for niche interests, we are researching different interest groups. We are not worrying about audience sizes, but the types of interests that may be golden nugget audiences to target. We discuss this in more detail in the Audience Targeting video, found on the Session 5 page. Example of a Buyer audience Wine Spectator (wine buyers group):



Example of an authority audience [Yellow Tail] (a major wine brand):

(0:30:25)

your niche



interested in. Practice lateral and creative thinking to uncover amazing audiences.

as: Fishing gear brands

Boat brands Fishing tv shows

When thinking of your audience, try to imagine who your typical customer will be. What interests do they have? How old are they? What else would they like? What television shows would they watch? What magazines would they read?

discover that a majority of online fishing tackle sales are gifts!) Thinking of audiences in this way can lead to more lucrative audience targets for your advertising!

Sending Traffic to 1 Product Using New Audiences & Ads (0:32:00) Remember, you are researching and finding 3 new audiences for each of your products on your niche site. Last week, you will have been testing ads and scaling up the budget on ONE of your products, according to the work last session. This session, you will be doing what you did for that one product for your other products.

if you have 4 products total, you will research12 new audiences. The last few sections above are designed to help you find these new audiences. Now, choose ONE product on your niche site (could be your first product, could be another), and take the data of your winning demographics you would



have tested with your original ads. You will then take create a new set of ads for those new audiences you just researched, using the winning demographics you researched previously. Say that the winning demographics (after also scaling the budget) for your origi -

fishing television show). Create a new ad for this, but target only men, aged 30-50. So, in summary: For each of the 3 new audiences you will have identified, create new ads and do the following for one of your products:

Use the winning demographics along with the audience Start with the 1000 impression chart flow

If optimization is in order, then:

Follow the 1.5 x 4 day rule with the winning ad Otherwise,

abandon that audience and try another one

Abandoned Cart Visitors (0:37:22)

are people who place items in their cart on your site, but then leave for whatever reason. To maximize sales from these visitors, go into your Wordpress dashboard, and



You will see a list of all the people who abandoned their cart. The technique is to email these customers and try to get them to come back. In the tab, you will see Email Templates:

Fill in all the details, which are:



Template Name: For your own reference Send From This Name: Your store name Send From This Email Address: The email address should be @yourwebsite.com Send Rely Emails To: Subject: It should be something eye-catching, and perhaps humorous to remind people that they have a cart ready In your email body, edit to your own style, reminding people that they have an order ready to purchase. Leave any {{code}} in place.

There will be a video on setting this up. This email can have a huge impact on your business. Our own tests have about a 20% to 30% recovery rate.



As you do have their emails, you can also create a segmented list in your autoresponder to personalize your emails to them even more. Right now you have to manually ad them, but in the next few sessions we will show you how to automate this. One of the action items this week is to set up this abandoned cart email.

Shipping Rates (0:41:54) We hide our shipping costs until the very end of the checkout process, and the

about shipping. If they abandon their cart, we still have their information to email them later.

would leave our site without leaving their personal information, and we would have lost that sale forever. By showing it at the end, we not only have their personal information, there is also a slight psychological edge where the customer already devoted a lot of time setting up to purchase this. They are more likely to still buy, even if they

To s

address, so they must enter it before revealing what the shipping cost is.



This is the sequence a customer will see: Shipping sequence #1:



Shipping sequence #2:

Shipping sequence #3:



Case Study Update (0:47:48)

Our first winner (from www.100hotdeals.com):

Our target audience for these ads are shown below:


http://www.100hotdeals.com/


We combined 5 interests, figuring that these people would be interested in a lock picking kit. It also has a potential reach of 280,000 people, which is under the 500,000 we targeted. The ad resulted in 2 sales, and both were male.



