S E OStaying Focused & Being Proactive

H H

Purpose

Keywords & Phrases:When you understand your audience you can start to pinpoint the verbiage that they use when searching online. You have to use they keywords and phrases to your SEO advantage.

Your AudienceKnowing who your audience is essential to your SEO. You have to understand their language, competition and how people search for you online.

What’s Goal?Knowing your foundation and what your ultimate goal is helps establish who your core demographic is.

Audience ExpectationsGetting your audience to your pages is awesome but you have to keep them there. Know what they want and expect and provide it to them in a convenient manner on each page.

Page OptimizationOnce you know your goal, audience, keywords and audience expectations you’re ready to build your pages. Have a systemic plan in place and be consistent.

Getting Started

Know who they are & what they expect.

Your Audience

Search Your audience doesn’t necessarily search for you the way that you think that they do. Do your homework and check trends for how people phrase their search terms. You may be missing out on unique opportunities.

ExpectationOnline consumers usually already have a preconceived understanding of your industry. Make sure that you know what your audience expects to see and want to know to make optimize the experience and the your SEO.

On Page OptimizationUnderstand that SEO isn’t just about making sure that your page is setup properly with keywords and tags. Make sure that each page is interactive, engaging and exactly what your audience wants. Better SEO begets more traffic but its worthless if bounce rates are high.

Your Audience

URL’s & Keywords

• URL’s should be short, keyword rich, precise, related to the page and relative to how your audience would search.

Meta Title & Description

• The meta title of the page should have keywords in the beginning and within the first paragraph of the meta description.

Engaging Content

• Content should be long but engaging and keyword rich. Engaging content keeps bounce rates down.

Other ItemsHaving multimedia helps with lower bounce rate but make sure that load time isn’t affected. Use outbound links in content as well.

Zoning In on Strategy

URL’s & Keywords• URL’s should be short,

keyword rich, precise, related to the page and relative to how your audience searches.

Meta Title / Description• The meta title of the page

should have keywords in the beginning and within the first paragraph of the meta description.

Content & Links• Content should be engaging

and contain outbound links to high value sites related to the information on the page.

Multi Media & Sharing• Engaging images and video

help reduce bounce rate. Social sharing is larger part of search algorithms.

Load Speed• Having each one of your

pages setup so that the load properly and quickly is crucial to SEO algorithms.

On Page SEO

Mobile traffic is continuously rising for most industries. Audiences of all sorts rely and use the mobile devices even more so than desktop. They always have and reference their mobile devices throughout the day.

Mobile

Search Rules are the same and still apply for mobile devices.

User Experience User experience of your mobile site is crucial and in some case can actually become an even more effective conversion tool than desk.

Mobile

Keywords & Site Tags:Your audience has a unique way of looking for you online. Make sure that your site is tagged appropriately and has keywords that are relative to how your audience searches for you and your industry.

Content & Bounce Rate:Driving traffic is only have the battle. Keeping your audience engaged and interested and happy with information on your pages is just as important.

Mobile is very importantMobile is going to be key to the success of your online SEO in the near future. Optimize your entire mobile site the same way that you would for desktop but be strategic user experience on a mobile device.

Goal & Audience:Goal is clear and audience is known. Proactively seek new ways to reach this audience understand how they think, search and expect from you.

Putting a Plan Together

URL’s & Keywords

Meta Title/Description

Content & Links

Multi Media & Sharing

Page Load Time

Mobile Friendly

Keeping things simple and clear so execution is flawless!

Recap

Recap