Finding your Niche

THE FIRST STEPS IN SECONDARY RESEARCH

• Who is Target Market?

• Size of Target Market

• Competitor Analysis

• Pricing considerations

WHAT VISION WILL YOU PRESENT TO YOUR TARGET MARKET

• What larger themes can you tie your product to?

• What is your target market reading?

• What problems are they encountering?

• What are journalists getting excited about?

• How does your target market communicate?

CRONYCLE

The collaborative research platform

CONTENT DISCOVERY

TRUSTED SOURCES + KEYWORD SEARCH = UNIQUE REAL TIME CUSTOM FEED

HOW TO USE CUSTOM FEEDS

• Take the publisher sites and twitter accounts of your target market and filter them using keywords

• Access different points of view - are all articles positive or negative? Try and get out of self-affirmation

• Don’t use keywords to spot other trends which you may not be looking for

CONTENT ANNOTATION

Add relevant articles to a board via feeds / browser / mobile

+ comment and annotate

= new and relevant knowledge

HOW TO USE BOARDS

• Create different boards for different purposes

• e.g. ‘Positive Reinforcement’, ‘Negative Reinforcement’, ‘Influencer List’

COLLABORATE WITH TEAM

Work with a small group that shares the same goal

Accolades

Smart Insights

Top 4 Content Curation and

Authoring Tool “If you want to curate

content but don’t have a lot of time, Cronycle is a

really useful tool”

The Next Web

“Top 8 Media Startup you should check

out”

Forbes

“Platforms like Cronycle … handing content curation

back to humans in order to build an intelligent and

balanced picture of the world around us as we consume

information.”

Accolades

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