Which ad made the sales? The one with the curved arrow, or the straight arrow? In fact, it was the straight arrow one:

To test further, we tried slightly different products with different prices as well. The ad with the straight arrow also received two sales:

Due to these sales, we decided to use this niche, and created a niche ecom site called www.TheGadgetSuperstore.com.


http://www.thegadgetsuperstore.com/


but have made $224.97 on it since May 21st:

ts that will appear

whenever somebody looks at the lock pick set on our website:



We will create a video on how to set this up, which can be done in your website

It will look like this:



We are also advertising for this spy lightbulb using these interests in Facebook:

We are breaking our own rules a bit here, in that we are targeting multiple interests rather than just one. We are targeting anybody who likes any of these inte A Failed Product This product DID NOT work

We were targeting two audiences, and in this case we intersected the interests (they must like both



It resulted in an average click through rate (1.6% to 1.8%) but no sales. We spent $34 in ads, which is higher than we would usually do (we were trying to rush this to bring you the results, so we bent the rules a bit.) Interestingly, the audience was mainly male.

(0:56:08) Sales Cycle Optimization

Pricing: when to test pricing, and how to do it

Shipping: the alternative methods we use Customer Service: How to turn customer support into sales

FB Maintenance: the things you need to watch out for Facebook Fan Explosion Using your existing fan base, you can test content without paying for it.



How to build a base of raving fans for pennies

How to ignite organic fan growth What type of content to share and where to find it

How to leverage your fan base 100K Factory Refinery

Coming June 25th and 26th (Saturday and Sunday) Includes:

Business model expansion plans Business growth hacks

Amazon eCommerce System (out 8-figure/year Amazon blueprint) Student success stories

And much more! Sessions will be recorded for playback.



Sales CPR + Store Resuscitation Plan

the 5-part emergency store resuscitation plan

The 5 online business death-traps we ve identified through the years,

how to identify them and escape from them before they cripple your business

Pixel Pixie-Dust Profit Plan

Why your pixel data is so powerful, and how it can skyrocket your sales



How to turn your buyers into a MEGA-list of perfectly targeted Facebook users

on your visitors (without paying a fortune on ads)

The step-by-step Pixel Pixie-Dust blueprint This is how we get our highest conversion rates. Subscriber Sales Machine

The Money is in the List

How to ramp up profits by $1,000/week by leveraging your buyer base

How to build a perpetual subscriber funnel 7 part fast-start video guide



Pinterest Profit Engine

How to generate an extra $500/week using Pinterest

The organic Pin Cycle (and how to unleash an automated Pinterest growth spurt)

Pinterest Ad Mastery: How to run low-cost ads to increase brand awareness and drive more sales

Pinterest is especially interesting, as it is the #2 overall global source of eCommerce traffic! There are 100 million monthly users, and, more importantly, 93% of users browse the platform to PLAN THEIR PURCHASES! Pinterest also has an affluent demographic, with the average annual household income of over $100,000. The average time spent on Pinterest is 15.8 minutes, as opposed to Facebook, which is 12 minutes. The number of Pinners has doubled in the last 18 months!



SEO Execution Plan

How to get top rankings in Google 100K Rank Attack: The perfect eCom SEO blueprint (Step-by-step SEO

ranking plan to catapult your website to page 1 of Google in 2016) 11-point SEO Health checklist Tracking and optimization process

Search engine traffic has the highest converting visitors, because people mainly use search engines to answer a question to a problem they are having (a problem often being needing a new product!) Shopify Expansion System



The tipping point when you should consider expanding beyond

Wordpress Why Shopify might be a smart move for your business The 48-hour Shopify expansion system and rollout plan

Instagram Ad-Hack

How to add a steady stream of daily Instagram sales to your store

How to run ads to Instagram directly from Facebook Ad campaign best practices (and things you should NEVER do on

Instagram!) 100K Factory: Empire Scale Roadmap

How to scale from $100,000/year to $1 million per year!



Why you ll NEVER enter Facebook again (the tools we use to streamline our expansion plan)

How to diversify and protect your income from market fluctuations Virtual Assistant Checklist

How to find, hire and manage your own Virtual Assistant (so you can

focus on strategy, not the daily grind)

What you should expect to pay for a VA, and how to ensure they re pulling their weight

The 3-step VA training system that gets good results every time! Amazon eCommerce Machine



How to use Amazon to diversify your income The 12-part blueprint, and how you can start selling on Amazon in a

matter of weeks The secret criteria that allows us to launch product after product that

makes us money How we ve built our 7-figure Amazon business

All these bonuses are 100% included in your membership!

