Aaap Ki Sewa Mein

8/8/2019 Aaap Ki Sewa Mein

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AAAP KI SEWA MEIN.COM

Business Plan



Vision: To become the popular name

all over India for giving comfortin seeking maids and servants.

Mission: To achieve this name bycontinuously working towards

customers perspective by giving

service according to their

customized requirement and also theone who is giving the service.



The Team

Team consisting of partners namely

marketing head, technology expert, financial

expert . In the initial time five people hired in five

metro cities where people come for

employment or are recruited.

Five more people taking charge of offline

marketing at local level as well.



Market study:

Initially we are launching this website for 5major cities Delhi (Gurgaon),Mumbai,Bangalore, Chennai, Hyderabad where manyyoungsters come to work and seek forservants.

These people can use this service and there is

regular inflow of these people in these cities. They can register before they are going to

these cities and based on customized servicethey can avail of this service.



Other people can also use this service who

are living in these cities.

As such no competition existing for theseservices so we will be the first one to launchat large scale.

Considering the fact youngsters generallylook for servants or cooks when they go to

new cities market is huge and could be

captured with ease of service.



Market size is huge considering at least onelakh recruitments occur every year insoftware itself and are mainly posted in thesecities.

These new users are there along withrecruitments in other industries combined

with already employed people who also needassistance in this.

If marketed at huge scale a lot of share of market can be captured.



Problems and opportunities

Problem which a new migrant face is to findappropriate servant according to his or herown needs.

Need include time, type of service andgender etc

These people are regular users of internet and

prefer to use services online. Before going to the place if he registers he

will be sent mail regarding location specificadvantage.



Now the other things to be considered is if theperson is ready to pay higher amount for specificservice he can be made available that servant

from far off place. Now it is equally beneficial for people who are

giving service.They wont be a part of anyinstitution but on their own wishes they can

work. It will be helpful for them as well because for

them they need to just register themselves onnumbers which will be marketed offline.



Offline marketing at local level will be done onradio stations and banners pasted in areas whichare economically weak.

After getting to know about this they need to just register their contact number or neighbors

number on a number which will be of a personworking in that city.

They will have advantage of getting work in thisway and that too according to their wish of placeor type of service they are good at.

One more thing needs to be considered here isthat end consumer need to give detail of peoplewho have joined new in their community so thata servant can serve them as well.



Basic concept

Basic concept is to act as mediator in betweenservants and end users giving customized options forboth.

Customized option for user like type of cook,suitable timing , salary ready to pay.

So a person can be made available from far off location if consumer is ready to pay for it.

Comfort in finding the required service provider.

Will help servants because they can ask for requiredmoney, seek employment in even far off localities if paid higher. Will get information regarding otherpeople wanting service so that can serve 2 , 3homesin a locality



Competition

Sector analysis: If we analyze this sector

online people have made a site but not

working because its just a add of agencyworking offline.

So we will be the first one to enter in this on a

large scale providing customized services.

Huge potential to grow because mainly

targeting youngsters and internet users.



Next threat is people may not trust initiallywith regard to security issues.

Company competitive advantage:

Companies unique proposition will be in

form of comfort and customized servicewe will be providing to customers and thecommon masses giving service.

Threats- Concept can be copied by

others and can be a big threat.



Goals and objectives

To capture the entire market in these 5 cities. Market of new migrants t o cities, internet

using population of the cities and gaining

popularity in people with low economic profile. To launch the service in 10 new cities in next 5

years.

Providing other value adding services regarding

locality their surroundings and rents of flats andpaying guest available there in next 4 years. Start earning profits from 3rd year onwards Hiring new people as company grows.



Marketing:-

Online marketing: Forum marketing

Search engine marketing: Spending on search engine optimization

Social media optimization as this class of people use it at a large scale.

People using this service will circulate on social media sites. Link purchase on classifieds

Then link exchange afterwards when our site become popular

Classified advertising

RSS feeds to those who have registered and to those who are new to citiestaking information from banks etc regarding new accounts opened and then

e mail marketing. Side by side employing other free techniques like viral marketing ang

blog marketing.





Revenue models

In the early phase mainly charging for theregistration as a nominal amount Rs 50 +askingfor marketing the site and spread information

about the same Afterwards when site become popular

advertising for other services like flats andservices and other relevant services.

Once the site giving various other value addressservice and become popular and marketing is allword of mouth then this initial charge will bereduced to half.



Financial analysis:

Cost incurred :

People employed in 5 cities -10 people *15000each

Marketing offline 40000 monthly

Marketing online -30,000 monthly

Site opening cost- 20000 initial cost

Other technological requirements: -60,000(payment gateway ,server etc..)



Partners will share profits once they start coming.

Considering annual expenditure initially required ishigh which will be (3.6 +4.8) lakhs for marketing.

Salary will be regularly paid amounting to

18 lakhs..

Fixed investments appx 50 000 for infrastructure.

Total expenditure for a year comes to 27.2 appx lakhsfor 1st year.

Next year marketing budget will be reduced as most of the marketing will be by word of mouth.



Now revenues in the first year will be based onregistration so now first year considering this isthe first site and if out of new migrants 1/3rd

registered for it it comes to 33000*50=16.5 lakhs.

Adding local public into it which will be using thisservice in 5 cities. Considering very low

conversion atleast 30000 people will be usingthis service out of a big chunk of internetusers.30000*50=15 lakhs.

So revenues will be 31.5 lakhs for 1st year.



Pay back period can be maximum of 2 years

considering next years marketing and salary

cost.. After 2nd year advertisements will be helping

in revenues and so profits will start

increasing. Marketing budget will be less and

profit will start coming as its market size willaslo increase with time..



Resource requirement

Technological requirement: HTML, Domainname, server, flash player for site ,paymentgateway for payment other technological

requirement dealt by a technological expert ,adedicated telephone line. Personal requirement: Experts in online

marketing , financial and technological experts.

Financial requirements: For first year loan of 15lakhs will be taken and remaining 5 lakhs fromventure capitalist and 5 lakhs used fromrevenues. Salary and marketing done fromrevenues,.



Risks involved

Various security threats on sites whilepayment etc.

T

hreat of hacking, cyber vandalism, spoofing,sniffing, credit card fraud and denial of service attacks etc.

Someone copying the concept and

employing it. People having suspicion about security issues

because identity of person to give service notauthenticated.



Tackle with risks

Various security measures to be used forinternet security like encryption ,firewall,authentication security tools.

To protect from competitors to enter make thissite popular name in the market before someonecopies.

Regularly updating features so that people cometo this site only

For authentication if someone is registering forgiving service that person called to office firstbefore sending to end users.



Key Issues

NearTerm:

To tackle with security threats.

T

o market the site extensively. Providing employment to people based on their

need and also according to requirement of customers

LongT

erm: To tackle the issue of competitors

To collaborate with govt authorities

To plan for expanding



Documents

Aaap Ki Sewa Mein