ACADEMY OF INTERNATIONAL BUSINESS (AIB) INDIA CHAPTER ...aib-india.org/aib-17.pdf · ACADEMY OF INTERNATIONAL BUSINESS (AIB) INDIA CHAPTER CONFERENCE 2017 April 19-21, 2017 Symbiosis

ACADEMY OF INTERNATIONAL BUSINESS (AIB) INDIA CHAPTER CONFERENCE 2017

April 19-21, 2017

Symbiosis International University Lavale, Mulshi taluk, Pune,

Maharashtra 412115

Day 1 (19th April 2017) Paper Presentations

Session 1 (SCRI Conference Hall)

Session Chair & Discussant: Vinita Sinha

Exploring the key drivers of employee engagement with special reference to

Gen Z in a cross cultural environment.

Author:

Prof. Deepika Pandita,

Asst. Professor

Symbiosis Institute of Business Management

Symbiosis International University,

Symbiosis Knowledge Village,

Pune

[email protected]

Phone: 020-39116017 Mobile : 9689990300

Abstract

Purpose – Employee engagement has become the most popular topic in recent years among

consulting firms and in the popular business press. Employee engagement is one of the most

concerning topic for most of the organizations as employees are the most important asset and

companies nowadays struggle to keep them engaged. This study is conducted to understand what

employee engagement is and what are the drivers which affect job engagement and organizational

engagement which will help organizations to come up with better ways to engage Gen Z

employees. A significant aspect of generation Z is its widespread usage of the Internet from a

young age. Members of Generation Z are typically thought of as being comfortable with

technology, and interacting on social media websites for a significant portion of their socializing.

Design/methodology/approach – To understand the drivers of employee engagement a survey

was conducted which was filled by 102 respondents working in various sectors and with various

organizations. Maximum respondents were from the age group of 21-24 and 55% were male. 76%

of the respondents had no prior experience. The survey was used to measure job engagement and

organizational engagement and the factors affecting them. Respondents were asked to indicate

their responses on a five-point Likert scale.

Findings – The results indicate that employee engagement is important for the Gen Z and for both

males and females. Also, rewards & recognition does not affect both job and organizational

engagement whereas job characteristics such autonomy, meaningfulness of work is important for

both job engagement and organizational engagement.

Originality/value – This is the first study to explore the engagement levels of the Gen Z

considering Generation Z is the first to have Internet technology so readily available at a very

young age.

Competing Values in Infrastructure and Real Estate Multinational Firm:

India and UAE

-Dr Indu Rao, Associate Professor

-Purva Sharma, PhD Student

Institute of Management, Nirma University

Abstract

Investment decisions have been changing with respect to countries, particularly, in the

infrastructure and real estate industry, and the reasons observed are economic as well as differences

in workplace cultures. This paper investigates the cultural differences in two countries, India and

UAE, in a multinational firm of the real estate industry. We have used Competing Value

Framework and OCAI tool to derive and understand the organisational culture profiles across India

and UAE. We find that there has been a shift of investments from India to Dubai, UAE, due to

both economic and cultural issues at workplace. A systematic investigation using empirical data

and grounded theory approach helps us identify and list these reasons. We also present the

strengths and weaknesses of both country factors which affect such financial decisions.

Factors Influencing Parent’s Perception of Higher Education

Sakshi Saxena1, Richa Priya2 and Ravi Kulkarni2

[email protected]

Symbiosis Centre of Management and Human Resource Development, Pune

Symbiosis International University (SIU)

ABSTRACT

India has the largest share of youth population in the world’s total youth population. In the current

scenario one of major sources of future economic growth of the country depends on the utilising

this rising share of youth population productively. But, because of poor higher education the

country is not able to properly reap the advantages of demographic dividend efficiently. Thus,

higher education becomes an important determinant for country’s economic progress. This paper

is an attempt to understand the parent’s perception about the factors that are important in choosing

the right college (for higher education) for their ward. The impact of the identified factors with

socio economic classification (SEC) and monthly household income was also tested. The results

found that there exists a statistically significant relationship between the several factors that

influence parent’s perception and SEC. The other major finding was that maximum disparity was

due to the SEC group C.

1Primary author, corresponding author 2Co-Author

mailto:[email protected]

Intellectual Traditions that Shaped the Concept of Organizational Culture

Prof. Shaji Joseph. PhD Scholar, Symbiosis International University

Dr. Asha Nagendra. Professor, Symbiosis Institute of Management Studies

ABSTRACT

This paper tries to study the concept of culture as it developed. It traces the development in

Sociology, Anthropology, Psychology and in business studies. This review was part of my doctoral

thesis on ethical culture. This study was to understand the concept of culture as it developed in the

history. The most prominent theorists in organizational culture, Edgar Schein has said that culture

is an abstraction which has created such forces in society if not understood properly we will

become victims of them. The paper tries to understand the development and use of the term culture

in each of the above disciplines and how it is impacting the business organizations today.

This paper tries to do a meta-analysis of the existing works on culture. This review paper looks at

the major works in each of the disciplines and how the study of culture is seen in different aspects

of business studies. In sociology the culture has been studied from three dimensions; of structural

functionalist school which looks at the utility of culture, while the Hermeneutics looks at the

culture from the symbols and meaning as it is being interpreted. While the Marxists school

questions the way culture has became a commodity to b consumed.

Anthropology too in the initial phase looked at culture from a structural functionalist perspective.

Some called culture as personality writ large where it shaped the personality of the members of a

culture. Later developments of it by Neo-Marxists the feminists tend to critique culture as

something that maintains the social problems than that helps in solving them.

In Psychology though it is not much used these days the concept of interdependence is an important

factor. Business studies have co-opted the psychological space in culture studies and works of

Schein, Hofstead and Ouchi have become popular.

To conclude, this paper traces the history of the term culture as it emerged and developed through

the history and what are the major contributions various thinkers have made to the development

of culture studies. It also looks at the major usages and critiques of the term culture.

Employee Engagement and Employee Creativity: Conceptual Domain and

Research Propositions

Amrita Patwa, BITS Pilani ; Anil K. Bhat, BITS Pilani &

Vishal Gupta, IIM Ahmedabad

ABSTRACT

Employee engagement and employee creativity have resonated in the business and academic world

for quite some time now. But, there is no agreement as to the meaning of both terms. Employee

engagement has been conceptualized as a ‘positive, fulfilling work related state of mind that is

determined by vigor, dedication and absorption’, while as employee creativity has been defined as

the ability of making unique combination of ideas or unusual association between them. The

relationship between employee engagement and employee creativity has been dealt in the literature

as being of ‘antecedent-consequent’ type wherein creativity has been treated as the job

performance outcome of employee engagement. The objective of this paper is to review the present

literature on both concepts and simultaneously frame propositions for inter-relationship between

them for future investigation.

Keywords: Antecedents, Employee creativity, Employee Engagement


Session 2 (SIBM MDP Room-1)

Chair & Discussant: Shailen Kumar Dalbehera

Emerging trends in foreign trade of India –A Glimpse into the Post

Globalised Economy

Lakshmi. P* and M. S. Raju**

School of Management and Entrepreneurship

Kerala University of Fisheries and Ocean Studies, Panangad, Kochi, Kerala

Correspondence to authors : [email protected] , [email protected]

…………………………………………………………………………………………………

Abstract

The World Bank reports that India will emerge as the top economies of the world by 2016 ahead

of China.(World Bank, 2015). With a population of 1.295 billion , the GDP of India is $ 2.649

trillion at market prices. According to IMF World Economic outlook, April 2015, India ranks

seventh globally in terms of GDP and expected to grow at 7.5% in 2016. (IMF, 2015). Trading

becomes more organized and productive as civilization progressed around the world. Technology

and innovation are being increasingly considered by economists as an important factor of

production and competitiveness in a knowledge driven economy in globalizing world. This paper

analyses the trends in Indian exports based on past 15 years, data covering the period 1999-2000

to 2015-16 adopting the projected value of export from India for the next 10 years from 2016-17

to 2025- 26.The results showed the value of exports will increase from Rs.1949745.95 Crores in

2016-17 to Rs. 3039414.07 crores in 2025-26.

Key Words : Foreign Trade, Trade deficit , Transfer of Technology , Liberalization

3

3 *Lakshmi. P , Research scholar, School of Management and Entrepreneurship, Kerala University of Fisheries and

Ocean Studies. 2 ** Prof. Dr. M. S. Raju, Director, School of Management and Entrepreneurship, Kerala University of Fisheries and

Ocean Studies.

mailto::%20%[email protected]


EXPORT SCENARIO OF INDIAN GRANITE: A CRITICAL ANALYSIS OF

GOVERNMENT POLICY

AUTHOR:

Dr. Mahima Mishra

Symbiosis Institute of Business Management

Symbiosis Knowledge Village, Gram: Lavale via Sus Road

Tal: Mulshi, Dist- Pune -412115

Ph. No:020-39116059, Mobile: 9922345666

Email: [email protected]

ABSTRACT

India is blessed with vast reservoirs of minerals, metallic and non-metallic, critical to the growth of

economy. The basic classification of 87 minerals includes 3 atomic, 4 fuel, 10 metallic, 47 non-

metallic and 23 minor minerals (Ministry of Mines, 2015). At policy level, the dichotomy would

simply be ‘Major’ and ‘Minor’ minerals. The Central Government formulates the Rules and

Regulations for Major minerals, whereas respective State Governments specifies the rules for

Minor minerals under Section 15 of Mines and Minerals (Regulations and Development) Act, 1957.

Internationally, the principal ores and minerals for exports, in terms of value contribution, are

Diamond, Iron ore and Granite, in that order. Granite commands an ever increasing share in export

earnings and, yet, sadly is a neglected sector. Few are aware of granite sector ability to generate

huge employment and foreign exchange earnings. In academic parlance also, granite has not been

accorded its due place. Hardly any focus has been given to understand this sector and explore the

issues related before them.


This paper has tried to bring into focus the sorry state of such a prosperous sector, mainly due to

internal roadblocks. As an export oriented sector where 85-90% of production is for export, Granite

can play a significant role. Over one fifth of world reserve of granite is available in India with a

good demand in the overseas markets. Despite facing several internal hurdles and competition from

China, Brazil, South Africa, Indian granite export have grown by 23 per cent in value terms during

2012-13. During 2013-14 India’s exports of granite blocks were Rs. 12,047 crore against Rs. 9,766

crore in the previous year (The Hindu, 2014). Volume-wise however, things have remained more

or less same. But over past few years, even this growth has turned stagnant. It thus becomes a matter

of concern, that in spite of good stock and demand, why is this happening? Till date the only 2% of

granite reserves have been explored and 98% are lying untouched. As discussed in the paper sector

need a major policy revision. The right government policy can greatly contribute in the growth of

Indian GDP and put India in the major exporters category of this segment.

Economic Development Models and Trade Competitiveness: A Comparative

Study of India and China

By

Ramakrushna Panigrahi4

Abstract:

India and China have taken the centre-stage of global geo-political environment in recent times

due to their sustained economic growth rates and achievements in economic development

indicators during the last decades. This sustained economic growth has resulted in making them

largest economies in the world after the US. Along with growth, both countries have achieved

significant economic development from a very modest background in the 1980s. While India

houses the youngest workforce in the world and looking forward to contribute to global GDP

through its ‘Make in India’ campaign, China has already become the global manufacturing capital.

With more than one third of productive workforce and shouldering huge responsibility of

providing for the world, both China and India face the challenges of sustaining higher levels of

economic growth. This paper attempts at a comparative analysis of Sino-Indian economic

development models in the previous decades which brought them to global prominence. Also,

this paper makes an attempt to analyze the challenges to sustain growth in a globalised economic

environment of 21st century.

[Key Words: Trade Competitiveness; Sustainability; Economic Development Models.]

4 Ramakrushna Panigrahi is an Associate Professor in the area of Economics at International

Management Institute, Bhubaneswar. He can be reached at: [email protected].


Knowledge Worker Mobility and its Impact on Regional Clusters

Mr. Ravi Shankar Pandey

IIM Bangalore

[email protected]

Abstract

This paper combines the learning from the New Institutional Economics and Social Network

theory to study the knowledge worker mobility and its impact on regional clusters. The mobility

of knowledge worker both influences and is influenced by the density of the clusters. The cluster

is a dense social network on firms having linkages among large and small firms, educational and

research institutes, entrepreneurs and investors in a locality. Clusters reduce the transaction costs

and informational imperfections of the output, labor, and financial markets. Cluster activities may

result in decline in entry cost to new entrants and thus making the cluster denser. Previous studies

have reported, the presence of both intense rivalry and cooperative networks of communication

and collaborative projects among a large number of actors within the cluster. A dense cluster would

lead to higher possibilities of poaching, knowledge spillover and new firm creation which further

creates new linkages and thus increases density of the cluster. The rapid growth of clusters if not

supported and channelized by public institutions would lead to negative externalities such as

pollution, exploitation of natural resources etc. The growth of companies of new age economy also

requires fast adaptation by institutional framework else it results in disillusionment of

entrepreneurs and exodus of investors. This study also touches upon the issue of fragmentation of

clusters facilitated by advances in internet and telecommunication technologies. A very dense

clusters may lead to hyper competition and redundancy of network ties leading to fragmentation

of clusters. The fragmentation of clusters can also be evaluated from the evolutionary economics

logic where density of clusters beyond carrying capacity of the region and its support system would

lead to its fragmentation leading to development of new clusters.