(1:12:05) If you are really bummed out that you have yet to make a sale and strongly feel that you are not receiving the support you need, Steve is making a deal for you

and have tried your best.

You must have tested at least 15 products the way we taught You must have created 2 ads for each of these products (30 ads total)

You must not have made a sale You must be willing to share your Facebook ad account details

You must be willing to share your ads in a future webinar for a case study on troubleshooting

If this is you, please email support with the following information:

S Your testing website name Your 15 products you have tested Confirm you have tested 2 ads each for all 15 products, with zero sales Your Facebook login and password so we can look at your ads and statistics We will also showcase some of your ads as a case study, hopefully in the next session. Needless to say, your email to support must match your member email in the 100K Ultra course.



Selected Q & A (1:17:55) Q: ? If so, why do we need to research more audiences? A: fitness, offering a yoga mat could have a quite different audience over offering weights. You can use the same audience across different products, but you

is good, creative practice in lateral thinking. Q: Is it more effective to send an abandoned cart email within 24 hours or 48 hours or later? A: Normally I send within 24 hours (even 1 hour later), as the customer is still

more likely to save the sale. Like anything, test to see what works best, but we find under 24 hours more effective. Q: Regarding shipping rates being hidden, have you tested the opposite?

A: Yes, we have, and we found that not revealing the shipping cost to be more effective for this type of product model. However, next week, we will be going more deeply into shipping models. Q: advertised! What should I do? A: I would then advertise those products that are selling, and to the same audience. Q: A: No, because you are using a 3rd party processor for payments (Paypal,

you yourself are not handling payments. So, you will never be liable for any financial hacking or privacy violations, because you are not responsible for it. Q: Can we automatically place our customers into an autoresponder, or do it manually? A: You can do it automatically, which we will get into in a later session.



Q: Is there any limit to the number of stores we can create in this course on your hosting? A: Nope, no limits. Q: A: rom us, as we absolutely do not sell your information. What is most likely happening is spammers and spam bots found your email from your domain name, as this is public knowledge (unless you use domain privacy at an extra cost.) There are harvesting programs that troll public domain name

most spam. Q: Can I hire somebody from Fiverr to help with technical issues? A: Absolutely! We will be talking about hiring virtual assistants in a later

Q: I have a click thru rate of 7%, but no sales. What gives? A: A 7% CTR is unusually high, and it means you have a very engaged and interested audience. Was the price in the ad? If not, perhaps peo

like the shipping costs. What we would do is lower the price to break even as a test, then if there are sales, to gradually raise the price. We will be discussing this next session. Q: I found out that there was a problem with our payment processor, so our customers had problems. We fixed it, but will this hurt our credibility? A: Absolutely not! People coming to your site tomorrow will be different from your traffic today, so they will have no clue about your past problems. Q: What is considered a high CTR? What is average? A: Anything above 5% is a high click thru rate. The average is about 1 to 3%. Q: If I have two ads and both are performing very well, should I scale both, or only scale the best? A: You should do both. Q: A: Not really, because your ad is only shown to a small portion of your audience, and your audience is growing everyday (through more people joining Facebook, more people turning 18, etc)



Q: If you do make a sale but your traffic is expensive, should I continue the ad? A: If your ad is losing money even though you are making sales, no, I would end it. However, the niche is good, you just need to test different audiences. Q: Would bigger audiences be better? A: No, it all depends on how targeted and relevant that audience is. A highly targeted audience of 5 million could be better than an audience of 100,000. Q: Do you have broader sites using this business model? A:

Q: Should our titles be super long, or short and sweet? A:

Q: birds? A: Both would work, but we would probably go for a pet niche. The smaller the niche, the higher the conversions, but the more limiting your audience and products. However, since dogs is a huge niche anyway, this would be fine. Q: I made two one-of sales, but then nothing else. What should I do? A: I would take a closer look at your audience. I would first lower the shipping price if you have good CTR but few sales and see if that works. If CTR is poor, I would test different audiences.


Documents

Action Items for this Week - Amazon S3...Remember, you are researching and finding 3 new audiences for each of your products on your niche site. Last week, you will have been testing