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Presentation at American Federation of Advertising
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Sustainability In a Chaotic World
American Advertising FederationMarch 15, 2010Madison, Wisconsin
Janet Staker WoernerConverging Communications, LLC
2010 Woerner
2010 Woerner
Take Away
• Major Shifts• Core Issues • Entrepreneur Economy• Where and how it is being used?• Why should I care?
2010 Woerner
2010 Woerner
Major Shifts
• Global placement of human capital
• Economic future of US
• New economic models
• Flattening of the world
And one other factor….
•
2010 Woerner
Core Issues• Talented people realizing their potential• Redefining growth• Role of organizations• Variety and inclusiveness• Social and Economic Divide• System seeing itself
SOL 2001 Marblehead Letter-Peter Senge
2010 Woerner
2010 Woerner
2010 Woerner
Entrepreneurial Economy Fast Facts
55 to 64 Age-- Group-fastest growing group
Average Age 39 - tech. organizations when started
66% inspired by inner vision
50% of all businesses are home based
13 million are employed by home business
6.6 million have 50% of income derived from home business
8% earn 500,000+
35% earn 125,000+ Grasshopper 2009
Entrepreneurial Economy Fast Facts
• 8% of entrepreneurial businesses have added employees• 50% said it was harder to start new in 2009 than 2008• 50 % decrease in startups• 69% have started new business 9in 2009• New and young firms are primary focus• 35% of the global workforce will be mobile• 1.19 billion by 2013• 41% of Twitter says it adds value• 25 % commit more resources to Social Media• Real time scores• Starting a side business while you are employed Grasshopper 2009
2010 Woerner
2010 Woerner
Integrated Literacy
2010 Woerner
2010 Woerner
Convergence
ConnectivismLearning Theories
Web 2.0/3.0AI TECH
Neural Brain Research
Sustainability Skills
• Education
• Social Networking
• Literacy on a Holistic Scale
• Foresight and Insight
• Innovation
• Leadership
• Life Long Learning
2010 Woerner