This study has implications for start-ups as well as large firms, venture capital (and other investing

organizations), incubators/accelerators, and policy makers. It has indicated the positive

externalities of knowledge worker mobility such as cross pollination of idea, increased

entrepreneurial activity, increased innovation and R&D. The role of regional clustering of

companies in the development of regional economy is well established – this study only adds to it

and highlights effect of its interaction with knowledge worker mobility.

LABOUR LAWS AND INDUSTRIAL RELATIONS – A NEW PERSPECTIVE WITH

REFERENCE TO INCREASED PRODUCTIVITY.

LAKSHMI.P* & PREETHA.B**

Correspondence to [email protected], [email protected]

ABSTRACT

Labour law mediates many aspects of the relationship between trade unions, employers and

employees. Wise implementation of labour laws will safeguard the interest of labour and

management by securing the highest level of mutual understanding and good will among all these

sections in the industry which participates in the process of production. With the right

implementation of labour laws at the right time in an organization leads to high productivity level

through satisfied employees with blessed morale. This paper analyzes the different labour laws

and their association with industrial relations in bringing out better productivity and contribute to

national development.

Key words: Industrial relations, Productivity ,Industrial disputes ,Labour legislation


Session 3 (Venue SIBM MDP Room-2)

Chair & Discussant: Jaykumar Padmanaban

Digital Unlocked and Make in India, Strategies for Innovation Diffusion and

Internationalization of Indian EMNEs

Pranay Kumar Singh1#

1National Institute of Technology (NIT), Durgapur - 713209, INDIA

#Email - [email protected]

Abstract

Internationalization of Emerging Market Multi-National Enterprises (EMNEs) requires

simultaneous consideration of economic, environmental, political and social implications

associated with the material & methods applied for production and delivery of goods and Services.

Fundamentally, sustainable expansion and Internationalization relies on descriptive metrics,

advanced decision making, and public policy for implementation, evaluation, and feedback for the

Mechanism. Diffusion is the process by which an innovation is communicated through certain

channels over time among the participants in a social system. Diffusion of innovations is a theory

that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.

Innovation Diffusion of EMNEs promises to change the landscape of world business, and provide

a new laboratory for developing international business (IB) theories. Firms learn general

international management and foreign market specific knowledge in their internationalization

process. Make in India is an initiative of the Government of India (GoI) to encourage multi-

national, as well as domestic firms to manufacture their products of International Standard in India.

The major objective behind the Make in India initiative is to focus on job creation and skill

enhancement in major sectors of the economy aiming high quality standards of output and

minimizing the impact on the environment. A dynamic multi-level conceptual framework

examines the influences of both the home country institutions and intra-organizational mindsets

on the development of EMNE outward FDI decision making. At the launch ceremony of Digital

India week, top CEOs from India and abroad committed to invest various portfolio towards

initiatives like Jio Digital India Start Up Fund, Bharti Airtel e-health & e-education, Qualcomm

and Oracle Investments plan etc. Recently, Google launched a program which seeks to train small

and medium-sized business owners how to bring their companies online. Launching the program

in New Delhi, Google CEO called the Internet a “powerful equalizer”, and Google’s ambitious


plan to bring India’s millions of small business into the digital world, the company calls it as

Digital Unlocked. The SOSTAC Planning System guides to draw a template before a firm make

the decision to go digital. In this paper, recent research into concepts, methods, and tools for going

Digital has been explored in the Context of EMNEs. At the manufacturing process level,

engineering research has addressed issues related to planning, development, analysis, and

improvement of processes by Innovation Diffusion. Despite recent developments in decision

making and process- and systems-level research, many challenges and opportunities remain

unexplored. Several of these opportunities relevant to Innovation Diffusion in Make in India and

system research, development, implementation, and education for going Digital have been

attempted.

Keywords: Digital Unlocked, Innovation Diffusion, SOSTAC Planning System, e-Enabling

EMNEs.

USE OF SOCIAL CAPITAL BY BOUNDARY SPANNERS IN

INFORMATION TECHNOLOGY OUTSOURCING: AN EMERGING

ECONOMY PERPECTIVE

Authors: Krishna Kumar Balaraman

(Indian Institute of Technology Madras, India)

&

Dr. S. Raghunath

(Indian Institute of Management in Bangalore, India)

This paper explores an unexplored question as to how relationship managers (boundary

spanners)use social capital to facilitate the development and management of client-vendor

relationships in information technology (IT) outsourcing projects of companies from an emerging

economy like India. The authors gathered empirical evidence from 7 case interviews with the unit

of analysis being the boundary spanner in an organization such as vendor manager for the client.

They find that the relational dimension and the structural dimension of the social capital construct

have an impact on the role of boundary spanners in the IT outsourcing industry. All the three

dimensions of social capital - relational, structural and cognitive, have a role to play in the effective

functioning of boundary spanners in the Indian IT outsourcing business. The relational dimension

of establishing trust and addressing obligations based on business relationships stands out as the

single most important aspect in developing business in IT outsourcing. The structural dimension

of access to information and broad connectivity is also required for effective functioning of the

boundary spanner. This paper informs the social capital and outsourcing literature by connecting

the dimensions of social capital with outsourcing the Indian IT context.

Strategic orientations and internationalization of EMNEs - cases of Indian

firms.

Authors:

Sundar Parthasarathy*

Shailesh J Mehta School of Mangement,

Indian Institute of Technology,

Powai, Mumbai 400076

India


[email protected]

Phone: +91 94235 74516 Fax: +91 22 25722872 / +91 22 25723480

Dr. Shishir Kumar Jha

Professor

Shailesh J Mehta School of Mangement,


Powai, Mumbai 400076. India.

Dr. K Momaya

Professor Shailesh J Mehta School of Mangement,


Powai, Mumbai 400076. India

*corresponding author



Abstract:

Many studies that attempt to explain the internationalization of emerging market multinational

enterprises (EMNEs) have focused on the importance of firms specific capabilities - both in terms

of their uniqueness, as well as the gaps – and its impact on firm internationalization. In this study

we posit that EMNEs demonstrate certain behaviors that can be seen as a strategic response to

overcome challenges related to their less endowed, late-comer status. Such behaviors constitute a

set of strategic orientations that aid their internationalization. Our study proposes a configuration

of multiple strategic orientations that impels firm internationalization. Using qualitative case study

methodology we investigate the appropriateness of the configuration and present evidence that

confirms that the strategic orientations proposed are finding validity. Our study makes a significant

contribution to the growing theoretical literature on EMNE internationalization.

Keywords: EMNE internationalization; international growth orientation; international

entrepreneurial orientation; international attention; learning orientation.

Innovation Competitiveness of Biocon Limited: - addressing the gap of Biocon

with Global Majors in Bio-pharma Industry

Author: Mr. Satish Vasant Deshpande

PhD Student, Shailesh J Mehta School of Management. IIT Bombay

C/0 SJMSOM, IIT BOMBAY, POWAI, MUMBAI 4000076

Email : [email protected]

Phone: 9819687456

Abstract

Biocon, the leading bio-pharma manufacturer in India and an Emerging Multi National Enterprise

(EMNE), has made big improvements in getting new product approvals and making global

marketing tie-ups in the past 3 years. It is set to double its year 2016 revenue and achieve $1bn

revenue in year 2020. Can it achieve $10 billion revenue and be counted among the global leaders

by year 2030? To answer this question, a secondary data research was carried out to find possible

Competitive Success Factors (CSFs) in Global Biopharma Industry and after a strategic benchmark

study based on published resources, few indicative findings applicable to Biocon Company were

identified. Careful study of Biocon’s stated and inferred growth strategies was undertaken to arrive

at, in a qualitative way, how Biocon is positioned on each CSF. While some gaps could be

identified, such as allocation to Research & Development or strength of product pipe-line, more

research is needed to address the subtle factors such as choice of product-mix based on global sales

potential and preparedness to benefit from the likely future shift in the pharma industry towards

biosimilars.

This analysis bought forth a set of CSFs relevant for Biocon, which are listed. Further research is

needed to validate their suitability to achieve 10X kind of growth. There are limitations to this

study mentioned at the end, and due regard may be given before a suitable plan of action is

suggested to Biocon Limited.


Keywords

Emerging Market Multi-Nationals EMNEs, Global Bio-pharma Majors, Innovation

Competitiveness.

Reconfiguring the firm’s competencies for a digitally enabled entertainment

industry

Authors : Mankad Niraj S., Assistant Professor, School of Business, FLAME University, Pune,

India, contact – [email protected] (corresponding author)

Jha Shishir K., Associate Professor, Shailesh J. Mehta School of Management, Indian Institute of

Technology Bombay, Mumbai, India

Abstract

Emerging economies are witnessing a rise in adaptation of digital technology to produce,

distribute, exhibit and consume entertainment products. Across various stages of the value chain,

in areas like music and television, there has been a proliferation of digital technologies. This is

apparent as consumption of digital entertainment products has even surpassed their physical form

in these areas. The proliferation of digital technology across the entertainment value chain is

evident in consumption of digital products which, in many areas like music and television has

surpassed its physical form in countries like India and China. It is therefore critical for firms within

this industry to realign their existing competences to harness the potential created by the digital

medium. Firms in India have taken this challenge and responded by restructuring their existing

competencies and crafting new streams of value. The key objective of this article is to unravel the

competences that firms need to build for the digital environment. Through in-depth interviews with

senior executives from the Indian entertainment industry, we identify content core, form readiness

and network creation as those competencies that are emerging in entertainment firms.


Key Words

Digital Economy, Entertainment Industry, Value creation, Competencies


Session 4 (SSBF- Conference Hall)

Chair & Discussant: Kirankumar Momaya

Growth Determinants of Australian Born Global Firms in an Emerging

Market – Analysis after Sub-Optimal Entry

Dr. Abhishek Shukla

Lecturer - Management & Marketing

Charles Darwin University Business School

T: +61 8 8946 8836

E: [email protected]

A: 2/15 Allcorn Street, Farrar- 0832, Darwin, Northern Territory, Australia

Keywords: Born Global, entry mode, sub-optimal entry, growth, post entry, international entrepreneurship,

network

Abstract

This research study investigates the post entry growth of born global firms in a new foreign market.

Despite entering the foreign market with a sub optimal entry mode, these born global firms wither

off acquisition bids and grow with confidence in that market to carve a niche for themselves. This

specific aspect of born global firm growth has escaped academic scrutiny and it doesn’t conform

with existing international business theories. Adopting a case study approach, this paper argues

significance of managerial entrepreneurship along with ability to form networks in the host market

as key drivers of born global firm growth in a specific foreign market.

Twenty Years of Women Entrepreneurship (1987-2016) –A Bibliometric

analysis

Dr. Artee Aggrawal

Associate Professor, Amity University, Mumbai

Abstract:

Women Entrepreneurship research has increased markedly over the past three decades. This article

explores the domain of women entrepreneurship (WE) research by thematically mapping and

assessing the intellectual territory of the field. We investigate what have been the intellectual

structure and the knowledge base underlying published women entrepreneurship research.

Moreover, we also conduct a longitudinal analysis of the main research themes that have caught

scholars’ efforts. A sample of 466 articles published in 08 top ranked journals, between 1987 and

2016, we conduct analyses of content to examine the most central works, themes and how they

intertwine. Results provide evidence of the increasing interest in women entrepreneurship as a

field of study, but also of its interdisciplinary nature, with infusions of concepts and theories from

a wide array of sociology, psychology and management disciplines. This paper provides a brief

but extensive rear view of the field useful for both doctoral students and newcomers to the

discipline develop their own research agendas.

Keywords

Women Entrepreneurship, field Literature review, Research trends, Bibliometric review.

Advanced economies’ global start-ups adapting to dynamic competitive

environment in emerging markets through strategic experimentation

Authors:

Sushil Kumar, Doctoral Scholar, Business Policy and Strategy, Indian Institute of Management

Raipur

Satyasiba Das, Assistant Professor, Business Policy and Strategy, Indian Institute of Management

Raipur

Salman Ali, Assistant Professor, Business Policy and Strategy, Indian Institute of Management

Raipur

Abstract

Most of the research in international entrepreneurship has focused on the process and motivations

for internationalization of global start-ups. There is limited study that discusses how the global

start-ups adapt to dynamic and rapidly changing competitive environment in emerging economies.

