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MARKET RESEARCHABE 691
USING THE LIBRARY FOR SECONDARY MARKET RESEARCH
Ilana BarnesBusiness Information Specialist
Parrish Library
INTRODUCTIONS.
GUIDES.LIB.PURDUE.EDU/ABE691
SECONDARY MARKET RESEARCH TYPES
Existing Surveys
Market Research Reports
Industry Reports
Business News
Competitive Landscape
Government Sources
guides.lib.purdue.edu/ABE691
SECONDARY MARKET RESEARCH TYPES
The primary elements involve:
• understanding how the industry operates
• what influences it internally: the market
• what influences it externally: the
consumers
guides.lib.purdue.edu/ABE691
EXISTING SURVEYS
• Information usually a year old
• Taken from primary research and usually
aggregated
• Mostly consumer based
guides.lib.purdue.edu/ABE691
EXISTING SURVEYS
• Census, Pew, Time-use studies
• Bizminer
• Mediamark Reporter
• SimplyMap
guides.lib.purdue.edu/ABE691
UNDERSTANDING THE MARKET
Market
Research
Reports
guides.lib.purdue.edu/ABE691
UNDERSTANDING THE MARKET
Market Size
And Share
guides.lib.purdue.edu/ABE691
UNDERSTANDING THE MARKET
UNDERSTANDING THE MARKET
A SIMILAR MARKET
MARKET RESEARCH REPORTS
Frost and Sullivan
BCC Research
Market Research.com Academic
guides.lib.purdue.edu/ABE691
INFORMATION HASREAL WORLD VALUE.
guides.lib.purdue.edu/ABE691
INDUSTRY REPORTS
Determine the major and minor
factors affecting the industry.
• Industry news & innovations
• Economic conditions & influences
• Government regulation
guides.lib.purdue.edu/ABE691
TYPES OF INDUSTRY ANALYSIS
Porter's 5 Forces
PEST/PESTLE Analysis
Value Chain Analysis
Four Corners Model
Blindspots Analysis
Financial Ratio Analysis
...and many more.
guides.lib.purdue.edu/ABE691
A NOTE ON CLASSIFICATION
guides.lib.purdue.edu/ABE691
A NOTE ON CLASSIFICATION
guides.lib.purdue.edu/ABE691
INDUSTRY REPORTS
IBISworld
Standard and Poor’s Net Advantage
Plunketts
guides.lib.purdue.edu/ABE691
NEWS DATABASES
• Good for industry information
• Forrester
• ABInform
• Consider the trade publication in your
product’s field rather than your own
guides.lib.purdue.edu/ABE691
COMPETITIVE LANDSCAPE
What are competitors doing?
What is affecting the industry?
Are there geographic factors to
consider?
What technology is having an
impact?
COMPETITION
• Illuminate the major players
and how the industry impacts
their strategies.
• LexisNexis
guides.lib.purdue.edu/ABE691
GOVERNMENT SOURCES
• Consumer Expenditures Survey
• Data.gov
• Small Business Administration
• White Papers
guides.lib.purdue.edu/ABE691
FIND OUT MORE
Ilana Barnes
(764) 494-6243
Parrish Library
2nd Floor of Krannert Building
lib.purdue.edu/parrish
http://guides.lib.purdue.edu/melentr
epreneurship
We chat.
We email.
We answer phones.
We’re here for you.
guides.lib.purdue.edu/ABE691
