Account Wagering

Account Wagering

A look at account provider amenities and a survey of account wagering holders

Account Wagering

First- A look at a sampling of Account Providers and the amenities that they offer

Second- An overview of the presented survey Third- Examination of correlations that arose

from the survey data Fourth- Summary Q & A

Amenitiesand Offerings

Advance Deposit Wagering

Companies

Amenities and Offerings

Cancel Bet 5% Rebate on Harness on Net Winnings Fee Based


Fee Based Minimal Reward Program No Rebates


Non Fee Based No Rebates Minimal Rewards Program


Non Fee Based Video only Reward Program


10% sign up Bonus 3% Rebate on wagers No audio visual

The Survey

Question style

1. Demographics 1, 2, 3 and 4

2. Behavior Patterns 5, 8, 9, 10, 11, 12 and 13

3. Personal Preferences 6a, 6b, 7, 11, 14 and 15

The Survey

Type of Sampling ConductedNon-probability ConvenienceSnowball

The Survey

1. Gender? (A) Male (B) Female

Gender Percentage

89%

11%

Male Female

The Survey

Question #2. Age? 18-25, 26-35, 36-45, 46-55, 56+

Ages as a Percentage

5% 10%

26%

29%

30%

18-25 26-35 36-45 46-55 56+

The Survey

Question #3. Level of Education? High School, Trade/Vocational School, Some College, College Graduate, Advanced Degree, Other

Level of Education as a Percentage

10%

28%

41%

2%

18% 1%

High School Degree Some College

College Graduate Trade/Vocational School

Advanced Degree Other

The Survey

Question #4. What year did you open your first Advance Deposit Wagering Account?

18

49 7 7

26

15 17

33 36

5141

78

65

53

40

01020304050607080

First Year having ADW

Number of People

The Survey

Question #5. Who many ADW accounts do you utilize? 1, 2, 3+

Percentage of people having multiple accounts

57%32%

11%

1 2 3 or more

The Survey Question #6a. Were enhanced services, rewards and/or rebates the reason you chose

your particular provider(s)?

Percantage of people indicating if enhanced services, rewards, and/or rebates played a role in determining

their ADW provider.

31%

69%

Yes No

The Survey

Question #6b. If yes, please list the enhanced service, reward, or rebate which attracted you the most?

Percentages of what enticed respondents

to certain providers

32%

35%

33%

Rebates Enhanced Services Rewards

The Survey Question #7. If enhanced services, rewards, and/or rebates are given based on level of

play, would this effect your decision to wager more?

Percentage of respondents that say enhanced services, rebates and/or rewards will effect their

level of play

35%

65%

Yes No

The Survey Question #8. What types of wagers are you most likely to place? Please indicate

your top two, by volume wagered.

31%

29%

14%

3%

11%7% 2%3%

W/P/SH Exacta/QuiniellaTrifecta SuperfectaPick 3 Pick 4 Pick 6 Daily Double

The Survey

Question #9. Do large carryover pools and Guaranteed pool sizes effect you wagering behavior?

35%

65%

Yes No

The Survey

Question #10. Do you tend to wager more on big race day? e.g. Breeders Cup, Kentucky Derby, Hambiltonian, All American, Night of Stars etc.

63%

37%

Yes No

The Survey

Question #11. What racetracks do you prefer to play? (Please list tip 3)

180

131

101

0

50

100

150

200

Belmont Saratoga Santa Anita

Most prefered racetrack vote receivers

Number of preferance votes received

The Survey

Question #12. Approximately how much do you wager through account wagering providers per week?

Percentage of respondents in specific wagering catergories

66%14%

8%10% 2%

0-249 250-499 500-999 1000-4999 5000+

The Survey

Question #13. What percentage of your total wagers are placed through an account wagering provider?

13%

3%

5%

1%

10%

2%3%

11%11%

41%

0-10%

11-20%

21-30%

31-40%

41-50%

51-60%

61-70%

71-80%

81-90%

91-100%

The Survey

Question #14. Are you satisfied with your account wagering provider?

82%

18%

Yes No

The Survey

Question #15. If you could add or change something to improve your account wagering experience what would it be? Please list.

1. Technology improvements

2. More tracks

3. Easier Access

4. Rebates

Survey Data Correlations

87.50%

68.60%61.50% 63.30%

58.70%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

18-25 26-35 36-45 46-55 56+

Percentage that said "Yes" to Question #10 by Age


50%54.90%

36.90%

31.30%27.20%

0%

10%

20%

30%

40%

50%

60%

18-25 26-35 36-45 46-55 56+

Percentage that said "Yes" to Question #9 by Age


37.50%33.30% 34.70%

25.40%

32.10%

0.00%

10.00%

20.00%

30.00%

40.00%

18-25 26-35 36-45 46-55 56+

Percentage that said "Yes" to Question #6a by Age

18-25 26-35 36-45 46-55 56+


50%46%

61.90%65.70%

70.20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Hig

h S

ch

Tra

de

/Vo

ca

tio

n

Sc

h

So

me

Co

lle

ge

Co

lle

ge

Gra

du

ate

Ad

va

nc

ed

De

gre

e

Percentage that said "Yes" to Question #10 bylevel of Education


61%

78.60%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Male Female

Percentage that said "Yes" to Question #10 byGender


34%

39.30%

31%

32%

33%

34%

35%

36%

37%

38%

39%

40%

Male Female

Percentage that said "Yes" to Question #9 byGender


31.40%

29.50%

28.50%

29.00%

29.50%

30.00%

30.50%

31.00%

31.50%

Male Female

Percentage that said "Yes" to Question #6a by Gender


33.40%38.10%

26.10%

40.70%37.50%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

0-249 250-499

500-999

1000-4999

5000+

Percentage that said "Yes" to Question #9 byamount wagered per week


69.90%67.10%

45.20%38.80%

12.50%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

0-249 250-499 500-999 1000-4999

5000+

Percentage that said "Yes" to Question #10 byamount wagered per week


23.30%

40.70% 40.40%44.40%

75.00%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

0-249 250-499 500-999 1000-4999

5000+

Percentage that said "Yes" to Question #6a byamount wagered per week

Summary

AmenitiesThe Survey Data Correlations

Questions

&

Answers

Documents

Account Wagering