This study examines how strategic experimentation helps a global start-up from developed

countries to adapt to dynamic competitive environments in emerging economies. In latter

economies, global start-ups are constrained by multiple factors, and hence, move to developed

markets to avoid competitive disadvantage. On the other hand, global start-ups from such

developed markets also enter the emerging markets in search of newer markets. These advanced

economies’ global start-ups confront uncommon challenges in constrained market in emerging

economies and endeavor to adapt to this emerging market by introducing change along the

dimensions of strategy. This study examines the global start-ups from developed economies

entering into Indian market. Owing to less clarity, it uses mixed method research wherein

qualitative study will be case study based and quantitative study will be survey based. In this study,

the first phase is conceptual and will be followed by empirical study in second phase.

Keywords: Experimentation, Global Startups, Internationalization, Competitive advantage

EVOLUTION AND GROWTH OF INDIAN TECHNOLOGY INTENSIVE

EARLY INTERNATIONALISERS

Sumati Varma5

Rishika Nayyar6

Tarunika Jain7

ABSTRACT

This study proposes to examine the process of growth and evolution of Indian technology intensive

Early Internationalising firms (EIFs). It proposes a model based on entrepreneurial, network, firm

capability and location-specific factors to examine whether the growth pattern of Indian EIFs

follows an accelerated approach to mature into Born Global or Early Internationalising Firms. It

hopes to contribute to the relatively scarce literature on EIF growth and maturation as it uses a firm

level data base comprising 1308 foreign market entries by 67 Indian firms during the period 2001-

15.

Keywords : Evolution, Growth, EIFs, India, Technology Intensive

5 Associate Professor, Department of Commerce, Sri Aurobindo College (Eve), Delhi University. Email : [email protected] (Corresponding author) 6 Research Associate, IIFT, New Delhi 7 Assistant Professor, Department of Commerce, Sri Aurobindo College, Delhi University.


FDI Linkages in regional cluster of countries and economic growth

Soni Jha

Fellow'2016 - Corporate Strategy and Policy

Indian Institute of Management Bangalore

[email protected] | +91-9654497471

Abstract

The global economy is fractured by the quest for economic dominance and growth sought by select

nations and splintered into different factions based on the geospatial affiliations. These are most

discernible in the context of network analysis of the trade flows such as FDI. We Proposition that

the role of the trade flow network linkages among the countries has a positive impact on the overall

economic growth of a regional geographical cluster. These linkages have positive effects both for

the countries that are a part of the network and the countries that are yet to become a part of the

network but are in the same geographical region. The network constructed in this paper uses the

bilateral FDI inflows among 47 developing countries in the UNCTAD database. We find that the

overall network disintegrates into five distinct geospatial cliques characterized by differential

network measures reflective of the multipolar world order. The hubs of the five cliques form

another affiliation network with one another resulting in a dominant economic coalition. The

primary finding of this paper is that increasing network linkages boosts the economic growth in

the cluster overall, makes it resilient, integrates the marginalized indigent economies from the

peripheries with the global economy, and promotes linkages among the existing unconnected

members of the cluster.

Day 1 (19th April 2017)

Round Table Session -1

(Venue: Convention Hall, SIU, Lavale Hilltop)

Chair: S. Raghunath

Consumerism in India - Is it a product of MNEs?

Gauri Joshi,

Symbiosis Centre for Management and Human Resource Development, Symbiosis International

University,

&

Pratima Sheorey

Symbiosis Centre for Management and Human Resource Development, Symbiosis International

University

Abstract - In 1991 the Indian economy underwent a drastic change as it treaded the path of

liberalization, globalization and privatization. It marked the end of the ‘license raj’ and reduced

the restrictions on FDI allowing the global players to set up their businesses in India. While this

change infused in a number of positive changes it also altered the consumer behaviour of the Indian

consumer. The world economy had been flourishing since 1950 due to opening up of trade between

different nations, as a result consumers in those economies were habituated to shop for luxury

items, indulge in shopping as a pastime and make spontaneous purchases and were also aware of

their rights as consumers. The Indian consumer differed on this front. However with liberalization

and globalization India soon caught up with the changing times. This paper gives a review on the

changing Indian economy and the role played by multinational enterprises in encouraging

consumerism in Indian society.

Keywords- Multinational enterprises, Consumerism, shopping behaviour

Financial Inclusion via Mobile Telephony: A Qualitative Study in Emerging

Indian Economy

Dr. Dipasha Sharma1 , Dr. Manish Sinha2 , & Dr. Ravi Kulkarni3

1Assistant Professor- Finance, Symbiosis Centre for Management and HRD, Symbiosis

International University, Pune, India. [email protected],

2Associate Professor- Economics & Finance, Symbiosis Centre for Management and HRD,

Symbiosis International University, Pune, India. [email protected],

3 Professor, Symbiosis Centre for Management and HRD, Symbiosis International University,

Pune, India. [email protected],

Abstract:

The present study aims to address the issue of financial inclusion and inclusive economic growth

through the development of mobile penetration in India. Financial exclusion and dearth of financial

infrastructure in Indian economy are issues of concern as 40% of Indian population is excluded

from any formal or semi formal financial services. Contrary to this, India has the world’s second

highest penetration of mobile connections with 73.9 connections per 100 citizens. In light of these

two contrary facts, present study investigates whether penetration of mobile phone may result into

a key to financial inclusion. This study adopts qualitative research methodology and conducts in-

depth interviews of selected respondents and further analyzes responses using text analysis method

in ‘R’ package. A qualitative study of 22 urban poor participants was conducted in western India,

Pune and Mumbai. Data was collected through an open ended narrative, to help understand the

level of financial transactions that are carried out through mobile banking. This study follows text

analysis method of detailed interviews to understand the patterns and evidences by using ‘R’

package.

Key findings of this study may lead to policies to endorse superior interface between mobile

technology and financial services while addressing the challenges of financial exclusion due to

lack of availability and depth of financial institutions. Positive findings may also pave the way to



reliance more on mobile banking and ease of financial transaction through mobile services, which

in a longer run turn into better financial inclusion, and growth of society.

Acknowledgment:

This study is a part of an ongoing funded minor research project in the area of financial inclusion.

The project is governed and funded by the Symbiosis International University, Pune, India.

A Critical Analysis of Employee Wellness Practices at a manufacturing unit

through the lens of PRECEDE-PROCEED Framework of health behavior

Theories

Monica Kunte

Research Associate, Symbiosis International University SCMHRD Rajiv Gandhi Infotech Park ,

MIDC Hinjewadi, Pune 411057. E-mail [email protected]

Netra Neelam

Associate Professor, Symbiosis International University SCMHRD Rajiv Gandhi Infotech Park ,


Abstract

Employee wellness program (EWP) can be termed as employer sponsored activities/ programs

aimed at promoting health-related behaviors (health promotion and prevention of illness) and

disease management (secondary prevention). The aim of the study is to understand the various

employee wellness programs undertaken by the organization and analyze it in the context of

Precede and Proceed framework (Gielen, A. et. al. 2008) for applying structured theories and

concepts to systematically plan and evaluate health behaviour change program.

In the study the researcher interviewed the team looking after Employee wellness programs at

ABC Automobile to understand the various interventions undertaken by the organisation for the

health and wellbeing of their employees. The interviews were transcribed and analysed with the

help of NVIVO software to derive meaningful relationship from the collected data. The work for

the current study is still in progress. The first two phases of the framework have been analysed in

detail in the paper which will be followed by a critical analysis of the next steps over subsequent

study.The practices undertaken by the organisation were compared to two phases of the Precede

and Proceed framework. The two phases compared were as follows –

Phase 1: Social Assessment, Participatory Planning, and Situation Analysis

Phase 2: Epidemiological, Behavioral, and Environmental Assessments

The comparison was useful in assessing the relevance of the practices in understanding social

health and wellness requirement and accordingly devising suitable employee wellness practices.

The second phase of the model focuses on needs assessment and identifies the health priorities and

their behavioral and environmental determinants.

The present study analysed the initial two phases of the model. In the study undertaken for first

two phases of the model, it was observed that regarding the social assessment the company does

tries to understand the employee’s health needs and accordingly plans to devise the health strategy.

In the second phase the company however does not undertake any external assessment of current

health trends or any competitors EWP benchmarking practices.

Choices of young adults to towards fast food - A study of Consumer Decision

Making Styles

Netra Neelam



K Rajagopal



Vaishali Mahajan



Deepa Tanksale

North Central University, [email protected]

Abstract

In order to study the decision making styles of Indian consumers with regards to fast food industry,

a revised version of Consumer Style Inventory (CSI) developed by ( Sproles and Kendall ,1986)

was used. Principal component analysis (PCA) with Varimax rotation was computed using SPSS

23.Before conducting the PCA,the Kaiser-Meyer-Olkin measure of sampling adequacy and

Bartlett’s test of spherecity was carried out. (Hair et al. 2006).Also the measure was tested for

internal consistency using Cronbach’s alpha coefficients. For consistency, it was decided that

reliability should not lower than 0.5, the minimum acceptable level suggested by Kerlinger and

Lee (2000).Values of Cronbach alpha if deleted were calculated for each item. Items that showed

a decrease in Cronbach alpha coefficients of respective scales were deleted. Thus a total of 8 items

were deleted from further analysis.

Initially 30 items were entered into the PCA, eightprimary factors were extracted. Based on scree

plot analysis, factor extraction and rotation resulted in a seven factor solution. The pattern of factor

loadings were examined to identify variables that have complex structure i.e variables having an

average loadings or correlations (0.40 or below) on more than one component. Such variables were




removed from the subsequent analysis. The procedure was conducted till there were no items with

equivocal loadings. The final analysis resulted in a seven factor solution. The factors with Eigen

values greater than one were considered to be significant. Factor loadings with an average of 0.7

were extracted in the factor matrix ( Sproles and Kendall ,1986).

This study investigates the applicability of the CSI to the Indian sample in relation to fast food

industryby examining its factor structure, validity and reliability. Seven reliable factors of

consumer decision-making styles were identified in this study, Brand Conscious Consumer;

Habitual, Brand-Loyal, Novelty conscious, Confused by Over choice Perfectionistic, High-Quality

Conscious Consumer; Recreational, Hedonistic Conscious Consumer; and price conscious

consumer. Overall results provide an indication that consumer decision making styles are

generalizable in context of the Indian fast food industry.

Factorial structure for dimensions of experience influencing project success

Authors

Dr. Manoj Hudnurkar*

[email protected]

Suhas Ambekar*

[email protected]

Prakash Waknis*

[email protected]

*Symbiosis Centre for Management & Human Resource Development (SCMHRD), Symbiosis

International University, Pune, India.

Abstract:

This empirical study attempts to identify the role of experience in project success for a

manufacturing organization. Hence exploratory study was done to identify the influence of

experiential factors on project success in automotive industry.

The review of literature resulted in factors influencing project success. As the current study focuses

on experience as a major factor, the factors which form facets of experience are identified. These

facets are used as measured variables in the study. A structured questionnaire was developed using

experiential factors identified and respondents were asked to rate the statements about these factors

on a five point Likert scale. The ratings indicated the degree to which these factors affect success

of projects. The study is conducted in a reputed leading manufacturer of automotives in India,

where a sample of 150 respondents was surveyed using the questionnaire. The data collected were

tested for its reliability, factorability and sample adequacy. Further Exploratory Factor Analysis

(EFA) using principal component analysis and the orthogonal varimax rotation method was

applied to understand the manifest variables and the latent structure of the facets. The EFA

reconfigured 18 experiential factors into four latent constructs. These four constructs Individual

experience, Team experience, Role experience and Organisational experience.

Keywords – Project management, Experience, Factor analysis, Project success

Does spirituality affect individual investment behavior?: A qualitative enquiry

Authors

Suhas Ambekar*

[email protected]

Dr. Manish Sinha*

[email protected]

Dr. Pankaj Sharma*

[email protected]

*Symbiosis Centre for Management & Human Resource Development (SCMHRD), Symbiosis

International University, Pune, India.

Abstract:

This paper aims at exploring spirituality of individuals and its effect on individual’s investment

behavior. The study intends to achieve two-fold objective of firstly, understanding how people

perceive spirituality and secondly, does spirituality affect their investment decisions. The study

follows qualitative approach to explore investor’s opinions. In depth interviews of individual

investors with varying profile are conducted with the help of semi structured questionnaire. The

study found that participants perceive spirituality in various ways. All the participants believed

that there exists a ‘spirit’ in the other person. Spiritual and non-spiritual participants are found

investing equally in high risk and low risk options. But the reasons for investing in a particular

type of investment are different. Spiritual investors are comparatively more satisfied with their

returns. Though the rate of return was varying but they were contented with their earnings. The

authors wish to continue with qualitative exploration of the relationship between spirituality and

investment decisions. This qualitative exploration will further be supported with quantitative

analysis using survey method.

