Upload
kate-stone
View
379
Download
1
Embed Size (px)
DESCRIPTION
American Association of Museums conference, LA 2010
Citation preview
Communicating our collection to a web
audience
Kate StoneManager, NFSA Online
National Film & Sound [email protected] | @kate__stone
Our traditional methods
… in order of how often we do it (and how many we reach) …
Traditional methods
Presentation to management (12)
(we seem to spend more time and energy reporting what we know back to management rather than outside)
Traditional methods
Presentation to management (12)Presentation to staff (200)
Traditional methods
Presentation to management (12)Presentation to all staff (200)
Presentation to invited peers or guests on site (50)
Traditional methods
Presentation to management (12)Presentation to all staff (200)
Presentation to invited peers or guests on site (50)Presentation at a conference of peers (~100)
Traditional methods
Presentation to management (12)Presentation to all staff (200)
Presentation to invited peers or guests on site (50)Presentation at a conference of peers (~100)
NFSA Journal article (~100-200)
WHY LEARN NEW METHODS?
WHY LEARN NEW METHODS?
–Audience reach
WHY LEARN NEW METHODS?
–Audience reach–Relevance
WHY LEARN NEW METHODS?
–Audience reach–Relevance–Accessibility
WHY LEARN NEW METHODS?
–Audience reach–Relevance–Accessibility–New tools available – we’d be stupid
not to use them!
HOW?
Workshops for non natives
• Curatorial• Blogging• Social media• Held in all offices – Sydney Canberra
Melbourne - in groups of 6-10• Plus 1:1, lots of editing• Time consuming• Rewarding!
How one project got us started
Curatorial writing workshops
• F or writing about the collection on our corporate website, on australianscreen or in fact anywhere
• Curator’s Guide – how to describe titles, what different spaces are for, check list
• We combined face to face workshops with plenty of documentation
Guide to curating for the web - tone
• Write for a bright 15 year old. This website has a broad (and young) audience.
• Make a number of succinct observations rather than a lengthy essay on one perspective. Web readers scan & prefer bites of information.
• If you use academic concepts, do so in a way that facilitates understanding.
• Share your response to and enjoyment of the material you are writing about.
• Share your response to and enjoyment of the material you are writing about.
Telling curators to make it personal!This is a tricky one.
Guide to curating - context
WEB CONTEXT – • Search our site and the internet for
related content before writing. Cross reference.
• Maintain an international perspective - 30% of our web visitors are overseas.
Guide to curating - context
AUDIENCE CONTEXT• How and where might the original audience have
seen it? • what else was on TV or in cinemas? • Describe it’s first release, its critical and popular
responses and social/political context of the time that might be relevant to the work.
• Older/more obscure titles – where is it held? Still accessible? If not a theatrical/tv audience then who & where? Why was it made?
Guide to curating - context
PROFESSIONAL CONTEXT• Contextualise the work in the
professional development of the creator/s career
• Observe technical and craft achievements and give credit where appropriate to others
• Note anything significant about financing/industry context.
Story 3: Patineur Grotesque
http://getclicky.com/stats/visitors
Links-domains ▼
abc.net.au 2,928
lenta.ru 325
facebook.com 130
google.com.au 110
nfsa.gov.au 93
encoremagazine 81
aintitcool.com 77
blogs.abc.net.au 73
screenhub.com.au 65
rollerclub.ru 61