Keywords: Spirituality, Investment, Investor’s behavior


A Study of the Factors Affecting the House buying behavior of Households: A

Qualitative study in the semi-urban & rural settings in India

Dr. Manish Sinha1 , Dr. Dipasha Sharma2 & Dr. Netra Neelam3

1Associate Professor- Economics & Finance, Symbiosis Centre for Management and HRD, Symbiosis

International University, Pune, India. [email protected],

2Assistant Professor- Finance, Symbiosis Centre for Management and HRD, Symbiosis International

University, Pune, India. [email protected],

3Associate Professor – Human Resource Management, Symbiosis Centre for Management and HRD,

Symbiosis International University, Pune, India, [email protected]

Purpose –

The qualitative survey of respondents in the urban and rural settings as well as the literature survey gave us

an indication that there are many undercurrents which define the house buying behavior of the respondents.

Different backgrounds, whether cultural, demographic, economic, spiritual etc. seemed to play a part in this

decision making, rendering this product unique and different from other products. Based on these

undercurrents, we wish to construct an experimental design whereby we understand them through a game

design. The purported game would expose the participants to decision making based on these undercurrents

which define their behavior and personality.

Methodology –

Qualitative Interviews, Focused Group Discussion and Analysis of Responses

In this study, we conducted 46 in-depth interviews where respondents were selected from the rural and

semi-urban settings across different age groups, gender and income groups. Focused Group Discussion was

conducted with the help of participants who ranged in the age group 28 – 53. These participants belonged

to the executive education program working at junior to middle management levels across the services and

manufacturing sector.

Findings

The participants were asked to discuss the viability of buying a house given the fact that property prices

seemed to be on a secular decline. There seemed to be a unanimity amongst participants that the right time

to buy a house is always ‘now’ as these prices always rise.

Another question that was posed to the participants was the comparison of rental prices to equated monthly

instalments which arise out of home ownership. The participants were aware that the rentals are nearly one

fifth of the equated monthly installments arising out of home ownership. Yet, the participants preferred to




go for ownership than being a tenant. Most participants considered the installment payments as a form of

forced savings which they are making for the future.

Conclusion and Approach towards experimental design

The literature review as well as the qualitative responses we got out of interviews as well as focused group

discussions puts housing as a unique commodity. There seems to be some kind of fungibility when it comes

to classifying them as an investment asset or a consumption asset. Preference for home ownership was

found to defy the parameters of rationality as defined in economics. This unique preference is guided by

many attendant parameters like the age of respondents, the decision makers in the family, involvement in

the political process and many other such factors influencing them in an augmented manner. Hence, in

order to understand this behavior in terms of a systemic approach, we propose to conduct an experiment in

which we will get respondents of different backgrounds and income levels as well as of different age and

cultural profiles. We plan to design a game where the participants are involved in buying and selling of

different consumption and investment assets. We will make a note of the different psychological, cultural

and economic profiles of the participants and their behavior in the game will be observed. We will also try

to understand as to what impact their behavior is having on the ultimate outcomes of the market.


Session 5 (Venue: SCRI Conference Hall)

Session Chair & Discussant: Ravi Shankar Pandey

Study of the Big Five Personality Traits and Job Match

Dr. Vinita Sinha*

[email protected]

Dr. Sonali Bhattacharya**

Dr. Pratima Sheorey***

Abstract:

Different kinds of personality traits have relevance with the nature of the job requirements. The

study aims to use big five model to ascertain the relation or match, if any, with the domain wise

job roles. This will enable in establishing the relevance of big five model as a pre-employment tool

to map personality traits with the job related competencies. Personality traits have been attributed

as the source of person’s attitude exhibited on the job or workplace over the years. The present

study is an attempt to ascertain the big five personality traits required on the various job domains

like HR, Marketing Finance and Operations. A pilot study was conducted on 60 students of MBA

final year. The study intended to examine whether the personality traits have got any significant

role in determining the job fitment with respect to the job competencies, job role or responsibilities

required to perform the job. The present study highlighted the prominent features of the big five

personality traits that can be successful in aligning with the particular job requirements or vice-

versa. Using the findings of this study implications are raised by giving propositions so that future

research can be conducted on the larger sample to validate the findings.

Findings: Basis the findings, present study proposes the domain wise job role competencies and

the level of Five Super Traits and Twenty Three Sub Traits essential in performing the job roles

effectively. The current study emphasizes that the certain level of traits are required to be

successful in the specific job roles/domains.

Keywords: Big Five, Personality, Match, Job, Match

BOUNDARY LESS BEHAVIOR FOR PEOPLE MANAGEMENT

THROUGH “DIGITAL HR”

Dr. Priya Gupta8, Prof. Sanjay Bhattacharya9, Dr Pooja Sharma10

The world has undergone extensive cultural, societal and economical changes based on the

increasing dominance of digital technologies. These changes have rightfully led to the current

period being characterized as the “digital age”. For HR to become a strategic partner in business

it is imperative that it becomes all-encompassing in terms of its acceptance of the changes in

technology. Digital HR will transform the way every aspect of how HR Systems operate. E-HRM

is a way of applying HR strategies, policies, and practices within organizations with a deliberate

intent for assistance of a complete web-technology-based network. However, introduction of new

technologies and the management approaches have added to the challenges facing human resource

managers. The purpose of electronic human resource management (e-HRM) is to make the entire

HRM function more strategic. Practices of E-HRM are present in the following areas: recruitment

and selection, development and training, employee assessment, motivation, talent management,

personnel service. The report published by Accenture on the future of HR partnering with Success

Factors talks about enabling new approaches to delivering HR services. Mobile tools, social media

and other technologies which make it possible to give employees rich access to HR services, and

engage employees on their terms. Some of the key factors in which HR can help enable the

business with this disruption are: Driving talent management, Enabling HR to act more like

marketing. The Report on Elevating the Employee Experience by Cognizant further describes

about the digital employee experience which includes six key elements of the digital work

8 Associate Professor- Human Resources, Symbiosis Centre for Management and HRD, Symbiosis

International University, Pune, India. [email protected]

9 Assistant Professor- Human Resources, Symbiosis Centre for Management and HRD, Symbiosis

International University, Pune, India. [email protected]

10 Assistant Professor- Human Resources, Symbiosis Centre for Management and HRD, Symbiosis International University, Pune, India. [email protected]

environment: Talent acquisition, Compensation, Talent development, Social collaboration,

Workforce analytics and planning, Business process as a service (BPaaS). The article “HRM in

the digital age-digital changes and challenges of the HR profession” by Dr. Emma Perry and

Professor Stefan, emphasis on the advancement in the field of HRM in the digital age. The study

consists of accumulation of various research papers and breaks down the E-HRM platform into

factors that include “digital employees”, “Digital work”, and “digital employee engagement”. For

the aspect of digital work, it focuses on automating the routine work, giving an opportunity to

focus on the “intelligent work”. The research paper “Technology and the hunt for global talent:

Strategic alignment holds key to recruiting the cream in digital age” talks about how Information

and communication technology (ICT) plays a key role in the company for talent management.

Global talent management (GTM) has become an integral part for Organisational success.

Generation Y being more technological savvy, demonstrate lesser resistance towards HR

digitization. In the article “Paradigm Shift in HR Practices on Employee Life Cycle Due to

Influence of Social Media”, shows the impact of social media on Employee life cycle and analyses

the paradigm shift in HR practices due to use of social media. With the rapid growth of social

media usage, companies have started to desire themselves to be called interesting employers. This

is with the sole motive of attracting competent employees to the organisation, who would be

interested in such a culture. The analysis was done with 11 academicals and 20 HR professionals,

forming 2 groups, and the Delphi technique was used for forecasting, planning, issue identification

and framework development. The results show different frame of reference of academicals and the

HR professionals. The academicals saw the branding techniques to be of the purpose for talent

management, recruitment, marketizing the company, and describing the HR competencies.

However, the HR professionals saw the use of social media as an aspect to improve the image of

the company, and expanding the visibility of the organisation towards the prospective employees

and thereby increasing the responsiveness.

The adoption of e-HR demands significant adjustments overall in the way that the HR department

operates and how people look up to HR as a department. These include devolvement of some

functions over and above the regular duty of the managers, decline of several administrative

functions and increased expectations from the HR professional, who will be expected to take up a

more strategic and knowledgeable role. This study highlights that e-HR facilitates the

transformation of HRM role into a more strategic one. HR can be more strategic, flexible and cost-

effective when applied with the E-HRM practice; and therefore proving to be beneficial to the

organization. It has been pointed out that IT has the potential to reduce administrative costs,

increase productivity, speed response times, enhance decision-making, and improve customer

service all at the same time. The need for cost reduction, higher quality services, and cultural

change are the three main forces that drive corporations to seek IT-driven HR solutions. Perceived

usefulness is of great importance as to the acceptance of E-HRM technology by organizations.

Seeking the Roots: Exploratory Study of Indian Returnees

Dr. Shoma Mukherji

Abstract

Re-entry of expatriates and the phenomenon of ‘Reverse Migration’ have not received a lot of

attention of scholars. There are several publications dealing with expatriation and the various

problems faced by managers moving from the parent country to make a home in a new

environment. With emerging economies offering several new opportunities, global managers are

preferring to return to the country of origin. This paper attempts to look at the high tech sector

and understand the triggers which lead to reverse migration. Face to face interviews have been

held with young Indian managers in the technical space. Consideration of family ties, faster

growth opportunities and cultural comfort are found to be the main causes of attraction for young

managers who are seeking to start afresh in their country of origin.

Factors That Influence Parents’ Choice of School for Children

Richa Priya, Sakshi Saxena and Ravi Kulkarni

Symbiosis Centre for Management and HRD, Symbiosis International University, Pune, India

Abstract

Purpose: This paper aims to analyze the impact of socio-economic classification and monthly

household income influencing parent’s decision when selecting school for their children.

Design/methodology/approach: We used a questionnaire survey research design to examine the

factors affecting parent’s decision while selecting a school for their children’s education. The study

sample consisted of 850 respondents who had children of school going age from following cities:

Pune, Mumbai, Nasik, Aurangabad and Nagpur.

Findings: The findings of the study suggests that innovative/interactive methods of teaching,

insistence on all round development, promotion of hard work and discipline, rigorous admission

interviews, proximity to school, amount of school fees, english medium of instruction are some

of the strong determinants that affect a parents’ decision while selecting a school for their children.

It was also seen that sections of society falling under Socio economic classification (SEC) C, now

understand the importance of education and try to get the best from it.

Research Limitations/implications: The results of this study provide good evidence that SEC

category C is more aware of the need for the quality school education for their children.

Originality/value: The study identifies factors influencing parents’ decision on choosing school

for their children. Further, this study suggests that parent’s are now more aware about the academic

progression and a more concerned about the careers of their children.

Keywords: Education, primary, innovation, facilities, english, medium of instruction, all round

development, hard work and discipline, school, school fees, sports and extracurricular activities.

Paper Type: Research paper

Leadership by ‘Love’: A Divine Paradigm

NishantKhandelwal

Assistant Professor, Symbiosis Centre for Management Studies, Pune

Department of Symbiosis International University, Pune

&

PhD Scholar, Banasthali Vidyapith, Rajasthan

[email protected]

Dr. Anil Mehta

Professor & Head, Department of Business Administration, University of Rajasthan

Abstract:

‘Innovation’ is now a globally accepted business strategy and a core competence required

across sectors both in the traditional, contemporary as well as the emerging market companies,

be them a startup or large multinationals. Innovation is expected and demanded not only from

those who are directly responsible for designing and producing products or services but equally

from those who manage various business functions, the core being Human Resource

Management. While there have been a lot of discussions on how engineers, designers and

operational managers can and should innovate, there has apparently been less focus on

innovation by leaders who sit at the helm of corporate affairs. Leaders too need to evolve and

innovate in their leadership style. Given the widely accepted characteristics of 21st century

business environment being uncertain, ambiguous, unpredictable and full of discontinuous

change, leaders of global, multinational and domestic organizations need a leadership approach

or paradigm which enables them to lead their people and organizations to sail through such

situations and sustain meaningfully. Also there is an acute need for leading people & teams

with diverse background in multi-cultural environment. This conceptual paper puts forth one

such largely unstated yet practiced paradigm of successful leadership. It’s practiced or found

mostly in the social sector and usually avoided, misunderstood or unheard of in the corporate

or business world. The proposed concept focuses on leadership. The concept intends to

universalize and simplify the task of understanding ‘leadership.’ It suggests practicing the

competency of ‘love’ as expressed in psychological, emotional, spiritual & philosophical forms

as a native way to lead. It proposes thirteen fundamental principles which cover various

motives, traits, attitudes, behaviours and actions of a leader which may come under this native

and umbrella competency called ‘love’. To support the idea, it points to several researches and

some examples from history and contemporary society. Some such leaders have been

demonstrating the competency of ‘love’ either in part or in full, as described here. Thus, it

wants to highlight the competency of love which can be consciously practiced and how it can

be a universal source of leadership present in all of us waiting to be realized through the power

of love.

Key Words: Love, Leadership Innovation, Paradigm, Leader


Session 6 (Venue: SIBM-MDP Room-1)

Chair & Discussant: Urvashi Rathod

Analysis of India’s Financial Governance during Financial Year 2015-16 &

17

Author: - Dr. Ashok Vaant Edurkar and Dr. Atik Asgar Shaikh Research Centre: Abeda

Inamdar Senior College Research Centre, Camp, Pune University: - Pune University, Pune.

Contact No.09975942234 ;E-mail ID: - [email protected]

Abstract: -

Today the Indian economy continues to come out of the shock wave during last three months

November, December 2016 & January 2017 after Indian Government abruptly scrapped high-

denomination banknotes accounting for about 85% of its currency by value. As cash payment

is nearly impossible, there is a phenomenal rise of E-Banking which will pave a path for the

new development through transformation. Kanishka Singh (2016) states that the Government

is making a big push via demonetization, for online and card-based transactions in the country

to achieve its target of becoming a largely cashless economy. The year 2015-16 witnessed steep

fall in oil prices, even up to US$ 28 per barrel on 28 January 2016 leading to steep fall in

economies of oil exporting countries from Gulf area & Russia, resulting steep drop in India’s

exports. In spite of hostile economic environment at international level, India manage to attract

more & more foreign investors resulting into steep rise in foreign direct investment. With this

background, this research attempts to review India’s banking environment during the financial

year 2015-16 & 17 and various measures undertaken by the authority to monitor hostile

economic conditions through appropriate proactive policy decisions. This research concludes

that in spite of world economic turmoil, falling exports on account eroded economy of Oil

exporting countries, rising trade deficit, rising imports of unwanted items like gold or other

luxury commodities, dumping of goods by countries like China, etc., India was able to maintain

pace for economic growth by effectively monitoring its banking environment through

appropriate governance during financial year 2015-16 &17.

Resource Based View on Corporate Sustainable Financial Reporting and

Firm Performance: Evidences from Emerging Indian Economy

Dr. Dipasha Sharma1, Dr. Sonali Bhattacharya2 & Ms. Shagun Thukral3

1Assistant Professor, Symbiosis Centre for Management and Human Resource Development,


2 Associate Professor, Symbiosis Centre for Management and Human Resource

Development, Symbiosis International University, Pune, India,

[email protected]

3 Adjunct Faculty, Symbiosis Centre for Management and Human Resource Development,


Abstract

Purpose: The purpose of the study is to find the impact of environment, social and

governance (ESG) disclosure on financial performance of firms in an emerging economy

using Resource Based View.

Methodology: Balanced Panel data regression was used with ESG disclosure reports of 99

firms enlisted under Bombay Stock Exchange-500 (BSE-500) between the years 2011-2015

as the predictor variables. The financial performance of the firms was taken as the predicted

variables with Tobin’s Q as the indicator of financial performance. Size of the firm as

indicated by value of total assets, capital intensity were taken as control variables.

Findings: Social performance disclosure has significant positive impact on firms’ financial

performance. Size of the firm has moderating role to play in determining the over all ESG

disclosure and environment performance disclosure on financial performance, with larger

firms found to be displaying higher capability to convert their environmental performance

into competitive advantage.

Keywords & Phrases: Financial Performance; Environmental, social and Governance

Disclosure; Resource Based View.

Do Environment, Social and Governance Performance Impact Credit

Ratings: A Study from India

Dr. Dipasha Sharma1, Dr. Sonali Bhattacharya 2 & Dr Pankaj Sharma 3



2 Associate Professor, Symbiosis Centre for Management and Human Resource Development,




Abstract

Purpose: The purpose of the study is to find the impact of environment, social and governance

(ESG) disclosure on credit ratings of companies in India.

Methodology: The target firms of the study under consideration are the listed firms on the BSE-

500 as the index represents almost 93% of the total market capitalization on BSE, oldest stock

exchange of India and performance of BSE index exhibits the economic performance. In our

study, from a population size of 500, samples of 122 firms have been selected to study the

relationship and impact of ESG scores and Credit Rating. The scope of this study is confined

to the firms listed on the S&P BSE 500 index, the ESG disclosures that they have made and

the credit ratings of the firms as provided by major credit rating agencies like Crisil, ICRA and

CARE. Data were sourced from Bloomberg. Ratings were ordered in the ascending order and

therefore highest ratings were given lowest ranks. Considering the ordered nature of dependent



variable i.e. modified ranked of ratings, the study follows Ordered logistic regression. In the

first model credit ratings were used as predicted variable with ESG score as the predictor with

market capitalization, net debt to equity, and total debt to asset and interaction effect of ESG

score with industry type as the control variables. The ordered regression analysis was repeated

taking the individual score on Environment rating, Social rating, and Governance Rating as the

predictors.

We further segregated the 122 selected firms into large, medium and low capital firms and

assessed separate logistic regression models taking credit rating as the predicted variable and

over all ESG score as the predictor.

Findings: It was found at overall level ESG performance as well as performance of individual

components i.e, environment, social and governance; market capitalization, and debt to equity

ratio are all significant positive indicators of credit rating. Total debt to asset ratio is observed

to have inverse relationship with credit rating. The same holds true for construction industry.

In contrast, in chemical industries which are traditionally considered hazardous industries,

indicators of environmental, social and governance performance as well as control variables

such as market capitalization, debt to equity ratio and debt to asset ratio all have significant

inverse relationship with credit rating. For firms belonging to Energy sector, the overall ESG

scores, energy, social governance disclosure score and debt to equity ratio have significant

positive relationship with credit rating whereas debt to asset ratio is negatively related to credit

rating.

Finally, it was found that only for large Capital firm increase in ESG rating increases

significantly the credit worthiness of companies, but for middle and low capital firms’ increase

in ESG rating decreases significantly the credit worthiness.

Keywords & Phrases: Credit Rating; Environmental, Social and Governance Disclosure;

Market Capitalizaion, India.

INFLUENCE OF INTERNATIONAL BUSINESS AND FOREIGN

CAPITAL ON EARNINGS MANAGEMENT: A STUDY OF INDIAN

FIRMS

M.V.S. Kameshwar Rao

Associate Professor

Xavier Institute of Management and Research, Mumbai

[email protected]

and

K. Lubza Nihar

Assistant Professor,

GITAM School of International Business Visakhapatnam

[email protected]

ABSTRACT

Earnings Management is a continuing research agenda in the finance and accounting domains,

owing to its context specific conclusions. This paper positions itself in the context of firms

engaging in international business, and those raising foreign capital, and re-examines the

phenomenon. Considering the NSE 200 companies of India, for the period of 2010-2016, the

two primary hypotheses of this paper, that “firms engaging in international business display

higher managed earnings” and “firms raising foreign capital display lesser managed earnings”

stand verified affirmatively, under the univariate mean difference testing and multivariate

regression analysis. The findings do not differ between the Jones(1991) and cash flow based

measures of earnings management.

JEL Classifications: F23, G30, M16, M 40

Keywords: International Business; Earnings Management; Discretionary accruals; Jones

Model; ADR; Foreign Currency Debt; Exporting firms; NSE 200; Income Smoothing




Session 7 (Venue: SIBM MDP Room-2)

Chair & Discussant: Krishna Kumar Balaraman

Benchmarking Social Media Capability to Create Brand Value for

Millennial and Generation Z

Dr. Sonali Bhattacharya1 & Dr. Pooja Sharma2



2 Assistant Professor, Symbiosis Centre for Management and Human Resource Development,


Abstract

Purpose: The propose this study is to find if social media capability has been able to create

brand values top 100 brands in the world.

Methodology: The BrandZ™ database(Brown, 2016) is based on in-depth quantitative

consumer research with more than 3 million consumers across 50 markets to assess consumer

attitudes about, and relationships with, over 100,000 brands in 400 categories. The 100 most

valued brands of the world belonged to the major categories of Technology, Telecom Services,

Retail and Regional Banking. Out of the top 100 brands on the 2016 list we have used the brand

values ( in million USD) of brands belonging to Technology, Retail, Telecom and Regional

Banks as predicted variable for the purpose of our study. We have used the data related to ‘

people talking about’ and ’likes’ on the Official Facebook Page; and ‘number of tweets’, ‘ total

page likes’ and number of followers’ in official twitter page as measures of Social Media

Capability. The Chinese top brands were excluded from the list as they do not have social

media presence. Finally Data Envelopment Analysis (DEA) was used to measure the social

media efficiencies of the brand.

Findings: Both intensity of presence in Facebook and Twitter determine Brand values of

brands in the technology sector explaining 88.6% of variation. By DEA analysis we have found

that Google, Apple, Facebook and IBM are some of most efficient brands in social media

capability. Twitter Interactivity was found to be determining factor for creating brand value of

brands in retail sector explaining 96.5% of variation. Some of the most efficient brands in the

Retail sectors were Amazon, Walmart and Ikea. For brands in other categories impact of social

media presence in creating brand value was non-significant.



A Study on Preference for Local/Regional FMCG Food Brands among Delhi

Consumers

Ms. Deviyani Rohatgi 1, Dr. Garima Malik 2

1, Deviyani Rohatgi, Research Scholar, Amity Business School, Amity University

2, Dr. Garima Malik, Assistant Professor (Marketing), Amity Business School, Amity

University

Abstract

In many product categories, one can see the emergence of very strong regional brands at the

number two or three slots. In last decade or so we have seen these regional players taking the

flight to the more experienced marketing companies. These small and medium brands have

been giving sleepless nights to their multinational counter parts, be it Cavinkare or Jyothi

laboratories in the South, or Ghadi detergent in UP or Wagh Bakri tea in the West. The

present study attempts to understand the preference of local/regional fast moving consumer

food brands among Delhi consumers. The paper is empirical in nature and its objective is to

determine the preference of local/regional fast moving consumer food brands among Delhi

consumers. Factor Analysis and Friedman Rank Test are used as analytical tools in the paper.

With the help of these techniques, it was revealed that product attributes and uniqueness

associated with place of origin of local/regional FMCG food brands are primary factors

affecting their preference among Delhi consumers.

Keywords: Local/Regional Brands, Fast Moving Consumer Goods, Food brands, Delhi

Consumers.

Role of Tourists-destination congruence in determining destination loyalty

within Indian tourism Industry

Deepak Sangroya

(Corresponding author)

Assistant Professor, SCMHRD (SIU University), Pune, INDIA.

Phone (Mobile): +91 - 9760609809, E-mail: [email protected]

&

Dr. Vikas Kumar

Assistant Professor, Indian Institute of Management (IIM), Sirmaur, INDIA.

Phone (Mobile): +91-9805643580, E-mail: [email protected]

Abstract

This study explores the relationships between functional congruity, self-congruity, and

destination loyalty. This paper also examines the influence of prior experience as a moderator.

A conceptual framework was developed in which five hypotheses were examined. In total 269

foreigners were targeted and the results of structural equation modelling reveals that both

functional congruity and self-congruity have positive effect on destination loyalty. The results

also offered support for self-congruity influence on functional congruity. Prior experience

seems to be moderating the relationship of self-congruity and destination loyalty. The study

presents both managerial and theoretical implications along with future research directions.

Keywords: functional congruity, Self-congruity, destination loyalty, tourism research


A Study of Consumer Perception, Satisfation and Expectation from E-Wallet Service

and its impact on Brand ‘PAYTM’

K Rajagopal



Vaishali Mahajan



Netra Neelam



Shashi Bhatt

Student, Symbiosis International University SCMHRD Rajiv Gandhi Infotech Park , MIDC

Hinjewadi, Pune 411057. E-mail [email protected]

ABSTRACT

In the last few years, there has been immense growth of wireless technologies in India. This

growth has propelled people to adopt e commerce. Many people are transferring to m

Commerce platform to attain good and fast transactions. m Commerce has become

distinguished among Indian people; rapidly during last few years.

Penetration of mobile phones and increased usage of Internet in tier-2 and tier-3 cities has been

a big boost for e-wallets industry. With the ever- increasing mobile phone subscriber base the

opportunities are ever increasing for players in the e-wallet industry. The real competition



though will be from other forms of payment services. Hence, the additional services offered

may be key to success strategy.

Understanding the perception of e-wallets among the consumers and non-users will give a

glimpse into the current market situation as well as the future trend. Demonetization has made

the e-wallet industry one to look forward to. Hence, one of the objectives of this research would

be to find the impact of demonetization on e-wallet usage among consumers of the market

leader. Also to identify the reasons for popularity of Paytm as an E-Wallet service, factors

responsible for satisfaction and perception of consumers about Paytm as a brand, created by

their experience and exposures. Research will also identify the expectations of consumer from

an e Wallet Service. Paytms’ positioning as an e Wallet Service today, will be studied through

Secondary Research. Gaps will be identified and suggestions to mitigate the gaps and manage

the product life cycle will be specified.

Keywords: e Commerce, eWallet, Consumer, Perception, Expectation, Brand, Plastic money,

Paytm

Factors affecting Green Consumer Behavior in a Developing country like

India

Aradhana Gandhi Symbiosis Centre for Management and Human Resource Development, Symbiosis International University

Symbiosis Infotech Campus, Plot No. 15, Rajiv Gandhi Infotech Park, MIDC, Hinjewadi, Pune – 411057, India.

Tel: +91-20-22934304/5. M:9850812309, [email protected]

Pratima Sheorey Symbiosis Centre for Management and Human Resource Development, Symbiosis International University

Symbiosis Infotech Campus, Plot No. 15, Rajiv Gandhi Infotech Park, MIDC, Hinjewadi, Pune – 411057, India.

Tel: +91-20-22934304/5. M:9822399956, [email protected]

Corresponding author: Aradhana Gandhi

Abstract

Purpose: This paper aims to explore the parameters which affect the purchase behaviour of

green consumers in a developing country like India.

Design/methodology/approach: An empirical study was conducted by collecting data through

an e-survey from 105 people in the age group 18 to 55 belonging to seven cities across India.

Findings: The findings of our research indicate that there are basically five factors that is

environmental awareness, environmental concern, self-image, social influence and ethics

which significantly impact the buying behavior of green consumers.

Practical implications: The findings that came out from the research can be valuable to

organizations in understanding Indian consumers’ behavior and attitude towards green

products which can propel the sales of the company keeping the environment and future

generation in mind.

Keywords: India, Green marketing, Green consumer behavior

Paper Type: Research Paper




Session 8 (Venue: SSBF- Conference Hall)

Chair & Discussant: Dr. Rahul Hiremath

How Do New Technology Based Firms Gain Legitimacy Globally

Using Standards Creation Processes?

Jaykumar Padmanabhan

IIM Bangalore

[email protected]

ABSTRACT

To achieve growth new firms need access to resources and capabilities. Hence, firms engage in

the process of seeking and obtaining legitimacy in international forums to get access to resources needed

for growth. Cooperating with large international established firms enables them to access development

activities and substitute their research and development efforts. Through the case study research

methodology and using the theoretical lens of actor network theory we show how start-up firms that

participated in the standard creation gained legitimacy in a sociotechnical system that spans multiple

countries and regions. We also study the implications for technology entrepreneurship.

Internalization of IJVs and Institutions

AUTHOR :

Shailen Kumar Dalbehera* ,

S. Raghunath*

Indian Institute of Management Bangalore

ABSTRACT

An international joint venture upon termination is an attractive option for the parent

organizations to convert it to a wholly owned subsidiary. Since each parent organization has

this option to internalize the joint venture, there might be a competition between the firms upon

this mode change. We study the impact of institutional environment on which organization

among the parents gets to internalize the joint venture. Analysing the international joint

ventures that were internalized by one of the parent firms in India and the United Kingdom, we

study the likelihood of the local parent organization internalizing the joint venture in industries

with a higher amount of FDI regulations. We find that the likelihood is significant and

positively higher in India. However, in the UK the findings are interestingly opposite.

Understanding Project Success and Project Management Success:

A literature Review

Prakash Waknis

Symbiosis Centre for Management and HRD Symbiosis International University

[email protected]

Abstract

Defining and measuring project success is a matter of interest for many years now. Whether a

project is successful or not, then turns out to be a perception of project’s stakeholders. The

stakeholders in a project - project team, end user/s, managements of the performing and

customer organisation - have varied views about project’s success. This literature review

explores the views of researchers on project success and project management success. The

review establishes that project management success is a subset of project success. It explores

project success criteria (SC) and critical success factors (CSFs) for a successful project. The

author reviews models to measure project success. The limitation of this review is its inability

to validate the application of these models.

Key words – project success, project management success, project success models


FIRM POSITION & KNOWLEDGE FLOWS THROUGH

ACQUISITION

CARUNA BHAT

FPM Scholar, Corporate Strategy and Policy

IIM Bangalore

Alt email : [email protected] | LinkedIn

Contact: +91-8971843846 |+91-8058423936

ABSTRACT

This paper aims to understand how the knowledge flows from acquisitions are affected by the

position of a firm in a network of firms. To this end, an acquisition conducted by a business

group affiliate is contrasted with that undertaken by a standalone firm. The knowledge flows

are posited to be affected by the difference in the firms’ absorptive capacity and structural

rigidity which are a result of their position in the network – in this case, their affiliation or lack

thereof to a business group.

Keywords

Business group, knowledge flow, absorptive capacity, structural rigidity


https://www.linkedin.com/in/carunabhat

Day 1 (19th April 2017)

Round Table Session-2

(Venue: Convention Hall, SIU, Lavale Hilltop)

Session Chair: Elizabeth Rose

Brand India Pharma Campaign : A strategic initiative to promote export of

Pharmaceutical products from India

Ms Alka Maurya, Mr Aman Jindal

Abstract

Traditionally, India was known for its Ayurvedic, Unnani and Siddha medicines, but after

independence pharmaceutical industry emerged gradually, initially to fulfil the domestic

demand and later to export to the world. Today majority of the Indian companies are GMP

certified and are exporting to countries like USA, UK which have strict regulatory compliances.

Considering the immense potential in export of pharmaceutical products, Ministry of

commerce set up Pharmaceuticals Export Promotion Council in 2005 to promote Indian drugs

in the foreign market. Later, Ministry of Commerce launched the Brand India Pharma

campaign to increase share of pharmaceutical products in the foreign market. Pharmexcil

played a very important role in implementing the campaign, which was very fruitful in creating

awareness about the Indian Pharmaceutical Industry in potential markets.

Recently India has emerged as one of the leading and reliable supplier of pharmaceutical

products globally. This paper is an attempt to analyse the various initiatives taken by the

council under this campaign and its impact on export of pharmaceutical products from India.

Global Perspective of Yield Management in Sports Marketing: A Content Analysis

Dr. Subhasis Sen

Dr. K. Rajagopal

Dr. Vaishali Mahajan

Abstract

As per Twitter data, IPL is the fastest growing sports event followed by UEFA Champions

League, National Football League (NFL) and National Basketball Association (NBA). Sports

marketing contribute towards prosperity of the global economy because of its relevance to other

sectors like manufacturing, tourism, education and technology as well as planning and

forecasting of future events in relation to sport organizations. A survey indicates that viewers

today want relevant messaging, pricing models that gives choice, flexibility and accessibility

across devices. Based on the unique features of service, the content analysis encompasses the

predictive models and practices for yield management (YM) in sports marketing. The study

primarily focuses on identifying business analytics and practices to be followed for revenue

generation with respect to sporting events. In one of the studies, researchers have presented a

blended approach fulfilling the demands of both academics and practitioners for theoretical as

well as applied scales to investigate motives capable of explaining sport event attendance.

Content analysis is effective in the context of justification for establishing patterns which

support existing theories and to discover establishing patterns for formulating new theories.

Data has been derived from around 100 research articles and case studies published in research

journals and books related to sports and entertainment. Validity of the qualitative data has been

tested using adequate referencing method and the proposed causal model showcases business

practices to be adopted for effective yield in sports events through a site-ordered effects matrix.

Keywords: Sports Marketing, Causal Model, Social Media, Dynamic Pricing, Sponsorship,

Yield Management

Impact of Blogging across Supply Chain of Business

Shantanu Prasad

Author biography:

Shantanu Prasad is an Assistant Professor of Marketing at Symbiosis Center for Management

and Human Resource Development, Symbiosis International University, Phase I, Hinjavadi,

Pune-411057, India.

E- mail Id: [email protected] , [email protected],

Telephone: +91-7720047403

ABSTRACT

The purpose of this research is to study the influence of blogging across the supply chain of

business. Blogging has made web consumers (end-users) providers of web content. Literature

review was done and all the scales used for the constructs were adapted from existing scales.

Data were collected from different samples and analyzed through linear hierarchical modelling.

It was found that there was a direct impact of supplier sales representative’s blogging on

retailer’s blogging, and also found the same effect of retail store on the customer. Brand

reputation and conviction moderate positively the use of blog from supplier to retailer and from

retailer to consumer. Consumers’ usage of blog directly affect their loyalty towards the retailer.

Blogging affects the brand performance.

Shifting Sands : A Review of Global Trends in the Current Business

Environment

Author: Mansi Kapoor, Assistant Professor, Symbiosis International University,


Aim : This paper attempts to highlight the significant changes across this spectrum with the

aim to redefine the business of tomorrow.

Abstract : The Global Business Environment is the context in which businesses operate

globally and also locally. The past two years have witnessed unprecedented events that are

setting trends which need to be discerned and eventually understood. Any business operates

within a society and is simultaneously affected by it and also affects it too. Broadly and

simplistically speaking, the components of the environment can be classified as Political,

Economic, Social and Technical.

Political : 8th November , 2016 was historic . Two of the world’s largest democracies stunned

the world. The United States of America elected a business tycoon as its 45th President. The

Trump Presidency has brought to the fore, what has been simmering from a long time. It is

a vote against globalization, a vote against the established political order, a vote against

conventional leadership . The vote has also highlighted society’s angst and fear . The election

has also shed light on media establishments and their relationship with corporate elites. This

phenomenon is not limited to the USA alone, on the other side of the Atlantic, UK voted to

leave the European Union, a referendum which is a manifestation of similar symptoms. The

headwinds are blowing in France as well going by the popularity of the far right, conservative

leader Le Penn. Cleary, Protectionism and Nationalism are back and Multinational Companies

can be branded as being anti national if they outsource to cheaper locations. How will Global

Businesses change amidst the public sentiment ?

The same day, the Prime Minister of India launched a rather severe and unconventional attack

on the parallel economy of India. Some termed the move as bold and visionary and many

thought it was political gimmickry. The move was authoritarian , bold , unconventional and

defiant and in many ways also captures the unheard voices of the nameless and the faceless.

Clearly, nature of democracy is changing and will have a far reaching impact which needs to

be understood.

Economic : Economics is not an exact science and is also affected by politics and society. The

discipline is basically about alternate uses of limited resources in a scenario of unlimited needs

and wants, then the paradigms have not only merely shifted but have leaped to form a new

continuum. The Capitalist model is under siege. The consumerist boom along with huge debts

is not only unsustainable for the working class and governments; it is unsustainable for the

planet earth and her resources. Here too, unconventional and alternate models are being tried

and tested.

The Shared Economy is the new buzzword. People are pooling their resources with ingenuity

and technology to bring services and products to people at a much lower cost. A classic

example is Uber. Without owning even a single car, the company successfully offers a car

rental service to millions across the globe.

With an anti globalization mood across many developed nations, the economic might of

organizations like WTO is on the wane. So is economic integration as we can see with the TPP

or the European Union.

GDP’S and growth rates were baits of political class to woo dreamy and aspirational workers

to vote for them. The world is now witnessing a phase of no growth rate, negative growth rate

or meagre growth rate. Not many people know the road or the destination from here on.

However , what is clearly visible is the trial of new, more nimble, lean and agile business

models that work on balancing concerns of different stakeholders and not have a narrow

focus on profits and shareholders.

Social : A few years ago, the world so debates and discussions on topics like multiculturism,

diversity was considered a source of competitive advantage . Corporations raced to embrace it

. Now we are witnessing societies that are deeply fractured. People are holding on to their

idea of identity by clinging on to colour, race, ethnicity, nationality or religion.

Not only are we seeing fissures around these traditional building blocks of culture but another

new dimension is the tussle between the values of the Millennials and the Generation X. Both

for now seem to be on the extreme ends of the continuum and how each navigates the path will

determine work culture and nature of jobs in the future.

Another factor that is going to cause a major change is the fall in population growth rates in

the developed world. Populations are aging fast and replacements are slow. The demographic

profile of the future work force will also have many consequences.

Also social media and the digital era of instant connectivity is changing behaviours,

relationships, attitudes and health . All of these will cause major changes in the way

businesses organize themselves for if we get to the heart of any business , at the end of the day

it is a social transaction.

Technology : Technology has heralded the coming of age of the fourth industrial revolution,

the term coined by Klaus Schwab, the founder and executive chairman of the World Economic

Forum. This revolution signifies the coming together of man and machine to co inhabit

planet earth and will cause a shift not only in how we know “homo economicus” but will

redefine the term humanity as well.

The role of technology in business processes began in the sixties with the invention of

semiconductor microprocessors which enabled data being captured and stored in a digital

format. With mainframes in the seventies, batch processing became possible. With terminals

and personal computing in the eighties, we saw the advent of automated banks and branches

and also offline remote banking became a possibility. Also with the proliferation of local

networks, there was the intranet and corporate systems. The internet of the 1990s of course

made it possible to have global exchange of data and consequently the rise of the multinational

corporations.

Since 2015 however, technology is causing changes at an exponential rate. The technologies

that been driving businesses the world over are, cloud computing, cognitive computing,

machine learning or predictive analytics, quantum computing and robotics. These have

been altering business processes at lightening speeds. In short these technical interventions

ensure that massive quantum of data can be now not only processed but also analyzed in

nanoseconds. Analytics which was a core human function can now be handled faster, with

more precision by our machine counterparts

However, the technology that is firing the imagination of the industry worldwide is

blockchain technology also called Distributed Ledger Technology or DLT and is all set

to hit the pinnacle of the fourth industrial revolution.

In short, changes in political, economic, social and technical aspects are bringing about radical

changes in the way people transact and hence need to be understood.

Methodology: The research is a purely qualitative study which takes into accounts media

reports, business studies and also and importantly incorporates insights and experiences of the

researcher. All data sources are secondary.

Significance: The research is extremely significant because the study aims to build

understanding of volatile trends which have a tremendous impact on business.

Key Words: Global, Trends, Business, Environment, Unconventional, Uncertain, New,

Fourth, Revolution.

From Individuals to Network of Teams: The Way Ahead

Rahul Agarwal*

Shikha Choudhary**

ABSTRACT

Traditionally the focus of HR has been on individuals. Many of today’s HR practices such as

recruitment and performance management take the individual employee as the central point.

The view of HR was limited to the people on the payroll of an organization, with less or almost

no focus on people and teams who are important for the organization but not on the payroll.

Organizations have now started to adapt to the continually changing environment. The focus

of HR is slowly shifting, from individuals to teams, and, from static hierarchical organizations

to networks of teams. Companies have already started to move away from functional structures:

Only 38 percent of all companies and 24 percent of large companies (>50,000 employees) are

functionally organized today. Over 80 percent of respondents to this year’s global survey report

that they are either currently restructuring their organization or have recently completed the

process. Only 7 percent say they have no plans to restructure. (McChrystal, 2016)

However, Networks of teams and how to improve the teams working together still gets less

attention due to its inherent complications. This paper outlines the new shapes of the

organization, to understand what constitutes an effective organization network when much of

the work in the organization is done by teams.

Hrtrendsinstitute.com, dupress.deloitte.com, human capital trends 2016 report, Team of

Teams (MacCrystal)

*Assistant professor, Amity Business School, Amity University Rajasthan, Email-

[email protected] Mob- 890170858

**Student, Amity Business School, Amity University Rajasthan Email-

[email protected] Mob- 9636686640



Managing Virtual Teams

Mr. Satya Prasad, Director, Intel Technology India Pvt Ltd, Bangalore

As the Head of Indian subsidiary of a global industry association (SEMI), Sathya managed

virtual resources spread across geographies to successfully deliver India business unit results.

An important factor in managing virtual teams that is often not at the top of the list is cultural

differences. Sathya will share some experiences in assigning largely identical work across

different cultures (US, Taiwan and China) but with seemingly different results and highlight

challenges injected due to cultural biases and share some insights on overcoming these issues.

In a different role, Sathya led Product Management of a portfolio of new generation of Intel

microprocessor/products and managed a group of senior R&D technologists to successfully

deliver the product into the market. The technologists were drawn across more than 10

functions across 5 sites spread across the globe. He will highlight key learnings in successfully

managing a virtual team of senior, very talented but also very opinionated members to pull off

the execution of multi-billion transistor microprocessor.


Session 1 (Venue: SCRI Conference Hall)

Chair & Discussant: Soni Jha

Innovation Capabilities of Emerging Multinationals for International

Competitiveness: Case of Pharmaceutical Industry in India

Author 1. Sneha Bhat, Research Scholar, SJM School of Management, IIT Bombay, Mumbai-

400076

Contact: [email protected], 8095123323

Author 2. Prof. Kirankumar Momaya, Professor, Competitiveness and Sustainability,

SJM School of Management, IIT Bombay, Mumbai-400076

Contact: [email protected], 02225767759

Acknowledgements

We acknowledge financial and environmental support provided by SJMSOM, IITB and

Industrial Research and Consultancy Centre (IRCC), IITB for competitiveness project. We

thank researchers of Group on Competitiveness (GoC) for research that we build on and inputs

in terms of data

ABSTRACT:

The study aims to carry out systematic review of literature on innovation capabilities of

emerging multinational enterprises, particularly for the firms which aim to compete in

developed countries. We identify that the role of balanced innovation portfolio for innovation

capabilities is less explored in the context of pharmaceutical emerging multinationals from

India, which we take up as a research gap for future studies. Further, we evolve a conceptual

framework based on synthesis of literature review which is rooted in the concept of innovation

capabilities. Possible future research directions with respect to theory and context are

discussed.

Keywords: Innovation Capabilities, Emerging Multinational Enterprises (EMNEs),

International Competitiveness, New Product Development, Value Curve

INSTITUTIONAL DISTANCE AND INTERNATIONALIZATION –

PERFORMANCE RELATIONSHIP OF EMERGING MARKET

MULTINATIONALS: THE ROLE OF DYNAMIC CAPABILITIES

Sandeep Sivakumar

Doctoral Student - Strategic Management

IIM Kozhikode

Email:[email protected]

&

Sumod S

Doctoral Student - Strategic Management

IIM Kozhikode


ABSTRACT

Emerging economies play an increasingly important role in global trade in the twenty first

century. This has also inspired academic research as there are increasing number of studies

probing the internationalization from emerging markets in international business literature

(Contractor, Kumar, & Kundu, 2007). Though there are a number of studies probing the nature

of relationship between internationalization and performance, the outcomes are at best

inconclusive. We noted that the extant studies probing the internationalization pattern of

emerging market firms have paid little attention to the role of institutional difference in

influencing the foreign expansion decision of firms. We use institutional distance as a measure

of institutional difference between the home and host countries. We also conjecture that

emerging market multinationals, as they expand out of home country are exposed to unfamiliar

institutional conditions and would require dynamic capabilities to redeploy, upgrade and

modify their existing capabilities to suit the host country institutions. Hence, we argue that

dynamic capabilities of emerging market firms play an important role in sustaining or

improving their performance in host countries. Thus, we combine institutional theory and

dynamic capability perspective to analyze the OFDI patterns of emerging market

multinationals.

Case Study of Barriers to Digital Financial Inclusion of Auto-Rickshaw

Drivers in Viman Nagar, Pune, Maharashtra

Symbiosis School for Liberal Arts

Niranjan J. Nampoothiri

13060321037

Abstract

Post-demonetization of the 8th of November, 2016, the government of India changed the stated

objective of this move from that of reducing black money in the economy to creating a cashless

economy. With Prime Minister Narendra Modi incentivizing digital transactions, financial

inclusion has assumed importance for its necessary role in engendering a cashless economy.

This study looks at auto rickshaw drivers in Viman Nagar, Pune to look at the barriers to digital

financial inclusion. The study proposes different hurdles that the Indian government and banks

need to tackle to not only give the urban informal labourers bank accounts but to accommodate

them into digital mediums of transaction

Causal Linkages between FDI, Exports and Growth: Empirical Evidences

from India and China

Authors: Dr. Deepa Gupta, Dr. Deepa Pillai and Dr. Bindya Kohli.

(Symbiosis School of Banking and Finance)

About the paper:

Demographically, India & China enjoy importance to the world economy. Although the two

countries have many common features, their recent economic take-off differs in timing,

intensity and key characteristics of the development processes. Both the countries have opened

their economies to foreign competition, once they developed their domestic economies. The

two Emerging economies have been successful in attracting inflows of Foreign Direct

Investment (FDI) from developed countries like US, UK & Australia to name a few to their

manufacturing sector & services sector. Based on this information, the following are the

objectives of the paper.

Objectives:

1. To carry out the descriptive analysis of selected variables for a period 1986-2015.

2. To study the linkages between the variables for India and China with respect to FDI,

GDP, Services and Merchandise Exports.

3. To study the similarity and dissimilarity between the two countries.

Hypothesis

H0: There is no causality between the variables ( GDP, FDI, Merchandise exports and services

Exports) for both the economies.

Data and model specification

This section discusses the trends in variables selected for the study. To check the stationarity

in the data we have performed Augmented Dickey Fuller Test. Co-integration tests is used to

check the long term causal relationship between the selected variables. Country specific

analysis will be undertaken separately on the selected variables, panel data will comprise from

1982 to 2015.

Model specification for India and China:

GDP = f{FDI, SEREXP, MEREXP}

where, SEREXP= service exports and MEREXP= merchandise exports.

The study uses the annual data relating to FDI, GDP, Service Exports and Merchandise Exports

for 32 years period from 1986 to 2015 for India and China. The data source is the World Bank

database. Absolute measures of the variables are considered for the study denominated in US

dollars. Once the stationarity of data is ascertained next we test for the optimal lag using

unrestricted vector auto regression. Having established the order of integration, we apply the

Granger causality test to assess the causality between the selected variables.

Findings

For India:

GDP Granger caused FDI and FDI Granger caused GDP. Therefore, there was a bi directional

relationship between the two variables. There is a bi-directional relationship between Exports

and FDI. Similar relationship was observed between services exports and FDI. There was a

uni-directional relationship between merchandise exports and GDP. We also observed bi-

directional relationship between merchandise exports & services exports in India which is an

evidence of cross spill over effects in the economy.

For China:

Unlike India GDP Granger does not cause FDI in China. There is a uni-directional relationship

between FDI and GDP. FDI in China does cause GDP. In China, merchandise exports does

cause FDI and vice- versa. This is also true for services exports. Thus, here is a bi- directional

relationship observed between exports & FDI. Merchandise exports does cause GDP and vice-

versa. Services exports however does not Granger cause GDP in China.

We also observed bi –directional relationship between merchandise exports and services

exports in China.

What Drives CSR in Indian Companies?

Author Details

Author 1:

Supriti Mishra, PhD,

Associate Professor,

Strategy Area,

International Management Institute,

Bhubaneswar (India).

Author 2:

Pitabas Mohanty, PhD,

Professor,

Finance Area,

XLRI

Jamsedpur (India)

Corresponding Author:

Supriti Mishra, PhD


Abstract

Certain provisions in the Companies Act, 2013 in India makes it mandatory for profitable

companies to spend 2% of the net income on CSR activities. Effective implementation of the

provisions will be only possible if the drivers of CSR are known. This paper brings out key

drivers for CSR in India in the context of some typical characteristics of Indian companies. It

studies the current CSR spending pattern of the Indian companies to find out the drivers of

CSR in India so as to understand the likely impact of the mandatory provision for CSR in India.

The research is done with help of secondary data collected from CMIE Prowess database.

Relevant data from 12473 companies are collected. Using 2-sample t-test, it compares the CSR

spending patterns of companies under different ownership patterns—state-owned enterprise

(SOE), business group, and multi-national corporation (MNC). It also does similar test for

polluting industries. Using multiple regression approach, the study attempts to find the major

drivers for CSR in India. Findings from 2-sample t-test suggest that: one, SOEs spend more on

CSR compared to non-SOEs. Two, there is no significant difference between the spending of

business group and non-business group companies. Three, companies operating in polluting

industries spend less on CSR compared to those operating in non-polluting industries. Four,

MNCs spend less on CSR than non-MNCs. Five, listed companies spend less than unlisted

companies. Regression results only favour the influence of SOE on CSR.

Key words: CSR, involuntary CSR, slack resource, reputation, SOE



Chair & Discussant: Gurudas Nulkar

Customer engagement and online reviews: An emerging economy

perspective

Track: International Marketing

Rakhi Thakur

Assistant Professor – Marketing

S. P. Jain Institute of Management & Research, Mumbai, India

Abstract

Online reviews are becoming increasingly important sources of information for shoppers

impacting as much as 20-50% online purchase decisions (Mathwick and Mosteller, 2016).

Researchers have found that consumers specifically log on to online websites like Amozon.com

to check reviews as part of their product evaluation journey (Bughin, Doogan, and Vetvik 2010;

Simonson and Rosen 2014). Researchers recognize that by posting online reviews, customers

derive both social and economic value (Balasubramanian and Mahajan, 2001). The act of

reviewing is therefore being considered as one of the most influential expressions of customer

engagement (Mathwick and Mosteller, 2016). This research is aimed at exploring the role of

customer engagement in posting online reviews with key focus on usage of mobile devices in

emerging economies.

This research has three studies. First study builds and validates a consumer choice model based

on existing stream of literature through a large survey and quantitative analysis. The

quantitative study is supplemented with a small qualitative study to get deeper insights on the

emerging phenomena. Third study used experimental design to test the likelihood of writing

reviews by manipulating engagement levels, and satisfaction.

This study has key academic contributions. First this study contributed to marketing literature

in the space of customer engagement, and online reviews. Second the study explored consumer

behaviour using mobile devices for shopping. This study provides a framework to managers

for motivating the customers in writing online reviews. Also recommendations for retailers in

exploiting customer engagement on mobile platforms are provided to attract merchants and

advertisers.

Rise of Nationalism and Increasing power of Local Brands: Challenges for

international brands competing in Indian cosmetic market (Working Paper)

AUTHORS

Pooja Gupta


Symbiosis Institute of Business Management- Bengaluru,

Constituent of Symbiosis International University.


Ph: 9980631950

Semila Fernandes


Symbiosis Institute of Business Management- Bengaluru,

Constituent of Symbiosis International University.


Harishankar

Independent Consultant,





Abstract

This is a Working Paper. The goal of the study is to analyse the perception of consumers

regarding global and international brands and home grown local brands. The study looks at

global and local cosmetic brands in the Indian market in terms of consumers’ impression of

these brands. The authors have utilized focussed group discussions to make the conceptual

framework regarding the perception of consumers for the different cosmetic brands in the

market. There is also a small pilot study done to identify the perception of consumers’ vis a vis

the local brand and the global brand in the cosmetics category. A more extensive survey is

required in order to come up with challenges facing multinationals which want to enter in a

highly fragmented cosmetic industry.

JEL: M31, F64, M39

PERFORMANCE OF DIVERSIFIED BUSINESS GROUP AFFILIATED

FIRMS IN INDIA: AN AGENCY PERSPECTIVE

Atul Pathak

Asst. Professor - Strategic Management Area

XLRI Jamshedpur

Mobile: +91 7542034326

Office: +91 657 665 3439

ABSTRACT

Literature on the performance implications of corporate diversification has mainly focused on

individual firm level analysis and most of the empirical research on this has been carried out

in the context of developed economies. Do the commonly held arguments for the

diversification-performance relationship hold good in the case of emerging economy

diversified business group (BG), a dominant corporate governance structure in emerging

economies? In this paper, we study how the heterogeneity among the emerging economy BGs

influences the performance of affiliated firms. Drawing upon arguments from agency theory,

we present a nuanced conceptualization of BG affiliation, and theoretically argue that

diversification by BGs in emerging economies is detrimental for BG affiliated firms. This is

because of the higher risk-taking propensity, relative lack of managerial motivation, and

inadequate supervision from BG headquarters in such firms. However, we integrate dualities

in agency and stewardship theories to explain how promoter block holdings works in favor of

emerging economy diversified BG affiliated firms to improve their performance. Our

arguments find empirical support in a sample of 828 Indian BGs affiliated and stand-alone

firms, over the period from 2005-2014.

Keywords: business group diversity; performance; corporate structure; emerging economies;

BRAND TRANSFORMATION – An Indian perspective

R.RAMESH*

"If you don't know where you are going, you will probably end up somewhere else."

ABSTRACT

After India shed its socialistic legacy, the country has become a breeding ground for

world’s leading corporate brands. While most of these brands have emerged since the days of

liberalization, some of them are historic brands that date back to the pre-independence era. In

this compilation, I have tried to collect a select few historic brands that have shed their old

image and donned a new identity in sync with a nation in transformation and some are Modern

Brands. In today’s rapidly changing business environment, organizations of all types need to

undergo frequent transformation in order to remain competitive and meet the needs of their

clients or customers (Jugdey & Mathur, 2012; Savoleinen, 2013; Zekic & Samarzija, 2012).

In contrast to more modest change initiatives, transformation typically affects all areas of the

organization as well external stakeholders, and involves a major development in the way the

organization operates, either internally, or in its interactions with the outside world.

The need for transformation usually arises from what might be referred to as “life

changing” developments in the external environment, such as a major shift in consumer

preferences, the growth of fierce competition, or revolutionary developments in information

and communications technology. Though these may sound dramatic, they are the kinds of

ongoing developments that now characterize our world and the business environments that

most organizations operate in.

However, many organizations have not yet developed the ability to undergo successful

transformation as a proactive strategy for business success, and instead implement more limited

changes as a “firefighting” response to immediate challenges. As a business strategy, this can

do more harm than good, since short-term projects that are not aligned with longer-term

business needs can result in considerable unanticipated costs, have negative effects on

productivity and staff morale and fail to deliver the intended results.

Even when organizations embark on more extensive transformation initiatives, the risk of

failure is high: according to research, only around 30% of transformation initiatives usually

succeed completely, and 30% typically fail completely (cited in Ward & Uhl, 2012).

This paper is one of a series in which it explains how transformation taken place and why some

transformation projects often fail, it also discuss the importance of defining and measuring

http://www.caleidoscope.in/nostalgiphilia/old-indian-brands

http://www.caleidoscope.in/design/story-behind-logos

http://www.caleidoscope.in/volunteering/youth-power-can-transform-the-nation

progress towards the objectives of the transformation, and the role of organizational purpose

and core values in this process.

Key words: Brand Transformation, Branding, emerging markets,

*Ph.D. Research Scholar, Department of Business Management, Telanagana University,

Telangana State.

Sustainable Banking: A distant dream or a reality?

Dr. Saumya Misra, Faculty (Banking and Finance), IBS Pune

Dr. Neha Parashar, Faculty (Finance and Accounting), IBS Pune

ABSTRACT

There has been a discernible shift that many banks have made in recent years towards

addressing the environmental and social impacts of their financial services. More and more

banks realize that ignoring social and environmental issues could considerably increase their

exposure to credit, compliance and reputational risks. If the bank facilitates funding of projects

in areas of renewable energy and clean technologies, they are actually promoting

environmental sustainability for its customers and overall citizens of the country. In a

globalised economy, the industries and firms are vulnerable to stringent environmental policies,

severe law suits or consumer boycotts. Since banking sector is one of the major stake holders

in the industrial sector, it finds itself faced with credit and liability risks. Further, environmental

issues affect the quality of assets and also the rates of return of banks in the long-run. Thus the

banking sector should reduce the environmental impact of its own operations and go green and

play a pro-active role to take environmental and ecological aspects as part of their lending

principle, which would force industries to go for mandated investment for environmental

management. This paper explores the importance of green banking, brings forth international

experiences and highlights important lessons for sustainable banking and development in India.

The paper concludes that the progress banks make in this field will be measured not by good

intentions or even by strong policies on paper. To advance sustainability, banks must seek

improved performance and results on the ground in affected communities and environments.

Steps in this direction by financial institutions in India are in the nascent stage, we suggest

possible policy measures and initiatives to promote green banking in India.

Key words: Sustainable banking, green banking, projects, credit, compliance, policy measures



Chair & Discussant: Prakash Rao

SOCIAL ENTREPRENEURSHIP: A SOCIAL CAPITAL PERSPECTIVE

ON FINANCIAL INCLUSION IN BANGLADESH

CARUNA BHAT

FPM Scholar, Corporate Strategy and Policy

IIM Bangalore

Alt email : [email protected] | LinkedIn

Contact: +91-8971843846 |+91-8058423936

ABSTRACT

Social capital and social entrepreneurship are both concepts that have vexed scholars for some

time now. While one is an asset with unpredictable returns, the other is a phenomenon that has

fascinated policy makers for years with its combination of social mission and business like

innovativeness. We take up the case of two Bangladeshi Banks – Grameen Bank (a social

enterprise) and AB Bank Limited (a commercial enterprise) and conduct a questionnaire survey

to quantify the economic benefits accruing from social capital for both social as well as

commercial organisations and prove that the social capital possessed by social enterprises is a

superior resource and that it generates higher economic returns for the social organisation as

compared to the commercial enterprise. We conclude that the social capital possessed by a

social entrepreneurship is indeed a higher quality resource along with being one of the crucial

competitive advantages that a social undertaking has over a commercial enterprise.

Keywords

Social entrepreneurship, social capital, Grameen Bank, AB Bank Limited, goodwill, trust, ties,

social mission, collective action, social inclusion, Resource based view


https://www.linkedin.com/in/carunabhat

A STUDY OF GREEN MARKETING PRACTICES OF SELECTED

MULTINATIONAL FAST FOOD COMPANIES

Monika Bangari

Research Scholar

Uttaranchal University, Dehradun

Diksha Panwar

Research Scholar

Uttaranchal University, Dehradun

E-mail- [email protected], [email protected]

Abstract

American Marketing Association, “Green marketing is the marketing of product that are

presumed to be earth safe”. Therefore green marketing consolidates a wide range of activities,

including product alteration, changes production method, packaging changes, as well as

modifying advertising. Other relative terms used for green marketing are environmental

marketing and ecological marketing. Green, environmental and eco-marketing are a part of the

new marketing approaches which don't simply refocus, alter or improve existing marketing

speculation and practice, yet try to challenge those approaches and give a considerably alternate

point of view. Therefore, this paper talks about the green marketing practices of selected

multinational fast food companies. The study is descriptive in nature and the data collected is

from the various secondary sources The objective of this study is to understand the green

marketing strategies and practices adopted by multinational fast food companies and the

significance of the green strategy. The finding reveals that multinational fast food companies

focused on reducing energy consumption which not only help the environment, but also reduce

their costs in the form of lower energy bills and it also help companies in creating positive

public relation with customers and it also educate and make consumers more aware about the

environment and how to keep the environment clean. It also helps in creating customer loyalty.



Fostering Wind Energy in India: Lessons on Policy Interventions from

USA and China.

Author : Vasundhara Sen

Affiliation : Symbiosis Centre for Management and Human Resource Management

ABSTRACT

Of the 314 Giga-Watt (GW) of existing installed capacity in India, 214 GW comes from Coal

fired power plants and only 50 GW comes from Renewable sources [1]. With India seeking to

achieve 175 GW by 2022, in order to considerably reduce carbon emissions from current levels,

it is imperative that renewable power is added with much added vigor. However, while

National Solar Mission provided the much needed boost to solar sector, wind sector has been

struggling with its own set of challenges. Wind energy, which was growing at a rate of 20 % -

30% annually between 2003 and 2006, has recorded dampened growth rates, of not more than

10%, since 2013 [2]. The objective of this study is to analyze the current status and problems

faced by offtake/power consumption arrangements for wind power generated, which is

believed to have contributed towards the slowdown in the sector. In depth study of existing

policy frameworks, specific to wind energy is undertaken, such as the Feed – in – Tariff regime,

Renewable Purchase Obligations, Renewable Energy Certificate Markets and Open Access

regulations. Further, this paper also aims to review supporting policies, brought about by

leading wind energy markets in the world, namely China and USA. Finally recommendations

are presented, as key learning from international best practices in policy interventions, specific

to the wind sector.

Sustainable Energy Planning: Environmental and Social Benefits

*Rahul B. Hiremath1, Bimlesh Kumar2, Jaya Surjani3 , Abhijit Bhagwat4


(SCMHRD), Symbiosis International University, Pune India

Email id: [email protected]

2Department of Civil Engineering, Indian Institute of Technology Guwahati, Guwahati, Guwahati-

781039, India


3Makhanlal Chaturvedi National University (MCU), Bhopal, India


4Symbiosis Centre for Management and Human Resource Development, Symbiosis International

University, Pune, India


Abstract

Ecologically sound development of the region is possible when energy needs are integrated

with the environmental concerns at the local and global levels. For a developing country like

India, energy is the fundamental input for economic growth. The study discusses and examines

sustainable energy planning and also examines its environmental and social benefits. The





central theme of the energy planning should be to prepare a very local area-based planning to

meet energy needs and development of alternate energy sources at least-cost to the economy

and environment. Decentralized Energy Planning is one of the options to meet the rural and

small scale energy needs in a reliable, affordable and environmentally sustainable way. The

basic premise of centralized energy planning is to minimize the overall cost to the country.

There is least concern for social or environmental activities in centralized energy planning

system. Thus decentralization of energy production and its distribution could provide the

impetus for a genuine transfer of power to people. Further good energy planning also needs to

be informed by the right kind of information.

Devising Global Supply Chain Reference Model for Importing Capital

Goods in Indian Knitwear Industries

P.Baba Gnanakumar

Department of Commerce,

Sri Krishna Arts and Science College, Coimbatore

[email protected]

Abstract

Due to increase in the exports of Knitted garments, the Knitting exporting units decided to re-

engineer the capital goods. The domestic suppliers are unable to satisfy the demand of the

capital goods in time and the import of machinery from other countries are cheaper. In this

context, the research has motivated to find out the supply chain reference model required to

upgrade the technology in Knitting units. The study is conducted among 121 Export oriented

units located in Tirupur, which is considered as the hub for knitwear units in India. The result

indicates that technology upgradation is the main factor in deciding capital goods. Hence, the

Supply chain reference model has been designed based on the technology upgradation mapping

system.

Key Words: EOU, TUFS

Documents

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